Five Critical Things Every Copywriter Must Know to Make High Profits NOW By Kelly Robbins, MA The Copywriting Institute http://www.TheCopywritingInstitute.com ©The Copywriting Institute All rights reserved, including the right of reproduction in whole or in part in any form www.Facebook.com/KellyRobbinsCoach www.TheCopywritingInstitute.com 303-460-0285 1 Welcome. I’m glad you made it! You have taken the first step into learning about how you can create more of what you want in life, particularly when it comes to making money, creating balance and living on purpose. Odds are you are here because you: Dream about living your life on your terms Feel stuck Want to make more money in your business Are looking for ways to add or strengthen your skill sets Want change Change is good and is a requirement for your growth in creating prosperity and abundance in your life. And, while not usually easy, the best thing you can do to start creating your life on your terms is to embrace change. Deciding what you want in life, learning from experienced mentors and coaches, and then taking the leap into that desired life with concrete faith and determination that you will succeed is how it’s done. Whether planning your transition from employee to entrepreneur, looking to jump-start your existing business to the next level, or adding additional training to your marketing toolbox – you’re in the right place! As a single mother of three daughters that has created exactly what I want in life, I’m a firm believer that anyone can create the life they want. It’s actually the reason I started The Copywriting Institute in the first place – I wanted a safe place for people to step into creating their life on their terms, like I did. A little bit about me, Kelly Robbins, MA. I started my entrepreneurial journey back in 2000 when my third daughter was born. I quit my corporate J-O-B because I was literally sick to my stomach every day not being home with my kids and struggled to take them to brownies and soccer and cello lessons. I quit because I wanted to create a specific lifestyle that allowed me to the involved parent I wanted to be and still, somehow, keep my identity as a career woman at the same time. ©The Copywriting Institute All rights reserved, including the right of reproduction in whole or in part in any form www.Facebook.com/KellyRobbinsCoach www.TheCopywritingInstitute.com 303-460-0285 2 Once I quit I really didn’t know what to do. I bought a book ‘101 Ways for Mom’s to Make Money at Home’ or something similar and saw freelance copywriting as one of the options. I thought to myself “I bet I could do that” – and my freelance copywriting business was born. As it turns out, freelance copywriting was the first in a series of steps for me on my journey to living my life my way. I went from being a general copywriter and doing work for anyone I could get to hire me to specializing in healthcare and targeting hospitals and large physician groups across the US, to adding training and consulting to the mix of offerings. I then transitioned into working with alternative healthcare providers such as acupuncturists, chiropractors, massage therapists, energy workers, etc. I learned how to create products and sell them online as well work with people on business strategy and planning. As my business grew I started having aspiring copywriters contact me to learn and mentor with me – Voila! The Copywriting Institute was conceived in 2005. Today, The Copywriting Institute helps people just like you Create Your Life on Your Terms. We offer training and mentoring on marketing and individual copywriting courses to more comprehensive programs on starting your own freelance copywriting business to private coaching and consulting programs for those businesses beyond our introductory courses. I believe we all have a purpose and/or a calling in our life. For many, it starts with taking that first step into copywriting, for others it’s something else. Sometimes we know what that calling is – other times we stumble into it (like I did)! Regardless of where you are at on your journey there Five steps to Creating Your Life on Your Terms. Let’s take a look at them now: You move forward creating your business or more money or your lifestyle one step at a time. To learn more about this five step process watch our founder, Kelly Robbins, MA discuss this topic more in-depth in our YouTube video here. https://www.youtube.com/watch?v=Y0t7fTeTmAk ©The Copywriting Institute All rights reserved, including the right of reproduction in whole or in part in any form www.Facebook.com/KellyRobbinsCoach www.TheCopywritingInstitute.com 303-460-0285 3 Five Steps to Creating Your Life on Your Terms… 1. Declare the lifestyle you want to create 2. Answer the questions: a. How do I help people? b. What problem do I solve? 3. Know how much money you need to make. 4. Determine where you are at and where you want to go. 5. What is your next step? Hint: This is usually a decision. If you KNOW you want to learn more about this process of creating your life on your terms, sign up right now for our no-cost consultation and receive feedback on what YOUR next steps are to creating your life on your terms (a $199 value). Be sure to schedule your personal review NOW so you are in Kelly's schedule by clicking here https://calendly.com/kellyrobbins/consult I also ask you to complete this form and get it back to me before we talk http://www.thecopywritinginstitute.com/downloads/DiscoveryPackage.docx ©The Copywriting Institute All rights reserved, including the right of reproduction in whole or in part in any form www.Facebook.com/KellyRobbinsCoach www.TheCopywritingInstitute.com 303-460-0285 4 The Steps in Your Journey Copywriting is often a stepping stone to your next adventure You may be in a place where you know you want to create a specific lifestyle, yet you aren’t sure exactly what your purpose is or how you can best help people. If you are in this position the best advice I can give you is to start moving. Your life and business are built one step at a time. You might not know what you want to do yet, but sitting there thinking about it is not going to bring about any changes. For many, a freelance copywriting career is the stepping stone to their true purpose. It may be that you run across a client and you discover you LOVE their industry and what they do. This is what happened to me with the healthcare industry. I wrote copy for the lifestyle of working from home and having a flexible schedule to raise my kids. I never would have imagined years later I own a coaching and training business and literally help thousands of people change their lives by starting and growing a business! The bottom line is you have to start moving to find out what you do and don’t want to create. Is professional copywriting the first step on your journey? It’s easier to have a profitable business as a freelance copywriter today than at any time in history. Why? Because there is more demand for professional writers than ever before, the economy is set up for and accustomed to contract employees that work from home, you can work from anyplace in the world and businesses enjoy outsourcing activities such as copywriting to contract employees to save overhead and expenses. Freelance copywriters have a truly enviable lifestyle! With the flexibility to work when you want, the ability to choose clients you desire and pick the types of copy you love to write, it’s hard to go wrong with professional copywriting if you enjoy writing and marketing. Copywriting is also THE highest paid niche of all types of writing, on average earning between $50 and $150 an hour depending on the industry you work in and your level of experience. Freelance copywriting is truly a win-win for both writers and employers. What does a copywriter do? A copywriter writes and creates marketing materials. Copywriters write to sell or persuade their readers to take an action or change a viewpoint. Copywriters can be expected to write (of course), do research ©The Copywriting Institute All rights reserved, including the right of reproduction in whole or in part in any form www.Facebook.com/KellyRobbinsCoach www.TheCopywritingInstitute.com 303-460-0285 5 over the internet, and interview people over the phone. Freelance copywriters can work for clients that are all over the globe – no need to worry if you live in a small town or travel frequently, copywriters are truly mobile as long as you have the right tools and set your business up properly. Here is the job outlook for writers and editors, straight from the US bureau of labor and statistics: “Employment of authors, writers, and editors is expected to grow 8 percent, about as fast as the average for all occupations, from 2008 to 2018…Companies in a wide array of industries are using newer multimedia technologies and online media to reach a more technology friendly consumer and meet the growing demand for Web-based information. Online publications and services are growing in number and sophistication, spurring the demand for authors, writers, and editors, especially those with Web or multimedia experience.