TOWARDS A NEW CULTURAL APPROACH: YUNNAN PROVINCIAL MUSEUM By MS. Liu SHENG YU A Independent Study Submitted in Partial Fulfillment of the Requirements for Master of Arts Architectural Heritage Management and Tourism (International Program) Graduate School, Silpakorn University Academic Year 2017 Copyright of Graduate School, Silpakorn University - โดย MS.Liu Sheng Yu การคน้ ควา้ อสิ ระนเี้ ป็ นสว่ นหนงึ่ ของการศกึ ษาตามหลักสตู รศลิ ปศาสตรมหาบัณฑติ สาขาวิชาการจัดการมรดกทางสถาปัตยกรรมกับการท่องเที่ยว แบบ B แผน ข ระดับปริญญามหาบัณฑิต บัณฑิตวิทยาลัย มหาวทิ ยาลัยศลิ ปากร ปีการศกึ ษา 2560 ลขิ สทิ ธขิ์ องบัณฑติ วทิ ยาลัย มหาวทิ ยาลัยศลิ ปากร TOWARDS A NEW CULTURAL APPROACH: YUNNAN PROVINCIAL MUSEUM By MS. Liu SHENG YU A Independent Study Submitted in Partial Fulfillment of the Requirements for Master of Arts Architectural Heritage Management and Tourism (International Program) Graduate School, Silpakorn University Academic Year 2017 Copyright of Graduate School, Silpakorn University Title Towards a New Cultural Approach: Yunnan Provincial Museum By Liu SHENG YU Field of Study Architectural Heritage Management and Tourism (International Program) Advisor Supot Chittasutthiyan Graduate School Silpakorn University in Partial Fulfillment of the Requirements for the Master of Arts Dean of graduate school (Associate Professor Jurairat Nunthanid, Ph.D.) Approved by Chair person (Assistant Professor CHOTIMA CHATURAWONG , Ph.D.) Advisor ( Supot Chittasutthiyan , Ph.D.) External Examiner (Professor Alici Antonello , Ph.D.) D ABST RACT 59056301 : Major Architectural Heritage Management and Tourism (International Program) Keyword : New cultural approach, Cultural creativity, Yunnan Provincial Museum, SWOT, Management, Local community MS. LIU SHENG YU : TOWARDS A NEW CULTURAL APPROACH: YUNNAN PROVINCIAL MUSEUM THESIS ADVISOR : SUPOT CHITTASUTTHIYAN, Ph.D. Abstract: As a repository, museum collects the memories, the glories, the identities and the value of generations, communities and countries, which has witnessed the ups and downs of human beings for several centuries, and as a culture institution, museum is responsible for spreading the culture and keeping the culture heritage forward to the future and the future generations, which are the missions of museum. Over the past decades, changes in cultural heritage field and museum circle as well are beyond description, and the dynamic weather in culture field day and night also drives shifts of museums. Meanwhile, the recognition of people and citizens to know their cultures and to seek their identities as well boosts the evolutions in culture heritage field, where “people” is becoming an influential factor in culture industry and museum management. In addition, globalization situation in a way quickens the changes in this filed which results in rethinking the culture conservation, culture spreading, culture model and sustainable culture development, and in exploring innovation and fresh air in both culture heritage and museum circle. Thus, the museum currently is not anymore a repository with single function, but is given more and more meanings and functions which could be an entertained place for both children and adults, could be a coffee bar to relax and to gather for families and friends, and also could be an educational institution. When it comes to Yunnan Provincial Museum, it also has experienced the shifts and ups and downs in the dynamic situation, and has been exploring its new cultural approach with its new look since the relocation and renovation in 2015. This paper is going to study the existing Yunnan Provincial Museum focusing on its management aspect and providing the background information of Yunnan Provincial Museum, coupled with local culture to present a comprehensive national museum in Yunnan province, then based on the study to analyze the SWOT of Yunnan Provincial Museum through which is going to propose possible and practical proposals for the museum to improve the management and to enhance the connection with local community and culture. E ACKNOWLEDGEMENTS ACKNOWLEDGEMENTS The achievement of this independent study was filled with the assistance of many people. Without their patient instructions and generous helps, this paper could not have finished. I would like to take this cherish opportunity to express my earnest thanks and appreciation to the people who helped me during the process of my work. My sincere thanks and appreciation first goes to my independent study supervisors: Dr. Supot Chittasuthiyan and Professor Dr. Antonello Alici for their patient instruction, valuable guidance, helpful comments and wise suggestions, coupled with their consistent encouragements throughout the whole process of this study. My gratitude and thanks then go to all professors and lectures who taught me and inspired me and encouraged me which provided me the strong based knowledge for this study, and classmates and staff members of the Faculty of Architecture, Graduate School of International Program, Silpakorn University for their curriculum guidance, camaraderie, sharing and encouragement which helped me to finish this work. I also would like to express my appreciation to the staff of Yunnan Provincial Museum who provided me worthy documents, and the chance to be a volunteer to do my study and to collect information. Last, my deepest appreciation goes to my beloved family members: my parents, and my grandmother for their consistent support and encouragement for my study, and unconditioned love throughout my life, and my cousins for their companies. I believe that this achievement today will make them proud of me. LIU SHENGYU Liu SHENG YU TABLE OF CONTENTS Page ABSTRACT .................................................................................................................. D ACKNOWLEDGEMENTS .......................................................................................... E TABLE OF CONTENTS ............................................................................................... F LIST OF FIGURE......................................................................................................... G CHAPTER I INTRODUCTION OF YUNNAN PROVINCIAL MUSEUM............... 1 CHAPTER II MANAGEMENT OF YUNNAN PROVINCIAL MUSEUM ............ 23 CHAPTER III THE SWOT OF YUNNAN PROVINCIAL MUSEUM .................... 95 CHAPTER IV CONCLUSION .................................................................................... 1 REFERENCES .............................................................................................................. 5 VITA .............................................................................................................................. 9 LIST OF FIGURE Page Figure 1 Site Plan ........................................................................................................... 5 Figure 2 Section Plan .................................................................................................... 6 Figure 3 Section Plan ..................................................................................................... 6 Figure 4 Section Plan ..................................................................................................... 7 Figure 5 Level 1 Plan ..................................................................................................... 8 Figure 6 Level 2 Plan ..................................................................................................... 9 Figure 7 Level 3 Plan ................................................................................................... 10 Figure 8 Academic Hall ............................................................................................... 11 Figure 9 Library ........................................................................................................... 11 Figure 10 Yi Keyin architecture .................................................................................. 12 Figure 11 Yi Keyin architecture .................................................................................. 12 Figure 12 Interior views of Yunnan Provincial Museum ............................................. 13 Figure 13 Level 1 Interior views .................................................................................. 13 Figure 14 Stone Forest Scenic ..................................................................................... 14 Figure 15 Stone Forest Scenic ..................................................................................... 14 Figure 16 Aerial view of Yunnan Provincial Museum ................................................ 14 Figure 17 Exterior views of Yunnan Provincial Museum ............................................ 15 Figure 18 Exterior views of Yunnan Provincial Museum ............................................ 15 Figure 19 The old Yunnan Provincial Museum ........................................................... 16 Figure 20 Location of China ........................................................................................ 21 Figure 21 Location of Yunnan Province ...................................................................... 21 Figure 22 Location of Kunming City........................................................................... 22 Figure 23 Preface hall .................................................................................................. 26 Figure 24 One side view .............................................................................................