Statista Global Consumer Survey Brand List 2021 Statista Global Consumer Survey Brand List 2021 Table of Contents Global Consumer Survey Finance Banks 22 Online payment services 30 Mobile payment services 34 Insurance Car insurances 38 Personal liability insurances 46 Home insurances 50 Health Statutory health insurance provider (Austria) 57 Health insurance provider 58 Housing & household equipment TVs 61 Speakers 64 Laptops 68 Desktop PCs 70 Tablets 73 Headphones 76 eHealth trackers / smart watches 79 Refrigerators 82 Washing machines 86 Internet & devices Internet providers 89 Smartphones 97 Smartphone operating systems 99 Mmobile carriers 100 Smart home devices 107 Smart speakers 111 Mobility Car makes 113 Car sharing services 116 Ride sharing/hailing services 121 Note: Brands in grey are no longer surveyed in current data updates 1 Statista Global Consumer Survey Brand List 2021 Travel Hotel / private accommodation online bookings 127 Car rental bookings 131 Flight search engine online bookings 135 Airlines 140 Package holiday bookings 145 Food & nutrition Grocery stores 151 Online grocery stores 158 eCommerce & retail Apparel 165 Online shops 166 Media & digital media Digital video services 174 TV subscriptions 179 Digital music services 185 eBook stores 187 ePapers 192 eMagazines 199 Book stores 206 Daily newspapers 214 Magazine / weekly newspapers 222 Digital video game stores 231 Video game stores 234 Digital video game subscription services 241 Video game streaming sites 242 Marketing & social media Search engines 244 Social networks 245 Messengers 247 Services & eServices Online fitness and health services 249 Event ticket online bookings 253 Online food delivery bookings 259 Online dating services 265 Note: Brands in grey are no longer surveyed in current data updates 2 Statista Global Consumer Survey Brand List 2021 Content Special: Cancel Culture Political views Political party (Germany) 269 Political party (United Kingdom) 270 Ethical consumption and cancel culture Platforms used when acted against a brand / company 271 Platforms used when acted against a public personality 272 Platforms used when acted against a political party / politician273 Top brands Used top brands 274 Favorite top brands 275 Least favorite top brands 276 Social Media Social media services 277 Social media used to express political opinion 278 Communication platforms 279 Communication platforms used to express political opinion280 Note: Brands in grey are no longer surveyed in current data updates 3 Statista Global Consumer Survey Brand List 2021 Content Special: COVID-19/Coronavirus Economic impact Subscription services acquired since lockdown 281 Food and grocery delivery services 282 Note: Brands in grey are no longer surveyed in current data updates 4 Statista Global Consumer Survey Brand List 2021 Content Special: Cybersecurity & Cloud Usage of internet-enabled devices Work laptop brand 283 Work PC brand 284 Work tablet brand 285 Work smartphone brand 286 Work printer brand 287 Private laptop brand 288 Private PC brand 289 Private tablet brand 290 Private smartphone brand 291 Private printer brand 292 Protective software Awareness of protective software brands 293 Trust in protective software brands 294 Protective software brand used at work 295 Protective software brand used in private context 296 Passwords Awareness of password manager brands 297 Password manager brand used 298 Hacking & identity theft Hacked social media account / messenger brands 299 Internet usage Internet service provider at home 300 Used internet browsers 301 Cloud services Private cloud services brands 302 Work cloud services brands 303 Note: Brands in grey are no longer surveyed in current data updates 5 Statista Global Consumer Survey Brand List 2021 Content Special: Decorative Cosmetics and Facial Care Decorative cosmetics Decorative cosmetics awareness 304 Decorative cosmetics 305 Nail polish awareness 306 Nail polish 307 Facial care Facial care awareness 308 Facial care 309 Health & beauty stores Health & beauty store awareness 310 Health & beauty stores 311 Online health & beauty store awareness 312 Online health & beauty stores 313 Note: Brands in grey are no longer surveyed in current data updates 6 Statista Global Consumer Survey Brand List 2021 Content Special: Digital Lifestyles Digital socializing Social media platform awareness 314 Social media platforms 315 Social media intensity 316 Digital platform awareness 317 Digital platforms 318 Digital media consumption Audiobook stores 319 eBook stores 320 eReaders 321 Digital music platforms 322 Digital video platforms 323 Podcast platforms 324 Digitalization of shopping Online shops 166 Online payment systems 327 Digital hobbies & leisure time Tracking devices 328 Online dating platforms 329 Fee-base online dating platforms 330 Products & devices Desktop / laptop operating systems 331 Mobile device operating systems 332 Virtual assistants 333 Account setup services 334 Cloud storage solutions 335 Office suites brands 336 Note: Brands in grey are no longer surveyed in current data updates 7 Statista Global Consumer Survey Brand List 2021 Content Special: European Football Benchmark Sponsors Brand awareness of kit sponsors 337 Kit sponsor awareness of favorite club 338 Preferences for kit sponsors 339 Characteristics of kit sponsor 340 International football Interest in Bundesliga clubs 341 Interest in Premier League clubs 342 Interest in Primera División/La Liga clubs 343 Interest in Serie A clubs 344 Interest in Ligue 1 clubs 345 Information behavior Media brands used to get information about football 346 Football games in the media Football shows watched 349 Favorite football show 351 Merchandise Sportswear 353 Preferred sportswear brand 354 Note: Brands in grey are no longer surveyed in current data updates 8 Statista Global Consumer Survey Brand List 2021 Content Special: Finance & Assets Banking Traditional banks 355 Direct banks 357 Information & advice Financial advisory firms 358 Financial apps 360 Financial websites 362 Financial magazines and newspapers 364 RoboAdvisors 366 Investments Stock portfolio providers 368 Insurance & retirement Insurances 370 Retirement plan providers 372 State-subsidized private retirement plan providers 374 Loan Loans from automotive banks 375 Loans from banks or financial institutions 376 Note: Brands in grey are no longer surveyed in current data updates 9 Statista Global Consumer Survey Brand List 2021 Content Special: Food & Hot Drinks Purchases & Groceries Grocery stores 151 Snacks Chips/crisps 380 Chocolate bars 382 Ice cream 384 Coffee Drip coffee 386 Automatic coffee machines 388 Drip coffee makers 389 Tea Tea 391 Note: Brands in grey are no longer surveyed in current data updates 10 Statista Global Consumer Survey Brand List 2021 Content Special: Holiday Christmas gifts & trees Christmas gifts online stores 393 Christmas gifts offline stores 395 New Year's Eve New Year's champagne / sparkling wines 397 Note: Brands in grey are no longer surveyed in current data updates 11 Statista Global Consumer Survey Brand List 2021 Content Special: Luxury & Counterfeiting Customer journey Luxury products in social media 399 Luxury fashion & accessories Premium fashion and accessories awareness 400 Premium fashion and accessories 401 Luxury fashion and accessories awareness 402 Luxury fashion and accessories 403 Luxury watches Premium watches awareness 404 Premium watches 405 Luxury watches awareness 406 Luxury watches 407 Luxury cosmetics Premium cosmetics awareness 408 Premium cosmetics 409 Luxury cosmetics awareness 410 Luxury cosmetics 411 Luxury jewelry Luxury jewelry awareness 412 Luxury jewelry 413 Luxury second hand Luxury second hand stores awareness 414 Counterfeits Online trading platforms awareness 415 Online trading platforms risk of counterfeits 416 Note: Brands in grey are no longer surveyed in current data updates 12 Statista Global Consumer Survey Brand List 2021 Content Special: Media, Sports & Lifestyle Media Broadcast televison networks or stations watched 417 Cable televison networks or stations watched 418 TV specials watched 419 Sports TV specials watched 420 Cable TV provider 421 Satellite TV provider 422 Video on demand service subscription 423 Video on demand service subscribed due to original content424 Daily newspapers read 425 Note: Brands in grey are no longer surveyed in current data updates 13 Statista Global Consumer Survey Brand List 2021 Content Special: Motorcycles & Scooters Motorcycles Motorcycle customer service 426 Protective clothing and accessories 427 Motorcycles 428 Scooter Scooters 429 Motorcycle brand awareness 430 Motorcycle consideration 431 Motorcycle brand reliability 432 Motorcycle latest technology 433 Motorcycle sportivity 434 Motorcycle prestige 435 Scooter brand awareness 436 Scooter consideration 437 Protective clothing and accessories brand awareness 438 Online shops for motorcycle clothing and accessories 439 Offline shops for motorcycle clothing and accessories 440 Motorcycle insurance provider 441 Scooter insurance provider 442 Note: Brands in grey are no longer surveyed in current data updates 14 Statista Global Consumer Survey Brand List 2021 Content Special: OTC & Pharmaceuticals Healthcare product purchase Offline healthcare stores 443 Online healthcare stores 445 Health insurances Health insurance providers 447 Supplementary health insurance providers 449 Health insurance provider within AOK 450 Health insurance provider within IKK 451 eHealth eHealth app awareness 452 eHealth apps 453 eHealth device