AlV.I1 TELEVISION OCTOBER 25¢ fHEY'RE BACK ON THE AIR: 37 Top CBS Stars-Color Pictures and Stories! n aressable -ands in justSeconds I _with this fragrant new Lotion that Dries Fast, without Stickiness! Prove It for Yourself with 'Remember! This 10- second Test! There's a Cashmere Bouquet Cosmetic for Almost Every Want hands that are soft as any flower petal? Beauty Need! Just as fragrant, too? Then it's New Cashmere Bouquet Hand Lotion (with lanolin) for you! HAND Do this and ypu'll understand why! I.T10w tort Use Cashmere Bouquet on one hand, any old -style lotion on the other. Wait, then compare. Your "Cashmere Bouquet" hand? This fast - LIPSTICK drying lotion that softens like Creamy, clinging -in a cream has already clone its wonderful .4 8 fashionable shades! FACE POWDER work. Not a trace of stickiness or tackiness. , ' Smooth, velvety texture! Your hand feels smooth, is excitingly 6 "Flower- Fresh" shades! fragrant, excitingly soft to the touch! ALL -PURPOSE CREAM For radiant, "date- time" Your other hand? No comparison, of course! In loveliness_a bedtime just 10 seconds you've seen for yourself, that beauty "must "! TALCUM POWDER caressable hands call fdr cashmere Bouquet! A shower of spring flowers! Ak Take this Most Important Step -7-)T to Save your Teeth! "Most tooth loss comes from gum troubles," say dentists. So guard 00, your gums as well as your teeth -this dentist -approved Ipana way! Think of the pain, trouble and embarrass- fective care for your teeth and gums both! ment it could cost you to lose just one tooth! Ipana dental care* does just that. No Then think of this: dental authorities other paste or powder can clean your teeth DENTISTS WARN YOUTH: GUARD GUMS! say more than half of all tooth losses to- better and brighter than Ipana. And Ipana America's top dental authorities issue this day come from gum troubles. And gum is the only leading tooth paste specially timely warning: you can't have healthy troubles can strike anyone, even healthy designed to aid the health of your gums. teeth without healthy gums. They urge you teen -agers, with little warning! too! Its unique formula actually stimu- to start fighting gum troubles and guarding That's why the most effective step you can lates circulation -promotes healthier gums. your teeth while you are still young! take to save your teeth is to guard your See your dentist regularly. Follow his advice. And remember -Ipana is the tooth gums. That's why tooth brushing alone - NATIONWIDE REPORTS: DENTISTS SAY paste more dentists recommend and per- with any dentifrice -is not enough. Your THE IPANA WAY WORKS! sonally use than any other! complete dental routine must provide ef- PROTECTS HER DATE -WINNING SMILE THE IPANA WAY! In thousands of recent reports from dentists all over the country, 8 out of 10 dentists say the Ipana way not only promotes brighter teeth, but healthier gums as well. What better evidence that Ipana dental care is doubly ef- fective? Try it - see what it can do for you! HERE'S ALL YOU DO - EASY AS 1, 2: Pretty Barbara Ann March of Roselle, N.J., smile. So she follows the Ipana way to health- has a beau-catching smile and wants to keep ier gums and brighter teeth both -because *The Ipana way is simple. 1. Between regular it! As a successful (and popular) junior dentists say it works! Give yourself the bene- visits to your dentist, brush all tooth surfaces model, Babs knows the importance of firm, fits of this dentist- approved care. Get Ipana with Ipana at least twice a day. (This helps healthy gums to sound teeth and a sparkling Tooth Paste today. remove dulling, bacteria -trapping coating that invites decay. Leaves your teeth cleaner, brighter.) 2. Then massage gums the way your dentist advises. (Ipana's unique formula stim- ulates circulation - promotes healthier gums. HEALTHIER GUMS, CLEANER TEETH You can feel the invigorating tingle!) AND REFRESHING IPANA IPANA for Both! LEAVES MY BREATH CLEANER, MY MOUTH FRESHER, TOO! P.S. For correct brushing use the DOUBLE DUTY Tooth Brush with the twist in the handle. 1000 dentists helped design it! Product of BristolAtyen AND TELE"SID r OCTOBER, 1949 RADIO MIRROR VOL. 32, NO. 5 KEYSTONE PEOPLE ON THE AIR Lesley Woods 21 1"4%., .t! My Boss, Arthur Godfrey by Mug Richardson 26 Red Skelton & Co. 30 Ott "AtiPP The Face Is Familiar by Frances Kish 32 "If I Did Teach School -" by Eve Arden 34 Manhattan Rain -A First Nighter Drama 36 He's Made His Marx 38 We, the People I Remember Best by Dan Seymour 40 Beulah 42 Come and Visit Ed Murrow by Patty de Roulf 44 "All Three of Us-" by Hazel Shermet 54 On The Cover 56 Helen Trent 58 My Favorite Actress by Desiree Ball 60 INSIDE RADIO What's New From Coast to Coast by Dale Banks 4 Facing the Music by Martin Block 10 Look At the Records by Joe Martin 17 Salute To CBS 23 The Life and Times of CBS by Lowell Thomas 24 Inside Radio 68 Quiz Catalogue 71 FOR BETTER LIVING Traveler of the Month by Tommy Bartlett 12 When a Girl Marries by Joan Davis 14 Between the Bookends by Ted Malone 20 Their Favorites -And Your 66 Family Counselor- Entertaining Economically by Terry Burton 72 TELEVISION .. because HOLD -BOB bobby pins There's Variety 46 There's Drama -And Fun For the Children 48 really hold. The perfection of this There's Music 50 beauty is assured 'because those There's News 52 There's Sports 53 perfect curls are formed and held in place gently, yet so very YOUR LOCAL STATION securely, by this truly superior bobby WCBS: This Is Bill Leonard 6 pin. There is nothing finer. KDKA: The Question Men 8 WFIL: "Pops" Is Tops 16 More women use WBEN: Living Is a Serious Business 19 HOLD -BOB than all other RADIO MFRROR. ßEaDEtCf wQN:IS' bobby pins combined The Marie Wilson Story by Pauline Swanson 62 PAGES 66, 67- Dinnerware, Courtesy Of American Dinnerware. Silver. Courtesy Of Oneida, Ltd. Editorial Director Editor Art Director FRED R. SAMMIS DORIS McFEKRAN JACK ZASORIN Associate Editor Associate Art Director JOSEPIIINE PEARSON FRANCES MALY Editorial Assistants: JOAN POLLOCK, TERII GOTO, MARYANNE CROFTON Television: FRANCES KISll Chicago Office: Editor, HELEN CAMBRIA BOLSTAD Hollywood Office: Editor, ANN DAGGETT Managing Editor, FRANCES MORRIN Staff Photographers. HYMIE FINK, STERLING SMITH Assistant. BETTY JO RICE RADIO AND TELEVISION MIRROR, published monthly by MACFADDEN PUBLICATIONS. INC., New York. N. Y. eneral Business. Editorial and Advertising Offices, 205 East 42nd Street. New York 17. N. Y. Hollywood-Beverly ptislalt goo tills Office: 321 S. Beverly Dive, Beverly Hills. California. O. J. Elder, President; Harold Wise, Executive Vice 'resident; Herbert Drake. Vice President; Ernest V. Heyynn. Vice President; James L. Mitchell. Vice President; Jet. Dworkin, Secretary id Treasurer; Edward F. Lethen. Advertising Director. Chicago Office: 221 North La `oL ouvr aile St.. Leslie R. Gage. Mgr. San Francisco Office: 1613 Russ Building. Joseph M. Dc.oher. Mgr. Los Angeles 0A South St. George Weatherby, Mgr. Charles O. Terwilliger. Jr., Eastern Advertising Manæ,er, M.: 612 Flower at Post Office at o5 East 42nd St.. New York t7 N. Y. Reentered as Second Class matter March I 1948. the N. Y., under the Act of March 3, 1879. Authorized as Second Class mall. É'. 0. Dept.. Ottawa. Canada. .ew year. All other countries $5.00 per year. Price per tubseription rates: U. S. and Possession. Canada. 52.50 per the .. a GAYLA® .opy: 25c in the United States and Canada, While Manuscripts, Photographs and Drawings are submitted at aG~'o nerfs risk, every effort will be made to return those found unavailable if accompanied by sufficient first class , ostalte and explicit name and address. Contributors especially advised to be sure to retain copies of their hair beauty aid ntrlbutions: otherwise they are taking unnecessary risk. The contents of this magazine may not be reprinted .itherYork. wholly or in part without permission. (Member of Macfadden Women's Group) o yright. 1949. by Macfadden Publications. Inc. All rights reserved under International Copyright Convention. INCORPORATED %Ilr rights reserved under Pan- American Copyright Convention. Todos derechos reservados setun La Convention GAYLORD PRODUCTS, de Propiedad y Artistica. Title trademark registered in U. S. Patent Office. anamertcana tnr ria J. 1949 CHICAGO. Mt. U. S. A. by Art Color Printing Co.. Dunellen, N. Ptzakb ri! OH, PLENTY of others would Listerine Antiseptic before any be at her first real grown -up (late. party, but not Jim -not the one Listerine Antiseptic is nomake- she wanted! Here was his note shift of momentary effectiveness. with its phony sounding "I am It's a tried and true extra- careful sorry ... I know you will under- precaution against offending. stand. ", But Ann didn't under- Simply swish it in the mouth stand; no woman does, when, for and, lo, your breath is fresher no apparent reason, she sees a and sweeter . .. stays that way, romance that started so sweetly too, not for seconds ... not for end up so sour. minutes ... but for hours usually. While some cases of halitosis How About You? are of systemic origin, most cases, Nothing turns a man away from say some authorities, are due to you so quickly as halitosis (un- the bacterial fermentation of tiny pleasant breath). You're foolish food particles clinging to mouth ever to run such a risk; after all, surfaces. Listerine Antiseptic you, yourself, may not know quickly halts such fermentation, when your breath is off- color.