2 Apparel Online India 3 Apparel Online India 4 Apparel Online India 5 Apparel Online India VOL. XVI Issue 24 Editor-in-Chief DEEPAK MOHINDRA Editor ILA SAXENA Chief Response Editor VINITA PANDEY Copy Editor VEERESHWAR SOBTI March 16-31, 2014 Asst. Editor-News CONTENTS DHEERAJ TAGRA Asst. Editor-Fashion shraddha GUpta Asst. Editor NEHA CHHETRI Sr. Correspondent-Fashion KUSHA kapila Director - Sales & Marketing RAGHAV SOOD 08826000378 Creative Team RAJ KUMAR CHAHAL PEEUSH JAUHARI SATYAPAL BISHT Photo Editor JITENDER MEERWAL Subscription Enquiry RANI MAHENDRU 011-47390000 Operation Director MAYANK MOHINDRA 09810611487 10 26 32 38 42 Publisher & Managing Director RENU MOHINDRA 09810058986, 9810438653 WorldWrap Head Office Apparel Resources Pvt. Ltd. Leasing fashion the next big thing in retail B-32, South Extension-I, New Delhi-110 049 While men's tuxedo rentals were well-known even a Phone: 91-11-24602283, 47390000 decade ago, formal-wear for women was more or less unheard off and women were left to borrow from friends Fax: 91-11-24604597 10 rather than splurge for a one-time event... E-mail: [email protected] Web associate: www.apparelresources.com Apparel Online contact: 91-11-47390000 LeadStrategy [email protected] N Chandran, Chairman & Managing Director, [email protected] Eastman Exports Global Clothing. Printing Virender Uppal, Chairman, Richa Global Exports. TARA ART PRINTERS PVT. LTD. 16 B-4, Hans Bhawan, B.S. Zafar Marg, New Delhi-110002 Tel: 23378626, 23379686 ---------------------------------------------------------- Tex-File Is it no more alluring to be a SUBSCRIPTION FORM Nominated Supplier? Yes, I wish to subscribe to Apparel Online for In a bid to have control over PD, quality and timely delivery of inputs including fabric and accessories, major international BY REGULAR MAIL 26 brands and retailers had taken to nominated business... India Rs. 1800.00 24 issues BY COURIER Delhi/NCR Rs. 2400.00 24 issues H2F Rest of India Rs. 3600.00 24 issues Ambiente 2014: Various countries and International USD 264.00 24 issues cultures on exhibit Name ______________________________________ Amongst the most successful consumer goods fair for more 32 than a decade, Ambiente, Frankfurt 2014 covered three core Designation _________________________________ areas – dining, living and giving... Company/Institute ____________________________ Address ____________________________________ FashionBusiness Tel/Mobile ____________ E-mail ________________ ‘Bralets’ Fall’14: Collections reveal a missed opportunity for Indian exporters TYPE OF Business On the surface, ‘bralets’ are most likely to be perceived as Exporter Retailer Buying House a miniscule ready-to-wear product, owing to their size and 38 Any other (specify) ________________________ structure but its presence on the runway... Subscription within India- Send Cheque/DD to Apparel Resources Pvt. Ltd. B-32, South Extn. Part-1, New Delhi-110049, INDIA ValueAddition International subscription (in Dollar) - From handcrafted to the machine-made Credit Card using www.apparelresources.com world of quilting... Telegraphic transfer to Bank Account No. 03192320003806 Quilting, since the colonial times, has been a popular technique (Swift No:HDFCINBB) with HDFC Bank, D-9, South Extn. 42 in India to repurpose scraps of materials into handicraft quilt Part-2, New Delhi-110049. INDIA blankets for providing warmth... 6 Apparel Online India | MARCH 16-31 2014 7 Apparel Online India MINDTREE and also with market feedback. Last year we With business moving upward and buyers looking to expanded, adding few machines in various increase orders over the year, where is the focus of departments like stitching and finishing. Right MIND investment with the industry today getting ready for the now there is no focused plan or need, but as projected boom? As an individual company, where is the not only the US, but even Europe is giving investment thrust for you – adding capacity, upgrading good business, expansion may be required in near future. To improve our systems we have TREETOPIC OF DEBATE machines or are you looking to improve systems? increased focus on quality and installed few machines specifically for that. Rajeev Bansal, MD, Celestial India, Noida an investment of Rs. 1.5 crore and its capacity Gulshan Kumar Sawhney, Proprietor, We are going in for some major expansions this is 400 metres per day. I don’t see the current North India Exports I have not seen any year as I strongly feel that it is the time when the situation as very optimistic, as challenges are improvement in the market as even the US US economy is coming out of the woods and still there both on the buyer’s front as well as on has not given satisfactory orders due to bad Europe should come out by the end of this year India’s front. There will be normal incremental weather, while Europe has still not picked up. or may be early next year. With the increased growth, whereas our investment is concerned Earlier we used to get 40 per cent repeat but capacity we will definitely add some new buyers it was our need as we are also doing smaller this time if we get even 5 per cent of that, also. Along with expansion in garmenting quantities of women’s and children’s wear and we will consider our self lucky. Despite being we are also looking at some lines in textiles, digital printing allows us to develop faster fond of new technology I can’t install any new whether upstream or downstream, digital and beyond the limitations of traditional technology or upgrade in such conditions. I have printing, schiffli embroidery or may be in dyeing screen printing. Secondly, in short quantities, observed that few exporters who have installed or rotary printing. It may take 2 to 3 months to one has high percentage of rejections, so some machines, have preferred second-hand take a final decision, but the total investment keeping all these things in mind we added the ones, rather than going in for new ones. will be about Rs. 15 to 20 crore. In next three digital printers. years we should triple our business. Himanshu Jain, Proprietor, Attire Fashions, Rajkumar, Partner, Lila Shyam Exports, Jaipur Orders for small or medium level Amarjeet Singh, CEO, Indigo Apparel, Delhi Pushkar Adding capacity is a routine for us players are still not increasing as per the We have recently added two digital printers with as we keep pace with changing needs of buyers expectations, so companies like us are not 8 Apparel Online India | MARCH 16-31, 2014 MINDTREE looking for fresh or big expansion. Whereas the condition in export market where orders upgrading of machines are concerned, we are just are increasing slowly. We create variety in our looking for some attachments and spare parts so products, and while earlier we were into only we can be more productive and cost-effective. synthetic products, but with domestic we When orders will come in, expansion will be into entered into 100 per cent cotton products; so stitching and finishing section mainly. some machines have changed accordingly. MIND Our labour also asks for Japanese machines rather than Chinese so we went for the same. Vivek Agarwal, Director, KTC Export, Kolkata TREE One has to see it from a different perspective QUESTION as whatever orders are increasing and the growth Sunil Ramchandra Kokare, Opera Clothing, which we are looking at this year is only what Mumbai Yes, orders are increasing and we While many people claim that there is we were missing in the previous years so where are expecting at least 10 per cent growth, so greater transparency in the industry is the requirement for capacity enhancement as along with adding 400 stitching machines we than a decade ago, with many platforms already we had enough capacity and that was not will go for some embroidery machines with to share information and conduct open being utilized completely. If the things remain in appliqué work. debates on issues of concern…, the our favour, the company is expecting 25 to 30 per fact remains that still many exporters cent growth this year. Adding capacity, upgrading are very tight-lipped and not open to machines is the second stage. Vikram Singh Shekhawat, Director, Rainbow Texfab, India There is some increase in sharing company details and working for orders compared to last few years but not the betterment of the industry… What Davinder Singh, MD, Davinder Sandhu Impex, too much, still it is good so we are now able is your opinion, do you think that total Ludhiana We were already prepared for more to use our full capacity as earlier only 200 or transparency is important for everyone orders from the export front and as we have 250 machines were in use, but from last few to grow as an industry or selective recently launched our domestic brand ‘Dossil’ so months we are using all our 325 machines. We sharing of information is enough? we upgraded our self by changing our Chinese have recently increased space in our existing Post your comments on machines with Japanese ones. Our winter season factory so the material movement can easily Be a part of our latest discussions... of domestic market proved fruitful so we are take place. If this current situation of orders http://www.linkedin.com/groups?home=&gid=4128357&trk=anet_ug_hm sure for the summer season also. Almost same is remains, one can plan later for more capacity. MARCH 16-31, 2014 | Apparel Online India 9 WORLDWRAP WORLDSNIPS LEASING FASHION Abercrombie & Fitch Co. opens 16 stores THE NEXT BIG THING IN RETAIL abroad; while closing 60-70 US stores Rental e-commerce caters to budget-friendly consumers Abercrombie & Fitch Co. While men's tuxedo rentals were well-known even a decade ago, formal-wear for will continue its expansion women was more or less unheard off and women were left to borrow from friends overseas, especially in China, rather than splurge for a one-time event.