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10. Literature and sources 10.1 Academic literature All links were checked and accessed the last time on 26.06.2019, if not indicated differently. Aaker, David A. / Biel, Alexander L. (2013): Brand Equity & Advertising – Advertis- ing’s Role in Building Strong Brands, London, UK / New York, NY: Psychology Press. Aaker, Jennifer L. (1997): Dimensions of Brand Personality, in: Journal of Marketing Research, Vol. 34, No. 3, pp. 347–356 (online: https://doi.org/10.1177/002224379 703400304). Abdelal, Wael (2016): Hamas and the Media – Politics and strategy, London, UK / New York, NY: Routledge. Acharya, Amitav (2013): The R2P and Norm Diffusion – Towards A Framework of Norm Circulation, in: Global Responsibility to Protect, Vol. 5, No. 4, pp. 466 – 479. Adams, Simon (2014): Both Israel and Hamas have a Responsibility to Protect Civil- ians, LSE Middle East Centre Blog (online: https://blogs.lse.ac.uk/mec/2014/07 /25/both-israel-and-hamas-have-a-responsibility-to-protect-civilians/). 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