Future of ASEAN Future of ASEAN 50 Success Stories of Success Stories of Internationa50lization of ASEAN MSMEs Internationalization of ASEAN MSMEs This publication is supported by the AEM-METI Economic and Industrial Cooperation Committee (AMEICC) through the ASEAN Strategic Action Plan for SME Development (2016-2025) project This publication is supported by the AEM-METI Economic and Industrial Cooperation Committee (AMEICC) through the ASEAN Strategic Action Plan for SME Development (2016-2025) project Future of ASEAN 50 Success Stories of Internationalization of ASEAN MSMEs The ASEAN Secretariat Jakarta 50 Success Stories i The Association of Southeast Asian Nations (ASEAN) was established on 8 August 1967. The Member States are Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Viet Nam. The ASEAN Secretariat is based in Jakarta, Indonesia. For inquiries, contact: The ASEAN Secretariat Community Relations Division (CRD) 70A Jalan Sisingamangaraja Jakarta 12110, Indonesia Phone : (62 21) 724-3372, 726-2991 Fax : (62 21) 739-8234, 724-3504 E-mail : [email protected] ASEAN: A Community of Opportunities Catalogue-in-Publication Data Future of ASEAN – 50 Success Stories of Internationalization of ASEAN MSMEs Jakarta: ASEAN Secretariat, November 2017 338.6459 1. ASEAN – Micro Small Medium Enterprises 2. ASEAN Brands – Entrepreneurs ISBN 978-602-6392-81-7 The text of this publication may be freely quoted or reprinted, provided proper acknowledgement is given and a copy containing the reprinted material is sent to the Community Relations Division (CRD) of the ASEAN Secretariat, Jakarta. General information on ASEAN appears online at the ASEAN Website: www.asean.org Copyright Association of Southeast Asian Nations (ASEAN) 2017. All rights reserved. This publication is supported by the ASEAN Economic Ministers and Minister of Economy, Trade and Industry of Japan Consultations – Economic and Industrial Cooperation Committee (AMEICC) through the ASEAN Strategic Action Plan for SME Development (2016-2025) project. ii 50 Success Stories Table of Contents FOREWORD 1 FOREWORD v MESSAGE 2 MESSAGE vi 50 SUCCESS STORIES 50 SUCCESS STORIES 1 Agriculture & Food Agriculture & Food Aalst Chocolate Pte. Ltd. (Singapore) 3 Aalst Chocolate Pte. Ltd. (Singapore) 3 AAungung Na Nayy LLinin HHtuntun CCo.,o., LLtd.td. ((Myanmar)Myanmar) 5 5 CCincoinco Corpo Corporationration ((Philippines)Philippines) 7 7 CV.Co CoInd Lightonus aHouse Makm Co.,ur S Ltd.entos (Myanmar)a (Indone s ia) 9 9 JCV.um jIndonusael Syrup (M Makmuryanma r)Sentosa (Indonesia) 11 11 Jum Jel Co., Ltd. (Myanmar) 13 Kospermindo (Indonesia) 13 Kospermindo (Indonesia) 15 LM Lima Angkor Food (Cambodia) 15 LM Lima Angkor Food Co., Ltd. (Cambodia) 17 LLYLYyly Food Food In Industrydustry Co Co.,., L tLtd.d. ( C(Cambodia)ambodia) 19 17 NaNationaltional InInternationalternational CoCommercialmmercial EEnterprisenterprise Ltd.Ltd. (Myanmar)(Myanmar) 21 19 S Sinoukinouk CCoffeeafé La Co.,o (La Ltd.o PDR) (Lao PDR) 23 21 EdEducationucation CrCrescentescent (Sdn.Brun Bhd.ei Da (Bruneirussalam) Darussalam) 25 23 MMindplusindplus (EducationBrunei Da rPvt.uss aLtd.lam) (Brunei Darussalam) 27 25 FaFashionshion CANIFA JSC (Viet Nam) 29 CANIFA (Vietnam) 27 Irna La Perle (Indonesia) 31 Irna La Perle (Indonesia) 29 # Na Forrér (Brunei Darussalam) 33 NaSiti Forr Khadijaher (Br uApparelnei Dar Sdn.ussa lBhd.am) (Malaysia) 35 31 Siti Khadijah Apparel Sdn. Bhd. (Malaysia) 33 Health & Wellness Health & Wellness Bellary Enterprise (Brunei Darussalam) 37 BeGandangllary En Kalikasanterprise (B Inc.run (Philippines)ei Darussalam) 39 35 GSkinand aInc.ng K(Singapore)alikasan In c. (Philippines) 41 37 M.Y.R. Cosmetics Solution Co., Ltd. (Thailand) 39 Information Technology & Communication Orthopeasia Co., Ltd. (Thailand) 41 Codingate Co., Ltd. (Cambodia) 43 IC Microsystems Sdn. Bhd. (Malaysia) 45 IX Telecom Sdn. Bhd. (Malaysia) 47 Future of ALaoSEA ITN Development Co., Ltd. (Lao PDR) 49 Max Media Co., Ltd. (Lao PDR) 51 50 Success Stories iii Manufacturing Algaetech International Sdn. Bhd. (Malaysia) 53 An Khanh Precision Engineering JSC (Viet Nam) 55 Asia Amro Industry Co., Ltd. (Thailand) 57 Bách Tùng Mechanics & Constructions Co., Ltd. (Viet Nam) 59 Builders Biomass Sdn. Bhd. (Malaysia) 61 Duc Dat Plastic Ltd., Co. (Viet Nam) 63 JB Woodcraft Inc. (Philippines) 65 Jewel Ko Lay Co., Ltd. (Myanmar) 67 LSV Industry Co., Ltd. (Cambodia) 69 M.Y.R. Cosmetics Solution Co., Ltd. (Thailand) 71 CV. Naditha Creation (Indonesia) 73 Orthopeasia Co., Ltd. (Thailand) 75 Quality Plus Aesthetic International Co., Ltd. (Thailand) 77 VBOX Luxury JSC (Viet Nam) 79 Other services CONFEX (Brunei Darussalam) 81 ECHOstore Sustainable Lifestyle (Philippines) 83 ECOSOFTT Pte. Ltd. (Singapore) 85 PBA Group (Singapore) 87 PT. Zahir International (Indonesia) 89 Rentsbuy Sole Co., Ltd. (Lao PDR) 91 Samart Event Organizer Co., Ltd. (Lao PDR) 93 SOPHIYA Travel & Tours (Cambodia) 95 Udon Auto Glass Co., Ltd. (Thailand) 97 Vcargo Worldwide (Philippines) 99 Yang Kee Logistics Pte. Ltd. (Singapore) 101 Appendix – MSME Internationalization Program ASEAN 103 Brunei Darussalam 104 Cambodia 105 Indonesia 106 Lao PDR 107 Malaysia 108 Myanmar 109 Philippines 111 Singapore 112 Thailand 114 Viet Nam 116 iv 50 Success Stories foreword Message from the Chair of the ASEAN Coordinating Committee on MSME (ACCMSME) The development of micro, small and medium enterprises (MSMEs) remains of utmost importance to the ASEAN integration process as they continue to be a key driver of economic growth. The ASEAN Economic Community presents opportunities to all businesses, in particular our MSMEs, where access to regional as well as global markets is made possible through the creation of more business friendly and integrated economies, allowing greaterFO participationREWO ofR ourD MSMEs in global value chains. In today’s fast-changing environment, the increased openness of global marketsMessa hasge fexposedrom the MSMEs Cha itor ogreaterf the Acompetition,SEAN Coo thusrd iforcingnating them to adjustCom theirmi strategiesttee on inM orderSME to ( AcatchCC MupSME), with global Le standards.la Suhai Inlee achieving global competitiveness, we have witnessed the ups and downs of our MSMEs embarking upon their international business journey with a more strategic and innovative approach aimed at lowering production costs, increasing The ASEAN Economic Community presents opportunities to all businesses, in pproductivityarticular our micras wello, s maas limprovingl and medium quality enter topr iensureses (MS MthatEs) theycan lcanever agesuccessfully the icompetencreased o outsidepportun ititheires in domestic regional and market. global markets. Global value chains will expose MSMEs to higher standards, increased competitiveness and the demands tHence,o raise p inrodu celebratingctivity. To b ethe ab linternationalizatione to compete globally, M journeysSMEs nee ofd touro ad jMSMEs,ust their and sintra tconjunctionegies not on lywith to m ASEANerely pa rtici50ptha tAnniversary,e but also to stheucc esASEANsfully p arCoordinatingticipate. DiCommitteefferent MSM onEs mayMSME have (ACCMSME)different inspir aistio npleasedal storie s tobe hlaunchind thei rthis succe publicationss. T“Futurehe ASEA Nof C oASEAN-50ordinating C oSuccessmmittee oStoriesn MSM Eofs (AInternationalizationCCMSME), taking adva ofnt aASEANge oMSMEs”f the 50th aimedyear an native rsprofilingary of ASE MSMEsAN, is p lethatased thaveo lau ncsuccessfullyh this publica taccessedion “internationalFuture of ASE markets,AN – 50 be Su it cthroughcess Sto rexporties of ofIn goodsternati oorna services,lisation o havingf ASEA foreignN MaffiliatesSMEs”. orTh ebranches, publicatio havingn profil econsigneess 50 MSME sfor in productionASEAN wit hor 5 0outsourcing different of iservicesnspiratio noverseas.s from var iItou alsos sec taimsors and to wsharealks o fbest life. practiceThey dem amongonstrate ASEAN not only memberthe ingenuity, perseverance and hard work behind every success, but also the need for rstatesegiona lin p odevelopinglicy makers andand promotingagencies to MSMEspromote MwithSM Eas global’ integr abusinesstion in g looutlook.bal value chains, and on the importance of instituting an enabling environment tFeaturinghrough pol iciinspiringes that lo wstorieser the t rofan 50sac tASEANion costs MSMEsof doing b fromusiness various and en csectorsourage and MwalksSMEs ofto ilife,nternati thison apublicationlize. The aim iso f hopedthe pub ltoica tmotivateion is the reandfore encourageto share and more lMSMEsearn from to bestablishest practic ae footholdamong A inSE AinternationalN Member St markets,ates in d eandvelo pinto glearn and from promoting MSMEs with a global business outlook; and in the process, to profile MthoseSME swho tha tdemonstrate have successf notully onlyacces thesed ingenuity,internationa perseverancel markets, be andit th rhardough work ebehindxport of everygoods osuccess,r service s,but havi alsong fo rtheeign needaffilia tfores and regional/or branche policys, o rmakers having and cagenciesonsignees ftoor promoteproduction MSMEs’ and/or out integrationsourcing of s einrv icglobales over svalueeas, so chains, that the yand in the tuimportancern will inspi reof o thinstitutingers. an enabling environment through policies that lower the transaction costs of doing business and encourage MSMEs to The increased openness of market adds more competition to MSMEs; this in turn addinternationalize.s more pressure for MSMEs to lower production