POLICY OF THE ORANGE ECONOMY C O L O MBI A COLOMBIA Iván Duque Márquez President of the Republic Marta Lucía Ramírez Blanco Vice President of the Republic National Council of the Orange Economy Carmen Inés Vásquez Camacho Minister of Culture Alicia Arango Olmos Minister of the Interior Alberto Carrasquilla Barrera Minister of Finance and Public Credit Ángel Custodio Cabrera Báez Minister of Labor José Manuel Restrepo Abondano Minister of Trade, Industry and Tourism María Victoria Angulo González Minister of National Education Karen Cecilia Abudinen Abuchaibe Minister of Information and Communication Technologies Luis Alberto Rodríguez Ospino Director of the National Planning Department (DNP) Juan Daniel Oviedo Arango Director of the National Administrative Department of Statistics (DANE) Carlos Mario Estrada Molina Director of the National Learning Service (SENA) Carolina Romero Romero General Director of the National Directorate of Copyright (DNDA) Sandra Gómez Arias President of the Territorial Development Fund (FINDETER) Ministry of Culture Carmen Inés Vásquez Camacho Minister of Culture Felipe Buitrago Restrepo Vice Minister of Creativity and the Orange Economy José Ignacio Argote López Vice Minister of Development and Heritage Julián David Sterling Olave POLICY OF THE ORANGE ECONOMY POLICY Secretary General 2 Javier Machicado Villamizar Diana Cifuentes Gómez Document coordination Advisory committee Adriana González Hassig, Carlos Dueñas Montaño, Gabriel Arjona Pachón, Juan Felipe Parra Osorio, María Cristina Díaz Velásquez Expanded CNEN Claudia Blum De Barberi Minister of Foreign Affairs Ernesto Lucena Barrero Minister of Sport Mabel Gisela Torres Torres Minister of Science, Technology and Innovation Susana Correa Borrero Director of the Administrative Department for Social Prosperity Federico Eduardo Hoyos Salazar Presidential Advisor for the Regions Hassan Amin Abdul Nassar Pérez Presidential Advisor for Communications Víctor Manuel Muñoz Rodríguez Presidential Advisor for Economic Affairs and Digital Transformation Clara Elena Parra Beltrán Presidential Advisor for Competitiveness and Public-Private Governance Juan Sebastián Arango Cárdenas Presidential Advisor for Innovation and Youth, Colombia Joven Alejandra Carolina Botero Barco Presidential Advisor for Governance and Execution José Andrés Romero Tarazona Director General of the Directorate of National Taxes and Customs (DIAN) Juan Pablo Liévano Vegalara Superintendent of Corporations Andrés Barreto González Superintendent of Industry and Trade (SIC) Ignacio Gaitán Villegas President of iNNpulsa Camilo Fernández de Soto Camacho Managing Director of Colombia Productiva José Andrés O’meara Riveira Director of Colombia Compra Eficiente Flavia Santoro Trujillo President of Procolombia Javier Díaz Fajardo President of Bancóldex POLICY OF THE ORANGE ECONOMY POLICY Raquel Garavito Chapaval Managing Director of Fontur 3 Juan Miguel Villa Lora President of Colpensiones Manuel Acevedo Jaramillo President of the Colombian Institute for Student Loans and Technical Studies Abroad (ICETEX) Ángela Mercedes Ospina De Nicholls Director of the Presidential Cooperation Agency (APC) Ana María Fríes Martínez Managing Director of Artesanías de Colombia Acknowledgements David Melo Torres, César Parra Ortega Andrea Martínez Moreno María Cristina Díaz Editing and editorial production Instituto Caro y Cuervo Copy-editing Directorate of Populations T ranslation of the part-title pages Álvaro José Moreno English translation Lorena Iglesias English copy-editor Andrés Oviedo Art direction Karen Gordillo | Laura Cifuentes | Andrés Cano Graphic style, layout and table design Bogotá, D.C. 2020 ISBN 978-958-753-340-8 República de Colombia Ministerio de Cultura Viceministerio de la Creatividad y la Economía Naranja Carrera 8 No 8 – 55 Teléfono (571) 3424100 Bogotá D.C. POLICY OF THE ORANGE ECONOMY POLICY [email protected] www.mincultura.gov.co 4 Copyright Ministerio de Cultura, 2019 Contents INTRODUCTION 8 LINE 1. INFORMATION AND KNOWLEDGE FOR BETTER DECISIONS 11 1.1. Strategy A. Broaden the acquisition of knowledge through diverse disciplinary approaches 11 1.2. Strategy B. Deepen the analysis of both the value ecosystem and the territorial level 12 1.3. Strategy C. Organize, systematize and disseminate sectoral information and knowledge 12 LINE 2. INSTITUTIONS Institutional strengthening and coordination, financing and incentives 16 2.1. Strategy A. Design, implement, and promote the tools for the strengthening of the creative sector stipulated in the National Development Plan, the Law for Economic Growth, and other relevant regulations 16 2.2 Strategy B. Consolidate, offer, and manage financing instruments that are relevant to the needs and business models of the creative sector 18 2.3. Strategy C. Prioritize territorial policies 18 LINE 3. INFRASTRUCTURE Sustainable territories and infrastructure for the deployment of creative processes 22 3.1. Strategy A. Provide sustainable public goods and infrastructure consistent with the needs and characteristics of each territory 22 3.2. Strategy B. Incentivize the development of Orange Development Areas (ADNs) throughout the national territory 23 3.3. Strategy C. Strengthen the use of existing financing instruments for the construction or improvement of cultural and creative infrastructure 23 LINE 4. INDUSTRY Sustainable start-ups and companies 27 4.1. Strategy A. Strengthen the sustainable management of community and social small businesses or organizations, and of nonprofits 27 4.2. Strategy B. Encourage companies to use tools that allow them to mitigate the risks associated with the consolidation stage 29 4.3. Strategy C. Support consolidated companies so they can scale up their operations and increase their exports 30 4.4. Strategy D. Publicize and promote access to instruments that benefit the entire cultural and creative sector transversally 30 LINE 5. INTEGRATION Integration, networks, and market development 34 5.1. Strategy A. Strengthen the mediators of the value ecosystem 34 5.2. Strategy B. Strengthen national and international platforms, markets and networks for the circulation of cultural and creative goods and services 35 5.3. Strategy C. Strengthen the synergy between heritage and sustainable tourism 35 5.4. Strategy D. Devise strategies for Colombians to access and appropriate their own cultural and creative manifestations 37 5.5. Strategy E. Launch strategic projects of national interest oriented to the orange economy, or Pines Naranja 37 LINE 6. INCLUSION. Development of capacities as an answer to inequality: inclusion and access to opportunities 40 6.1. Strategy A. Closing gaps in human capital and designing qualification standards in the cultural and creative ecosystem 40 6.2. Strategy B. Reinforce the policy for the strengthening of crafts and occupations related to the performing arts and the cultural heritage 41 6.3. Strategy C. Strengthen the comprehensive development of artistic, cultural and technological skills and competencies in primary and secondary education 43 6.4. Strategy D. Implement the National System of Education - Artistic and Cultural Training (SINEFAC) 43 LINE 7. INSPIRATION Creativity and its products 47 7.1. Strategy A. Stimulate the emergence and consolidation of a sustainable, innovative and diverse cultural and creative economic activity with a reaching social impact 47 7.2. Strategy B. Broaden the understanding and use of the tools provided by copyright and related rights to guarantee fair access and increase the economic benefits derived from the products of the creative and cultural sector 48 7.3. Strategy C. Include the sectors of the cultural and creative economy as productive commitments within the framework of the National Productive Development Policy (PDP) 49 7.4. Strategy D. Create and promote spaces for interdisciplinary experimentation, creative laboratories, product prototyping, and research + creation in all artistic fields 49 Annex. Strategies of the Orange Economy – Wind Rose 51 INTRODUCTION Colombia has built a solid institutional framework in regards to culture, expressed in a dynamic normative corpus and decisive initiatives in the field, which in turn have contributed to the conceptual and methodological groundwork of the Orange Economy. The enactment of Law 397 of 1997 enshrined the institutional character of culture and consolidated the principles derived from the Constitution of 1991 relating to the role of citizens in the safeguard of heritage and the enjoyment of culture and creativity. After this legislative milestone, a series of laws were issued to promote individual sectors, such as publishing (1993), film (2003), performing arts (2011), among others. Finally, in 2013 Colombia became a State party to the UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions. The National Culture Plan for 2001-2010: Towards a Cultural Democratic Citizenship, summoned more than 23,000 Colombians to collectively build a plural and democratic process that allowed cultural associations, individuals, movements and institutions from different fields and expertise to participate in the design of cultural policies. The Compendium of Cultural Policies of the Ministry of Culture, published in 2010, defined the goals and strategies that would reinforce the future mission of the ministry. During this period the groundwork was laid for the launching of a Satellite Account of Culture to include among the national economic accounts, and the Cultural