Sector Support Fund (SSF) Sector Support Fund (SSF) Application Template 1. Project Title England’s Creative Coast (previously known as Culture Coasting) 2. Project Location Lead contact location: Turner Contemporary, Rendezvous, Margate CT9 1HG. The project will be delivered across locations in Essex, South Essex, East Sussex, Kent and Medway, and West Sussex. The SELEP Creative Economy Network (SECEN) is the Project Management Group, supported by Kent County Council as the recipient of funds. 3. Lead point of contact for Project Name Victoria Pomery Organisation Turner Contemporary Job Title Director Telephone 01832 233002 Email [email protected] 4. Lead contact in County Council/ Unitary Authority (if different from above) Name Steve Grimshaw Organisation Kent County Council Job Title Strategic Programme Manager Telephone 03000 417084 Email [email protected] 5. Description of Project (No more than 300 words) This narrative should include evidence of impact in at least three of the four SELEP Federated areas and links to sector based working groups England’s Creative Coast is SECEN’s flagship tourism project to create an innovative new immersive visitor experience driven by world class art, which aims to build the volume and value of visitors to the federated area. The project is Pan-LEP and the partnership includes Turner Contemporary (Margate), Visit Kent, East Sussex County Council, Kent County Council, Southend Borough Council, Essex County Council, Visit Essex, Southeastern, Metal (Southend) and Estuary Festival, Whitstable Biennale, Creative Foundation (Folkestone), Towner Art Gallery (Eastbourne), De La Warr Pavilion (Bexhill on Sea), Jerwood Gallery (Hastings) and The Historic Dockyard Chatham, as well as. Pallant House Gallery, Cass Sculpture Foundation and Arundel Castle in West Sussex who are promotional partners. It will help deliver the growth potential identified within the SELEP Creative Economy Prospectus and that of the newly emerging Tourism Working Group. Predicted visitor growth from this project is 3% in East Sussex, Kent and Essex by 2020, enabling 4.700 direct and indirect jobs across the region. Led by Turner Contemporary and Visit Kent, investment has already been secured from Arts Council England’s Cultural Destinations programme (£500k) and 1 Sector Support Fund (SSF) VisitEngland’s Discover England Fund (£350k) as well as many of the local authorities. England’s Creative Coast is designed to respond to current visitor behaviour trends, tap into new markets and will create a step change for the galleries and the tourism sector across the area. It addresses the challenges of the South East as a destination with no one major urban centre and builds practical and scalable initiatives and interconnections across the South East and beyond. The project will continue to stimulate further innovation and growth beyond the lifetime of this project by delivering: World class art featuring a minimum of 7 art commissions creating a connected South East coast trail; Two itinerary-planning online platforms (one B2B, one B2C) which aim to increase income opportunities for tourism businesses across the South East; A multifaceted international and national tourism marketing campaign; Local engagement programmes capturing a “sense of place” delivered by the cultural partners; Artists’ “bnb” audit, training and toolkit; Increased opportunity for spend of new visitors attracted to the Turner Prize (Margate 2019), Folkestone Triennial 2020, Estuary Festival 2020, Whitstable Biennale 2020, and the new National Coast Path; Promotion of sustainable travel and accessibility to visitors, encouraging use of different modes of transport and eco-friendly options as part of their trip, such as bicycle hire and train travel brokered through sponsorship such as with Southeastern trains and working with cycle tour operators such as The Carter Company and is open to any business providing cycle hire. Accessibility will be key to the development of the art commissions – ensuring that everyone is able to access the works in some way (through level access or through film); An iterative learning programme, knowledge sharing events, training and development; Research (quantitative and qualitative) – There will be an assessment and report on the Volume and Value of tourism activities across the South East Local Enterprise Partnership (SELEP) region and West Sussex (this is the first time this baseline data has been collated in one report), as well as a report on current perceptions of the SELEP region with collation of data from existing perception research and some primary research targeted at French and Dutch markets. Furthermore, the cultural partners will undertake research into tourists visiting their venues through a shared survey; Scalable options for Associate Partners to utilise such as the new geocaching activity. 6. Project links to SELEP Strategic Economic Plan Please identify which objectives within the current SEP that this project will assist in delivering England’s Creative Coast drives growth, innovation and prosperity by linking the federal areas through an innovative and collaborative project that taps into one of the fastest growing sectors – the creative industries. The project encourages business growth through tourism and culture and exposes the South East to the international market place. It will particularly target the French and Dutch Markets. Building on economic strengths: The creative industries are worth more than £87.4bn in GVA to the UK and the creative economy employs one in every 11 working people (approx. 24% of the workforce). Tourism generates £106 billion a year to the British economy, employing over 2m people and supporting thousands of businesses. The current value of tourism to the SELEP area is as follows: 2 Sector Support Fund (SSF) Indicator Kent and East West Essex (per Medway Sussex Sussex Totals (per capita) (per (per (per capita) capita) capita) capita) Total number of trips – including overnight 50.3m 60.6m 27.6m 19.3m 157.9m stays and day trips Total tourism value £3.026bn £3.610bn £2.073bn £1.385bn £10.09bn Actual jobs 59,024 71,920 45,726 29,685 206,355 Data collated from Cambridge Economic Impact 2015 reports for Kent, Essex, East Sussex and West Sussex England’s Creative Coast will lead a step-change in the visitor economy. The project is rooted in partnership working, connecting people, businesses and places, and building a new offer that will create resilience and growth. It aims to contribute to a 3% growth in the visitor economy across the SELEP area. Building skills, sharing knowledge: British tourism is expected to grow to £257 billion by 2025. This project will enable knowledge exchange across the creative industries and tourism sectors on a region-wide level, delivering growth in information and skills. This will stimulate cross-sectorial working between partners and tourism businesses and enable the two sectors to work together to maximise the opportunities to increase visitors to the SELEP region. Investment of £150,000 from SELEP will lever in £1.02m match. 7. Total value (£s) of SSF sought (net of VAT) The total value of Sector Support Funding sought will be £150,000. The areas of work the SSF funding is contributing towards are: Domestic marketing campaign – 35% (£52,500) Art Commissions by international artists - 30% (£45,000) Local Engagement (community growth and skills development) - 25% (£37,500) Research – 5% (£7,500) Project management – 5% (£7,500) 8. Total value (£s) of project (net of VAT) The total value of the project will be £1,179,000. 9. Total value (£) of match funding (net of VAT) The value of match funding will be at least £1,029,000. 3 Sector Support Fund (SSF) 10. Funding breakdown (£s) Source 2017/18 2018/19 2019/20 20202/21 Total SSF £100,000 £50,000 £150,000 Other sources of funding (please list below, add additional rows if necessary) Arts Council England £90,000 £90,000 £180,000 £140,000 £500,000 Cultural Destinations Visit England – Discover England £100,000 £250,000 - - £350,000 Fund Kent County Council £14,000 £10,000 £10,000 - £34,000 East Sussex County £20,000 - £15,000 £15,000 £50,000 Council Essex County £10,000 £10,000 - - £20,000 Council Southend-on-Sea £10,000 - - - £10,000 Borough Council Chatham Historic - £5,000 £5,000 £5,000 £15,000 Dockyard Southeastern £5,000 £10,000 - - £15,000 Visit Kent £5,000 £10,000 - - £15,000 Visit Kent – further - £15,000 - - £15,000 match funding Visit Essex - £5,000 - - £5,000 Total Project Cost £254,000 £405,000 £310,000 £210,000 £1,179,000 11. Details of match funding Insert details of match funding, including who is providing match, at what value, on what terms and what assurances are there that the match will be provided Arts Council England £500,000 – grant agreement signed January 2018 Visit England Discover England Fund £350,000 – grant agreement signed February 2018 Kent County Council £34,000 – funding agreed East Sussex County Council £50,000 – funder agreement signed April 2018 Essex County Council £20,000 – funder agreement signed April 2018 Southend Borough Council £10,000 – funder agreement signed April 2018 Historic Dockyard Chatham £15,000 – funding agreed Southeastern £15,000 – sponsorship agreed for Year 1 and 2 Visit Kent – £15,000 co-financing agreed Visit Kent (from Experience West Sussex) - £15,000 match funding Visit Essex – £5,000 funding agreed 12. Expected project start and completion dates Start date: 6 November 2017 4 Sector