TOWN INVESTMENT PLAN - SKEGNESS DELIVERED 30 OCTOBER 2020 CONTENTS 01 04 07 SKEGNESS PROJECTS REFERENCES OUR ASPIRATION 04 TOWNS FUND PROJECTS 29 END NOTES 58 CONNECTED COAST BOARD 05 PROJECT COHERENCE 30 EVIDENCE OF NEED 0 6 SKEGNESS FORESHORE 3 1 OUR VISION 07 RAILWAY STATION UPGRADE 3 3 THE GOLDEN THREAD 0 8 TOWN CENTRE TRANSFORMATION 35 POLICE TRAINING CENTRE 3 8 MULTI-USER TRAIL 4 0 08 LEARNING CAMPUS 42 CULTURAL SKEGNESS 4 4 APPENDIX CONNECTIVITY 46 A. RESTORATION AND RECOVERY 02 (COVID SURVEY REPORT) ANALYSIS B. AUDIT OF STRATEGIES SUMMARY & LITERATURE AUDIT LOCAL CONTEXT 10 SWOT ANALYSIS 1 2 C. INVESTMENT RESEARCH 05 D. RATIONALE FOR PROJECT RANKING ENGAGEMENT E. CULTURE & DEVELOPMENT AUDIT REPORT STAKEHOLDER ENGAGEMENT STRATEGY 4 8 F. ENGAGEMENT SUMMARY & 03 ENGAGEMENT & COLLABORATION 4 9 FUTURE ENGAGEMENT PLAN STRATEGY STAKEHOLDER THEMES 5 0 G. DIGITAL CONNECTIVITY H. SUSTAINABILITY INVESTMENT PLAN APPROACH 14 INTERVENTION FRAMEWORK 16 I. LETTERS OF SUPPORT WIDER INTERVENTIONS & INVESTMENT 17 INVESTMENT STRATEGY 1 8 OUR STRATEGY 19 06 SUPPORT 20 DELIVERY CLEAN GREEN GROWTH 21 DEMAND & MARKET FAILURE 22 HIGH LEVEL DELIVERY PLAN 52 INVESTMENT RATIONALE 23 DELIVERY 5 3 OUTCOMES OF TARGETS 25 COVID RECOVERY PLAN 5 4 SPATIAL STRATEGY 26 CAPACITY TO DELIVER 5 5 THEORY OF CHANGE 27 CONNECTED COAST PARTNERSHIP 56 2 TOWN INVESTMENT PLAN — SKEGNESS 01 SKEGNESS 3 TOWN INVESTMENT PLAN — SKEGNESS | 01 SKEGNESS OUR ASPIRATION 01 SKEGNESS “This is such an exciting time for our coastline and I’m extremely proud to be heading up our passionate Board to help shape ambitious projects for two such important seaside resorts. It is great that Central Government has realised the importance of supporting our coastal towns and we are working extremely hard to ensure we receive our fair share of the Towns’ Fund. We are keen to hear from our Link Introduction by communities about what is Connected Coast Board Chair, Sarah Louise Fairburn. important to them and we look Interview published on Connected Coast website forward to sharing plans with connectedcoast.co.uk/ you as the projects develop.” Sarah Louise Fairburn, Connected Coast Board Chair 4 TOWN INVESTMENT PLAN — SKEGNESS | 01 SKEGNESS CONNECTED COAST BOARD 01 SKEGNESS Sarah Louise Fairburn* Chris Baron* Chair of the Vice Chair of the Connected Coast Board Connected Coast Board Brand & Sales Director, Resort Director, L J Fairburn & Son Ltd Butlins Pat Doody* Robert Caudwell Freddie Chambers Claire Draper Janet Stubbs William Price John Henry Looney Peter Watson Robert Parker Director Business & Chairman, Business Development Finance Director, Owner, Chairman, Director, Director, Managing Director, Commercial Banking, Association Drainage Director, Mellor Group British Garden Centres Country Land and Sustainable Direction Distract Micronclean Natwest Boards Lindum Group Business Association Gill Alton OBE Claire Foster Andrew Stevenson Ruth Carver Cllr Colin Davie* Cllr Adrian Benjamin Sid Dennis Lisa Fairlie Caroline Killeavy CEO, CEO, Director of Research CEO, Executive Councillor Chair, Chairman, Assistant Director CEO, TEC Partnership Boston College and Enterprise, Greater Lincolnshire for Economy and Place, Sutton on Sea Visit Lincolnshire Coast of Communities and YMCA University of Lincoln Local Enterprise Lincolnshire County Residents Association, BID Neighbourhoods, Partnership Council Mablethorpe CCT Platform Housing Group Mark Humphreys Sandra Williamson Deborah Campbell Victoria Atkins Matt Warman Cllr Craig Leyland* Cllr Steve Kirk Cllr Carl Tebbutt Cllr Tony Tye CEO, COO, Area Coastal Manager, MP, MP, Leader, Portfolio Holder for the Town Mayor, Chair of the Planning Magna Vitae East Locality of NHS Environment Agency Louth and Horncastle Boston and Skegness East Lindsey District Coastal Economy, Mablethorpe and Committee and Coastal Lincolnshire Clinical (including Mablethorpe) Council East Lindsey District Sutton on Sea Town Community Team, Commissioning Group Council Council Skegness Town Council *Board member of the Greater Lincolnshire Local Enterprise Partnership 5 TOWN INVESTMENT PLAN — SKEGNESS | 01 SKEGNESS EVIDENCE OF NEED 01 SKEGNESS THE PLACE — Skegness, Ingoldmells and Chapel St Leonards have a population of 30,000. With Skegness at its heart the area is the main holiday location for the East Midlands. It is the original home of Butlins, you can buy the Leicester Mercury and Nottingham Evening Post in its newsagents and its Jolly Fisherman railway 1 The Towns Fund boundary line poster is a nationally iconic touchstone for the British Seaside. including Skegness, Ingoldmells and Chapel St Leonards Visitor Economy could be characterised as a mono-sectoral economy Skills focused on tourism, which is highly seasonal Visitor data (STEAM 2017)1 shows that the area has operating primarily between March and October. Taken as a whole this pattern of economic approaching 2.2 million holiday visitors per year. It development has led to a low skill, low wage is the fourth busiest seaside resort in England (Visit The particular nature of tourism in the area, which equilibrium, with a nationally significant seasonal focuses on a low cost traditional model, with limited England)2. The very strong tourism offer of the area character. Skegness is in the lowest 10% of all towns drives a surprisingly high level of investment and exploitation of higher value opportunities around in England in terms of skills rankings in the English the natural coast or the local food offer, underpins discussions with the Regional Risk Team linked to the Indices of Deprivation9. More widely East Lindsey, Midlands Engine indicate high levels of high street an economic model characterised by low wages in driven in significant part by its coastal low wage bank borrowing to invest in the tourism product. jobs with relatively low skill requirements. Caravans economy, has an average salary, which is £100 predominate, with 28,000 caravans on the Lincolnshire Much of this investment is driven by independent per week below the national average10. We believe family businesses, which predominate in the area. coast (East Lindsey District Council5) this area has addressing this skills deficit will be the greatest Over recent years this has been supplemented by an the highest concentration of caravans in Europe. driver for the economic development of the area. increase in multiples in the area including: McDonalds, KFC, Costa, M&S Simply Food and Premier Inn. Demographics Impact of Covid Environmental The multi-generational links between the heart Coronavirus has brought a severe economic shock of the East Midlands and Skegness have driven a to the economy of the area. The Royal Society of significant influx of retirees into the area, many of The area is challenged by flood risk and flood Arts11 identified East Lindsey as third highest in the amelioration measures underpin many of the whom have relatively poor health. This has put a league table of local authorities at risk from Covid-19. significant pressure on local health services, which development proposals for the area. Notwithstanding The Centre for Towns12 identified Mablethorpe and a high number of visitors the area has very poor are modest in scale due to the overall lack of critical Skegness as 1 and 2 in the listing of the coastal towns road connections although it does benefit from mass of the town and its hinterland. The nearest most at risk from the impacts of the pandemic. Our a rail station (350,864pa entries/exits, Office of acute hospital is 22 miles away in Boston but poor own intelligence from a survey of approaching 50 connectivity means limited public transport to access Rail & Road 20193). Distance from markets and local businesses has identified that diversifying and flood risk have combined to limit the amount of this facility. East Lindsey has almost twice the number strengthening the economy is the key to our future. investment from non-tourism business in the area. of over 65s compared to the England average, 30% (The report arising from this is set out at Appendix compared to 18%. Its working age population is 55% A). We know from economic analysis that approaching Education compared to the England average of 63% (ONS6). 35% of all workers in Skegness are furloughed and Poor health outcomes and a skewed demography that notwithstanding the short term reopening of Distance to learn also has an impact on track through to the particular nature of the available the season from June 2020, up to 80% of employees participation and in our estimation the biggest workforce in the area. Skegness is in the lowest in leisure and hospitality sectors are at long term challenge facing the area economically is a 15% of all areas in England in terms of its health risk of losing their jobs. Across the whole of East lack of a learning campus. East Lindsey has the outcomes (English Indices of Deprivation 2019)7 and Lindsey furlough rates were still increasing in summer second highest proportion of 16-18 year olds in 42% of the working age population are economically 2020 and in July stood at over 17,000 workers13. England living more than 30 minutes from an FE inactive compared to 20% in England (ONS8). College or 6th form (DfE4). This has led to what © Crown copyright and database rights (2020) OS (East Lindsey District Council licence number 100019809). You are Scale 1:25000 permitted to use this data solely to enable you to respond to, or interact with, the organisation that provided you with the data. You are not permitted to copy, sub-licence, distribute or sell any of this data to third parties in any form. 6 TOWN INVESTMENT PLAN — SKEGNESS | 01 SKEGNESS OUR VISION An Enterprising Community More business per head, which draw strength 01 SKEGNESS from the opportunities around environmental innovation, the visitor economy and the sea. A Learning Community A Connected Community THE VISION — Working More skilled workers, E-empowered through excellent extensively through a process earning higher wages. mobile and broadband connectivity and with enough employment land, of auditing previous and current road and transport links to sustain strategies and plans, consulting with long-term economic growth.