Nixon, broadcast newsmen share NAB spotlight Wiley pronounces a `New Ethic' for broadcasting The ii Our 43d Year 1974 BroadcastBroadcastingnewsweekly of broadcasting and allied arts Mar 25 V7 1i V1 T - m o T In cn JI THE WHOLE FAMILY WILL FLIP OVER SALTY, TOO! O 26 HALF -HOURS IN COLOR AVAILABLE FOR FIRST -RUN SYNDICATION -11NEMIEIH4 CENTURY -FOX SEPTEMBER,1974 TELEVISION "What MyLine? »is about th show a station manage And keep it there for year of new, untried program Goodson -Todman's Currently, "What's My Line ?" has a "What's My Line ?" wins record of strong, long'runs more women than lead -in in syndication: programs in 33 markets 4 or more years in (24 in prime- access time). 34 markets, 5 or more Average increase is 31 %. years in 19 markets, and In 24 markets (18 in 6 years in 12 markets. prime- access time) "What's My Line ?" wins more total viewers than lead -in programs. With a 35% average increase. surest audience building an put in a choice time slot end avoid agonizing appraisals with each coming season. For years, this most 'What's My Line?", with famous of all game shows Tony Award -winning Larry has proven its appeal to Blyden as its personable women, in particular, and host, is available for to all audience segments. September1974 in some Its strength as effective markets. Get it now, counterprogramming against and rest easy for a long early network and local time to come. news has been documented time and again. Viacom Source: NSI, Nov. 197 3. Audience estimates are subject to qualifications available on request. BROADCASTING'S BEST BUYS - selection quality price CENTURY SERIES modular tape cartridge machines. Quad cabinet, all playbacks. AC155B REMOTE /STUDIO CONTROL unit. Stereo also available. AS40B 8 CHANNEL stereo console. A20B 8 CHANNEL monoural also GT12 CUSTOM TURNTABLE. Choose 4 -pole or synchronous versions. i r°o rG rFQj:4 t4 ' ,_'.. e4,. .#.;- ,4-: 4- . .4- . -4- : ,4 4-. did you know .... .0011(10460(040(0 we manufacture a full s III.o 1 I 1 i line of AM and FM transmitters, and audio products. L>AI ELECTRONIC CORPORATION 5851 Florin- Perkins Road, Sacramento, Ca. 95828 916 383 -5353 TELEX 377 -488 CABLE SPARTA A DIVISION OF COMPUTER EQUIPMENT CORPORATION Broadcasting iiMar25 Vol. 86 No. 12 live action. To be announced some time this week, chil- Closed Circuits' dren's Saturday-Sunday schedule will be one hour shorter than current season's. (ABC is only network with Sunday - Shortened list. Two new prospects have surfaced in specu- morning children's programing.) However, ABC weekday lation over nominee for Dean Burch vacancy on FCC. One children's programing will expand for popular A frerschool is Gene Nordby, former dean of college of engineering at Specials, and network plans to use part of its "wild card" University of Oklahoma, now university's vice president access time for weekend evening children's specials. for administration and finance. He is said to be candidate of Senator Henry Bellmon (R- Okla.) and to be backed by Staying put. There have been reports that FCC Commis- Mr. Burch, now counselor to President. Other is James sioner Ben Hooks was about to leave for greener fields, but Mauze, lawyer, member of Missouri Public Utilities Com- he denies them. Last week he assured Chairman Richard mission and said to be highly regarded by FCC Chairman Wiley he'd be around for at least three years and possibly Richard E. Wiley. List from which selection will be made until his term expires in 1979. is down to four or five (known to include John A. Knebel, general counsel, Department of Agriculture), and choice Thataway. ABC -TV's elaborately produced, highly publi- may be made this week. FBI check will delay submission cized second -season family western, The Cowboys (Wednes- of name to Senate until mid -April at earliest. day, 8 -8:30 p.m., NYT), is said to be headed for cancella- Time is running out on FCC as functioning agency. tion despite network's best efforts. After solid 30 share of Three of its seven seats are empty, and Commissioner Rob- audience in its kickoff week (Feb. 6), Cowboys (which is ert E. Lee leaves on April 17 for seven weeks in Geneva as produced by Warner Bros.) slumped to mid -20's shares af- head of U.S. delegation to World Administrative Radio terward and registered its lowest numbers of season in Conference. Senate shows no sign of moving on nomination most recent national Nielsen (13.6 rating and 22 share on of James H. Quello and has set no hearings on nomination March 13). of Luther Holcomb. Commissioner Lee is said to be mak- Group effort. ing some headway in campaign for renomination against First joint program venture of three station groups, one White House opposition to his remaining after term ends -hour children's TV special called Dipsy Doodle Show, is close June 30. Senators Warren G. Magnuson (D- Wash.), chair- reported to signing sponsor. Sources involved in project say program could go network man of Commerce Committee, and John O. Pastore (D- but think it more likely to be played market R.I.), chairman of Communications Subcommittee, are said by market, particularly since to be on his side. groups that produced it - Capital Cities Communications, Metromedia and Storer Broadcasting - have stations in 18 Run for radio roses. Harold Krelstein, president of Plough markets representing over one -third of U. S. TV homes. Stations and vice chairman of radio board of National Show, produced as pilot for possible series, presents ani- Association of Broadcasters, will be candidate for radio mated character called Dipsy Doodle, descendant of Yankee chairmanship at elections to be held next June. And, riding Doodle, presiding over series of musical production numbers wave of radio dominance of joint board of directors, he is by seven actors -singers- dancers called Doodlers, selected expected to be candidate year hence for joint board chair- from 350 auditioned. Segments, all with original music, are manship. Andrew M. Ockershausen, Washington Star Sta- based on folklore, children's stories and some original con- tions, incumbent joint board chairman, is expected to re- cepts, aimed at 6 -to-l2- year -olds specifically but with family tain post for another year. If Mr. Krelstein's plan is real- viewing in mind, if it goes to series, future episodes will prob- ized, he'll be third successive joint board chairman to ably be half- hours. Special was produced at Storer's WJW- emerge from radio board. TV Cleveland with station's program manager, Paul Huber, as executive producer and with panel of educators as con- Marching orders. Herbert S. Schlosser, NBC -TV president, sultants. was reportedly given succinct directive along with promo- Cream skimmed. Kept strictly under wraps for past five tion to NBC presidency which he is to assume April 1: months: MGM Television made sale of almost 200 of its Raise ratings and lower costs. In pursuit of former, he is films to CBS -TV completed 10 -year ar- now in Hollywood with other top brass, including Julian feature before it with United Artists Television to its Goodman who is moving up from presidency to board rangement distribute chairmanship, in final stages of program selection for next feature library in U.S. (Broadcasting, Oct. 15, 1973). Sale season. to CBS -TV is for reported use of features on late -night David C. Adams, third top -level NBC executive to show. change jobs April 1, is expected to spend much of his time Change of scene. After NAB convention, TV program syn- in Washington in new role as company vice chairman, dicators seem to be convinced that annual conference of though he'll continue to make home in New York. Peter National Association of Television Program Executives and B. Kenney, NBC's Washington vice president, is planning not NAB will be their major forum and market from now series of small parties at his home to put Mr. Adams in on. This was first year syndicators stayed away from NAB close touch with key figures in government. in droves. Focus on programing by NATPE has made it favorite of syndicators who think NAB doesn't care. It Children's hours. ABC -TV's 1974 -75 children's programing may turn out that future NAB conventions will be at- season, premiering Sept. 7, will introduce five new half- tended by skeleton representation of syndication firms, hour Saturday morning shows - four animation and one there to entertain selected customers and prospects. Broadcasting is published 51 Mondays a year (combined Issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street, N.W., Washington, D.0 20036. Second-class postage paid at Washington. Single Issues $1. Subscriptions: one year $25, two years 345, three years M. Add 352 yearly for special de- livery, 365 for air mail, $4 for Canada, $6 for all other countries. Subscriber's occupation required. Annually: Broadcasting Yearbook 317.50, Cable Sourcebook $10 Broadcasting Mar 25 1974 5 Top of the Week Star. NAB convention -goers provide receptive audience for Richard Nixon, whose appearance - and nationwide TV exposure it commanded - jazz up Houston scene. White House news cadre says RTNDA questioners were too soft, but others dispute that evaluation. Page 22. Idealist. FCC Chairman Wiley offers new standard for mu- tual betterment of commission, industry. "New ethic," he says, contemplates broadcasters providing hallmark service to ward off cries for more stringent regulation. For com- mission's part, Mr. Wiley discloses that FCC task force - including himself - will soon take to road to meet with broadcasters, public.