PROPOSAL OF COMMUNITY SERVICE STRATEGY CORPORATE SOCIAL RESPONSIBILITY FOR STRENGTHENING SMALL SCALE AND MEDIUM ENTERPRISES IN MARUYA SUBDISTRICT, WEST JAKARTA Team Member Assoc. Prof Dr. M. Ali Iqbal (0021096105) Assoc. Prof Dr. Kashmir, SE, MM (0301056401) Assoc. Prof Yanti Murni (0025075601) International Partner: Associate Professor Dr. Anees Janee Ali School of Management, University Sains Malaysia Field of Management Science UNIVERSITAS MERCU BUANA 2020 VALIDITY SHEET OF PROPOSAL 1. a. Title of Proposal : Strategy Corporate Social Responsibility for Community Service Strengthening Small Scale and Medium Enterprises at Maruya Sub District, West Jakarta b. Previous Research : Entrepreneurship Training for Communities at Title Darussalam Mosque, Kota Wisata Gunung Putri Sub-District, Bogor District 2. Team leader a. Name : b. NIDN : Dr. M. Ali Iqbal, M.Sc c. Functional Position : 0021096105 d. Faculty/Study Program : Lektor Kepala e. Mobile Phone : Pascasarjana MM f. E-mail Address : 081319815590 3. Team Member : [email protected] a. Number of Member b. Name and NIDN of Member 1 : Lecturer 2 persons c. Name and NIDN of Member 2 : Dr. Kasmir, SE, MM/0301056401 d. International Partner : Dra. Yanti Murni, MM/0025075601 4. Team Member Student : Assoc Prof Dr. Anees Janee Ali a. Number of Member b. Name and NIM of Member 1 : Rizky Muhammad Ramadan/43118210032 c. Name and NIM of Member 2 : Muhammad Bagas Pratama Wibisono/43119210120 5. Location os Activities : a. Location/Activities Area b. Regency/City : Maruya Sub District c. Province : West Jakarta d. Distance of Location : DKI Jakarta 6. Project Partner : 2 Km 7. Output Produced : University Sains Malaysia 8. Duration : Management skill development 9. Source of Expenditures : 4 months a. Source from UMB : b. Source from Partner (inkind) : Rp. 7.500.000 c. Grand Total : Rp. 7.500.000 : Rp. 15.000.000 Jakarta, Desember 2020 Leader of Community Service Group, Team Leader, (Dr. Suraya, MSi) (Dr. M. Ali Iqbal,M.Sc) NIP/NIK : 1 176860597 NIP/NIK: 116610519 Approved by, Director of Post Graduate School Head of Community Service Centre, (Prof. Dr.-Ing. Mudrik Alaydrus) ( Dr.Inge Hutagalung.,M.Si) NIP/NIK : 103710262 NIP/NIK : 113590380 3 TABLE OF CONTENT Pages Validity Sheet ...................................................................................................................... i-ii TABLE OF CONTENT .................................................................................................... iii-iv Abstract ............................................................................................................................... v CHAPTER I INTRODUCTION...................................................................................... 1 1.1. Situation Analysis .............................................................................................. 1 1.2. Partner Issues ............................................................................................. 2 CHAPTER II SOLUTIONS AND OUTPUT TARGETS.................................................. ... 3 2.1 Target ................................................................................................................ 3 2.2 Output ............................................................................................................. 3 CHAPTER III METHOD OF IMPLEMENTATION ....................................................... 5 3.1 Implementation Framework ........................................................................... 5 3.2 Activity Plan ............................................................................................... 6 3.3 Target Audience .............................................................................................. 6 CHAPTER IV BUDGETS AND ACTIVIRTIES SCHEDULES ................................... .. 7-8 REFERENCES ......... ...................................................................................................... 9 ATTACHEMENTS • Biodata of Team Members • MOU PPM-KLN Aplication Form 4 Abstract Small and medium enterprises (SMEs) have an important role in the economy of the Indonesian people. The role can be seen from as the main driver of the real sector which directly influences national economic growth. The contribution of SMEs is 57.60% of Gross Domestic Product (PBD) and has a workforce absorption rate of around 97% of the entire national workforce. SMEs have also proven unaffected by the crisis. When the crisis hit in the period 1997-1998, only SMEs could survive. Indonesia give the special attention to their growth, including constructing environment with the effort climate which conducive, facility and give to access productive resources and strengthen the enterpreneurship and also its competitiveness.To strengthen the SMEs, one of the important strategy is partner. From other side the government, big company role to give a support and cast aside some of clean advantage is they utilize the development of SMEs money recognized by Corporate Social Responsibility ( CSR) possible also require to be continued. Construction CSR for the development of SMEs have come to one of the strategic choice many developing countries in order to strengthening and improving competitiveness SMEs. In order to help SMEs to understand the important of corporate social responsibility, it is necessary for guidance them in order to obtain the knowledge of corporate social responsibility. For this reason, a training program of corporate social responsibility for strengthening the SMEs is needed to develop the knowledge. Keyword: Small and Medium Enterprises, corporate social responsibility 5 CHAPTER I INTRODUCTION 1. Situation Analysis Small and medium enterprises (SMEs) have an important role in the economy of the Indonesian people. The Indonesian government also considers the existence of SMEs to be important. The proof, along with the Cooperative SMEs have a special place under the Ministry of Cooperatives and SMEs. High attention given to the SMEs is nothing but a form of government in supporting the economy of the small people. Moreover, SMEs is able to have a direct impact on the lives of people in the lower sector. The development of Small and Medium Enterprises (SMEs) has proven to be a major driver of the real sector which has a direct effect on national economic growth. MSMEs have contributed 57.60% of Gross Domestic Product (PBD) and have a workforce absorption rate of around 97% of the entire national workforce (SME Business Profile by LPPI and BI, 2015). SMEs have also proven unaffected by the crisis. When the crisis hit in the period 1997-1998, only SMEs could survive. Micro and small businesses generally have advantages in fields that utilize natural resources and are labor intensive, such as: food crop agriculture, plantations, animal husbandry, fisheries, trade and restaurants. Medium businesses have the advantage of creating added value in the hotel, financial, leasing, corporate services and forestry sectors. Large businesses have advantages in the processing, electricity and gas, communications and mining industries. This proves that micro, small, medium and large businesses in practice complement each other. So by increasing the performance of SMEs with local production materials without relying on imported materials, it will strengthen national economic development (Solikatun and Masruroh, 2018: Saheb, et al, 2018). Indonesia give the special attention to their growth, including constructing environment with the effort climate which conducive, facility and give to access productive 6 resources and strengthen the enterpreneurship and also its competitiveness.To strengthen the SMEs, one of the important strategy is partner. To form this partner, governmental role and other supporter institution is important and strategic. Governmental role can be done/conducted to the creation of effort climate which kondusif to create the partner and earn also give the other and endorsement by facility like for example facility of compatibility creation, providing financial aid and need of the other to link the partner of between second side. From other side the government, big company role to give a support and cast aside some of clean advantage is they utilize the development of SMEs money recognized by Corporate Social Responsibility ( CSR) possible also require to be continued. Construction CSR for the development of SMEs have come to one of the strategic choice many developing countries in order to strengthening and improving competitiveness SMEs. Have been confessed by that big company will not grow to expand better without support SMEs. Therefore, big SMEs company And have to always work along one another exploiting opportunity for the shake of growth and society prosperity In order to help SMEs to understand the important of corporate social responsibility, it is necessary for guidance them in order to obtain the knowledge of corporate social responsibility. For this reason, a training program of corporate social responsibility for strengthening the SMEs is needed to develop the knowledge. 1.2. Partner Issues Many problems faced by SMEs include: a. Limited knowledge of corporate social responsibility. b. Do not have strategic partner for developing their business 7 CHAPTER II. SOLUTIONS AND OUTPUT TARGETS The targets and outcomes to be achieved in this SMEs service activity are: 2.1. Target 2.1.1. Providing knowledge on corporate social responsibility in general 2.1.2. Providing knowledge on how to increase their knowledge