A 10th Anniversary Celebration Harlem Book Fair 2008 QBR The Black Book Review in association with the Schomburg Center for Research in Black Culture Events from July 17th - 20th West 135th Street • Fifth Avenue to Adam Clayton Powell, Jr. Boulevard Harlem, New York About The Harlem Book Fair History • The Harlem Book Fair was founded in 1999 by QBR The Black Book Review as a community event and forum for African American readers to discover, experience and celebrate African American history and culture through books. • The success of that first book fair began what has become a week long event and the country’s largest community gathering of African American readers and book lovers. It has evolved into a national brand that is expanding into new markets each year. The Harlem Book Fair now draws over 50,000 attendees, with an additional viewership of over 15 million via C-SPAN’s Book TV. Mission Statement of Harlem Book Fair • To broaden access for family literacy and literature awareness: putting more books into more reader’s hands, literature programs, and parent-support events. • To help develop and identify new reader and youth markets • To develop relationships with publishers and literacy advocates throughout the world • To expand branding and affinity opportunities to the African American and Latino family market • To expand and institutionalize the Harlem Book Fair as a world-class literature and literacy event • In tandem with its literacy mission, the Harlem Book Fair will actively support the Harlem community through its affiliation with various community organizations. The Event Site The 2008 Book Fair will offer two avenue blocks along West 135th Street with tents, pavilions of books, food, and cultural concessions. Fair space has more than doubled since its inception. Events will also be held at the Countee Cullen Library, the National Black Theatre, Symphony Space, and other venues throughout New York City. Our Event Partner The Schomburg Center for Research in Black Culture is a national research library devoted to collecting, preserving, and providing access to resources documenting the history and experiences of peoples of African descent throughout the world. The Center's collections first won international acclaim in 1926 when the personal collection of the distinguished Puerto Rican-born Black scholar and bibliophile, Arturo Alfonso Schomburg, was added to the Division of Negro Literature, History and Prints of the 135th Street Branch of The New York Public Library. Today, the Schomburg Center contains over 10,000,000 items and provides services and programs for constituents from the United States and abroad. The Center has been a partner in the development of the Book Fair since its inception. Our Media Partner C_SPAN's Book TV offers live telecasts from the Harlem Book Fair each year. Broadcasting from the Schomburg Center's Langston Hughes Auditorium, Book TV beams our critically acclaimed panel discussions and author interviews to over 52 million viewers nationally, of which 29% are African American. The Harlem Book Fair is telecast live, and then re-broadcasted in rotation throughout the C-Span program schedule, ensuring maximum visibility for sponsors, authors, publishers, and viewers. Each weekend, Book TV features up to 48 hours of nonfiction books from Saturday 8:00 AM to Monday 8:00 AM ET. HBF Attendance - New York City The Harlem Book Fair attendance (4 year trend) Attendance has 2007 almost tripled since 2004. 2006 2005 2004 20,000 25,000 40,000 50,000 Attendee Demographics GENDER: AGE: INCOME: • Male: 21% Under 21 9% $ 25,000+ 35% • Female: 79% 21- 30 16% $ 40,000+ 23% 31-40 26% $ 65,000+ 22% 41-50 31% $ 80,000+ 15% 50 & up 18% $100,000 5% MEDIAN HOUSEHOLD TRAVEL TO THE BOOK FAIR • Income: $52,500 • 20% of HBF Attendees travel from beyond the New York Tri-state area EDUCATION: • Advanced degree: 12% MARITAL STATUS: ETHINC PROFILE: • College graduate: 22% • Single: 70% African American 93% • Some college: 35% • Married: 30% Latino 5% • High School graduate: 29% White 2% • Other: 2% The Harlem Book Fair is… • National Bestselling Authors autographing books… • Nationally-televised Author Panel Discussions and Interviews… • Wheatley Literary Awards… • An Outdoor Marketplace… • Children’s Books Pavilion… • Live Readings, Poetry, Music, and Performances… • Hundreds of Exhibitors… …An African American Literary Institution. The Harlem Book Fair is the… HBF Wheatley Awards Program • Most Prestigious African American Literary Award • Prior awardees include authors Ossie Davis, Maya Angelou, Walter Mosley, Sonia Sanchez, Terry McMillan, Gwendolyn Brooks, and Ishmael Reed, among others. Recipients Walter Mosley, Ruby Dee, and Amiri Baraka. Author Herb Boyd honors Ossie Davis. The 2008 Wheatley Awards Program “Celebrating 120 Years of Black Publishing” • Invitation Only, VIP Black Tie Dinner at the Schomburg Center for Research in Black Culture, followed by Award Presentations. • Awardees are Haki Madhubuti (Third World Press, 40 years); W. Paul Coates (Black Classic Press, 30 years); Kassahun Checole (Africa World Press, 25 years); Wade & Cheryl Hudson (Just Us Books, 20 years); and Connant T. Rose (Amber Books, 10 years). Previous Media and Publishing Sponsors (Broadcast & Publishing) The Harlem Book Fair has enjoyed affiliations with the following Corporate, Broadcast and Publishing media partners (partial): C-SPAN TV-One The Black Family Channel Time Warner Cable Media Affiliates (Print, Radio, Internet) The Harlem Book Fair has enjoyed affiliations with the following Print, Radio, and Internet media partners: The New York Times WWRL/FM The Amsterdam News WLIB/AM & FM TimeOut New York WNYC/AM & FM Caribbean News African American Book Club Online (www.aalbc.com) Harlem Times Harlem World Magazine WKTU/FM Black Enterprise WBAI/FM UPTOWN MAGAZINE Essence Additional Radio Stations and partners to be added Marketing and Promotions The Harlem Book Fair/New York will be promoted and marketed locally in the following cities: • New Jersey • Philadelphia • Hartford, New Haven, & Bridgeport, CT. • Boston • Baltimore • Washington D.C. Print Promotions • 150,000 flyers • 5,000 posters • Magazine and newspaper print ads • Banners • Boards Sponsorship Opportunities Available Throughout the Year January ‘08: Thinking Books! Author Event (at Teachers & Writers Collaborative, NYC) February ‘08: Shakespeare was a SLAM! Poet (at Harlem School of the Arts, NYC) March ‘08: The A to Z of Smart Self-Publishing (at the National Black Theatre, NYC) April ‘08: Thinking Books! Author Event (at Teachers & Writers Collaborative, NYC) May ‘08: A Breach of Peace: Portraits of the 1961 Mississippi Freedom Riders (at Symphony Space, NYC) June ’08: African American Health Forum (at Abyssinian Baptist Church, NYC) July ’08: The Wheatley Book Awards, Friday, July 18, 2008 July ’08: The Harlem Book Fair, Saturday, July 19 – Sunday July 20, 2008 Sponsor Participation Timelines Harlem Book Fair Pre-Event Programs Notice of Participation: 30 days prior to event Sponsor payment deadline: 30 days prior to event HBF Wheatley Award Program April 17: Notice of Participation May 15: Logos, Advertising, and Banners June 2: Sponsor payment deadline July 19: HBF Wheatley Award Program Harlem Book Fair April 17: Notice of Participation (Harlem Book Fair) May 15: Logos, Advertising June 2: Banners, Sponsor payment deadline July 17 – 20: Harlem Book Fair Harlem Book Fair Day-of-Event Programs April 17: Notice of Participation (Harlem Book Fair) May 15: Logos, Advertising June 20: Banners, Sponsor payment deadline July 17 – 20: Harlem Book Fair Contact Information Max Rodriguez Founder, QBR The Black Book Review and The Harlem Book Fair QBR/Harlem Book Fair Email: [email protected] Phone: 212.348.1681 Fax: 646.290.5970 www.QBR.com www.harlembookfair.com.