MODERN TRADITION DEFINED 801 BRICKELL ESTABLISHING MIAMI’S PROFILE A spectacular high profile tower that has defined the Miami skyline for over 30 years. 801 Brickell located in the heart of Miami’s international Financial District, lies at the epicenter of the live, work, play environment now thriving in Miami. TOP FIVE MOST RECOGNIZABLE BUILDINGS IN MIAMI... LET’S USE THIS TO OUR ADVANTAGE. MODERN TRADITION DEFINED A LANDMARK BUSINESS TOWER RECOGNIZED FOR ITS UNIQUE ARCHITECTURE AND PREMIER LOCATION ON BRICKELL AVENUE • Class A quality with prime locale and neighboring 5-Star amenities create a vibrant environment • Modern landmark asset with beautiful views of the city skyline and Biscayne Bay • Institutional ownership with local expertise • At the center of it all with “Main and Main” location near Mary Brickell Village and Brickell City Center – in the heart of the Brickell financial and entertainment district ONLY TRUE CLASS A OFFICE BUILDING SITUATED ON “MAIN & MAIN”, 8TH STREET AND BRICKELL AVE., WITH INGRESS / EGRESS ON BRICKELL BAY DRIVE NE 14TH ST E 1 RTHUR CSWY NE 13TH ST MACA NW 3RD AV 3RD NW NW 13TH ST NW 12TH ST 395 NW 11TH TER NW 11TH ST METROMOVER ELEVENTH STREET STATION E NW 10TH ST D V L B NW 9TH ST METROMOVER PARK WEST E STATION N Y A NORTH MIAMI AV MIAMI NORTH NW 8TH ST C S I B METRORAIL HISTORIC OOVVERTOWN / NE 7TH ST LYRIC THEATTHEATER METROMOVER STATION FREEDON TOWER STATION PORT BLVD NW 6TH ST METROMOVER METROMOVER ARENA / STATE PLAZA COLLEGE NORTH STATION STATION EXPAND ON AMENITIES & NW 5TH ST E NE 4TH ST METROMOVER FEATURES OF 801 BRICKELL COLLEGE / 95 BAYSIDE STATION NW 1ST AV 1ST NW E AV 2ND NW Nw 3RD ST E METRORAIL METROMOVER AV 1ST SE GOVERNMENT GOVERNMENT CENTER CENTER E STATION NE 2ND ST AV 2ND SE STATION METROMOVER FIRST STREET STATION • Website: interactive public and tenant website that pulls all property amenities NE 1ST ST together as well as neighborhood information and tenant discounts at nearby hotels, restaurants and fitness centers. Additionally the website is leveraged to EAST FLAGLER ST NORTH RIVER DR WEST FLAGLER ST promote availabilities through virtual tours and space plans. METROMOVER MIAMI AVENUE STATION SE 1ST ST • Concierge service in the lobby/management office SE 2ND ST CHOPIN PL SW 3RD ST METROMOVER • 801 Car: entertain clients without the hassle of getting to and from the office. D BAYFRONT PARK OWNT STATION Provide guests a direct service to the airport OWN DISTRIBUTOR SW 3RD ST METROMOVER METROMOVER THIRD STREET KNIGHT CTR • Local Traffic Monitoring: live traffic camera positioned north and south on STATION STATION BISCAYNE BLVD WA Y METROMOVER Brickell. Live time feed accessed from property website and in building elevators RIVERWALK STATION • Upgrade Conference Center: meeting options for tenants providing audio, visual, METROMOVER technical and sound capabilities FIFTH STREET STATION • Prominent curb-side valet parking SE 5TH ST SE 6TH ST • Full service bank onsite SW 7TH ST METROMOVER • Onsite dry cleaning service EIGHTH STREET STATION • Daycare SW 8TH ST E B • Fitness Center RICKELL KEY DR SW 9TH ST AV L L E E • Onsite restaurants AV 1ST SW K SW 10TH ST E AV MIAMI SOUTH B SW 3RD AVE 3RD SW • Close proximity to 5-Star hotels and restaurants METROMOVER BRIC R SW 4TH AVE 4TH SW TENTH STREET I STATION C K SW 11TH ST METRORAIL E • Deluxe service car wash BRICKELL L L STATION 1 B METROMOVER A Y 95 BRICKELL • Ingress/egress to major thoroughfares servicing Miami CBD SW 12TH ST D STATION R SE 12TH ST • LEED Certified Silver SE 13TH TE SW 13TH ST R SE E SW 2ND AV 2ND SW 13TH ST SE 14TH ST SW 17TH ST METROMOVER FINANCIAL DISTRICT SW 15TH STATION SE 14T H TER RD E SW 1ST AV 1 NE 14TH ST E 1 RTHUR CSWY NE 13TH ST MACA NW 3RD AV 3RD NW NW 13TH ST NW 12TH ST 395 NW 11TH TER NW 11TH ST METROMOVER ELEVENTH STREET STATION NW 10TH ST D V L B NW 9TH ST METROMOVER PARK WEST E STATION N Y A E AV MIAMI NORTH NW 8TH ST C S I B METRORAIL HISTORIC OOVVERTOWN / NE 7TH ST LYRIC THEATTHEATER METROMOVER STATION FREEDON TOWER STATION PORT BLVD NW 6TH ST METROMOVER METROMOVER ARENA / STATE PLAZA COLLEGE NORTH STATION STATION NW 5TH ST E NE 4TH ST BRAND THE ASSET METROMOVER COLLEGE / 95 BAYSIDE STATION A MODERN LANDMARK NW 1ST AV 1ST NW E AV 2ND NW Nw 3RD ST E METRORAIL METROMOVER AV 1ST SE GOVERNMENT GOVERNMENT CENTER CENTER E STATION NE 2ND ST AV 2ND SE STATION METROMOVER FIRST STREET STATION DEFINE THE BUILDING AS THE OBVIOUS CHOICE NE 1ST ST FOR OFFICE SPACE IN THE FINANCIAL DISTRICT EAST FLAGLER ST NORTH RIVER DR WEST FLAGLER ST • A strong marketing campaign will showcase the property’s distinct attributes METROMOVER MIAMI AVENUE SE 1ST ST STATION • A modern landmark deserving of recognition SE 2ND ST CHOPIN PL SW 3RD ST METROMOVER • Create a new logo D BAYFRONT PARK OWNT STATION OWN DISTRIBUTOR SW 3RD ST • Marketing brochures - not like the others METROMOVER METROMOVER THIRD STREET KNIGHT CTR STATION STATION Y BISCAYNE BLVD WA • Flyers and emails METROMOVER RIVERWALK STATION • Postcard mailers METROMOVER FIFTH STREET • A strategic calendar of communications and events - consistency is key STATION SE 5TH ST • Best in technical marketing SE 6TH ST • Interactive website with ongoing updating and refresh SW 7TH ST METROMOVER EIGHTH STREET • Website optimization with Google live tours STATION • Virtual tours and testimonials SW 8TH ST E B RICKELL KEY DR • 801 App SW 9TH ST AV L L E • Social media E AV 1ST SW K SW 10TH ST E AV MIAMI SOUTH B SW 3RD AVE 3RD SW R • Build community awareness METROMOVER BRIC SW 4TH AVE 4TH SW TENTH STREET I STATION C K SW 11TH ST METRORAIL E • Advertising in local business magazines and international business periodicals BRICKELL L L STATION 1 B METROMOVER A Y 95 BRICKELL • Objective: Make it obvious that there is no other choice than 801 Brickell SW 12TH ST D STATION R SE 12TH ST SE 13TH TE SW 13TH ST R SE E SW 2ND AV 2ND SW 13TH ST SE 14TH ST SW 17TH ST METROMOVER FINANCIAL DISTRICT SW 15TH STATION SE 14T H TER RD SW 1ST AVE 1 MAKING A DIFFERENCE TARGET AUDIENCE/DIRECT MARKETING Eric and Josh’s history leasing Class A projects in the CBD has tremendously helped develop relationships with the type of firms ideally suited for 801 Brickell • Aggressively target wealth management/investment banking firms, boutique law firms, high-end business service companies, and international corporations currently located in the market or those seeking a foothold or headquarters location in Miami • Using our database, specifically target competitive Class A buildings in Brickell, Downtown, Coral Gables, Coconut Grove and Miami Beach where view corridors and growth options for tenants in the 3,000-10,000 SF range have diminished. Eric, Josh and team will implement this campaign on day one • Be on the front lines for those new-to-market companies seeking footholds in Miami. The Beacon Council assisted nearly 1.5 million SF of new tenants to Miami Dade • Revisit all existing tenants to introduce them to the new leasing team and establish an open line of communication for future expansion opportunities • Capitalize on the existing tenant roster and any synergies that might offer an opportunity to cross sell to their partners, vendors and associates who have business reasons to be close • Market to the 400,000 SF of smaller executive suite tenants in the market for permanent space • Establish relationship with Regus Center manager to cross promote the building and maintain ongoing conversation to capture growing tenants out of the executive suite • This asset needs to be recognized for its landmark status in Miami • Using our database, strategically target 30-50K users that would benefit from the opportunity to have signage on the building • Promotion of 801 being one of the only buildings in the CBD with large contiguous space and signage opportunity LEAVING AN IMPRESSION BROKERAGE COMMUNITY • Leverage Eric and Josh’s deep relationships with mid- and senior-level brokers across all submarkets to ensure all opportunities are uncovered • Hold launch event where we re-familiarize brokers to the building and its exceptional offerings through a unique on-site event • Ongoing broker entertainment and networking - The 801 Sport Event Ticket - • Continued communication with top office brokerage firms throughout south Florida as well as maintain relationships with the smaller independant/boutique brokerage firms • Market directly to brokers who focus on high-end residential in Miami Beach, the CBD, Midtown, Design District, Coconut Grove, and Coral Gables • Create a touch point campaign to keep in constant communication with the brokers who attend the Launch and hold a private event for the top 15 brokers MAKING AN IMPACT WEB SITE FLYER 801 BRICKELL AVENUE | MIAMI, FL 33131 801 BRICKELL 801 BRICKELL 801 BRICKELL AVENUE | MIAMI, FL 33131 • Incomparable Location • Convenient to Metromover, Metrorail and Metrobus routes • Good ingress/egress One Brickell Square is centrally • Efficient floor plates - only two columns/floorplate located at 801 Brickell Avenue in HOME • Florist Miami’s premier central business • Gift Shop district, only moments away from LOCATION • Car Wash Bayside Marketplace, Coral Gables, • Conference Facility downtown Miami, and Miami Beach. BUILDING AMENITIES • Attached Parking Structure • Parking Ratio 1.43:1,000 s.f. AREA AMENITIES • On Site Professional Management • 24-hour Security FOR TENANTS • Leed Certified - Silver • Energy Star rated for operating efficiency in 2007, 2008, 2009, FOR LEASE 2010 and 2011 OUR TEAM For more information, please contact: Transwestern