NZZ – for cost-effective fi nancial market advertising 2010 target groups, offers and prices for clients outside Switzerland 2 Contents Page 3 NZZ – Your number 1 choice for financial market advertising Page 4 Added value for financial market advertisers Page 12 Overview of services for the financial sector in “Neue Zürcher Zeitung” Page 16 Overview of services for the financial sector in “NZZ am Sonntag” Page 20 Overview of services for the financial sector in NZZ BusinessCombi Page 24 Overview of services for the financial sector on NZZ Online Page 31 Crossmedia Page 32 Contact All prices are in Swiss francs, gross, and apply to customers outside Switzerland. The terms and conditions of NZZ and “NZZ am Sonntag” and/or the NZZ Online rate apply. NZZ – Your number 1 choice for fi nancial market advertising Advertise in the leading All fi nancial market advertisements in NZZ now also appear 3 business media on NZZ Online “Neue Zürcher Zeitung” is Switzerland’s A large number of statutory and commer- conducted by company name, ISIN/ leading daily business paper. Together with cial fi nancial advertisements appear daily security, publication date or a number of “NZZ am Sonntag” and NZZ Online, its in “Neue Zürcher Zeitung”. This information other categories. Online fi nancial market editorial services provide blanket coverage is highly relevant and sometimes of great advertisements make such information of the three target groups – banks, institu- legal signifi cance to readers and market easily accessible for other purposes – tional investors and private investors. This observers alike. such as printouts, links to other sites or is its unique selling point over competing e-mail forwarding. All fi nancial market advertisements products and makes the NZZ portfolio an published in “Neue Zürcher Zeitung” are This means that you, as a fi nancial sector extremely attractive option for cost-effec- archived and available free of charge advertiser, gain added value for any tive fi nancial market advertising. to users of NZZ Online. Searches may be advertisements placed in “Neue Zürcher This brochure is designed to give you an Zeitung” at no extra cost. overview and also provide detailed infor- mation about all the options and rates for successful fi nancial market advertising in NZZ media. Free publication of fi nancial market advertisements on NZZ online Added value for fi nancial market advertisers 4 The most important news- IMPORTANT BUSINESS READING IN GERMAN-READING SWITZERLAND papers for the workplace Title Positive responses 39.7% Neue Zürcher Zeitung “Neue Zürcher Zeitung” is by far the most 32.2% important work-related newspaper in 24.6% German-speaking Switzerland. It is the Tages-Anzeiger 23.1% most widely read by opinion leaders 19.4% and top executives. Handelszeitung 12.5% 17.1% Finanz und Wirtschaft 11.9% 15.8% NZZ am Sonntag 13.5% 13.6% Sonntags-Zeitung 11.6% 12.8% Bilanz 8.6% 9.6% Berner Zeitung 9.9% 6.9% Die Weltwoche 6.5% 4.9% Basler Zeitung 4.3% Top leaders Source: MA Leader 2009, German-speaking Switzerland (basis: 80,000 top leaders, 233,000 leaders). Leaders With our advertising combination IMPORTANT BUSINESS READING IN FRENCH-SPEAKING SWITZERLAND NZZ BusinessCombi, we can offer you sound coverage in French-speaking Title Positive responses 41.5% Switzerland. This is because our partner Le Temps newspaper “Le Temps” is also the most 34.5% widely consulted by opinion leaders 28.2% Bilan and top executives in French-speaking 22.3% areas of the country. 19.9% L’Agefi 12.6% 17.8% PME Magazine 16.0% 14.3% L’Hebdo 18.3% 13.3% 24 heures 14.3% 10.9% Tribune de Genève 11.3% 8.5% Neue Zürcher Zeitung 5.6% 6.1% Private Banking 3.5% Top leaders Source: MA Leader 2009, French-speaking Switzerland (basis: 23,000 top leaders, 69,000 leaders). Leaders Added value for fi nancial market advertisers Top earners consult COMPARATIVE REACH, READERSHIP AND AFFINITY 5 NZZ media Title Reach Readership Affi nity Neue Zürcher Zeitung 46.5% 19,000 169 When you advertise in “Neue Zürcher Zeitung” and “NZZ am Sonntag” you gain NZZ am Sonntag 46.4% 19,000 140 exposure to a target group with above- Sonntags-Zeitung 44.3% 18,000 116 average purchasing power. This is because Tages-Anzeiger 34.4% 14,000 111 both papers are most likely to be read by people with annual gross incomes of more Bilanz 31.4% 13,000 168 than 180,000 francs. Handelszeitung 28.6% 11,000 169 Weltwoche 27.4% 11,000 121 Finanz und Wirtschaft 22.0% 9,000 196 Berner Zeitung 12.7% 5,000 79 Basler Zeitung 6.3% 3,000 85 Source: MA Leader 2009, German-speaking Switzerland (basis: people with personal gross income over 180,000 francs, 40,000 people). You can reach this target group cost- COMPARATIVE COST PER THOUSAND effectively with our attractive rates, as this cost per thousand comparison shows. Title Cost per thousand readers in Swiss francs Neue Zürcher Zeitung 936.60 NZZ am Sonntag 1,123.10 Handelszeitung 1,184.40 Bilanz 1,187.25 Weltwoche 1,400.35 Finanz und Wirtschaft 1,483.20 Sonntags-Zeitung 1,522.35 Tages-Anzeiger 1,642.05 Berner Zeitung 5,204.00 Basler Zeitung 6,339.05 Source: MA Leader 2009, German-speaking Switzerland (basis: people with personal gross income over 180,000 francs, 40,000 people). Added value for fi nancial market advertisers 6 NZZ readers are interested COMPARATIVE REACH, READERSHIP AND AFFINITY in private investments Title Reach Readership Affi nity and investment strategies Neue Zürcher Zeitung 51.7% 14,000 188 NZZ am Sonntag 50.3% 13,000 152 Placing advertisements in both papers allows you to pinpoint and address Sonntags-Zeitung 44.7% 12,000 117 your target group cost-effectively in the Bilanz 38.1% 10,000 204 lucrative fi nancial markets. Tages-Anzeiger 35.4% 9,000 114 Handelszeitung 33.4% 9,000 197 Finanz und Wirtschaft 28.4% 8,000 253 Weltwoche 28.1% 7,000 124 Berner Zeitung 9.9% 3,000 62 Basler Zeitung 6.0% 2,000 81 Source: MA Leader 2009, German-speaking Switzerland (basis: people with strong/fairly strong interest in private investments and investment strategies, with incomes over 180,000 francs, 27,000 people). What’s more, you also benefi t from our COMPARATIVE COST PER THOUSAND attractive rates, as confi rmed by the cost per thousand comparison. Title Cost per thousand readers in Swiss francs Neue Zürcher Zeitung 1,263.60 Bilanz 1,471.85 Handelszeitung 1,518.35 NZZ am Sonntag 1,554.00 Finanz und Wirtschaft 1,728.75 Weltwoche 2,050.10 Sonntags-Zeitung 2,269.10 Tages-Anzeiger 2,397.95 Berner Zeitung 9,997.60 Basler Zeitung 10,065.35 Source: MA Leader 2009, German-speaking Switzerland (basis: people with strong/fairly strong interest in private investments and investment strategies, with incomes over 180,000 francs, 27,000 people). Added value for fi nancial market advertisers The newspapers preferred COMPARATIVE REACH 7 by decision makers Title Reach NZZ am Sonntag 48.5% Decision makers in executive manage- ment, or fi nance, equity and investment Neue Zürcher Zeitung 47.1% fi rms are most likely to read “Neue Sonntags-Zeitung 46.3% Zürcher Zeitung” and “NZZ am Sonntag”. Tages-Anzeiger 35.8% Handelszeitung 30.3% Weltwoche 30.1% Finanz und Wirtschaft 23.7% Source: MA Leader 2009, German-speaking Switzerland (basis: sole or joint decision makers in executive management or fi nance, equity and investment fi rms with incomes over 180,000 francs, 27,000 people). Benefi t from our extremely attractive COMPARATIVE COST PER THOUSAND offers and reach the decision makers at favourable rates. Title Cost per thousand readers in Swiss francs Neue Zürcher Zeitung 1,377.60 NZZ am Sonntag 1,601.35 Handelszeitung 1,665.90 Die Weltwoche 1,898.60 Finanz und Wirtschaft 2,055.15 Sonntags-Zeitung 2,171.60 Tages-Anzeiger 2,351.10 Source: MA Leader 2009, German-speaking Switzerland (basis: sole or joint decision makers in executive management or fi nance, equity and investment fi rms with incomes over 180,000 francs, 27,000 people). Widely consulted READING HABITS OF GERMAN BUSINESS LEADERS outside Switzerland Title Ranked by reach AR AR1 in 1,000 AR in % WR 2 in 1,000 WR in % “Neue Zürcher Zeitung” is also highly Overall 2,396 100 2,396 100 regarded by German business leaders. Financial Times 106 4.4 357 14.9 Neue Zürcher Zeitung 74 3.1 290 12.1 Time 65 2.7 286 11.9 Wall Street Journal Europe 59 2.4 183 7.6 International Herald Tribune 40 1.7 163 6.8 Die Weltwoche 36 1.5 108 4.5 Newsweek International 35 1.4 171 7.1 USA Today 35 1.4 192 8.0 The Economist 33 1.4 123 5.2 Business Week 32 1.3 136 5.7 Forbes 31 1.3 137 5.7 Le Figaro 24 1.0 97 4.1 Fortune 15 0.6 56 2.3 L’Express 14 0.6 50 2.1 Source: LAE 2009 (reader analysis of decision makers in business and administration 2009). 1AR = average readership (people who read “every/almost every” or “about every second” or “about every third or fourth issue” of the title in question). 2WR = widest readership (people who read “every/almost every” or “about every second” or “about every third or fourth issue” of the title in question, or who read it “less frequently”) (not identical with WR used in Switzerland). Added value for fi nancial market advertisers 8 NZZ is number 1 WHO IS THE BEST OVERALL? Which editorial team in your opinion does the best job overall? In February 2008, when “Schweizer Jour- nalist” and “news aktuell” asked commu- Title Rating nication professionals in the top 200 Neue Zürcher Zeitung 5.5 companies of Switzerland to rank the edi- Finanz und Wirtschaft 5.4 torial work of key Swiss business papers, NZZ am Sonntag 4.9 “Neue Zürcher Zeitung” was the undis- Reuters 4.8 puted favourite.