Brupartners 23.06.2021 Sport Culture Not in scope in Not Events Corporate / Private In scope In Administration Scientific Institutions Corporate Conferences Association Government MICE Exhibitions and trade fairs trade and Exhibitions Corporate Awards Incentives Governments Corporate Supplier/customer are for illustrative illustrative for purposes only are not comprehensive and Meetings Administration Examples Scope and definition definition and Scope The Global Exhibition Market – KPI’s Global Overview 2018 32.000 events yearly at 1.217 Venues With 34,7 million meters squared in exhibition space with with 303 million 4,5 million visitors exhibiting companies €275 billion in direct and indirect output – €7.900 per m2 capacity Source: jwc data base, jwc research Europe and North America make up more than 70% of the global market The global exhibition market 2018 - Shares of total net sqm (in %)* Middle East Africa Latin America Rest of World 2.7 0.5 3.6 Rest of APAC 0.7 8.9 Europe North America China 44.0 Europe China 12.7 108 Million sqm Middle East Africa Rest of APAC Latin America 27.4 North America * Source: Company reports, association reports, jwc research, jwc estimates Europe and North America make up more than 70% of the global market The global exhibition market 2018 - Shares of total revenue (in %)* Middle East Africa Latin America Rest of World 3.4 3.5 0.6 Rest of APAC 0.4 Europe 9.7 North America Europe 38.6 China China Middle East 10.6 42 Billion USD Africa Rest of APAC Latin America 33.3 North America *Source: Company reports, association reports, jwc research, jwc estimates; including turnover from services, venue management, attendees and other live events The European exhibition market is dominated by 5 countries The European exhibition market 2018 – Shares of total net sqm (in %)* Net rented space, in % of total Germany Rest of Europe 18.5 Russia 36.1 UK 47 Million sqm 12.1 Italy Germany France 11.5 3.0 France Russia Spain Italy 8.8 10.0 Spain UK *Note: Estimation of the full market size for each country, including regional exhibitions, source: company reports, association reports, jwc research, jwc estimates The European exhibition market is dominated by 5 countries The European exhibition market 2018 – Shares of total revenue (in %)* Revenue, in % of total Germany Rest of Europe 18.1 Russia 35.7 UK USD 16.3 Billion 13.4 UK Germany France 3.2 12.1 Russia France 7.3 Spain Italy Spain 10.3 Italy *Note: Estimation of the full market size for each country, including regional exhibitions, source: company reports, association reports, jwc research, jwc estimates; including turnover from services, venue management, attendees and other live events Brussels leads in available indoor exhibition space in Belgium Venue sizes of Belgian cities 0 50.000 100.000 150.000 Brussels Expo 115.000 Ghent 54.000 Charleroi 40.000 Kortrijk 40.000 Hasselt 35.000 Marche-en-Famenne 23.500 Antwerp 22.100 Malines 18.420 Brussels Tours and Taxis 17.410 Liege 14.000 A closer look at the biggest venues in Belgium Brussels Expo Flanders Expo Kortrijk Xpo Antwerp Expo Heysel area, Ghent, Flanders Kortrijk, Flanders Antwerp, Flanders Brussels Total space 115,000 m² 52,000 m² 40,000 m² 22,100 m² # halls 12 8 4 4 # meeting rooms* 5 6 7 7 Total PAX 2,500 + 10,000 (Halls) 2,410 1,000 1,290 + 7,850 (Halls) Largest room PAX 10,000 (Palais 12) 500 (Flex XL) 550 (XXL) 3,750 (Hall 3) Opened in 1935 1987 1967 (extended in 2005 & 2009) 1989 Major shows (2017) • Batibouw (Construction) • BIS (Construction) • Matexpo (Machines) • Bouw & Reno Net space: 70,000 m² Net space: 22,017 m² Net space: 20,693 m² Net space: 9,789 m² • Brussels Furniture Fair • Horeca Expo • Velofollies (Cycling) • Transport & Logistics Net space: 45,000 m² Net space: 26,918 m² Net space: 16,945 m² Net space: 8,032 m² Source: jwc research, UFI Eurofairs 2017. *Note: Meeting rooms are defined as rooms which are not used for exhibition purposes, including auditoriums or ballrooms The Belgian Exhibition Market – many b2c shows Top 3 b2c or mixed b2b & b2c exhibitions in Belgium, 2017 Percentage of exhibitions in Belgium by type of visitors, 2017 Event City Net rented m² Visitors 3.8% Batibouw Brussels 57,500 m² 297,327 B2C B2B Agribex Brussels 30,914 m² 101,270 Mixed Bis Ghent 22,017 m² 60,000 48.8% Top 3 b2b exhibitions* in Belgium, 2017 47.5% Event City Net rented m² Visitors Seafood Expo Brussels 37,679 m² 27,891 Horeca Expo Ghent 26,918 m² 51,100 Furniture Fair Brussels 21,750 m² 18,668 Source: : jwc data base, jwc research, jwc estimates UFI EuroFairs 2017. *Note: Unaudited data - For shows in Brussels, net rented m² estimated by multiplying gross rented m² by an assumed utilization rate of 50% Brussels by far the most significant city Net rented m² at exhibitions in Belgium by city, 2017 Brussels 267,178 Ghent 95,422 Kortrijk 78,295 Marche-en-Famenne 45,049 Liege 43,130 Namur 26,720 Charleroi 24,656 Antwerp 23,938 Mechelen 15,424 Mons 1,319 Source: : jwc data base, jwc research, jwc estimates UFI EuroFairs 2017. *Note: Unaudited data - For shows in Brussels, net rented m² estimated by multiplying gross rented m² by an assumed utilization rate of 50% The majority of b2b exhibitions are domestic Split of national vs. international participants for Belgian b2b fairs, 2017 83.6% Exhibitors 16.4% National International 5.5% Visitors 94.5% Source: : jwc data base, jwc research, jwc estimates UFI EuroFairs 2012-2017, AUMA. Sport Culture Not in scope in Not Events Corporate / Private In scope In Administration Scientific Institutions Corporate Conferences Association Government MICE Exhibitions and trade fairs trade and Exhibitions Corporate Awards Incentives Governments Corporate Supplier/customer Meetings Administration Examples are for illustrative comprehensive only not and purposes illustrative for are Examples Scope and definition definition and Scope Belgium has become a bigger player in the congress market over the last 10 years Development of number of international congresses and country ranking for Belgium, 2009-2018 Number of Country ranking in congresses ICCA statistics 300 1 CAGR: 4,3% 247 254 252 3 250 224 227 226 226 5 202 210 200 7 172 9 150 11 15 13 100 16 15 18 18 50 19 19 19 19 17 20 20 19 0 21 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Source: : jwc data base, jwc research, Company reports, company presentations, jwc estimates UIA, ICCA Statistics 2018 Belgium ranks 15th for number of meetings in 2018, 12 countries out of the TOP 20 are European Number of meetings in 2018: TOP 20 countries 1. USA 947 11. Portugal 306 2. Germany 642 12. South Korea 273 3. Spain 595 13. Australia 265 4. France 579 14. Sweden 257 5. United Kingdom 574 15. Belgium 252 6. Italy 522 16. Austria 240 7. Japan 492 17. Brazil 233 8. China 449 18. Argentina 232 9. The Netherlands 355 19. Poland 211 10. Canada 315 20. Switzerland 208 Source: : jwc data base, jwc research, Company reports, company presentations, jwc estimates UIA, ICCA Statistics 2018 Brussels and Flanders make up 95% of the Belgian market in 2018, Brussels’ share has been stable over the past 10 years Development of market share (number of international congresses) by Belgian region, 2009-2018 Brussels Flanders 100% 3% 5% 4% 7% 5% 6% 8% 4% 13% 9% 90% 80% 31% 42% 37% 45% 70% 50% 46% 41% 43% 40% 44% 60% 50% 40% 64% 30% 57% 56% 52% 47% 50% 50% 48% 51% 20% 46% 10% 0% 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Source: : jwc data base, jwc research, Company reports, company presentations, jwc estimates UIA, ICCA Statistics 2018 Medicine is the most frequent sector in Belgium, the sector distribution is in line with the global one Sector focus of international congresses in Belgium and global, 2018 3% 3% Transportation 4% 3% Law 4% 3% Culture & Ideas 4% 4% Management 5% 5% Social Sciences 3% 6% Industry 5% 6% Education 9% 14% Sciences 15% 14% Technology 20% 17% Medicine 27% 24% Other Source: : jwc data base, jwc research, Company reports, company presentations, jwc estimates UIA, ICCA Statistics 2018 There have been very little congresses with more than 1,000 participants over the past 10 years in Belgium Development of congress sizes in Belgium, 2009-2018 Number of participants: < 500 500 - 999 100% 4% 5% 5% 3% 7% 5% 5% 4% 10% 7% 3% 10% 9% 10% 4% 10% 90% 15% 12% 3% 13% 80% 70% 60% 50% 92% 87% 90% 89% 87% 85% 82% 86% 40% 77% 80% 30% 20% 10% 0% 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Source: : jwc data base, jwc research, Company reports, company presentations, jwc estimates UIA, ICCA Statistics 2018 Venue infrastructure in Belgium: Overview Major competing infrastructure in Belgium Venue City, Region Exhibition space Total PAX Largest room 1 Brussels Expo Brussels 115,000 m² 12,500 10,000 (Palais 12) Waagnatie Expo & Events 15 2 Flanders Expo Ghent, FL 52,000 m² 2,410 500 (Flex XL) Flanders MCC 184 Antwerp Expo 3 Kortrijk Xpo Kortrijjk, FL 40,000 m² 1,000 550 (XXL) Ghent ICC 4 Antwerp Expo Antwerp, FL 22,100 m² 1,290 + 7,850 (Halls) 3,750 (Hall 3) Flanders Expo 2 16 5 Nekkarhal Mechelen Roeselare 5 Nekkarhal Mechelen Mechelen, FL 18,424 m² Events with 5,000+ participants possible 10 Les Sheds – Tour & Expo 6 Brussels 17,410 m² 3,000 3,000 Brussels Expo 1 11 Brussels Kart Expo 12 Hasselt Expo Taxis 3 13 6 Tour & Taxis 7 Liège Expo Liège, WA 14,040 m² n.a.