A TELEVISION EXPERIENCE NOT YOUR AVERAGE FESTIVAL... BE PART OF SOMETHING DIFFERENT. SEASON 5 JUNE 9-12, 2016 AUSTIN, TX CAITLIN MCFARLAND / EXECUTIVE DIRECTOR EMILY GIPSON / EXECUTIVE DIRECTOR [email protected] [email protected] 512.551.1330 512.551.1330 “THERE’S NO OTHER FESTIVAL LIKE THIS.” -ROB CORDDRY The first ATX TELEVISION FESTIVAL took place June 1-3, 2012 with over 700 attendees gathering in Austin, TX to watch television on the big screen, relive 4 DAYS 7 VENUES favorite series, discover new ones, get inspired, and discuss what’s to come in the the most influential pop culture medium. SEASONS 2 AND 3 occurred the following years and grew not only by an UNFORGETTABLE additional day of festivities but also increased attendance and represented series by 30% each year with attending panelists nearly doubling. 1EXPERIENCE 2015’S SEASON 4 FESTIVAL brought a sold out festival for the first time, growing by 60% and allowing ATX to use its largest venue to date: the historic Paramount Theatre that seats 1200. OVER 40 OVER 2000 WHAT EXACTLY IS ATX TELEVISION FESTIVAL? ATX is a place for television fans to come together with the creators, casts, and SHOWS TV NERDS crew of their favorite series to experience the TV medium in a way that’s never been done before. We call it TV Camp for grown-ups. Festivals create community, and so does television. Whether a series lasts 10 episodes or 10 years, it establishes a long-standing and loyal following. At ATX, 200 TV CAST. we are celebrating television, creating opportunities for fans and industry alike to experience their favorite series (or discover a new one) as one community— ultimately taking the “water cooler” conversation public. With screenings, panels, CREATORS. CREW. parties, premieres, and more TV than you can imagine, ATX has become a must-do on every TV-lover’s list, whether they be press, industry, or fan. 2015 STATISTICS & DEMOGRAPHICS TOTAL ATTENDANCE 2000 BADGEHOLDERS 1350 SERIES BREAKDOWN: 40 GENDER BREAKDOWN PANELISTS 200 Current Series: 11 69% Female Premieres: 17 31% Male Past Favorites: 9 INDUSTRY 125 Pilots: 3 PRESS 125 STAFF 50 VOLUNTEERS 150 AGE BREAKDOWN EDUCATION 18-25: 30% College: 60.7% 26-35: 39% Grad School: 31.3% 36-50: 22% High School: 5% Over 50: 8% ATX APP TOP 10 MOST-VIEWED WITHIN THE APP INCLUDE: 2113 TOTAL 1 2 DOWNLOADS 3 Schedule (OVER 15,000 VIEWS) 4 5 81.6% iOS FX Comedy Night 18.3% Android The Final Finale presented by TICKETHOLDER BY LOCATION WHY DID YOU COME Entertainment Weekly 36% Texas Friday Night Lights Tailgate Industry: 40% 24% East MTV’s Hair of the Wolf Brunch Ultimate TV Fan: 53% 15% California Mix (Fan/Hopeful): 7% Best. Morning. Ever. 19% North/Midwest presented by Hasbro Studios 8% Out of US (Canada, Australia, UK, Norway) SCREENINGS ATX gives you the opportunity to watch your favorite TV show and discover something new on the big screen at Austin’s acclaimed Alamo Drafthouse theater. We screen past favorites, cancelled-too-soon series, current hits, and episodes/pilots you’ve never seen all followed by Q&A’s from cast/crew. 2015 SCREENINGS INCLUDED Boomtown, Brooklyn Nine-Nine, Bunheads, Complications, The Comedians, Dream On, The Fosters, From Dusk Till Dawn, The Grinder, Grace & Frankie, Grandfathered, Hannibal, Journeyman, Justified, Little in Common, Married, Orphan Black, Person of Interest, Power, Rectify, Rosewood, Suits, Teachers, Sex&Drugs&Rock&Roll, Wayward Pines, You’re the Worst, and Younger. PANELS Our panels take place at the Stephen F. Austin Intercontinental Hotel, Google Fiber, and the historic State and Paramount Theatres and range from breakout topics on the future of the industry to technology, series reunions, conversations with television leaders, and spotlights on networks’ upcoming lineups. 2015 PANELS INCLUDED Boy Meets Girl Meets World, CBS Summer Writers Forum, Defining Docuseries, Coffee with Amy (Sherman Palladino), Conversation with Marta Kauffman, Dawson’s Creek Writers’ Room Reunion and Script Reading, The Final Finale., Drunk History’s History, Gilmore Girls Reunion presented in association with EW, The Devoted Niche vs. The Casual Mass, Queer as Folk 10 Year Reunion, Inside Rick and Morty, Evolution of ‘The Simpsons,’ Empire: The Creatives, and Turn Down for What?! A look at testing and focus groups. ATTENDEES Over 200 of TV’s elite came to Austin for the Fourth Season of ATX Television “I THINK PEOPLE Festival, including network executives, creators, writers, and cast & crew, as well as music supervisors, casting directors, musicians, and editors. SHOULD GET 2015 PANELISTS INCLUDED Alexis Bledel, Amy Sherman-Palladino, Amy Acker, Anna Fricke, Ben Savage, Beau TOGETHER AND Willimon, Bryan Fuller, Chelsea Peretti, Courney Kemp Agboh, Damon Lindelof, Dan Harmon, Danny Strong, Daniel Palladino, Daniel Lipman, David Silverman, WATCH TV LIKE Denis Leary, Derek Waters, Dina Hillier, Fred Savage, Grant Gish, Graham Yost, Greg Plageman, Graeme Manson, James L. Brooks, Jared Padalecki, Jenny Bicks, Jon Avnet, Judy Greer, Josh Peck, Julie Plec, Kelly Bishop, Kevin Williamson, Ken THIS ALL THE Segna, Marta Kauffman, Matt Nix, Noah Hawley, Nat Faxon, Phil Rosenthal, Robert Rodriguez, Ron Cowen, Scott Patterson, Sutton Foster, Tracy ‘Twinkie’ Byrd, and TIME.” - PETER KRAUSE Wendy Calhoun. ACHIEVEMENT IN TELEVISION EXCELLENCE AWARD From its inception, ATX has set out to honor impactful and insightful television programming, along with the cast members and creatives who shaped those series. In 2014, the festival presented its first individual achievement award to Henry Winkler. Our second award was presented this year to James L. Brooks whose body of work spans 50 years, including writing, producing and creating series such as The Simpsons, Taxi, Mary Tyler Moore, and The Tracey Ullman Show. The award was presented during the festival weekend followed by a conversation moderated by Phil Rosenthal. TV LEAVES A DIFFERENT LEGACY DUE TO “WRITER DOMINANCE. WRITERS HAVE MORE CONTROL ON TELEVISION, MORE THAN ANYWHERE ELSE, THAT’S ALWAYS BEEN TRUE, AND THAT’S WHAT SETS IT APART.” - JAMES L. BROOKS PITCH COMPETITION PRESENTED WITH FINAL DRAFT, INC. ATX Television Festival and Final Draft, Inc. partnered to create an invaluable opportunity for industry hopefuls to gain rare access to both TV creatives and Studio decision-makers. Contestants submitted pitches in the form of 90 second videos via YouTube that were viewed by a panel of industry judges who narrowed them to 10 finalists. They could pitch any type of show they wanted: a 1/2 hour drama for a traditional network, an hour drama for cable, a hybrid for original online content. The only guideline was that it be for a scripted (non-reality) series and pitched in under a minute and a half. Those 10 FINALISTS then pitched for 3 minutes LIVE at the festival, where judges chose one (1) winner. 306 VIDEO SUBMISSIONS were received and narrowed down to 25 SEMI-FINALISTS by a panel of screeners. 2015 JUDGES 2015 FINALISTS INCLUDED Kyle Killen Tegan Molloy 4 Drama, 5 Comedy, 1 Animated Keith Redmon Scott Pennington 4 Texas, 3 New York, 2 California, 2 Georgia, Dina Hillier Franklin Leonard 1 Maine, 1 New Jersey, 1 Vancouver Jenny Bicks 8 Males, 6 Females 6 Solo Pitchers, 4 were in pairs/groups. WINNER & PRIZE All 10 Finalists received badges to the festival and a copy of Final Draft. The winner received a mentor session with a Pitch Judge to help hone and develop her pitch, then the opportunity to pitch the finalized version to a Studio/Network partner of the festival. The 2015 WINNER (previously unsigned) signed with SYNCHRONICITY MANAGEMENT by the end of the weekend. 2015 SPECIAL EVENTS OPENING NIGHT launched the festival with a red carpet and world premiere screening of USA Network’s Complications followed by an exclusive Q&A with creator Matt Nix and cast members Jessica Szohr and Beth Riesgraf. The after party moved across the street to the rooftop of The Contemporary, where ATX, USA, Ciroc, Bulleit, and Shiner hosted guests as they ate, drank, and were merry in our branded Smilebooth photobooth. CLOSING NIGHT was hosted by ATX and Entertainment Weekly with the 15th Year Anniversary Reunion of Gilmore Girls, featuring Amy Sherman-Palladino, Lauren Graham, Alexis Bledel, Kelly Bishop, and a total of 15 cast members at the historic Paramount Theatre, followed by an after-event at downtown Austin’s Cedar Door with music, premium food, a branded Smilebooth that put you into Stars Hollow, and beverages from Ciroc, Bulleit, and Shiner Beers. HASBRO STUDIOS PRESENTED SATURDAY MORNING CARTOONS capturing the hearts of a room full of 400 pajama-clad kids (big and small) during this free family friendly event. ATX sponsor KIND Healthy Snacks served grain bars, Alamo Drafthouse served sugary nostalgic cereals, pancakes, and waffles, while My Little Pony, The Littlest Pet Shop, and Transformers: Robots in Disguise played. In between playing classic games like Jenga and Simon, coloring, and Play-Doh, families also were put in the cartoons with Smilebooth’s branded photobooth. THE INDUSTRY RECEPTION presented by Film Texas gave our panelists time to interact with each other and catch up with old friends at Hotel St. Cecilia. With sponsors Association of Texas Film Commissions, Ciroc Vodka, Treaty Oak Distilling, Bulleit, Topo Chico, Shiner Beers, and food provided by Top Chef Master Monica Pope, our friends from LA and New York had the perfect place to get to know Austin’s very own TV industry leaders and to learn how they, too, can film in Texas. FRIDAY NIGHT LIGHTS TAILGATE SCREENING brought out cast and executive producer of Austin’s most beloved show. Armed with lawn chairs, over 800 fans came together at Hotel San Jose to listen to live music by Delta Spirit and a surprise performance by Stars Hollow’s own Hep Alien (Todd Lowe, Keiko Agena, and John Cabrera), before watching a fan-voted episode, while cheering in unison, “Clear eyes, full hearts, CAN’T LOSE!” “I’M ALWAYS EXCITED TO CELEBRATE TELEVISION, ESPECIALLY WITH OTHER PEOPLE WHO WANT TO CELEBRATE TELEVISION...