Appendix1 RegenerationCommittee 19June2014 Item8:Stadium-ledRegeneration GarethBaconAM(Chairman): Stadium-ledregenerationobviouslyisverypertinentatthe moment,WestHamUnited,thedealhadjustbeenannouncedandtheywillbegoingintothe OlympicPark.Otherclubsarelookingtomoveordevelopnewgroundsverysoon,Tottenham Hotspur,QueensParkRangersamongthem,aswellasBrentford.Otherclubshavedonesoin recentmemory,Arsenal,ManchesterCityandofcoursetheWembleyStadiumredevelopment, soitisquiteapertinentthingforustobelookinginto. CanIwelcomeourgueststhathavecometodaytodiscussthiswithus,weareverypleasedto haveallofyou.PeteinparticularcomingallthewaydownfromManchester,itisverymuch appreciated.Ithinkeverybodywhoishereisgoingtoaddquitealottothediscussion,so thankyouverymuchallofyouforattending. WhatIwouldliketodoiskickthingsoff,ifwecanmovedownthetablestartingfromthisend withGabriel,tointroduceyourselves,theorganisationthatyourepresentandthenwewillstart thediscussionafterthat. GabrielAhlfeldt(AssociateProfessorofUrbanEconomicsandLandDevelopment, LondonSchoolofEconomics): IamGabrielAhlfeldt,AssociateProfessorofUrban EconomicsandLandDevelopmentattheLondonSchoolofEconomics. PeteBradshaw(HeadofInfrastructureandCSR,ManchesterCityFootballClub): Thankyou,Chairman,IamPeteBradshaw,IamHeadofInfrastructureandCorporateSocial ResponsibilityatManchesterCityFootballClub. MichelleMoore(MooreDevelopmentConsultancy): IamMichelleMoore,Iamasports anddevelopmentconsultant,specialisinginsportaswellasdiversityandeducation. KenFriarOBE(Director,ArsenalFootballClub): IamKenFriar,anExecutiveDirectorof ArsenalFootballClub. SarahEbanja(Chair,NewlonGroup,andindependentconsultant): IamSarahEbanja. From2001to2006IwasDeputyChiefExecutiveoftheLondonBoroughofIslingtonandIled fromthepublicsectorsideontheArsenalStadiumregeneration.IamcurrentlyChairofNewlon HousingGroup,whichdeveloped1,500affordablehomesintheArsenalRegenerationArea. GarethBaconAM(Chairman): Thankyou.WeareawaitingthearrivalofAntonySpencer, whoisfromStadiumCapitalHoldings.Hopefullyhewillbecomingalongshortlytojoinus. Page 1 ThefirstquestionIwouldliketoputtoallwitnessesishowyoubelievetheStadium DevelopmentSchemeisgoingtoactasacatalystforregeneration.SomeoftheMembershere havedirectexperienceofthis,othershaveanacademicinterestinit,Ithink. GabrielAhlfeldt(AssociateProfessorofUrbanEconomicsandLandDevelopment, LondonSchoolofEconomics): Yes,Icanjustgiveyouanacademicoverviewoftheresearch thathasbeendoneinthatdirection.Youarespeakingaboutneighbourhoodregeneration,I thinkitisanimportantdistinction,becauseifyoulookintobroaderimpactsontheeconomyof acityasawholethenwhatyouusuallyseeintheliteratureiskindofdisappointing.Thereare typicallytheseexante-assessmentswhichmechanicallyproducerelativelystrongjoband economicimpacts.Thatisbecausetheyareassumingtherearesomemultipliereffects,you invest£1youget£1.80outofthat.Wefailempiricallytodetecttheseeffectsatthelevelofa cityoraregion.Thisdoesnothavetomeanthattherearenoeffects,butsimplythatthe statisticaltoolsthatwehaveavailablearenotpreciseenoughtogettotheserelativelysmall impacts. Onceyoumovetotheneighbourhoodyouseeaslightlydifferentpattern.Thatresearchis mainlyconstrainedbythedataavailability.Withthedatathatwehaveweseeanimpactusually intherangeoftwotothree,four,maximumfivekilometres.Whydoyouexpectthatimpactto sayitisusuallypositive?Iguessthereareacoupleofreasons.Firstofallitisamajor investment,usuallythelargestinvestmentinaneighbourhood,sothatsignalssomekindof commitment,peopletrustthattherewillbesomecommitmenttothearea,therewillbe improvementsinthepublicrealmusually,sometimestransport.Ideallysomekindof architecturalstructurethatilluminatestheneighbourhood.Thisisoneofthefewinstances whereyoucanputsomestructureintoaneighbourhoodandwhereyoucanattractverylarge numbersofpeoplecomingintotheneighbourhood.Theseguysarelikelytospendmoneyin theneighbourhood,theygotobarsandrestaurants.Evenifyou,asaresident,donotvaluethe stadiuminitsfunctionashostingasportsteamthereregularly,youmayvaluetheamenities thatthatstadiumbringsdirectlytotheneighbourhood. Thatistheverygoodreason. GarethBaconAM(Chairman): MrBradshaw,yourexperienceatManchesterCity. PeteBradshaw(HeadofInfrastructureandCSR,ManchesterCityFootballClub): The experienceofManchesterCityistwo-foldreally,oneisthatweareanedgeofthecitycentre stadiumreally.Wearenotamongstaretailcommercialestate.Thedanger,Isuppose,whenwe lookedatwhatweweredoingandwhatwewantedtoachieveoveraten-yearperiodwasthat wecouldsimplybeastadiumthatcomesandgoesfor24daysayear,peoplegetintheircars, disappearandithasverylittlepositiveimpactonthecommunity,doeseverythingnegativein termsofdisruption,litter,noiseandsoon.Thatiseasy,youcanbuildafencearoundyourself andpretendthatworldouttheredoesnotexistandyoudonotreallycareaboutthe neighbours,buthistoricallytheclubdidnotbehavelikethatanddidnotwanttobehavelike that. Page 2 Itwasreallyimportantthatwethoughtaboutwhatwedid.That24daysayearreallywasnota sustainablepieceofworkforusandwehadtolookathowwebestusedourresources,our name,thewholeimageoffootball,todosomethingwhichisverydifferent.Whatwethen lookedatwasparticularlyourworkinoutreachintothecommunity,whichwhenwemovedto thestadiumwasengagingwithabout300,000individualsayearandisnowathalfamillion youngpeople.Ratherthanjustdoingfootballonthestreetsandtheusualstuff,we investigatedandtriedtounderstandwhatthesocialissueswere,whatthetrendswere,whatthe problemsandconsiderationswereamongstlocalpeopleofallagesandtriedtomakesurethat welistenedanddidthingsthatwererelevantandimportanttolocalpeople,sotheoutreach workwasparticularlyimportant. Torunalongwiththattomakethestadiumitselfsuccessful,asapieceofconcretebasically,we decidedthateverythingwedidshouldbeaboutsustainableprocurement,andaboutlocal procurement.IfwewerespendingXamountofmoneyayearinservices,innewopportunities andsoon,andinbuildingwork,aminimumof85%ofthatwouldbespentwithintheM60 corridor,andmostofthatwithineastManchesterifpossible.Wealsosetourselveshightargets oflocalemployment,whichwas70%asaminimumandweareachievingyear-on-yearabout 72-74%.Thatincludesapprenticeships,trainingschemes,newtrainerschemes,workingwith schoolsandcollegestomakesurethatwearelookingatthefutureofwhatourskillsneedsare goingtobesothatactuallyweareworkingwiththefuturegenerationstogettheverybest youngpeople,bothinourclubandwithourpartners.Theycanbethebestgroundsmen,the bestaboriculturalists,thebesthotelkeepers,housekeepers,receptionistsandmanagersaswell ashopefullythebestfootballers. Inthelast12to18monthswehavespentthebestpartof£200millioninnewinfrastructure. Theimportanceofthatisthat85%ofthathasbeenspentineastManchester.Wehavecreated 68apprenticeshipswithlong-termjobsattachedtothem.Outofthoseapprenticeshipswe recognisethatoneofthebigchallengesisaliteracyprobleminManchesterwitharound17%of 19-year-oldshavingareadingageoflessthanaseven-year-old.Therefore,itisdifficultfor somepeopletoaccessapprenticeships.Whatwehavedoneiswehaveworkedtomakesure thatthosepeoplecouldreadandwriteandthattheycouldgetontheapprenticeships.Then weworkwiththemandtheirfamiliesintheirneighbourhoodsandthesocialhousinglandlords tomakesurethattherearerealopportunities,theyhaveabankaccountandthereareplaces forpeopletostayandtrainandliveandsoon. Ithinktheinfrastructureworkwedoisnotjustaboutsteelandconcreteandmortarandsoon. Itisactuallyaboutthepeoplethatweworkwith,thepeopleweinteractwithandhowfootball, thestadium,sport,andalltheconcertsandthingswedoaswell,hastomakeaveryreal differenceinaplacethattraditionallywasnotacommercialheartland. GarethBaconAM(Chairman): Topickuponjustonepoint,whichisgoingbacktothesteel andconcreteexample,youtalkedabout£200millionofinfrastructurespendingineast Manchester,whatwasthatspenton? PeteBradshaw(HeadofInfrastructureandCSR,ManchesterCityFootballClub): Itis acurrentpieceofwork.Wearebuildinganewtraininggroundandacademyadjacenttothe Page 3 stadium.FortyyearsagoIstartedworkinsportandleisureasanapprenticewithManchester Councilandwedreamtandtalkedaboutin1974,thewholestreettostadiumideaandI’vebeen talkingaboutitforthelast40years,andlotsofotherpeoplehaveaswell.Ratherthangoon toagreenfieldsiteoutofManchesterweworkedwiththeclubownersandthechairmantolook athowwecouldregenerateeastManchesterandtakeabrownfieldsite,whichbasicallywas Ciba-GeigychemicalworksineastManchesterthathadcloseddownsomeyearsago.We boughtthatandweturned80acresintoournewtrainingground,whichisliterallyacrossthe roadfromthestadium.Ononeendofthesitewehavebuiltthenewsixth-formcollege,anew swimmingpoolandleisurecentre,rugbypitchesandfootballpitchesforthecommunityand thatattachestoouracademy.Ouracademyattachestoourfirstteamtraininggroundandour firstteamtraininggroundattachestothestadium,soitreallyisthislineofsightofstreetto stadium.Thatiswhatwearespendingthemoneyonrightnow,ontopofthestadium expansionprojectandwestillhavealong-termaimofanother250acrestodevelopintermsof commercialleisureopportunity.Thatiswhatismakingabigimpactonthecommunity.It includesawildlifecorridorandallthethingsthatpeopleineastManchesterwantedtosee movefromchimneysandfactoriesandsmokeandgrime,tosomethingverypositivethatbrings innewinvestment. GarethBaconAM(Chairman): Thankyou. MichelleMoore(MooreDevelopmentConsultancy): Ithinkitisjustimportantto remember,justasPetewassayingaboutthephysicalenvironment,thatactuallythesocial regenerationaspectsaroundallofthisisjustascriticalbecauseitprovidesakindof springboard.Whenwelookatfootball,forexample,andthejourneythatithasbeenon,inthe 1980sithadareally,reallybadreputationwithhooliganism,thebondbetweensupportersand fansandtheclubswasveryshaken,andthatwasdowntothatwholekindofsocialdeprivation thatexistedatthattime.WhatthePremierLeaguedidandothersdidwasintroducelotsof