Stuff-Co-Nz-Media-Kit-Mar-21

STUFF.CO.NZ . Media Kit 2021...

REACH TELL SELL your customers your story your products Media Kit 2021: stuﬀ.co.nz

#1 IN NZ TRUSTED BY ENGAGED A PREMIUM SMART As the #1 news and KIWIS AUDIENCES CONTENT TARGETING media site in NZ*, One of the top 20 most Stuff delivers a deeply ENVIRONMENT Target Kiwis by where Stuff.co.nz informs and reputable NZ engaged audience that they live, what they love inspires every kind of Stuff.co.nz is a premium corporates** and 100% visit regularly. Not only content environment, and more – and do it all New Zealander. We talk NZ owned. Stuff does this provide within your budget. to New Zealand at scale. delivering significant provides a safe place for advertisers with a benefit to advertisers your brand to support massive reach, high over non-premium sites. local content and engagement with our Be where Kiwis go to position your business content means they’re find out what’s alongside a trusted more likely to engage happening and what brand. with yours. matters most today.

Source: *Roy Morgan Single Source Jul 19 - Jun 20 AP 14+. **2020 Colmar Brunton Corporate Reputation Index. Media Kit 2021: stuﬀ.co.nz

.OUR AUDIENCE. Deeply engaged with our content and spread across New Zealand Media Kit 2021: Audiencesstuﬀ.co.nz

NZ’s No.1 News Site

1.7 million Kiwis per week*

Source: RoySource: Morgan Sep Single 19 Source- Aug 20: Jul SimilarWeb 19 - Jun 20 Aug AP 202014+. Media Kit 2021: stuﬀ.co.nz

Northland 41,000 (28%*)

Auckland 390,000 (30%*) Bay of Plenty: 91,000 (36%*)

stuﬀ.co.nz Waikato: 153,000 (41%*) Gisborne: 23,000 (54%*) Hamilton: 83,000 (46%*)

delivers Taranaki: 54,000 (54%*) Hawke’s Bay: 48,000 (33%*)

Manawatu/Whanganui: signiﬁcant 111,000 (50%*)

Wellington: 255,000 (57%*) reach Nelson: 34,000 (77%*) Tasman: 28,000 (64%*) nationwide Marlborough: 32,000 (74%*)

MONTHLY UNIQUE AUDIENCE Canterbury: 298,000 (56%*) Christchurch: 203,000 (55%*)

Otago: 80,000 (40%*)

Southland: 49,000 (54%*)

Source: Roy Morgan Single Source Jul 19 - Jun 20 AP 14+. *Percentage of population reached Media Kit 2021: stuﬀ.co.nz

Stuﬀ has audience attention Stuﬀ has the most page views, visits per month and time spent on site when compared with other news competitors

AVERAGE MINUTES ON SITE PER VISIT

3.5 PAGES 10 VISITS Average number of A typical Stuﬀ reader pages per visit visits the site 10 times in a typical month.

Source:Source: Sep Similar 19 -Web Aug -20: NZ SimilarWeb Monthly Traﬃc Aug 20202020 Media Kit 2021: stuﬀ.co.nz

Audience Demographics

% of NZ population reached Average Household Income 65+ 14-24 53% 12% 50% 17% 46% 41% $112,900 $103,650 40% Stuﬀ Audience National 25-34 29% 17% 55-64 Stuﬀ.co.nz 16% audience Male: 50%

35-44 Female: 50% 18% 45-54 20%

Age Proﬁle Source: Roy Morgan Single Source Jul 19 - Jun 20 Media Kit 2021: stuﬀ.co.nz

In a typical month, stuﬀ.co.nz connects with

INTERNET SHOPPERS HOMEOWNERS CAR BUYERS RENOVATORS 51% 46% 44% 54% of people who have of NZ of people intending of people intending made an online homeowners to purchase a car to spend over purchase in the last (1,267,000) in the next 12 $5,000 renovating/ 4 weeks (1,170,000) months (235,000) extending in the next 12 months (225,000) Media Kit 2021: stuﬀ.co.nz

Reaching New Zealanders on the move

DESKTOP STUFF APPS

28% 28%

72% Of Stuﬀ.co.nz’s audience is on mobile Average daily unique visitors

MOBILE WEB

44%

Source: Adobe Analytics Domestic Data Oct 30 2020 - Jan 2021 Media Kit 2021: stuﬀ.co.nz

.OUR SECTIONS. Media Kit 2021: stuﬀ.co.nz

Stuﬀ Sections

BUSINESS ENTERTAINMENT FOREVER PROJECT HOMED LIFE & STYLE MOTORING

Our Business section is a Our Entertainment The Forever Project Homed is Stuff’s Stuff’s Life & Style section The home for the car key content category, section covers represents Stuff’s dedicated home covers covers food & enthusiast, perspective which covers Industry Celebrities, Music news, commitment to clear-eyed, inspiration and wine, fashion, beauty, buyers and everything news, Farming news, TV, Books, Arts and Film insistent coverage of the improvement hub. Homed wellbeing, weddings and driving related. The latest in Market Data, Money, Small news. epoch-defining challenges is undoubtedly the key much more. rich automotive content Business and gives you of climate change and destination for rich home and reviews inspire, inform access to some great sustainability. inspirational content. and capture the Business tools. imaginations of Stuff’s readers.

NATIONAL POU TIAKI PROSPER SPORT TRAVEL WORLD

The National section is a News, features, opinion A specialist section The Sport section is a key Travel provides inspiration The World section is a key key content category which and analysis featuring dedicated to supporting content category, which for Kiwis dreaming up content category which covers Politics, Crime, Māori voices and exploring small businesses. covers an array of sports their next big trip as well covers a wide range of Weather, Health, te Ao Māori, the Māori Prosper covers news including Cricket, as tips and news they news topics from Education, Quizzes and world. information and expert Football, Golf, Basketball, need to know to get the Australia, the Americas, more. The content is vast advice on how to Motorsport, Netball, Tennis, best out of their holiday Europe, Asia and around and up to date from around recover, survive, and Racing and lots more. no matter what their the world. New Zealand. thrive. destination. Media Kit 2021: stuﬀ.co.nz

Stuﬀ BUSINESS ENTERTAINMENT

Section FOREVER PROJECT Audience HOMED LIFE & STYLE

MOTORING

NATIONAL

POU TIAKI

PROSPER

SPORT

TRAVEL

WORLD

Source: Adobe Analytics Domestic Data Oct 30 2020 - Jan 2021 Media Kit 2021: stuﬀ.co.nz

.TARGETING. Optimise your campaign to deliver meaningful advertisements to the right audience - and do it all within your budget Media Kit 2021: stuﬀ.co.nz

Stuﬀ’s Audience BY BEHAVIOUR* BY DEMOGRAPHIC BY GEOGRAPHY

Segments ‘What type of content ‘What age group they are in?’ ‘Where in New Zealand to do they read?’ they live?’ allow you to eﬀectively target your BY PLATFORM campaign in a brand safe and trusted environment.

Desktop Mobile Web Mobile App

* Please noteSource: our Sepaudience 19 - Aug proﬁling 20: SimilarWeb is subject to Aug change 2020 Media Kit 2021: stuﬀ.co.nz

Stuﬀ Audience Overview

BEHAVIOUR DEMOGRAPHIC GEOGRAPHY* PLATFORM Over 95 predefined behavioural 18–24 NORTH ISLAND: Desktop audiences from the following categories: 25–34 Northland Mobile Web Property 35–44 Auckland Mobile App Retail 45–54 Waikato News 55–64 Bay of Plenty Life & Style 65+ Gisborne Entertainment Hawke’s Bay Travel 18–40 Taranaki Business 30–54 Manawatu/Whanganui Motoring 50 + Wellington

Sports Male SOUTH ISLAND: Other Parenting Female Education Nelson/Tasman ISP Providers Farming West Coast Social Media Apps Language Marlborough *Hyperlocation Technology Canterbury ‘On request’ Otago

Southland MediaDat OﬀeringKit 2021: & stuﬀ.co.nz Overview

Beneﬁts of Stuﬀ data

1ST PARTY DATA RECENT TRUSTWORTHY BRAND SAFE

Our data is only Our audiences We are advocates Your digital media is collected across the segments are based of transparency delivered within a Stuﬀ Network* on the last 30 days on how and where premium, brand safe of our visitors’ data is sourced from. news environment, behaviour on our sites. on a well-loved and respected online space.

* Data aggregated from user behaviour across stuﬀ.co.nz and Neighbourly - last updated November 2020 Media Kit 2021: stuﬀ.co.nz

.PRODUCTS. Over 50 products to meet your campaign objective Media Kit 2021: stuﬀ.co.nz

Generate Encourage Drive Awareness Consideration Action

Build your brand Engage consumers Drive app installs

Nurture local brand awareness Boost social engagement Send traﬃc to your site

Enhance engagement with Reach the most people Video storytelling

Develop Local brand Video storytelling engagement

Deliver video views Media Kit 2021: stuﬀ.co.nz

Standard Ads Our most popular online display ads that can be tailored to your goals to give you true bang for your buck.

Mobile Mrec & Leaderboard Blast Mega Reach Media Kit 2021: stuﬀ.co.nz

Premium/Rich Media

High-impact solutions that enable brands to make use of rich-media features and functionality whilst maintaining a non-intrusive user experience.

Video Reveal

Mobile Splash Cube Interscroller Media Kit 2021: stuﬀ.co.nz

Video

Consumption of video is huge and allows you to bring life to your brand and product.

Video Reveal

Video Vista Media Kit 2021: stuﬀ.co.nz

Native Display

Native ads are designed to ﬁt within the natural ﬂow of the page, where eyes are focused. On average native ads receive 2x the visual attention!**

Native oﬀer

Compact view Non-compact view Media Kit 2021: stuﬀ.co.nz