BOARD OF DIRECTORS’ MEETING AGENDA APRIL 19, 2021, VIA ZOOM
I. Welcome
II. Approval of Minutes A. *March Board Meeting
III. *Financials
IV. Committee Reports A. *Marketing
V. Staff Report
VI. Old Business
VII. New Business A. Knox Pro Soccer – Drew McKenna B. Discussion of Budget FY 21-22 C. Home Federal/Bank Signatures D. Update on Nominating Committee Accepting Nominations for Directors (2 business, 1 stakeholder, 1 resident) [email protected] before May 1, 2021
VIII. Public Forum
IX. Adjournment
* Denotes action items
Upcoming Meetings: May 17, 11:30 – May Board Meeting June 21, 5:30 – Annual Meeting & June Board Meeting BOARD OF DIRECTORS MEETING MINUTES
MARCH 22, 2021, 11:30 AM VIA ZOOM
The Board of Directors of Downtown Knoxville Alliance met on Monday, March 22, 2021 via Zoom. Governor Lee signed an executive order allowing public meetings to be held via teleconference.
Board members present included Matthew DeBardelaben, Robin Easter, Rick Emmett, Vince Fusco, Becky Hancock, Daniel Smith, and Mary Katherine Wormsley. DKA and Knoxville Chamber staff in attendance included: Michele Hummel, Angela Lunsford, Terry Tabors, and Robin Thomas.
I. Welcome
Matthew DeBardelaben, Board Chair, called the meeting to order.
II. Approval of Minutes
Matthew DeBardelaben asked for a motion to approve the February board meeting minutes. Rick Emmett made a motion to approve the minutes as presented, Mary Katherine Wormsley seconded the motion, which was unanimously approved by the Board.
III. Financial Report
Terry Tabors presented the financial report for the organization. Matthew DeBardelaben asked for a motion to approve the financial report. Becky Hancock made a motion to approve the financial report as presented. Daniel Smith seconded the motion which was unanimously approved by the board.
IV. Committee Reports
A. Development Committee Meeting
Michele Hummel provided an update from the committee meeting.
DKA has an outstanding grant for 122 W. Summit Hill Drive. The property owners decided not to move forward with the project and asked to withdraw the grant at this time. A recommendation came forth from the committee in the form of a motion to rescind the grant. Becky Hancock seconded the motion which was unanimously approved by the board.
The committee also discussed a proposal that came forward from Kevin Grimac asking that people seeking DKA grants have their parking tickets/fines paid prior to grants being considered or paid. A recommendation came forth from the committee in the form for a motion that a person/partnership coming before DKA for a grant must have all City of Knoxville parking tickets/fines paid before grant(s) are issued, including multi-year grants. The board discussed the issue however for lack of a second, the motion failed.
Staff also noted that Mike Odom with Knoxville Chamber talked to the committee about Path to Prosperity.
B. Quality of Life Committee
Michele Hummel provided an update from the committee meeting. There were two recommendations coming from the committee.
Dogwood Arts presented two requests: Art in Public Places – Sculptures ($10,000 request) and Art in Public Places Murals ($15,000 request). A motion came from the committee to approve both requests as presented. Daniel Smith seconded the motion, which was unanimously approved.
Staff presented a request for Hanging Baskets on Market Square. There are currently eight hanging baskets and 22 poles on Market Square. Staff would like to beautify the area by adding additional baskets. If these baskets work well, we would like to add hanging baskets on Gay Street and remove the planters which have become aged. A motion came from the committee to approve the staff recommendation in the amount of $12,352. Mary Katherine Wormsley seconded the motion, which was unanimously approved by the Board.
V. Staff Report
Staff presented an update on the activities from the previous month, social media numbers, and highlighted the upcoming month’s meetings. The full report was included in the agenda packet.
VI. Old Business
A. Follow-up from Discussion of DKA Assessments
Matthew DeBardelaben noted that the Board had a discussion a few months ago about the relevance of DKA and BID assessments. He felt that DKA is relevant and helpful today for several reasons as the city has a larger focus outside of DKA’s boundaries, the Board provides a unique point of view on the current problems/situations, and DKA has more agility to respond to problems or opportunities.
B. Expansion of BID Boundaries
There has been discussion for several months about the expansion of BID boundaries. Staff will work with the City to develop a plan and report back to the Board at next month’s board meeting.
VII. New Business
A. Open Container for Market Square
Michele Hummel noted that staff contacted businesses, residents, and property owners, asking if they would be in favor of the City allowing an Open Container designated area in Market Square. There was a split of those in favor of having Open Container and those not wanting the designated area. Several people were more interested in learning more about the idea and parameters of the program. Both those in favor and opposed did not want Market Square to become a Beale Street or French Quarter but wanted to keep a family-friendly atmosphere in Market Square.
B. Formation of Nominating Committee
Becky Hancock has been asked to chair the Nominating Committee this year. She will be forming a committee and report back to the board at the next board meeting.
C. Accepting Nominations
DKA is accepting nominations for board directors: 2 business, 1 resident, 1 stakeholder, which will be elected at the Annual Meeting in June. Nominations can be sent by May 1 to [email protected].
D. Discussion on returning to in-person meetings
The board discussed when would be the appropriate time to return to in-person meetings. Staff is watching the regulations from the Knox County Health Department. There was a discussion about starting DKAs meetings in person when City Council returns to in-person meetings. In addition, there was a desire to hybrid meetings – both in-person and virtually for a while.
VIII. Public Forum
There was no Public Forum.
IX. Adjournment
With no other business, the meeting was adjourned.
Secretary Downtown Knoxille Alliance Profit & Loss Actual vs Budget March 31, 2020 Acct # YTD FY20 Jul 20 Aug 20 Sep 20 Oct 20 Nov 20 Dec 20 Jan 21 Feb 21 Mar 21 Apr 21 May 21 Jun 21 YTD FY21 FY21 Budget Remainder Income CBID Tax Assessments 4020 779,629 1,031 8,416 14,451 363,415 82,270 31,784 43,500 72,701 151,295 - - - 768,864 790,000 21,136 Investment income 4100 1,818 - 18 10 40 (2) 10 17 (7) 2 - - - 89 500 411 Total Income 781,448 1,031 8,434 14,461 363,455 82,268 31,794 43,517 72,694 151,297 - - - 768,952 790,500 21,548
Expenses Development Path to Prosperity 5225 15,000 ------15,000 - - - 15,000 15,000 - Special Projects 5205 1,000 ------(22,315) - - - - (22,315) 60,000 82,315 Total Development 16,000 ------(22,315) 15,000 - - - (7,315) 75,000 82,315
Residential Meeting expenses/other ------8,000 8,000 Placemaking Program 5900 8,611 ------12,352 - - - 12,352 40,000 27,648 Projects/Initiatives 5901 2,156 - 220 49 - - - - 4,288 - - - - 4,557 - (4,557) Total Residential 10,767 - 220 49 - - - - 4,288 12,352 - - - 16,909 48,000 31,091
Quality of Life Beautification 5650 85,260 45 568 70 18,406 79 585 85 967 25,569 - - - 46,374 80,000 33,626 Security 5700 45,593 3,305 1,853 4,810 2,355 1,602 3,002 1,900 2,279 2,112 - - - 23,220 55,000 31,780 Total Quality of Life 130,853 3,350 2,421 4,880 20,761 1,681 3,587 1,985 3,246 27,681 - - - 69,594 135,000 65,406
Business Support Market Data/Recruitment 5675 - - - - - 275 280 - 625 500 - - - 1,680 10,000 8,320 Merchant Support 5676 32,343 1,600 627 9,322 5,795 1,798 3,877 1,061 3,015 3,009 - - - 30,105 45,000 14,895 Office Support ------20,000 20,000 Total Business Support 32,343 1,600 627 9,322 5,795 2,073 4,157 1,061 3,640 3,509 - - - 31,785 75,000 43,215
Marketing Expenses Advertising General 5305 75,117 4,836 5,478 6,660 5,925 6,045 14,760 6,771 9,578 5,863 - - - 65,915 85,000 19,085 Print & Design 5306 29,260 - 2,619 3,008 1,000 2,102 7,235 3,113 2,830 2,213 - - - 24,118 30,000 5,882 Website - All Committees 5375 30,689 394 745 1,840 1,766 1,949 1,724 1,333 2,007 1,940 - - - 13,697 20,000 6,303 Events and Sponsorship 5360 33,000 - - - 20,000 - (7,485) 21,000 9,975 - - - - 43,490 60,000 16,510 Total Marketing Expenses 168,066 5,229 8,842 11,507 28,691 10,096 16,234 32,216 24,389 10,016 - - - 147,220 195,000 47,780
Administration Meals/ Lodging/ Travel 5420 3,214 ------5,500 5,500 Office Expense 5430 7,259 499 - 246 407 1,210 290 580 955 63 - - - 4,250 6,000 1,750 Postage 5440 345 ------2,500 2,500 Professional Dev. 5465 948 ------8,500 8,500 Professional Svc 5450 9,273 - - - 4,500 2,500 - - 5,000 - - - - 12,000 10,000 (2,000) Svc Contract - Operations 5461 213,504 18,277 18,277 18,277 18,277 18,277 18,277 18,277 17,061 18,125 - - - 163,125 217,000 53,875 Insurance Directors/Officers 5750 759 - - - 781 ------781 800 19 Software 5480 ------1,000 1,000 Supplies 5470 622 - - 1,139 51 - 531 ------1,721 - (1,721) Total Administration 235,924 18,776 18,277 19,662 24,016 21,987 19,097 18,857 23,016 18,188 - - - 181,877 251,300 69,423
Total Expenses 593,953 28,956 30,387 45,421 79,264 35,838 43,076 54,120 36,264 86,745 - - - 440,070 779,300 339,230
Change in NAV 187,495 (27,925) (21,953) (30,960) 284,192 46,431 (11,281) (10,603) 36,430 64,552 - - - 328,882 11,200 317,682
Surplus spending Approved Events/Support Now Save Local 7,958 0 2,154 10,892 0 0 0 3,053 0 24,057 32,500 8,443 Façade Grant Commitment (Cal Johnson Bldg) 75,000 0 75,000 150,000 75,000 COVID Related Initiatives 1,065 2,671 6,225 7,747 4,520 2,167 56 0 380 24,832 125,000 100,168 Subtotal Surplus Spending 84,024 2,671 8,379 18,639 4,520 2,167 56 3,053 380 0 0 0 123,889 307,500 183,611
NAV Total after Surplus Spending (111,948) (24,624) (39,339) 265,553 41,911 -13,449 -10,659 33,377 64,172 0 0 0 204,993
DKA Income Stmt and Cash Flows Revised March 2021 DKA Income Stmt Downtown Knoxville Alliance Statement of Cash Flows Fiscal YTD March 31, 2021
Jul '20 - Jun '21
OPERATING ACTIVITIES Net Income 204,993 Adjustments to reconcile Net Income to net cash provided by operations: 1110 · Other Receivable (143,119) 2020 · Accounts Payable (73,968) 2600 · Accrued Payables 23,983 Net cash provided by Operating Activities 11,890 FINANCING ACTIVITIES 3900 · Change in NA - unrestricted - Net cash provided by Financing Activities - Net cash increase for period 11,890 Cash at beginning of period 1,050,799 Cash at end of period 1,062,689
Current Liabilities (22,837) Approved Events/Quality of Life Sponsorships not booked Support Now Safe Local Initatives $32,500 (8,443) Accounts receivable and Other 151,295
Approvals contingent on future events: Façade Grant Commitment (Cal Johnson Bldg) (75,000) COVID Related Initiatives (100,168) Transit Alliance of East Tennessee (match required) (25,000) Fort Kid (250,000) Holiday Lighting Project - Subtotal (330,153)
Projected Remaining Budgeted Income (Expenses)
Revenue 21,548 Development (82,315) Quality of Life (65,406) Business Support (43,215) Marketing/Sponsorships (47,780) Residential (31,091) Administration (69,423) Subtotal (317,682)
Projected Cash - Before Minimum Reserve 414,854
Minimum Cash Balance - Reserve (50,000) Projected Cash Availability 364,854
DKA Income Stmt and Cash Flows Revised March 2021 DKA Cash Flow Stmt Mar 2021 10:23 AM Central Business Improvement District
04/13/21 Balance Sheet Accrual Basis As of March 31, 2021
Mar 31, 21 ASSETS Current Assets Checking/Savings 1000 ꞏ Cash & Cash Equiv. 1005 ꞏ Cash 1016 ꞏ Regions - Checking 397,605.96
Total 1005 ꞏ Cash 397,605.96
1020 ꞏ Investments - Cert Dep and MM 1026 ꞏ First Century Bank 114,742.63 1029 ꞏ Home Federal Bank - MM 98,467.30 1011 ꞏ Regions - MM 14,885.26 1021 ꞏ First Bank 2774 71,436.27 1024 ꞏ First Bank MM 2976 23,726.33 1023 ꞏ First Bank CD 2781 104,200.00 1027 ꞏ SunTrust MM Account 237,625.33
Total 1020 ꞏ Investments - Cert Dep and MM 665,083.12
Total 1000 ꞏ Cash & Cash Equiv. 1,062,689.08
Total Checking/Savings 1,062,689.08
Accounts Receivable 1110 ꞏ Other Receivable 151,294.94
Total Accounts Receivable 151,294.94
Total Current Assets 1,213,984.02
TOTAL ASSETS 1,213,984.02
LIABILITIES & EQUITY Liabilities Current Liabilities Accounts Payable 2000 ꞏ Acc. Payable 2020 ꞏ Accounts Payable 22,836.78
Total 2000 ꞏ Acc. Payable 22,836.78
Total Accounts Payable 22,836.78
Other Current Liabilities 2600 ꞏ Accrued Payables 26,483.25
Total Other Current Liabilities 26,483.25
Total Current Liabilities 49,320.03
Total Liabilities 49,320.03
Equity 3900 ꞏ Change in NA - unrestricted 959,670.52 Net Income 204,993.47
Total Equity 1,164,663.99
TOTAL LIABILITIES & EQUITY 1,213,984.02
Page 1 9:32 AM Central Business Improvement District
04/12/21 A/P Aging Summary As of March 31, 2021
Current 1 - 30 31 - 60 61 - 90 > 90 TOTAL East Tennessee Historical Society 0.00 0.00 0.00 2,500.00 0.00 2,500.00 High Resolutions, Inc 79.86 0.00 0.00 0.00 0.00 79.86 Knoxville Chamber 18,187.92 0.00 0.00 0.00 0.00 18,187.92 KUB 69.00 0.00 0.00 0.00 0.00 69.00 WBIR-TV 10 2,000.00 0.00 0.00 0.00 0.00 2,000.00
TOTAL 20,336.78 0.00 0.00 2,500.00 0.00 22,836.78
Page 1 9:33 AM Central Business Improvement District 04/12/21 A/R Aging Summary As of March 31, 2021 Current 1 - 30 31 - 60 61 - 90 > 90 TOTAL City of Knoxville. 151,294.94 0.00 0.00 0.00 0.00 151,294.94 TOTAL 151,294.94 0.00 0.00 0.00 0.00 151,294.94
Page 1 of 1 Downtown Knoxville Alliance Statement of Cash Flows Fiscal YTD March 31, 2021
Project Grants Permit Date Comp Date YE 6/30/2019 YE 6/30/2020 YE 6/30/2021 YE 6/30/2022 Total to Pay Cal Johnson - 301 State St 150,000 0 75,000 75,000 0 150,000 Transit Alliance of East TN 25,000 0 0 25,000 0 25,000 Fort Kid 250,000 250,000 0 250,000 Holiday Lighting Project 26,000 26,000 0 26,000 451,000 0 75,000 376,000 0 451,000 * City approval required
Note: Disclosure of Tax Abatement for Farragut Building. CBID Board agreed to receive current assessment of $4,578 and forgo $19,012/year for 25 years - total abatement $475,302. Based on estimated increase in projected value $18.4mm versus $3.6mm. Tax is .32 per $100 on 40% of projected value.
Note: In 2013, Knox County Commission and Knox County Industrial Development Board approved a 10 year PILOT for Marble Alley Lofts, LLC. The property was held by Knox County and did not pay property taxes because of its tax exempt status. The property is now held by the Knox County Industrial Development Board. Based on the current appraised value, at the end of the 10 year PILOT, CBID would be entitled to a projected assessment of $36,800 annually.
Note: In July of 2019, the Board of the Downtown Knoxville Alliance agreed to approve a 10-year abatement of the incremental CBID assessment for the State Supreme Court projects starting 48 months after the Dover Signature Properties closes on the two parcels of property from the City of Knoxville to allow for construction and project stabilization. CBID will receive an assessment for both properties based on the acquisition cost of $2.6mm or approximately $320 for the property that will house the hospitality project, purchased for $250,000 and $3,008 for the parcel that houses the apartment project, purchased for $2,350,000. Downtown Knoxville Alliance will receive this yearly assessment during the 48 month construction and stabilization period and during the 10-year abatement, after which the CBID assessment will be paid at full value.
DKA Income Stmt and Cash Flows Revised March 2021 DKA Cash Flow Stmt Mar 2021
MARKETING COMMITTEE MINUTES
APRIL 15, 2021 1:00 PM – VIA ZOOM
Downtown Knoxville Alliance board members present included Matthew DeBardelaben. Committee members present included Heather Beck, BarberMcMurry Architects; Scott Bird, Moxley Carmichael; Dana Dalton, University of Tennessee; Lila Honaker, Tennessee Theatre; Shera Petty, Visit Knoxville; Natalea Riley, Mast General Store; Kat Torbett, Loch & Key Productions; Chad Youngblood, See Why Consulting. Staff members included Michele Hummel and Robin Thomas.
Event Sponsorships
Individuals representing five events participated in the meeting. Summary and applications attached. Motions were made, seconded, and approved as listed below.
Event Presenting Request Recommendation City of Knoxville: Concerts in the Park (1) $5,000 $5,000 Elaine Frank HoLa Hora Latina: HoLa Festival (2) $5,000 $5,000 Pedro Tomas Knoxville Opera: Musical Theatre Marathon (3) $4,000 $1,500 Brian Salesky & Eden Bishop Spring Opera Regatta (4) Knoxville Opera $1,050 - WDVX: Blue Plate Special (5) $5,000 $5,000 Anne Williams & Tony Lawson Total $16,500
1) Concerts in the Park – Recommendation based on increased costs due to move to World’s Fair Park. 2) HoLa Festival – Recommendation based on increased costs due to move to World’s Fair Park. It will be communicated to organizer that this level of funding may not be available in the future. 3) Musical Theatre Marathon – Funding request high based on duration of event and expected attendance. 4) Spring Opera Regatta – Majority of event is outside of the downtown footprint and/or on private docks. 5) Blue Plate Special – Continuation of “Blue Plate Special Revisited” with active discussions of transitioning to live performances.
Recommendations for Board Approval
1. $16,500 to be approved as outlined above for Event Sponsorships.
Discussion of 2021-2022 Budget
The committee had a thoughtful discussion about the anticipated need for 2021-2022 sponsorship budget. Although difficult to predict, in general it was felt that an increase in the number of requests could be expected as more people begin to get out and organizations are ready to plan events, as organizers experience the increased costs of holding events in World’s Fair Park, as well as the additional difficulties of finding corporate sponsors. As always, the committee is committed to the thorough evaluation of all requests and the best use of funds allocated.
The meeting was adjourned.
Dowtown Knoxville Alliance - Event Sponsorships FY 20-21 (as of March 31, 2021) FY 18-19 FY 18-19 FY 19-20 FY 19-20 FY 20-21 FY 20-21 Requests Funded Requests Funded Requests Funded
Budget 50,000 60,000 60,000
Previously Approved Asian Culture Center of TN - Asian Festival* 10,000 3,000 n/a Bike Walk Knoxville - Tour De Lights 4,500 2,500 n/a Downtown Knoxville - COVID 32,500 n/a Downtown Knoxville - Holiday 9,000 n/a Downtown Knoxville - Peppermint Grove 10,000 10,000 Downtown Knoxville - Spring Lighting 10,000 10,000 Dogwood Arts - Arts Festival* 6,000 5,000 6,000 6,000 6,000 Dogwood Arts - Chalk Walk* 4,000 n/a Dogwood Arts - Rhythm N' Blooms 5,000 4,000 n/a Dogwood Arts - Southern Skies * 5,000 n/a East TN Historical Society - History Fair * 2,500 2,500 East TN Historical Society - Children's Gallery 2,500 2,500 IndiaFest Knoxville - IndiaFest 5,000 4,000 n/a Knox Co - Children's Festival of Reading* 3,000 3,000 3,000 n/a Knox Co - LitUP Teen Literary Festival 3,000 3,000 n/a Knox Co - Movies on the Square* 2,500 2,500 Knox Entrepreneur Center - Maker City Tour 6,000 - n/a Knoxville Opera - Rossini* 25,000 n/a Nourish Knoxville - Farmers' Market 10,000 10,000 10,000 8,000 10,000 10,000 Old City Assn - Old City Market 4,500 3,500 5,000 5,000 5,000 5,000 TN Stage - Shakespeare on the Square* 2,500 2,500 2,500 Sweet Ps & Balter Beerworks - Jazz Fest* 10,000 n/a WDVX - Blue Plate Special 5,000 5,000 5,000 5,000
Approved to Date 57,000 50,000 88,000 60,000 43,500 43,500
Balance Prior to Requests - - 16,500
* Events canceled due to COVID-19. Balance of non-funded events to be used for COVID-19 related initiatives.
Requests and Recommendations April 2021 City of Knoxville - Concerts in the Park 5,000 5,000 HoLa Hora Latina - HoLa Festival 5,000 5,000 Knoxville Opera - Musical Theatre Marathon 4,000 1,500 Knoxville Opera - Spring Opera Regatta 1,050 WDVX - Blue Plate Special 5,000 5,000
Total Current Requests 20,050 16,500
Remaining Balance - - - - - Musical Theatre Concerts in the Park HoLa Festival Spring Opera Regatta Blue Plate Special Marathon
Request $5,000 $5,000 $4,000 $1,050 $5,000
Daily music broadcast Stage at WFP for 2 weeks. Cultural festival 7 consecutive hours of Opera singers and from Knoxville Visitor Music concerts on promoting performances on a tented accompanist travelling up Center including life Tuesdays and Thursdays, Description Hispanic/LatinX culture stage. Fourteen 30- and down the Tennessee performance, broadcast 4th celebration on July 2, through art, music, dance, minute segments with 2-4 River with stops at docks webcast on wdvx.com, with stage available to food, and education. performers each. along the way. and recorded for non-profits during period. rebroadcast.
TBD Year round Dates June 24-July 8 September 25-26 June 11 3 dates Monday – Saturday April – June 6 days a week
Parking Lot Volunteer Landing Marina Location World’s Fair Park World’s Fair Park Knoxville Visitors Center 700 Block of Gay Street + locations along river
Prior Years: 1 Prior Years: 17 History New Prior Year: 20 New Funded by DKA: - Funded by DKA: 6
$5,000 FY 19-20 Most Recent Funding n/a $1,000 FY 10-11 n/a n/a $5,000 request
WDVX – Cumberland Event Producer City of Knoxville HoLa Hora Latina Knoxville Opera Knoxville Opera Communities Comm Corp
Individuals, foundations, Barley’s, Corp for Public Other Sponsors Home Federal Pending businesses contributing to - Broadcasting, Visit Knox Opera For All Knoxville
General Admission Free $1/person Free Free Free 18,000+ in person 1500 max/performance 18,000 – 20,000 350 in person plus live Expected Attendance 500 plus broadcast and under current guidelines (previous) streams webcast Total Expenses $40,000 +/- $73,300 $24,550 $5,250 $90,100
Projected Profit n/a $11,300 n/a n/a Breakeven Request/% of Exp 12.5% 6.8% 16.3% 20% 5.5%
Request/Attendee - $0.25 $8.00 $3.00 $0.28 in person only
Stage rental and crew World’s Fair Park Venue Artist fees, signage, Performers, staffing, and Book, host, promote and Use of Funds (total of $25,300) (total of $5,000) marketing. supplies. engineer show
Downtown Knoxville Alliance Sponsorship Request Application
Event: Concerts in the Park ______
Date(s): June 24 July 8, 2021 ______
Location: W ld Fai Pa k Pe f a ce La ______
Produced by: City of Knoxville ______
Sponsorship amount requested: _$5,000______
Event History:
__x__ First-time event (#) ____ prior years (#) ____ years of previous Alliance funding
Contact: Elaine Frank ______Phone: _865-215-2024
Address: 400 Main Street, Knoxville, TN 37902 ______
Email: [email protected] ______
Event description: In place of the Concerts on the Square, we will be having physically distanced concerts at World s Fair Park. We will be following all of the CDC Guidelines that are in place at the time of the concerts and will provide pods for families to sit and enjoy a picnic while enjoying live music. Our concerts will include some jazz, a concert with the McGee Tyson Air National Band of the South, as well as a couple of local bands. We will be renting a large stage that will be in place for 2 weeks, which will also allow for us to offer non-profits such as Knoxville Opera and Knoxville Symphony Orchestra to be able to do a performance at World s Fair Park in addition to our concerts. ______
______
Additional sponsors: Home Federal Bank ______
______
Planned use of funds requested: To help with the cost of the stage rental
______
06/19
What is the projected attendance for this event? How will actual attendance be measured? Describe the demographics of anticipated attendees.
Currently the proposed COVID-19 Guidelines will allow for 1500 people in pods on the Performance Lawn. We will set up pods for groups of 2, 4, and 6. The demographics would be families, couples, people age 18-70 wanting to listen to live music. ______
______
What opportunities, if any, will be provided for downtown merchants to participate?
Information and maps can be distributed to the attendees, banners can be hung on site. Currently with COVID restrictions we will choose to not have any vendors at the event, but downtown restaurants could offer a picnic pack for people to pick up and bring with them to the concert. ______
______
How will this event positively impact downtown?
This event will bring back some outdoor music to the downtown area, we will also allow for the non- profits located downtown such as Knoxville Opera, Knoxville Symphony Orchestra and Knox County Public Library to use the stage for performances and reading events using the stage that we have set up. We would like to help out our community as we are still under restrictions for indoor performances.
______
What effect would lack of Downtown Knoxville Alliance funding have on this event?
With the current restrictions, we need to have 6 ft in between band members, without the funding we would need to use the City s stage which would only allow for 2-3 person bands and would not be able to accommodate larger musical groups. ______
______
______
Attach the following:
Projected budget, including detailed income and expenses Detailed marketing and promotion plans Previous three year actual financial results (if applicable) Proof of nonprofit status (if applicable)
Marketing & Promotion Plan
Social Media outlets Local Media outlets, live interviews with TV stations, commercials with radio Website Press Release Event Calendars
Concerts in the Park, June - July, 2021
Stage: Installation $2,650 Removal $2,650 Rental of stage and stage crew $10,000/week $25,300 for 2 weeks
Sound: $2700/show
Bands: TBD
Downtown Knoxville Alliance Sponsorship Request Application
Event: HoLa Festival 2021
Date(s): Saturday and Sunday, September 25-26, 2021
Location: World’s Fair Park / Performance Lawn
Produced by: HoLa Hora Latina
Sponsorship amount requested: $5,000
Event History:
____ First-time event (#) __20__ prior years (#) __0__ years of previous Alliance funding
Contact: Pedro Tomás ______Phone: _____865-919-6672______
Address: 100 south Gay Street. Suite 112. Knoxville, TN. 37902 ______
Email: [email protected] ______
Event description: Cultural Festival to promote Hispanic / LatinX culture to the Community at Large.
The festival will promote our culture through art, music, dance, food, and education. We will try our best to maintain the integrity of previous festivals and authenticity of our products. ______
______
______
______
Additional sponsors: None as of yet.
______
______
______
Planned use of funds requested: To support the expenses at the World’s Fair Park Venue
______
______
06/19
What is the projected attendance for this event? How will actual attendance be measured? Describe the demographics of anticipated attendees.
It is usually around 3,000 attendees on Saturday night and about 18,000-20,000. We usually get our numbers from the policy department but can certainly look for a new way to do so.
______
______
What opportunities, if any, will be provided for downtown merchants to participate?
We will be attracting a major influx of people to the area and our Downtown Merchants will have an opportunity to sell their products or participate as food vendors. Businesses can also advertise with us or sponsor us for their advertisement. ______
How will this event positively impact downtown?
The event will bring many folks to the Downtown area from within the county and beyond. they usually will go to the Festival and then hang out in the Downtown area and take advantage of all the fun opportunities our downtown area offers. ______
______
What effect would lack of Downtown Knoxville Alliance funding have on this event?
It will be extremely difficult to have the funds to pay for the rental of World’s Fair Park Performance Venue and all of its components such as electric posts, etc… ______
______
Attach the following:
Projected budget, including detailed income and expenses Detailed marketing and promotion plans Previous three year actual financial results (if applicable) Proof of nonprofit status (if applicable)
Hola Festival 2021 / Budget Expenses
World's Fair Park Rental and Fees 5,000 Insurance 5,000 Security 1,000 Port-a Potties 600 Ice 400 Fireworks 5,000 Entratainment 20,000 Beverages 3,000 Plice 3,000 City Fees 300 Banners 2,000 Printing and Adverstising 4,000 Tent and Equipement Rantas 15,000 Sound and Lights and stage Equipment 4,000 Other unexpected expenses 5,000 73,300
Hola Festival 2021 / Budget Income Predicted door fee $1.00 per person 20,000 Alcohol Bands 1,000 T-shirt and Passport sales 500 Beverage Sales 6,000 Beer Sales 3,000 Food Sales 12,000 Corporate Sponsorships 18,000 Booth Rentals for food, crafts and non-profits 1,500 62,000
** We will be a new venue, so this is just predicting from what we might have had in previous years and from what this venue may cost or produce. Hola Festival 2020 / Budget Expenses NO FESTIVAL / COVID-19 Loss on deposits 3,000
Hola Festival 2020 / Budget Income Hola Festival 2019 / Budget Expenses 20th Anniversary Celebration (Sunday Afternoon 102 degrees at 2pm). Market Square Rental and Fees 450 Insurance 5,000 Security 1,000 Port-a Potties 600 Ice 400 Fireworks 5,000 Entertainment 14,000 Beverages 3,000 Police 3,000 City Fees 300 Banners 2,000 Printing and Adverstising 4,000 Tent and Equipement Rantas 13,500 Sound and Lights and stage Equipment 2,500 Other unexpected expenses 0
54,750
Hola Festival 2021 / Budget Income
Alcohol Bands 2,000 T-shirt and Passport sales 250 Beverage Sales 6,000 Beer Sales 3,000 Food Sales 8,000 Corporate Sponsorships 20,000 Booth Rentals for food, crafts and non-profits 1,500 40,750 Hola Festival 2018 / Budget Expenses 20th Anniversary Celebration Market Square Rental and Fees 450 Insurance 5,000 Security 1,000 Port-a Potties 600 Ice 400
Entertainment 11,000 Beverages 3,000 Police 3,000 City Fees 300 Banners 2,000 Printing and Adverstising 4,000 Tent and Equipement Rantas 11,000 Sound and Lights and stage Equipment 2,500 Other unexpected expenses 0
44,250
Hola Festival 2021 / Budget Income
Alcohol Bands 15,000 T-shirt and Passport sales 250 Beverage Sales 6,000 Beer Sales 3,000 Food Sales 12,000 Corporate Sponsorships 25,000 Booth Rentals for food, crafts and non-profits 1,500 62,750
Downtown Knoxville Alliance Sponsorship Request Application
Event: Opera Regatta
Date(s): Three dates to be determined in spring 2021 (April – June).
Location: Volunteer Landing Marina, other locations to be determined along the Tennessee River in and around Downtown Knoxville.
Produced by: Knoxville Opera
Sponsorship amount requested: $1,050
Event History:
____ First-time event (#) 1 (fall 2020) prior years (#) 2 (Rossini) years of previous Alliance funding
Contact: Jason Hardy Phone: 865-524-0795 ext. 271 or 404-441-7363
Address: 612 East Depot Avenue, Knoxville, TN 37917
Email: [email protected]
Event description: Following the tradition of the VOL Navy, Knoxville Opera’s community project, Opera Regatta is a boat with opera singers and an accompanist onboard travelling up and down the Tennessee River while making stops at docks along the way. We are committed to executing the project at least three times in the spring of 2021.
The Opera Regatta is the perfect way to create socially distanced, outdoor musical events while using non-theatre settings as a boon rather than a drawback. Instead of audiences coming away feeling like their experiences were good in spite of the setting, Opera Regatta uses the setting to enhance the experience and maximize the viewer’s enjoyment while keeping them safe.
The performance happens entirely on board and travels up and down the Tennessee River, stopping at several docks along the way. Partnering with local marinas not only helps ensure that proper Covid-19 protocols are followed by the audiences, but also has the added benefit of helping these local businesses increase their visibility.
Additional sponsors: There are no sponsorships directly connected to the Opera Regatta events.
Planned use of funds requested: The funds would offset the cost of paying for the performers, staffing, and supplies needed for powering the on-board electric keyboard.
What is the projected attendance for this event? How will actual attendance be measured? Describe the demographics of anticipated attendees. This project was successfully executed in October 2020 and served approximately 350 individuals across two dates. We project future attendance to be roughly the
06/19 same, dependent on social distancing available at docks and weather conditions. Our live streams have the capability to extend the reach of this program exponentially.
Attendance is counted visually at each stop. While demographics cannot be accurately determined visually, we estimate the breakdown to be roughly equivalent with the City of Knoxville’s demographic breakdown. We expect this past observation to continue for the Spring 2021 launches.
What opportunities, if any, will be provided for downtown merchants to participate? We have working relationships with downtown marinas, and are working on broadening to other downtown businesses with river access. Volunteer Landing Marina was a wonderful partner in October that we look forward to working with again.
How will this event positively impact downtown?
The press coverage we received in October speaks to how desperately downtown Knoxville wants and needs something safe and fun to do outside. While we cannot have our arts and music festivals, we can enjoy music and culture from the safety of a dock or our own boats. Downtown businesses on the river will get much-needed exposure from our live audience attendees and our live streams.
What effect would lack of Downtown Knoxville Alliance funding have on this event? We would still carry on with the project as planned, but the sponsorship and endorsement of the Downtown Knoxville Alliance would be extremely beneficial.
Attach the following:
Projected budget, including detailed income and expenses Detailed marketing and promotion plans Previous three-year actual financial results (if applicable) Proof of nonprofit status (if applicable)
Projected Budget
Expenses Explanation Amount Requested 1. Salaries, Benefits & Taxes All figures are for full time staff: $2,970.00 Brian Salesky, Artistic Director projected estimated 2% FTE this project $1,800 Salary Don Townsend, Production Manager estimated 2% FTE this project $720 Salary Esther Blevins, Marketing Manager (present for livestreaming) estimated 1% FTE this project $450 Salary 2. Contracted Services Each singer will earn $325 per performance. $1,950.00 Two singers per performance, with three performances total = $1950
3. Travel, Fuel $50 estimated fuel costs per day. $150.00 This estimate includes multiple stops and idle times.
4. Supplies, Equipment The following is needed to power the electric piano and its accompanying $180.00 amplifer/speaker: $150 Marine Battery $30 Power inverter
5. Total Project Cost $5,250
There is no projected income for this project.
Marketing Plans
Thankfully, this event involves both the arts and tourism industries, so awareness and media coverage is not difficult to come by. Our past experience marketing the Opera Regatta was an extremely positive one.
Visit Knoxville has taken special interest in this project, and went as far as to make sure the State Tourism Department was boosting this event on our behalf. Local television stations ran special segments on their daytime programming, and featured the upcoming event on the news. Local radio stations also requested interviews with Jason Hardy, our new Executive Director, to talk more about this event and the future of events like it.
As is the case of all great events, we have many cross-marketing opportunities with our business partners. Tagging in local businesses like the Volunteer Landing Marina will expand our reach beyond the typical opera lover.
Downtown Knoxville Alliance Sponsorship Request Application
Event: Knoxville Opera Musical Theatre Marathon
Date(s): Sat., June 11, 2021 (rain date June 12, 2021) (tentatively Noon 7 p.m.)
Location: Bijou Parking Lot (bordered by Cumberland, Market, Gay, and Church)
Produced by: Knoxville Opera
Sponsorship amount requested: $4,000
Event History: First-time event. No prior years. No years of previous Alliance funding for this event.
Contact: Brian Salesky Cell Phone: 865-643-6600
Address: 612 East Depot Avenue, Knoxville, TN 37917
Email: [email protected]
Event description: Seven consecutive hours of amplified performances on a tented stage Fourteen 30-minute segments each devoted to a different Broadway musical, operetta, or opera. 2-4 performers in each segment accompanied by piano. Singers placed at least 20 feet from audience. 11-20 artists participating plus hosts for each segment. Free admission to the public who may come as go as they please. Approximately 300 chairs will be placed in pairs, each pair distanced by six feet in all directions. Plenty of open space surrounding the chair area for passersby and people who want to stand to observe. No food or beverages will be sold. Attendees will be encouraged/required to wear masks in accordance with CDC guidelines. Police will be engaged to monitor the event before, during, and after the performance period.
Additional sponsors: Individuals, foundations, and businesses who are contributing to Knox Opera For All community activities throughout the 2020-2021 Season.
Planned use of funds requested: Artist fees, marketing, signage
What is the projected attendance for this event? 500 How will actual attendance be measured? Eye count of those seated and standing on each half-hour mark. Describe the demographics of anticipated attendees: People of all socio-economic profiles from Knox County.
What opportunities, if any, will be provided for downtown merchants to participate? Merchants will be informed about the event at least four weeks in advance and encouraged to create special retail opportunities for those attending the performances. These might include merchandise discounts, special food/beverage options, etc. Depending on a merchant s specific participation the might have the opportunity to be included in the event marketing.
How will this event positively impact downtown? As with Kno ville Opera s Rossini Festival (which had to be cancelled in 2020 and 2021), all people coming to enjoy the entertainment will likely spend money making retail purchases in stores and restaurants. The event will also send a positive message that exciting outdoor activities have returned to Downtown Knoxville.
What effect would lack of Downtown Knoxville Alliance funding have on this event? It would reduce the amount of funds available for (a) marketing the event (to create attendees), and (b) signage to ensure the safe participation of all involved.
06/19
Projected budget, including detailed income and expenses: There is no projected income. Budget Insurance add-on for Parking lot owner 50 Signage and sanitizer stands 500 Artist Fees 11000 Amplification system 2000 Pianists 3500 Reef Parking (Bijou parking lot rental fee) 1050 Portable toilets 500 Police personnel 1400 Chairs/Stage/Tents/Tables rental 1400 Truck rental 250 Crew labor (setting/removing chairs/banners/signs) 400 Marketing expenses 2000 Music materials, supplies 500 TOTAL EXPENSES 24550
Detailed marketing and promotion plans Knoxville Opera will employ its usual comprehensive mix of print, digital, social, and broadcast media in order to reach the broadest constituency possible.
Previous three year actual financial results: This event has never been produced before. Our company has had 15 consecutive years of debt-free, in the black operations. Please let us know if you would like copies of our company audits.
Proof of nonprofit status: Document is attached to email submission.
Downtown Knoxville Alliance Sponsorship Request Application
Event: The Blue Plate Special ______
Date(s): April 1, 2021 – March 31, 2021
Location: Visit Knoxville, 301 S. Gay Street, Knoxville, TN 37902 ______
Produced by: WDVX – Cumberland Communities Communications Corporation ______
Sponsorship amount requested: __$5000______
Event History:
____ First-time event (#) __17__ prior years (#) _6__ years of previous Alliance funding
Contact: Tony Lawson ______Phone: 865-544-1029______
Address: 301 South Gay Street, Knoxville, TN 37902 ______
Email: [email protected] ______
Event description: The WDVX’s Blue Plate Special is one of Knoxville’s most unique cultural assets and attracts thousands of residents, tourists and musicians every year. No other city has a community radio station that provides a live music show nearly every day and exports its programming throughout the world with its live stream. The arts performance is presented every Monday through Saturday at noon in the Knoxville Visitor Center where WDVX is located. The show is free to attend, is simultaneously broadcast and webcast on wdvx.com, and is recorded for rebroadcast. It is also accessible online for two weeks following the broadcast. WDVX looks forward to bringing live music back to Visit Knoxville in 2021. The radio station kept the idea alive by airing “The Blue Plate Special Revisited” each day at noon.
WDVX Blue Plate Special performances are booked months in advance and feature a variety of genres, not just the Americana and Bluegrass music that is the core of WDVX programming. This approach gives our community a chance to hear a diversity of talented local musicians and international and touring artists.
Artists receive advance air play as well as the opportunity to perform in a small venue setting with an engaged audience, promote their appearances and CDs and sell their merchandise.
The show is hosted by a WDVX staff member who books the show. A professional sound technician mixes the show for the house audience and radio audience while also recording the program for rebroadcast. The WDVX Blue Plate Special is also an educational opportunity for students to learn how to set up, mix and record live music as well as mic for broadcast. Interns and volunteers capture Blue Plate Shows for the WDVX YouTube channel.
06/19
About 18,000 people attended the WDVX Blue Plate Special in the four most recently completed calendar live quarters with over 1400 artists performing.
WDVX community radio went on the air in 1997 and since then has been building community through music. Over the years, musicians, music journalists, and recording engineers have told us that the station influenced their decision to over to the area. Visitors to Knoxville express delight at discovering the role WDVX plays in making our city so unexpectedly alive.
We are grateful to Downtown Knoxville Alliance for its role in helping WDVX continue its mission. ______
Additional sponsors: Barley’s in Old City, Corporation for Public Broadcasting and Visit Knoxville. We have applied for other sponsorships from Walmart Foundation and others.
Planned use of funds requested: Grant funds will be used to help station staff that book, host, promote and engineer the show of The WDVX Blue Plate Special.
What is the projected attendance for this event? How will actual attendance be measured? Describe the demographics of anticipated attendees.
We project Blue Plate Special attendance will build back to previous levels of 18,000 annually. A staff member or volunteer performs a head count daily which includes a residential survey. The most recent quarterly survey shows that 52% from Knox County including Knoxville, 12% are from the area outside of Knox County (Blount, Anderson, Campbell, Claiborne, Cocke, Grainger, Hamblen, Jefferson, Loudon, Monroe, Morgan, Roane, Scott, and Sevier Counties), and 36% are visitors from outside Eastern Tennessee. In last quarter’s survey international visitors came from England, Australia, Sweden, New Zealand, Canada, Germany, France, Sweden, Scotland, Italy, Japan, Austria, So. Korea, Netherlands, and Ireland.
The Blue Plate Special stage is located inside the Knoxville Visitors Center which is conveniently located downtown and has time-limited free parking for visitors. About 25% of the audience members are seniors. Because the Visitors Center is welcoming and accessible, we regularly have groups of developmentally delayed individuals attend the daily shows.
Audience estimates do not take into account the broadcast of webcast audience which is in the thousands. From real time website information we do know that the Blue Plate Special is our most listened to program online.
What opportunities, if any, will be provided for downtown merchants to participate?
WDVX welcomes downtown merchants to participate in the Blue Plate Special and other programs as program Downtown merchants are welcome to sponsor the event which would provide them on air exposure. Additionally, WDVX will use downtown merchants for production support, hospitality and crew meals. Because the show happens during the day, downtown restaurants and merchants will have the opportunity to increase traffic.
How will this event positively impact downtown?
Knoxville has become known as a live music hub among musicians and passionate music fans. WDVX has been influential in nurturing that reputation by playing independent and local
musicians on the air and booking them to play live on the Blue Plate Special, Tennessee Shines, and Kids Stuff. All of WDVX’s live events adds to downtown Knoxville’s image as a live music center and its colorful broadcast history.
People who attend the Blue Plate Special enjoy downtown restaurants and coffee shops before and after the show, park at local lots, and shop at nearby stores. Downtown residents bring their out-of-town guests to the Blue Plate to show off what is different and cool about their hometown. The show is a basis of community pride and is convenient, accessible and dependable entertainment source for downtown residents.
Another positive impact is the “Downtown Knoxville” underwriting. These announcements will be read during the day which informs listeners about downtown events, venues, and other happenings.
What effect would lack of Downtown Knoxville Alliance funding have on this event?
WDVX is a listener supported radio station that relies on individual donations, business underwriters and grants for its existence. In the case of the WDVX Blue Plate Special, Downtown Knoxville Alliance grant would help fund staff who book, host, produce and engineer the shows. This support also helps the station demonstrate to granting organizations like the Corporation for Public Broadcasting that most of our funding comes from the community through individuals, local business, events, and local and state grants. Your grant is significant to WDVX; we would spend more time fundraising on the air and seeking local business support without it. Having the support of Downtown Knoxville Alliance is also an acknowledgement that Knoxville values having a community radio station in downtown and will enable us to approach sponsors with confidence. Further, the Downtown Knoxville Alliance’s support for the Blue Plate Special enhances the station’s efforts to achieve its mission while meeting Downtown Knoxville Alliance’s goal of adding to the vibrancy and enjoyment of downtown Knoxville.
Attach the following:
WDVX Blue Plate Special budget Promotion of Downtown Knoxville Alliance Blue Plate Special marketing plan WDVX-CCCC IRS determination Letter
Downtown Knoxville
Support for WDVX comes from Downtown Knoxville A genuinely charming spot full of local businesses and unique experiences You can connect with what the city has to offer at Downtown Knoxville dot org
The WDVX Blue Plate Special Marketing Plan 2021
WDVX is committed to continuing to be a cultural attraction for Knoxville and the region through live music performance, quality programming that make residents take pride in and that also support the creative endeavors of area musicians.
We constantly promote the WDVX Blue Plate Special and its sources of support. The annual value of marketing for the Blue Plate Special is $51,000 and uses a number of platforms: • The Blue Plate Special show is promoted at least once every hour on WDVX 89.9, and remote translators 102.9 and 93.9, and on its live stream. Upcoming BPS artists are additionally promoted through airplay. • A calendar on WDVX.com lists upcoming shows and links to artist videos. • Artist profiles appear regularly on the WDVX.com blog and are promoted socially. • Social media • WDVX creates a Facebook event for each day’s show, which can send notifications to WDVX’s 23,000 followers. • Show photos are posted on WDVX Facebook page after each day’s performance with a regular reach of 1200 users • Upcoming shows are promoted to ▪ WDVX e-newsletter’s 7,000 subscribers ▪ 7900 Twitter followers ▪ Instagram with 4300 followers finds and follows each Blue Plate Special artist and posts show photos • WDVX posts Blue Plate Special performance videos on WDVX.com and on our YouTube channel
BOARD OF DIRECTORS’ MEETING STAFF REPORT FOR APRIL 2021
MARKETING/BUSINESS SUPPORT • Marketing Committee meeting held on April 15. • Transitioned website to spring; promotion of spring through social media and online advertising with emphasis on outdoor dining, spring cocktails, spring coffees, and spring shopping. • E-newsletter mailed on April 5. • Continued promotion of Love Local, Support Small. • Media release and social promotions of Firefly Nights beginning April 14. • Currently collecting information for a “Downtown is Hiring” promotion planned through social media week of April 19. • Creating survey to send to downtown merchants on support ideas for 2021-2022. • Website –245 businesses, 38 parking, 57 residential, 10 commercial properties • Social Media – 106,244 followers (previous: 105,324; 104,413; 103,879)
QUALITY OF LIFE • Ordered hanging baskets for Market Square, expect delivery in early May. Sent RFP for planting the baskets to three qualified companies, which are due April 20. • Starting to develop a more regular schedule of KPD off-duty officers who are providing additional security. • Holding a zoom meeting for downtown residents on April 20 at 6:00 pm for downtown residents to discuss excessive loud noise from cars and motorcycles. • Downtown Residential Quarterly Meeting with Mayor Kincannon will be held via Zoom on Monday, May 11 at 6:00 pm.
OTHER • Launched Firefly Nights on April 8. • Evaluating the participation in a COVID Sentiment Survey sponsored by IDA (International Downtown Association). The 5-10 minute survey covers topics related to COVID safety and measures levels of interest of visitors, employees, and residents returning to pre-COVID activities (indoor and outdoor dining, shopping, indoor and outdoor events, etc). Results are collected in participating markets nationwide with local results provided to each participating organization.