binner \`bin-ner\ – noun a person who collects redeemable containers and other things from bins to sustain their livelihood and to divert waste from landfills; a dumpster diver the Binners’ Project exists to: 1. improve economic opportunities for binners 2. reduce stigma associated with binning 3. support waste diversion in Metro

Currently, Binners’ Project employs 5 binners (equivalent of 3 FTE) as staff who, alongside 4 other FTE, participate in community outreach, public engagement, business development and internal affairs across Metro Vancouver. Coffee Cup Revolution The opportunity for Metro Vancouver Like Metro Vancouver, Binners’ Project aspires to raise the profile of effective solid waste management and contribute to innovation across the region. This is a unique opportunity for Metro Vancouver to get involved in region-wide awareness raising & dialogue about changing recycling behaviours. We ask for funding towards:

● Improved data collection and management: develop, execute, publish and promote a waste characterization study and final evaluation of the coffee cup depot. It also includes costs associated with print, layout, and design.

● Roundtable discussions: equipment rentals, print materials, and binner honoraria associated with the development and delivery of the roundtable discussions.

● Portion of coffee cup refunds: This portion of funding will be dedicated to refunding up to 20,000 coffee cups. Thank you!

Create Memories, Not Garbage 2017 CAMPAIGN UPDATE Larina Lopez DIVISION MANAGER, CORPORATE COMMUNICATIONS EXTERNAL RELATIONS Zero Waste Committee, November 9, 2017 Background

What? Encourage Metro Vancouver residents to celebrate the holiday season with less waste.

Why? Supports waste reduction and diversion targets established in the Integrated Solid Waste and Resource Management Plan.

How? Long-term waste reduction messaging. • 10th year of a holiday waste reduction campaign • 7th year of “Create Memories, Not Garbage”

2 Primary Message This season, celebrate with less waste.

Call To Action Find ideas at creatememoriesnotgarbage.ca

Social Proof Best Gift Ever stories

3 4 Online Experience

• Central hub • Ideas for celebrating with less waste • Updates for 2017 • User experience and engagement • New tips • Custom coupons

5 6 Media Approach In Market: Mon Nov 13 to Sun Dec 31

TACTIC PUBLISHER NOTES

Radio (Content Corus (CFOX, Announcer banter (my “Best Gift Ever” experience), Partnership) Rock 101) :30 announcer vignettes; :30 awareness spots Transit Shelter Key shopping areas (Robson Street, Metrotown, Guildford Town Centre, Pattison, Outfront Ads Mills, Centre)

Cinema Cineplex Pre-show and lobby screens, locations throughout Metro Vancouver

Facebook, Target interests and keywords. Content-driven approach builds Social Media Instagram awareness and mechanism to click to website. Display Google, Oath, Search re-targeting; location targeting around key holiday/shopping (Banner Ads) Addictive locations Contextual targeting (gift & product reviews); behaviour & search Pre-Roll YouTube retargeting

Search Google AdWords

7 Measurement

• Marketing metrics • Media performance • Website traffic and engagement • Social media engagement • Behaviour change – waste reduction

8 Thank You

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