Impact of the Baby Boomer Generation
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A History of the Baby Boomers
Book reviews Renewing the Family: A History of the Baby Boomers by Catherine Bonvalet, Céline Clément, and Jim Ogg New York: Springer Press 2015 ISBN: 978-3-319-08544-9 Hardcover, $129.00, 240 pp. Reviewed by Rosemary Venne Edwards School of Business, University of Saskatchewan Renewing the Family: A History of the Baby Boomers represents a comprehensive examination of the baby boom generation in the context of family relations over the postwar period, charting the generation’s entire life cycle with a French and British comparative analysis of the first wave of the boom. This volume is part of a series of publications devoted to population studies and demography by the French National Institute for Demography (INED, Paris). The 2015 English version of the book is said to have some minor differences from the French edition, which was originally published in 2011. The authors, all based in France, are Catherine Bonvalet, a researcher at INED, Céline Clément, a researcher from Universite Paris (Ouest Nanterre), and Jim Ogg a sociologist and researcher at Caisse Nationale D’Assurance Vieillesse (CNAV) in Paris. This book is in the tradition of Great Expectations: America and the Baby Boom Generation by Landon Jones (1980), The Lyric Generation: the Life and Times of the Baby Boomers by François Ricard (1994), and Born at the Right Time: A History of the Baby-Boom Generation by Doug Owram (1996). The first book, Great Expectations, can be characterized as describing the American baby-boom generation from its babyhood until early adulthood, while the second can be described as an examination of the early wave of the baby boom and the societal changes in Canada, with an emphasis on the province of Quebec. -
How Generations Feel When Brands Take a Stand
How Generations Feel When Brands Take a Stand ©Copyright 2018 Quester The Set-Up Quester is in the process of conducting a new joint project with 747 Insights and Collaborata: GENERATION NATION 2019: Defining America’s Gen Z, Millennials, Generation X and Boomers This study provides a comparison of attitudes and behaviors across these four cohorts, to expand upon current intelligence and cut to the core of what it means to be an American in 2019. Aided by technology, media, politics, and more, we can see Generational values shifting at a faster pace than we’ve ever seen before. One of the discussion areas centered around perceptions of whether brands should take a stand on social and political issues … So Let’s Recap Generation Nation - Should Brands Take a Stand? GEN Z MILLENNIALS They probably shouldn’t. It depends. It could cause tension, and employees may not Maybe … if it’s not too agree. extreme But it could be okay if it’s not offensive and they really believe in it. GEN X BOOMERS It’s not really my It’s their right, but they business – they can if might lose business. they want to. They probably shouldn’t do it. Unless But it’s probably not for it’s something really the right reasons. non-controversial. Generation Nation Brand Completion So we asked all of those questions about general brand perspective and Brand thoughts! finished all of the discussions. The Best Laid Plans … And then— one week later … The Reaction So we went back in and talked to about 100 people in each generation. -
What Makes a Leader Effective? U.S. Boomers, Xers, and Millennials Weigh In
WHITE PAPER - News and Insight for Learning, Development and HR Leaders What Makes a Leader Effective? U.S. Boomers, Xers, and Millennials Weigh In By Jennifer J. Deal, Sarah Stawiski, William A. Gentry, and Kristin L. Cullen Contents Introduction 3 Generational Cohorts 4 Survey Results: 5 What Makes a Leader Effective? Developing Leaders for All Generations 11 Conclusion 12 About the Research 13 Endnotes 13 About the Authors 14 Introduction Conventional wisdom suggests Generations at Work in the USA that Baby Boomers, Gen Xers, and Millennials in the United States are Most of the workforce in the U.S. is made up of three fundamentally different from one generations: Baby Boomers (born 1946 to 1963), Gen Xers another. And certainly there are (born 1964 to 1979), and Millennials (born after 1980).1,2,3 real differences—including the The post-war generation was called the Baby Boom way we dress, the way we consume because of the rapid increase in birth rate at the end of information, the music we listen World War II. Baby Boomers weren’t born when WWII to, and ideas about appropriate ended, but experienced post-war prosperity that resulted personal behavior. in middle-class Americans having access to utilities such Many organizational leaders are as central heating, running hot water, household anticipating a substantial upheaval appliances, televisions, and automobiles. Though during in work culture and expectations as their youth Baby Boomers were thought of as being more Millennials enter the workforce anti-authority,4 currently they are typically characterized and more Baby Boomers retire. But as materialistic workaholics who are at the top of the will there need to be wholesale authority structure, and are focused on their own personal changes in how leaders need to fulfillment, acquisition of things, status, and authority.5,6,7 behave to be effective? Generation X is the cohort born in the U.S. -
Measuring and Explaining the Baby Boom in the Developed World in the Mid-20Th Century
DEMOGRAPHIC RESEARCH VOLUME 38, ARTICLE 40, PAGES 1189-1240 PUBLISHED 27 MARCH 2018 http://www.demographic-research.org/Volumes/Vol38/40/ DOI: 10.4054/DemRes.2018.38.40 Research Article Measuring and explaining the baby boom in the developed world in the mid-20th century Jesús J. Sánchez-Barricarte © 2018 Jesús J. Sánchez-Barricarte. This open-access work is published under the terms of the Creative Commons Attribution 3.0 Germany (CC BY 3.0 DE), which permits use, reproduction, and distribution in any medium, provided the original author(s) and source are given credit. See https://creativecommons.org/licenses/by/3.0/de/legalcode. Contents 1 Introduction 1190 2 Data and methodology 1191 2.1 Fertility indicators used 1191 2.2 Measurement of timing and volume 1192 3 Descriptive analysis of the timing and volume of the TBB 1194 4 What had the greatest impact on the TBB, the rise in marital 1202 fertility or the rise in nuptiality? 5 Descriptive analysis of the timing and volume of the BBM 1208 6 Explaining the BBM 1212 6.1 Previous explanations 1212 6.2 An alternative explanation: A new research proposal (back to the 1215 economic factors) 7 Conclusions 1221 8 Acknowledgments 1222 References 1223 Appendix 1229 Demographic Research: Volume 38, Article 40 Research Article Measuring and explaining the baby boom in the developed world in the mid-20th century Jesús J. Sánchez-Barricarte1 Abstract BACKGROUND The early research on the baby boom tried to account for it as a logical recovery following the end of the Second World War (WWII). -
Life As a Baby Boomer
Chapter 6 Life as a Baby Boomer Red Diaper Baby At the outset of the classic 60’s film Yellow Submarine, a cartoon Ringo Starr, heads down, hands in his pockets, walking across the screen muttering over and over to himself in a sad resigned voice nothing ever happens to me … nothing ever happens to me… That was me. At least it was a part of me that I was conscious of and I distinctly remember it even now, many years since. It was before the Beatles, including Ringo, the 1950’s had ended and the sixties had literally begun, 1960, 1961,1962, and I and was getting impatient to get on with it, go to high school. The huge fins growing out of ever-longer and longer automobiles were becoming passé, and the custom of buying a brand-new car every single year, trading in of course the old one, was being replaced by an exodus to the suburbs where cars properly belonged. A decade before, the automobile had already pushed out the trolleys in Newark, where I grew up, so that I only knew their obsolete tracks, the way our 1952 green Desoto skidded when we drove on Clinton Avenue. I was born in 1949 the quintessential early baby boomer, now entering the early years of the baby boomers’ grand entry into Medicare and Social Security. It will go on for the next several decades until there are no more to enter, no one left alive born before 1965. One of my first memories is sitting in front of a TV at a neighbor’s house, the one on my block among the first to buy a TV set, it being heavily marketed immediately in the New York area. -
PATTERNS of DISCONTENT: WILL HISTORY REPEAT in IRAN? by Michael Rubin and Patrick Clawson *
PATTERNS OF DISCONTENT: WILL HISTORY REPEAT IN IRAN? By Michael Rubin and Patrick Clawson * While international attention is focused on Iran’s nuclear program and President Mahmoud Ahmadinejad’s bombast, Iranian society itself is facing turbulent times. Increasingly, patterns are re-emerging that mirror events in the years before the Islamic revolution. These include political disillusionment, domestic protest, government failure to match public expectations of economic success, and labor unrest. Nevertheless, the Islamic regime has learned the lessons of the past and is determined not to repeat them, even as political discord crescendos. This essay is derived from the authors’ recent book, Eternal Iran: Continuity and Chaos (Palgrave-Macmillan, 2005). Mahmud Ahmadinejad’s victory in Iran’s Ahmadinejad’s 2003 election as mayor of 2005 Presidential elections shocked both Tehran. Iranians and the West. “Winner in Iran calls The election of Ahmadinejad was only the for Unity; Reformists Reel,” headlined The latest in a series of surprises that Iran has New York Times.1 Most Western produced in recent decades. Indeed, a review governments assumed that former President of Iran's history over the last thirty years and Expediency Council chairman Ali Akbar suggests that Iran excels at surprising its own Hashemi Rafsanjani would win. 2 Many people and the world. This does not mean academics also were surprised. Few paid any that history will be repeated. But it is worth heed to the former blacksmith’s son who rose bearing in mind that nearly three decades to become mayor of Tehran. Brown after the shah's grip on power began to falter, University anthropologist William O. -
Women's Education and Cohort Fertility During the Baby Boom
Women’s Education and Cohort Fertility during the Baby Boom Jan Van Bavel, Martin Klesment, Eva Beaujouan and (in alphabetical order) Zuzanna Brzozowska, Allan Puur, David Reher, Miguel Requena, Glenn Sandström, Tomas Sobotka, Krystof Zeman Abstract While today, women exceed men in terms of participation in advanced education, female enrollment rates beyond primary education were still very low in the first half of the 20th century. In many Western countries, this started to change around mid-century, with the proportion of women obtaining a degree in secondary education and beyond increasing steadily. The expected implication of rising female education was fertility decline and the postponement of motherhood. Yet, many countries experienced declining ages at first birth and increasing total fertility instead. How can we reconcile these fertility trends with women’s increasing participation in education? Using census and large survey data for the USA and fourteen European countries, this paper analyzes trends in cohort fertility underlying the Baby Boom and how they relate to women’s educational attainment. The focus is on quantum components of cohort fertility and parity progression, and their association with the age at first childbearing. We find that progression to higher parities continued to decline in all countries, in line with fertility transition trends that started back in the nineteenth century. However, in countries experiencing a Baby Boom, this was more than compensated by decreasing childlessness and parity progression after the first child, particularly among women with education beyond the primary level. As a result, the proportions having exactly two children went up steadily in all countries and all educational groups. -
Quickstats: Expected Number of Births Over a Woman's Lifetime
Morbidity and Mortality Weekly Report QuickStats FROM THE NATIONAL CENTER FOR HEALTH STATISTICS Expected Number of Births over a Woman’s Lifetime* — National Vital Statistics System, United States, 1940–2018 4.0 3.5 n a m 3.0 o w r e p Replacement rate s 2.5 h t r i b d 2.0 e t c e p x E 1.5 Baby boomers Generation X Generation Y Generation Z born born (Millennials) born born 0 1940 1950 1960 1970 1980 1990 2000 2010 2018 Year * The total fertility rate (TFR), the expected number of births that a woman would have over her lifetime, is the sum of the birth rates for women by 5-year age groups for ages 10–49 years in a given year, multiplied by 5 and expressed per woman. During 1940–2018, the expected number of births a woman would have over her lifetime, the TFR, was highest for women during the post- World War II baby boom (births during 1946–1964). In 1957, the TFR reached a peak of 3.77 births per woman. The TFR generally declined for the birth cohort referred to as Generation X from 2.91 in 1965 to 1.84 in 1980. For the birth cohorts referred to as Millennials (Generation Y) and Generation Z, the TFR first increased to 2.08 in 1990 and then remained generally stable until it began to decline in 2007. By 2018, the expected number of births per women fell to 1.73, a record low for the nation. -
Controversy 11
Controversy 11 AGING BOOMERS Boom or Bust? WHO ARE THE BOOMERS? When you hear the word “Boomer,” what do you think of? Who are the Boomers, actually? It’s important to give an answer to both questions. On the one hand, we need to consider the subjective associations we have with the word “Boomer.” On the other hand, we need to consider verifiable facts. The term “Boomer” easily evokes stereotypes. Stereotypes are con- veyed by many of the names given to Boomers over the years, labels such as “The Pepsi Generation,” “The Me Generation,” or “The Sixties Generation.” These phrases convey con- sumerism, narcissism, rebellion, and openness to change. Even the original term “Baby Boomer” doesn’t seem quite right because people in this generation aren’t babies anymore. The oldest of the Boomers are already receiving Social Security benefits, and many others are thinking seriously about retirement. Some facts are clear. There were 77 million people born in the United States between the years 1946 and 1964, and this group of people is generally referred to as the generation of the Boomers. We can see this group graphically displayed as a bulge in the population pyramid featured here. As the Boomer generation moves through the life course, as they grow older, this demographic fact will have big implications over the coming decades. But here we should pause to consider several interrelated questions. What does the term “generation” really mean? Do all individuals who fit into this demographic group form a single “generation”? Are there traits they share in common? Conversely, are there differences among members of the Boomer generation? This is but one set of questions we need to consider. -
Baby Boom Migration and Its Impact on Rural America
United States Department of Agriculture Baby Boom Migration Economic Research Service and Its Impact on Economic Research Report Number 79 Rural America August 2009 John Cromartie and Peter Nelson da.gov .us rs .e w Visit Our Website To Learn More! w w You can find additional information about ERS publications, databases, and other products at our website. www.ers.usda.gov National Agricultural Library Cataloging Record: Cromartie, John Baby boom migration and its impact on rural America. (Economic research report (United States. Dept. of Agriculture. Economic Research Service) ; no. 79) 1. Baby boom generation—United States. 2. Migration, Internal—United States. 3. Rural development—United States. 4. Population forecasting—United States. I. Nelson, Peter. II. United States. Dept. of Agriculture. Economic Research Service. III. Title. HB1965.A3 Photo credit: John Cromartie, ERS. The U.S. Department of Agriculture (USDA) prohibits discrimination in all its programs and activities on the basis of race, color, national origin, age, disability, and, where applicable, sex, marital status, familial status, parental status, religion, sexual orientation, genetic information, political beliefs, reprisal, or because all or a part of an individual’s income is derived from any public assistance program. (Not all prohibited bases apply to all programs.) Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact USDA’s TARGET Center at (202) 720-2600 (voice and TDD). To file a complaint of discrimination write to USDA, Director, Office of Civil Rights, 1400 Independence Avenue, S.W., Washington, D.C. 20250-9410 or call (800) 795-3272 (voice) or (202) 720-6382 (TDD). -
Boomers & Millennials
The Python Now Has Two Pigs Boomers & Millennials Michael Luis September 2015 The Python Now Has Two Pigs Boomers & Millennials The Baby Boom generation has long been known as the “Pig in the Python,” gradually moving through its demographic phases, and influencing nearly every aspect of life, with its outsized impact on neighborhoods and schools, then employment and now, retirement systems. The Boomers, born between 1945 and 1964 were influenced by dramatic changes in technology and social patterns, and exhibited tastes and values often quite different from their parents. The size of this group, and its relatively large spending power, intrigued marketers from the beginning, and the purchasing patterns of Boomers have been the subject of constant research. As seen in Figure 1 (next page), the Baby Boom would be a larger cohort, when accounting for came to an end in the mid-1960s, and was immigration of Boomer-age parents. followed by the “Birth Dearth” or the “Baby Bust,” often referred to as Generation X. The The python how has a second pig working fall in birth rates has complex origins, but its way along, and as might be predicted, the whatever the cause, the generation that was generation that follows the Millennials—the born between the mid-1960s and the early children of Generation X—is again smaller. 1980s was much smaller. It got the attention of social scientists, but had less interest for As with their parents, the Millennials have marketers, simply because it was smaller. caught the attention of the marketing world which is quite eager to figure out how to sell Then, beginning in the late 1970s, those Baby things to this huge cohort. -
BETWEEN CREATION and CRISIS: SOVIET MASCULINITIES, CONSUMPTION, and BODIES AFTER STALIN by Brandon Gray Miller a DISSERTATION Su
BETWEEN CREATION AND CRISIS: SOVIET MASCULINITIES, CONSUMPTION, AND BODIES AFTER STALIN By Brandon Gray Miller A DISSERTATION Submitted to Michigan State University in partial fulfillment of the requirements for the degree of History – Doctor of Philosophy 2013 ABSTRACT BETWEEN CREATION AND CRISIS: SOVIET MASCULINITIES, CONSUMPTION, AND BODIES AFTER STALIN By Brandon Gray Miller The Soviet Union of the 1950s and 1960s existed in a transitional state, emerging recently from postwar reconstruction and on a path toward increasing urbanity, consumer provisioning, and technological might. Modernizing rhetoric emphasized not only these spatial and material transformations, but also the promise of full-fledged communism’s looming arrival. This transformational ethos necessitated a renewal of direct attempts to remold humanity. Gender equality—or, at the very least, removing bourgeois strictures on women—remained a partially unfulfilled promise. Technological advances and the development of Soviet industrial capacity offered a new means of profoundly altering the lives of Soviet men and women. As other scholars have noted, Soviet women were the most obvious targets of these campaigns, but they were not alone in these projects. This dissertation argues that the Soviet state also directed intensive campaigns to remodel male consumptive and bodily practices in order to rid them of politically and socially destructive tendencies, making them fit for the modern socialist civilization under construction. Rooted in, but divergent from, Bolshevik novyi byt campaigns and Stalinist kul’turnost efforts, Soviet authorities actively sought to craft productive male citizens of a modern mold freed of the rough and coarse habits associated with working-class and village masculinities. Many of men targeted in these campaigns fell short of these stated aims.