About the Jacksonville Jaguars and Bold Events
The Jacksonville Jaguars are a professional football team and a member of the National Football League. The Jaguars are one of the NFL’s youngest franchises, and played its first regular season home game on September 3, 1995. The Jaguars are owned by Shahid Khan, a visionary leader whose businesses include Flex-N-Gate (auto parts) and Fulham Football Club (UK soccer team). The Jaguars play at TIAA Bank Field in downtown Jacksonville, Florida. Under Mr. Khan’s leadership, TIAA Bank Field has evolved to include some of the most unique stadium assets, including swim spas and 19 video boards, two of which are longer than a football field.
Most recently, the addition of Daily’s Place has provided downtown Jacksonville with a new entertainment destination, as well as an indoor practice facility for the Jaguars. Sister company, Bold Events, LLC, operates business at Daily’s Place and TIAA Bank Field. Bold Events is responsible for attracting and planning major and minor events and programming. In its opening year, Daily’s Place hosted 31 concerts!
Summary
Connection, growth, and engagement are the name of the game for the Director of Digital & Social Media of the Jacksonville Jaguars & Bold Events. This versatile consumer insights and data driven leader will lead an integrated functional offense which includes (but is not necessarily limited to) all key social media platforms, email platforms, jaguars.com, and the Jaguars mobile app across our portfolio of businesses.
Job Responsibilities
• Lead, manage, and develop a rockstar squad of direct reports within the Digital/Social Media team. • Enhance the brand of the franchise through strategic, creative, and insightful activation that distinguishes us from other brands inside and outside of our industry. • Maximize Ticketing and Sponsorship revenue opportunities through an integrated cross- functional marketing and advertising offense. • Keep your finger on the pulse of trends in the world of technology and digital media, with an eye on how they can enhance the franchise, fan, and partnership capabilities through content and experiences. • Be a content and media strategy expert, experienced and well versed in data, analytics, and insights, mobile web, app experience, email communication strategy, SEO, project management, web design and user experience, social media, and managing vendors. • Have a history of evaluating industry trends and user expectations to create, launch, manage and optimize digital programs and content. • Own and drive digital/social roadmap that provides a north-star to guide the Digital/Social Media team’s work, engender confidence in stakeholders and drives accountability throughout the team to establish, hit and/or exceed agreed upon KPI. • Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual budget, expenditure spending, and other financial considerations. • Leverage effective multidirectional communication to ensure alignment with and delivery for stakeholders and clients. • Partner with the SVP/CMO in crafting and driving the strategic and cultural direction for the marketing team.
Job Requirements
• 5-7 years of demonstrated excellence as a Digital and Social Media marketing leader • Demonstrable experience in designing and implementing successful digital marketing campaigns • Strong understanding of how all current digital marketing channels function • Solid knowledge of online marketing tools and best practices • Hands on experience with SEO/SEM, Google Analytics and CRM software, EPS software/platforms • Familiarity with web design • Excellent analytical and project management skills • Strong team management and communication (written and verbal) skills • Bachelors degree in Marketing, Digital Technologies or relevant field • Strong leadership/management skills • Ability to thrive in a fast-paced environment and manage marketing across multiple companies • Creative and strategic thinker • Proven ability to plan and manage budgets • Excellent analytical and interpersonal skills • Strong verbal and written communication • Proven success working collaboratively across multi-functional teams • Positive outlook with ability to be flexible and adapt to change