Ambassador Summer 2011

he first half of 2011 has been an exciting one for DSEF, and we wanted to share just a few highlights in the TSummer edition of The Ambassador. In these pages you’ll find an update on our partnership with the Council of Better Business Bureaus—a collaboration that just celebrated STAFF its one-year anniversary—and continues to educate consumers about the direct selling industry and its commitment to ethics. Charles L. Orr You’ll also read about two programs that not only serve the Executive Director public, but can benefit your salesforce. DSEF’s sponsorship of [email protected] MoneyWise Women Get Smart allows founder Marcia Brixey to offer free monthly teleseminars on a variety of financial and personal development topics that can Bettie L. Smith empower your field in the global marketplace. Senior Program Director DSEF’s Direct Selling Fairs offer a unique opportunity for your field to sell their Consumer & Ethical Leadership Initiatives products, share their opportunity and hone their business skills. In March, DSEF part- [email protected] nered with the Women’s Business Center at Florida Tech, Small Business Development Robin Diamond Center and The Entrepreneurial Development Institute @ Indian River State College Program Director to hold a very successful fair in Vero Beach, Fla. The will sponsor four Education & Women’s Initiatives additional fairs in 2011, and we will provide you with details as they become available. [email protected] Finally, we pay tribute to four special people: Outgoing DSEF Board Members: Maria Canabal, Susan Duffy, Greg Marshall and Elizabeth Owen. These four indi- Tamara A. Ingram viduals have made countless contributions to DSEF and our programs and, as external Program Manager stakeholders, have been instrumental in raising the level of public understanding and [email protected] respect for our industry in the academic and consumer communities. Three other individuals will soon leave DSEF’s Board: Kate Gardner, the SUCCESS Nancy Laichas Foundation; Nathan Moore, Inc; and Scott Montgomery, Reliv Inc; have Director each lent their time and considerable talent to our Board, and they have our gratitude Marketing & Communications for their service. They remain committed to the DSEF’s mission and engaged in the [email protected] work of the Foundation. We pay tribute to you, our readers, as well. Without your generous financial support OUR MISSION and participation, none of our work would be possible. As we move toward the sec- ond half of the year, we remain committed to providing you and the public with pro- To serve the public interest by advancing grams that foster an understanding of how direct selling empowers individuals, sup- the direct selling industry’s support of ports communities and strengthens economies worldwide. consumer rights and protection, education about the industry, ethical leadership and Sincerely, individual economic empowerment. OUR VISION Charlie Orr DSEF Executive Director The Direct Selling Foundation fosters an understanding of how direct selling empowers individuals, supports JOIN OUR COMMUNITY communities and strengthens Check out our all-new website: www.dsef.org economies worldwide.

Like us on : CONTACT US http://www.facebook.com/TheDSEF 1667 K Street, NW, Suite 1100 Follow us on Twitter: @TheDSEF Washington, DC 20006-1660 Phone: 202 452-8866 Subscribe to our YouTube channel: www.youtube.com/user/TheDSEF Fax: 202 452-9015 www.dsef.org DIRECT SELLING FAIRS: EDUCATION AND EMPOWERMENT

ducation is key to better understanding, and for that reason, the Direct Selling Education Foundation and their part- Ener organizations are working to enhance public aware- ness of the direct selling industry. Together with the Small Business Development Center at Indian River State College (SBDC) and the Women’s Business Center at Florida Institute of Technology, DSEF hosted the Earn & Learn Direct Selling Fair on March 25 at Indian River State College in Vero Beach, Florida. Through their participation, DSEF’s partners came away with a new appreciation of the entrepreneurial opportunities that the direct selling industry provides. “Being a direct seller not only gives a person the ability to be in their own business (for an affordable investment), but more importantly, to be their own boss,” said Jan Pagano, Dean of the Entrepreneur Development Institute and Director of the SBDC,

Indian River State College. “I was truly impressed with the longevity A Consultant shows off her wares. that many of the direct sellers have in selling their product line and the number that continue to grow their income.” Nearly 100 area residents attended the fair to learn about DSA Donn E. Miller-Kermani, Director of the Women’s Business member companies and a variety of entrepreneurial topics. Jen Fong, Center, Florida Institute of Technology, said the fair enabled her cli- Social Media Associate at Luce and Associates and Nancy Laichas, ents to explore entrepreneurial options that fit into their lifestyles. DSEF Director of Marketing & Communications, started the day “Direct selling opens doors for them to achieve the American dream with a standing-room only workshop, “What is Direct Selling?” of owning their own business,” she said. In all, the event was a success all around. “DSEF’s sponsorship of the Earn & Learn Fair is a great example of how our partner- ships with organizations like SBDC and the Women’s Business Center can help educate communities about the power of the direct selling industry,” said DSEF Program Director, Robin Diamond. “Field representatives also get the opportunity to meet new cus- tomers and prospects and network with their peers. It’s a win-win for everyone involved.” Direct sellers from more than 20 DSA member companies were represented at the event, and even some of the exhibitors walked away with a new perspective. “The training, relationships and expe- rience you gain as a direct seller ultimately mold you into being the best possible version of yourself,” said Debi DeRosa-Parish, Silpada Independent Representative. “It’s the hidden gift you won’t A Stella & Dot Stylist exhibiting her product line. see in your start-up kit—but you will see in your mirror!”

IN YOUR CORNER: THE COUNCIL OF BETTER BUSINESS BUREAUS

t’s nice to know consumers have a place where they can access page views. But most promising is the fact that people are staying reliable information about business practices within the direct on the site long enough to watch entire videos—almost three min- Iselling industry. DSEF has partnered with the Council of Better utes—well over the average for all other videos in the BBB archive. Business Bureaus (CBBB) for the Ethics and Trust project to help “Our relationship with CBBB has allowed us to educate con- educate consumers as well as current or potential direct sellers. sumers all over the country about the power of direct selling and Visitors to the BBB website at www.bbb.org can find links to a the industry’s commitment to ethical business practices,” said Cathy series of free informative articles and videos about highly relevant Landman, Chief Legal Officer at The Pampered Chef and Chair topics such as maintaining ethical sales practices, understanding con- of DSEF’s Ethics Committee. “Also, our companies and indepen- sumer rights, and recognizing red flags to avoid pyramid schemes. dent contractors have benefitted from partnership—making these “DSEF and CBBB are natural partners because we both offer guid- resources available on the BBB’s website further enhances our indus- ance of business practices that are all about ethics and trust,” said Jim try’s credibility.” Guthrie, Senior Consultant, Advertising and Marketing for CBBB. So what are the next steps? DSEF is developing a video on “The program has been a great success on every metric. Since the launch Corporate Social Responsibility that be featured on BBB’s web- just over a year ago, the program has continually exceeded its goals.” site. And DSEF and CBBB will continue to work together to pro- According to the analytics, the videos have received 7.5 million vide relevant, informative content to consumers that emphasize our page views and the direct selling articles have received 4.5 million industry’s dedication to ethics and trust. 2 Ambassador Summer 2011 LEARNING FROM LEADERSHIP

t’s that time of year when DSEF’s Board of Director’s ros- and women’s entrepreneurship and economic empowerment. ter changes. We salute our consumer and academic board While making their contributions, each of these devoted volun- Imembers who complete their terms in 2011. These individu- teers has also gained a new perspective about the direct selling als worked passionately to help fulfill our mission, especially in the industry, and DSEF will continue to benefit from their involve- areas of consumer rights and protection, education and research, ment, support and insight.

Maria E. Canabal Ph.D., Professor and Susan G. Duffy Ph.D., Assistant Professor, Chair, Department of Family and Consumer Strategy & Entrepreneurship, Simmons Sciences, Texas State University, San Marcos, College, serves on the DSEF Education serves as DSEF Consumer & Community Initiative Committee, and the Women’s Program Committee member. Initiative Committee. “DSEF has given me the opportunity to “It has been an honor to serve on the DSEF familiarize myself with the direct selling industry, its business board. As an entrepreneurship educator, I found the direct model and the diversity of the firms and the people involved. selling opportunity to be an ideal, accessible model of As a consumer educator and advocate, it’s important for me to new venture creation for my students. Everything we want understand both sides of the market—sellers and consumers. students to learn about launching, managing and growing a It’s also been valuable for me to be able to represent DSEF venture is available to them in a direct selling company. I aim abroad and to introduce some of my professional organizations to use my energy every day for a net positive gain. DSEF has to DSEF, forming long-lasting partnerships.” been an inspiring place to entrepreneur positive outcomes.”

Greg W. Marshall, Ph.D., Professor of Marketing, Elizabeth Owen, Executive Director, National Rollins College, served as Chair of the DSEF Association of Consumer Agency Administrators, Education Initiative Committee. served as Chair of the DSEF Consumer & “I’ve come to very much appreciate the direct Community Program Committee selling business model and the power of the “I learned firsthand the direct selling industry’s independent salesperson to control her or his dedication to promoting consumer protection. own destiny through hard work and tenacity. It’s a brilliant Its support is generous, unwavering and creative, and for that strategy for DSEF to promote such high levels of academic / the entire consumer protection community is grateful. No executive interaction, and I firmly believe that the single most other industry comes close to that commitment. As I rotate off opportunistic initiative for DSEF continues to be fostering the board, I am so pleased to see this organization celebrating research collaboration between top scholars and top industry a renewed mission, defined goals, and an eye for the future. executives, directed toward addressing critical research On a personal note, each board meeting was a pleasant questions for the future of the industry.” reunion with people I grew to call friends.”

DSEF PROMOTES FINANCIAL FITNESS FOR WOMEN

inally… women have a place to But you don’t have to be a mem- turn for sound financial advice! ber to go to the website and access the FTo help educate women about links, so it’s hard to measure just how all things finance-related, DSEF spon- many people are actually reaching out sors the MoneyWi$e Women Get Smart for this service every month. Listeners Teleseminar Series hosted monthly by learn about more than just money man- Marcia Brixey, President of Money Wi$e agement, too—they get a well-rounded Women Educational Services. education about creating a healthy “Thanks to the DSEF sponsorship of this project, we’ve been able financial life and business. to reach a lot more women with this valuable information than we On the second Tuesday of each month, Marcia connects were able to before,” said Marcia, who founded her program almost a women with the experts; topics range from managing your decade ago. “Women anywhere in the world can log on and listen at time and multiple commitments, to growing your business, their leisure—and it’s all completely free!” So far, nearly 1,000 women and raising money smart kids. Upcoming teleseminars include, have signed on as members. And not just from the Training Your Brain to become a direct selling superstar and and Canada, the devoted students come from all over the world— Understanding Your Debt and Credit Report. You can find out , Guatemala, Asia, Africa, and all points in between. more at moneywisewomengetsmart.com www.dsef.org 3 2011 Annual Fund Corporate Contributors December 1, 2010 – November 30, 2011 (reflects payments pledged & received as of May 25, 2011)

PATRONS ($40,000 - $74,999) lia sophia FRIENDS ($100 - $999) Oxyfresh.com/21Ten Inc. *Amway , Inc. 20/20 Promotions Pink Papaya, LLC *, Inc. Princess House, Inc. All Dazzle Private Quarters *Herbalife Ltd. Regal Ware, Inc. Babener & Associates ProPay Inc. *Mary Kay Inc. *Reliv International, Inc. ByDesign Technologies Sensaria Natural Bodycare, Inc. SPONSORS ($25,000 - $39,999) Corporation Celadon Road, Inc. + Simply Said, LLC + *The Pampered Chef Stampin’ Up! Cosmo International Fragrances Smart Office Solutions, Inc. *, Inc. Tahitian Noni International Crowley Collaborative Group Step Into Success *, Inc. Tastefully Simple Dan Jensen Consulting SUCCESS Foundation *Team National E.A. Dion *Talk Fusion + SUPPORTERS ($15,000 - $24,999) XanGo, LLC Grant Thornton Tammy Stanley Sales Refinery ACN, Inc. Grimes & Reese TekVation */ Corporation CONTRIBUTORS ($1,000 - $4,999) Bartha Harland Clarke Thatcher Technology Group, LLC NSA *HomeTec + *Thrivent Financial at Home + Carico International, Inc. Celebrating Home Iacono Production Services, Inc. Votre Vu + *Premier Designs IMN Wakefield Talabisco International *The Scott Fetzer Foundation Dudley Beauty Corp., LLC Gold Canyon IMPACT This Day Inc. Winfield Consulting Silpada Designs Infotrax Systems ZOOM.7 Meetings and Events *USANA Health Sciences, Inc. *Immunotec, Inc. Meridian Associates Initial Outfitters DONORS ($5,000 - $14,999) PRO Insurance Managers, Inc. Initials, Inc. Bold Capital Campaign Contributor 4Life Research, LLC RBC Life Sciences Jenkon * Fair Share (Active Member Companies Only) AdvoCare International Rena Ware International, Inc. John A. Parks Co., Inc. + First Time Contributor (Active Member Rodan + Fields L'Bri Pure N' Natural Companies Only) Creative Memories Signature HomeStyles Litle & Co. Red Ribbon Contributor (Supplier Member Direct Selling News Southwestern Luce & Associates Companies Only) *Dove Chocolate Discoveries Symmetry Corporation MassMark Companies, Inc. Y We Care Sponsor/Participant *GNLD International Vantel Pearls in the Oyster Multi Image Group, Inc. Nehra & Waak, Attorneys At Law Jafra International, Inc. VideoPlus, L.P. 2011 Annual Fund Individual Contributors December 1, 2010 – November 30, 2011 (reflects payments pledged & received as of May 25, 2011)

CHAIRMAN’S CIRCLE Nathan P. Moore Sherry Atwood Katharine “Kate” Gardner Nancy J. Laichas Lou Prats ($10,000 to $24,999) Neil H.Offen Jeff Ayscue Keith George JJ LeBlanc David Rayment Doris & Jay Christopher John Whelpley Serena Ayscue Gerald E. Gilbert Dan Lewis Paulette Scoville Heidi & Orville Thompson LEADERSHIP CIRCLE Kody Bateman Barbara Girson Patti Long Leslie Shih PRESIDENT’S CIRCLE ($500 to $999) Armando Berrones-Ferrino Marcus Gohlke Karen Lovell Rob Shumay ($5,000 to $9,999) Angela Loehr Chrysler Richard Brooke Susan Handley Daniel Macuga Dave Siembieda Christina A. Gold Phil Chrysler Trey Campbell Kelly Harte Vickie McGee Bettie Smith Charles L. Orr Catherine Landman Heather Chastain Joan Hartel Kimberly Medaglia Connie Tang Stacey Clark Jason Harwood David Merriman S. Kerry Tassopoulos DIRECTOR’S CIRCLE Dan Murphy Betty Palm Joseph Costa Kevin Hurley Barry Miller Manju Torres ($2,500 to $4,999) Jane Edwards Creed Tamara Ingram Jennifer Monte Curt Waisath James A. Northrop BUILDER’S CIRCLE Nicole Dawson Patrick Jobidon Cindi Occhuizzo Dee Wolfe Jim & Carol Stitt (up to $499) Joseph Di Ciacco Chris Johnson Francisco Ortega Wendy Yurgo EXECUTIVE’S CIRCLE Karyn Altman Robin Diamond Calvin Jolley Curtis Ostler ($1,000 to $2,499) Sarah Baker Andrus Albert DiLeonardo Tom Kelly Jeffrey Perrin Stan Fredrick Donna Antarr Brett Duncan Joe Kenemore Andre Peterson W. Alan & Carolyn Luce George Antarra Jennifer Fong William Kinney Karen Phelps Joseph N. Mariano Mel Atwood Andres Forero Victoria Klimova Jaime Pierce Board of Directors 2010–2011 James E. Stitt (Chairman) Charles L. Orr (Executive Director) Marjorie L. Fine David R. Merriman CEO & Chairman Executive Director EVP and General Counsel Global Executive Vice President CUTCO/Vector Marketing Corporation Direct Selling Education Foundation Shaklee Corporation ACN, Inc. Sarah Baker Andrus (Vice Chairman) Deborah T. Ashford (Counsel) John T. Fleming Robert Scott Montgomery Director, External Relations General Counsel, Direct Selling Association & DSEF Publisher Executive Vice President, Chief Operating Officer CUTCO/Vector Marketing Corporation Hogan Lovells US LLP Direct Selling News Reliv International, Inc. Stan Fredrick (Vice Chairman) Maria E. Canabal, Ph.D. Katharine L. Gardner Dan Moore Chairman of the Board Professor and Chair, Department of Family and Development Director President Mannatech, Inc. Consumer Sciences Success Foundation Southwestern Nathan P. Moore (Vice Chairman) Texas State University - San Marcos Kelly Harte James A. Northrop Chief Legal Officer and Secretary Brett R. Chapman Executive Director, Global Direct Selling President & CEO Mary Kay Inc. General Counsel Avon Products, Inc. Winfield Consulting Neil H. Offen (Vice Chairman) Herbalife Ltd. Jerry Kelly Elizabeth Owen President Heather Chastain Chief Executive Officer Executive Director Direct Selling Association (DSA) President Silpada Designs National Association of Consumer Agency Daniel L. Murphy (Treasurer) Celebrating Home Thomas F. Kelly Administrators Board of Directors Angela Loehr Chrysler Group Vice President, Global Sales Development Robert G. Shumay Private Quarters President & CEO Avon Products, Inc. Vice President, Finance & Administration Doris K. Christopher (Immediate Past Chairman) Team National Robert H. King Carico International Founder & Chairman, Emeritus Albert T. DiLeonardo Catherine R. Landman Sandy Spielmaker The Pampered Chef Chief Executive Officer, CUTCO/Vector Chief Legal Officer VP - Sales David A. Wentz (Past Chairman) CUTCO/Vector Marketing Corporation The Pampered Chef CEO Eunice M. Dudley W. Alan Luce Connie Tang USANA Health Sciences, Inc. CFO President President Joseph N. Mariano (Secretary) Dudley Beauty Corp, LLC Luce & Associates Jafra Cosmetics International, Inc. EVP, Secretary & Legal Counsel Susan G. Duffy, Ph.D. Greg W. Marshall, Ph.D. S. Kerry Tassopoulos Direct Selling Association (DSA) Assistant Professor, Strategy & Entrepreneurship Professor of Marketing Vice President, Government Relations & Simmons College Rollins College Compliance

Pantone 8201 C Mary Kay Inc.

1667 K Street, NW, Suite 1100 . Washington, DC 20006 DSEF thanks VideoPlus for generously providing the Phone: (202) 452-8866 . Fax: (202) 452-9015 . www.dsef.org printing of this newsletter as an in-kind donation.