media kit 2012 content
• our mission 3
• development 4
• inside euronews 5 - 6
• programming 7 - 10
• euronews.com 11
• euronews online 12
• mobile & tablets 13
• euronews connected 14
• worldwide coverage 15 - 20
• audience 21 - 22
• contact details 23 our mission
At euronews we believe in people’s intelligence and think that our duty is to give you the right amount of information so you can form your own opinion about the world. News is not a matter of having preconceptions. Our role is to broadcast reality and deliver reliable news, real news, pure news.
euronews pure
Since its launch, euronews has been striving to supply factually-correct information in a non-superficial format. Far from political interests, euronews is already the ultimate TV journalism laboratory. Every day, euronews’ team of over 400 journalists of 25 different nationalities work together reporting on relevant stories to serve our global audience, driven by a solid uncompromising journalism.
The concept has proven to be efficient; euronews is the European leader in terms of audience figures in spite of the increasing competition.
What is euronews’ reason for being? An international view over the world, thus from a new and different perspective. A neutral and objective view of the world.
What is the main difference between euronews and any other news channel? Facts and nothing but facts, in the viewer’s language.
What does euronews stand for? The belief in human intelligence. The audience is able to make its own opinion.
What makes euronews popular? Honesty, integrity and neutrality.
euronews development
2014 euronews will move its HQ to Confluence in the centre of Lyon – France.
2011 euronews smart tv application carried by all major TV manufacturers on their equipment. Summer 2011 launch of Live application for iPhone, iPad and Android mobile devices. 24 August 2011 euronews goes Ukrainian 11th language service of the channel & website.
January 2011 euronews’ new dimension, broad screen format, new on-air design, new programmes, new offices worldwide, multimedia developments.
27th October 2010 Summer 2010 launch of Persian service. launch of No Comment TV iPhone application. 30th January 2010 launch of Turkish service. 12th July 2008 launch of Arabic service. 4th June 2008 euronews, everything changes. Full rebranding of the channel. 2004 launch in Asia. euronews now broadcasts worldwide.
2001 launch of Russian service.
1999 launch of Portuguese service. 1999 euronews begins digital broadcast.
December 1998 euronews.net launched. 1st January 1993 euronews is launched in 5 language services: English, German, Spanish, French and Italian. inside euronews
voice of the people
Europe accounts for 34 official languages, making effective communication from one source an issue. 81% of upmarket Europeans choose to watch news in their own language, therefore a multilingual news service is a necessity.
impartial
Beyond euronews’ own production, the channel has access to uniquely rich and varied information streams through the Eurovision Exchange, its shareholders and major press and TV news agencies. Access to this wide range of sources enables euronews’ team of journalists to compare, sort, analyse and report with balance, maintaining impartiality and avoiding any national viewpoint.
simultaneously in 11 language services
euronews is the first multilingual news channel offering such a service. The channel broadcasts all 11 language services 24/7 in simulcast, everywhere in the world. Today 3.5 billion of the world’s population can understand euronews.
Arabic • English • French • German • Italian • Persian • Portuguese • Russian • Spanish • Turkish • Ukrainian inside euronews
euronews covers world news with objectivity and neutrality. Its non-national editorial line as well as its multinational structure and staff bring facts and nothing but facts without bias or national view point. euronews enjoys worldwide distribution and audience offering programmes and interactive services on cable, satellite and terrestrial TV. As a full multilingual, multi- platform news service, euronews is available in hotelrooms, on board major airline networks, via IPTV, on internet, on mobile phones and tablets.
34 languages are spoken within euronews. Its newsroom accounts for 400 journalists organized in multilingual news desks. 25 different nationalities compose a total of 800 staff members, making euronews a truly international company.
Arabic • English • French • German • Italian • Persian • Portuguese • Russian • Spanish • Turkish • Ukrainian programming
Today’s upmarket audience is time-poor. euronews has successfully created a schedule to meet their needs, offering an appointment to view news reports on the half hour, featuring in-depth comment and editorial in the evening with a complementary offering of lifestyle programming during daytime and weekends. the line-up euronews provides up-to-the-minute news bulletins with the latest news, business, finance, sport, current affairs, weather, and live breaking news as it happens. euronews news bulletins are complete and concise running every 15 minutes from 6 to 10 am CET and every half hour during the rest of the day. Priority is given to the facts and stories. Key issues are presented in brief during daytime and in-depth every morning and evening. euronews complements core news services with a range of topical current affairs and lifestyle programming, looking into the latest technologies, the arts and entertainment including cinema, fashion, travel and culture.
news news in-depth 30’ 30’ business markets ad break ad break
business sport markets AM (CET) PM (CET) news sport
ad break ad break headlines sport europe / le mag programme no comment weather no comment weather programming
special events euronews also covers all key business and sporting events in special bulletins throughout the year. In 2012 special features will include the World Economic Forum, CeBIT, Roland Garros, the Tour de France, Mobile World Congress, Consumer Electronic Show and many more. no comment
An avant garde programme, where unedited videos without any comments are shown. Pictures speak for themselves, allowing the audience to draw its own conclusion and thus to accomplish euronews’ vision and mission . Viewers can follow no comment on the No Comment TV channels, via YouTube since 2007 and via Dailymotion since 2009.
at the heart of Europe
euronews is able to understand and decipher the various political debates and implications of political decisions made within Europe and their effects not only on a global scale but also on the day to day living. programming
news sports & weather news sport The latest international news Summaries, highlights and updated round the clock. results of major sporting events. news + eurofoot An in depth coverage and analysis The latest results of the of the day’s main event with European football leagues. duplexes, interviews and local expertise. road to euro no comment Spotlight on Ukraine, its people, The most striking images from organisation of Euro 2012 - around the world, unedited, with preparations and challenges. original sound. meteo world interview An overall look at the forecasts Face-to-face interviews with across the continents. leading figures of the news. meteo europe flashback Concise and constantly updated A roundup of the major news European weather forecasts. stories of the last seven days. meteo airport silent disasters For viewers on the move, Local human disasters neglected weather forecasts of the major by the media, but with the potential international airports. to explode into crises around the world. woman and war Portrait of a woman involved in war either as an activist, a politician, a victim, a social worker or an intellectual.
business business The latest business and financial news. markets Stock exchanges, currency rates and commodity prices. business planet wall street live Turning the spotlight on Live opening and closing of the European Small and Medium stock exchange in New York. Enterprises business weekly behind markets Our weekly review of the business Focus on the major mover of events the day and its implications. .. programming
european affairs science & environment perspectives hi-tech What the European broadcasters say The latest innovations in technology about the week's main event. including an extensive coverage of international trade shows. europe weekly Weekly review of the main events, science enriched by online users reactions. An in-depth look at scientific developments in biology, reporter archaeology, health or environment. The pros and cons for people affected by EU policies. space All space related activities: science, close up Europe manned flights, launches. A simulcast between a euronews journalist and an opinion leader on the futuris week’s main European political, Bringing European’s leading business or social theme. research advancements to the public. U talk trends Videos and messages posted on euronews.com answered by experts A compilation of the fastest rising and euronews’ editorial teams. terms searched by Europeans on Google during the last 7 days. I talk Face-to-face debate between a guest innovation and our public interacting via videos Companies bringing the results of posted on our website. European research projects to the market. the network A crossfire between 3 personalities with diverging opinions around the main story of the week. metropolitans Urban issues in European cities. Focus on innovative and effective solutions. right on lifestyle Citizenship, fundamental rights, le mag protection, various justice issues A daily look at arts, entertainment across Europe. and the world around us.
rendez-vous
The calendar of major cultural events across Europe.
cinema The latest news about the international film industry. musica Classical music: concerts, artists and festivals in Europe. learning world See and hear a vast range of stories covering the many facets of education. generation Y Young Europe’s new face and great cultural, social or technological initiatives open to young people in the EU.
euronews.com
euronews.com euronews.com provides around-the-clock coverage of the most up-to-date news, business and current affairs stories as well as lifestyle features including science, culture, high technology, travel and luxury. euronews.com has the ability to address a worldwide audience, comprising of 12 sites in a choice of 12 language services: Arabic, English, French, German, Italian, Persian, Polish, Portuguese, Russian, Spanish, Turkish, and Ukrainian. euronews is also available on Live streaming in 11 language services and live on 26 mobile networks and worldwide to all internet- enabled phones using euronews.com.
all programmes free on demand
35,000 videos and 460,000 articles archived
podcasts & RSS feeds
free language lessons
opinion polls
national news wires
all European football league results
exclusive online interviews
interactive maps of cultural events
10-day weather forecasts by city
city business guide worldwide
euronews community
euronews online video sharing website & social media euronews has a strong presence on leading video sharing websites and social media therefore reaching additional audiences, to its traditional communication channels. Results show a great interest in euronews’ content, and its unique and independent perspective on international news.
• No Comment TV: 65M videos viewed • Live streaming • all euronews’ 12 channels: 155M videos viewed • No Comment TV: 3M videos viewed • all euronews’ 6 channels: 7M videos viewed
• 9 euronews pages • 18 euronews accounts • 138,515 fans • 47,069 followers
Users can watch euronews over the internet live 24/7 on Real, Livestation, Onet.tv and on Demand on YouTube, Dailymotion, & Newstube. the right content, at the right place, at the right time euronews is more than a TV station, it is the first multilingual, multi-platform news service worldwide. Wherever you are, you can stay tuned to euronews. euronews mobile euronews’ short and all-image format lends itself perfectly for new media platforms across the globe. As a result, the channel has developed several applications available worldwide on all Apple & Android devices No Comment TV (mobile & tablets). euronews also offers a place where citizens The euronews LIVE app allows users to watch can share, engage and be part of the news; live streaming anytime, anywhere in 11 embracing the No Comment spirit. services: English, French, German, Italian, People can send their own No Comment TV Persian, Portuguese, Russian, Turkish, photos & videos, by using the No Comment Spanish, Arabic and Ukrainian. application for iPhone or via euronews.com. After selection and verification by euronews’ As for euronews EXPRESS, the lightweight producers, the most striking ones will be shown and most responsive news app on the market, on No Comment TV and broadcast on it allows users to be kept up to date with news, euronews TV all over the world. culture, business and sports (text and images) even under minimal reception conditions (Edge). euronews EXPRESS is available in all language services and allows offline reading. euronews connected
smart tv euronews is the world’s most connected news network. More than 90% of the world manufacturers carry euronews’ smart TV application on their equipment (TVs and Blu Rays). With these apps, viewers can watch the latest news (on-demand), No Comment videos and lifestyle magazines. Leading edge in connected TV, euronews has signed agreements with world-class manufacturers and is fast becoming the most prevalent channel in the connected TV national and international world. Market estimates show that in 2015, 350 million units will be sold. out-of-home
1.5 million hotel rooms worldwide
On board major airlines (on-demand or Live) & cruise ships out-of-home euronews is the ideal source of information for viewers on the move, offering content and live streaming on a wide range of platforms. Whatever the place, whatever the way the news is consumed, euronews has a tailor-made solution. euronews display euronews for busy places. When listening to commentary is impossible, you can read the story. A service offering 5 news sections: news, business, lifestyle, sports and weather, available in 9 language services: English, French, German, Italian, Portuguese, Russian, Spanish, Turkish and Ukrainian.
The set up of the content of euronews display service is tailor-made: one can choose the language, the number of news items and the different cities in the weather forecast.
public places
Many institutions, companies and transport hubs choose euronews to provide up-to-date news and information to their passengers, clients and visitors.
Among many other places, euronews offers the latest news at the NATO, EU and European Commission headquarters in Brussels and Strasbourg, at the Brussels train stations, at the French Parliament in Paris at major international airports in Kiev, Tunis, Bucharest, Istanbul and at media companies like Le Figaro Newspaper in France or the OMD media agency in London. worldwide coverage euronews broadcasts to more than 350 million households in 154 countries worldwide via cable, digital satellite and terrestrial channels, making its reach truly global. euronews is also concentrating on securing distribution via multi-media platforms including IPTV, digital media and digital terrestrial TV. worldwide coverage euronews’ worldwide distribution has nearly doubled in the last 5 years and the channel continues its global expansion, now covering all 5 continents.
euronews worldwide coverage (households in '000)
Russia 27,000 North America 73,096 Europe 183,454 Asia / Pacific Central & South Middle East 6,003 America & Africa 2,326 57,694
Source: euronews distribution report Q4 2011 number 1 in Europe euronews, No. 1 in Europe/Middle East/Africa euronews 265 The latest distribution report shows CNN Int 185 that euronews is the leading international news channel in TV5 Monde 180 Europe/Middle-East/Africa. France 24 153 Eurosport 125
BBC World News 122
CNBC 116
Sky News 92
Nat Geo 78
Source: based on inTV distribution Q4 2011 (latest available for CNN is Q1 2010) worldwide coverage
In addition to cable & satellite, euronews is also broadcast via exclusive national windows in 36 countries. 53 national broadcasters take euronews’ signal and broadcast it live on their national networks, bringing an extra 205 million homes to euronews cable & satellite coverage.
national windows top 10 countries covered - households in ‘000 (main broadcasters carrying euronews)
USA 70 589 MHZ, IHTN, RTN
Russia 27 000 Kultura
France 25 280 France 3
Italy 23 600 RAI Uno
Turkey 17 637 TRT 2
Romania 6 763 TVR
Congo RDC 5 800 Radio TV Nat. Congo
Portugal 3 487 All RTP channels
Ghana 3 400 GBC – Metro TV
Switzerland 3 123 TSI - TSR
national coverage presence of a window carrying euronews
National windows are an efficient way to achieve 100% coverage of the population in countries where cable & satellite is not widespread.
It is also a unique opportunity for viewers who have access to terrestrial channels only to receive international news as part of their daily consumption.
Source: euronews distribution report Q4 2011 distribution in detail
in ‘000 households full time partial time total Austria 2,951 2,951 Belgium 4,423 4,423 Denmark 399 399 Finland 355 355
France 17,809 25,280 25,280 Germany 19,576 11,807 31,383 Greece 2,172 2,172 Ireland 944 1,491 1,491 Italy 6,987 23,600 23,600 Luxembourg 179 179 Netherlands 9,390 9,390 Norway 863 863 Portugal 2,498 3,487 3,487 WESTERN WESTERN EUROPE Spain 4,887 1,758 6,645 Sweden 628 628 Switzerland 3,514 3,123 3,123 UK 16,263 1,100 17,363 total 93,748 71,646 133,732
Albania 485 485 Armenia 5 450 450 Belarus 1,138 1,138 Bosnia-Herzegovina 267 267
Bulgaria 710 710 Croatia 844 844 Czech Republic 1,186 1,186 Estonia 315 315 Georgia 88 88 Hungary 1,010 1,010 Latvia 413 413 Lithuania 408 180 588 Macedonia 27 27 Moldova 56 56 Poland 8,520 8,520 Romania 4,809 6,763 6,763 Russia 6,983 27,000 27,000
CENTRAL CENTRAL EASTERN EUROPE Serbia & Monten. & Kos. 420 420 Slovak Republic 797 797 Slovenia 270 272 542 Ukraine 1,196 1,196 total 29,947 34,665 52,815
Cyprus 296 296 Malta 64 200 200 Turkey 7,955 17,747 17,637
Other Europe 3,734 2,040 5,774 OTHER total 12,049 19,987 23,907
total Europe 135,744 126,298 210,454 Source: euronews distribution report Q4 2011 distribution in detail
in ‘000 households full time partial time total Israel 1,028 1,028
Lebanon 747 747 Saudi Arabia 2,596 2,596 Syria 1,820 1,820 United Arab Emirates 426 426 M. M. EAST Other Middle East 10,582 10,582 total 17,199 17,199
Algeria 3,113 3,113 Egypt 7,532 7,532 Morocco 3,214 3,214 Tunisia 957 957
Other North Africa 5,514 5,514
total 20,330 20,330
AFRICA South Africa 1,612 1,602 1,612 Other S. African 330 450 780 East Africa 364 430 794 West Africa 808 8,900 9,708 Central Africa 2,021 7,250 7,271 total 5,135 18,632 20,165
Argentina 374 374 Bahamas 10 10 Brazil 14 14 Canada 180 180 Chile 2 2
Dominican Republic 1 1 Mexico 109 109 Netherland Antilles 3 3 Nicaragua 25 25 Peru 1 1
AMERICAS Trinidad 1 1 Uruguay 5 5 USA 2,507 70,589 73,096 West Indies 2 2 Other Latin America 1,599 1,599 total 3,234 72,188 75,422
Afghanistan 1,933 1,933 Australia 55 55 Hong Kong 24 24 Indonesia 524 524 Japan 1 1 Korea 550 550 Malaysia 10 10
PACIFIC New Zealand 1,050 1,050
- Pakistan 2 2 Philippines 170 170
ASIA ASIA Singapore 100 100 Thailand 500 500 Taiwan 700 700 Other Asia 384 384 total 2,636 3,367 6,003
total world 184,278 220,485 349,573
Source: euronews distribution report Q4 2011 the number 1 news channel in Europe euronews subscribes to peoplemeters, a recognized standard in TV audience measurement, which provide accurate viewing figures from the major European countries.
the first choice news channel in Europe euronews reaches 2.7 million cable and satellite viewers every day, more than CNN International and BBC World News combined.
The channel also delivers a further 2.7 million daily viewers through its national windows broadcast.
euronews 5 387
CNN int 1 434
BBC World News 844 euronews subscribes to the following people meter systems: AGF/GfK (Germany), Sofres (Spain), AGB Polska (Poland), GFK Romania (Romania), Telecontrol (Switzerland), BARB (UK), CIM (Belgium), Gallup (Russia), IPSOS Stat (Lebanon).
viewing habits euronews audience curve by 15’ adults - index 100 = average audience 06.00-06.00 euronews enjoys distinct peaks in audience during morning and evening day parts, along with a higher volume of audience on weekends. euronews’ investment in people meters enables advertisers to target audiences accurately, resulting in improved efficiency and effectiveness. It also allows the editorial team to create a schedule meeting viewers’ needs and consumption habits; such attention to detail
ensures euronews to maintain a loyal
06:00 07:30 09:00 10:30 12:00 13:30 15:00 16:30 18:00 19:30 21:00 22:30 00:00 01:30 03:00 04:30 audience. morning peak evening peak 07:30 – 10:00 21:30 – 01:00
Sources: Eureka - audience Q4 2011 Cable & satellite curve - first semester 2011
contact details
euronews HQ euronews development
Michael Peters Philippe Cayla CEO President
Lucian Sârb euronews sales offices Director of News and Programmes Member of the Executive Board [email protected] [email protected]
Olivier de Montchenu Paris Director, Sales & Marketing Managing Director, euronews sales 50, avenue des Champs Elysées Member of the Executive Board 75008 Paris - France [email protected] t. +33 (0)1 53 96 50 11
Cécile Leveaux Catherine Candau – [email protected] Chief Technical Officer Member of the Executive Board London [email protected] 114, St Martin’s Lane WC2N 4BE London - UK David Cipel t. +44 (0)207 240 87 17 Administrative and Financial Director [email protected] Rob Baird - [email protected]
Gregory Samak World Director of Broadcasting Frankfurt and Programme Marketing Mergenthaler Allee 73-75 [email protected] 65760 Eschborn - Germany t. +49 (0)6196 9994 220 Arnaud Verlhac Deputy Director Worldwide Distribution Habib Ferogh - [email protected] [email protected] Agent Network Grégoire de Rubiana 50, avenue des Champs Elysées Director of External Relations 75008 Paris - France [email protected] t. +33 1 53 96 60 47
Lydie Bonvallet Gilberto Gribaudo - [email protected] Head of Press & Public Relations [email protected]
Sonia Marguin Head of Research [email protected]
euronews BP 161 - 60, chemin des Mouilles - 69131 Lyon Ecully cedex - France tel.: +33 (0)4 72 18 80 00 - fax: +33 (0)4 72 18 93 71 www.euronews.com