Management Vision EDITORIAL BOARD Editor Dr. Kalim Khan Director Rizvi Institute of Management Studies & Research Dr. C. G. D’lima Dr. Vijaya Manerikar Expert Trainer & Consultant HR & Psychometrics HRM Dr. RB Smarta Dr. Tanaya Mishra Managing Director Sr. Vice President - Group HR Interlink Consultancy JSW Steel Dr. Suresh Kumar Dr. V. Saxena AVP HR Trainer & Consultant Aurobindo Pharmaceuticals Operations Management Dr. M.A. Ganachari Dr. Hemant Rajguru Trainer & Consultant Associate Professor Financial Management YCMOU Murali Gopalan National Business Editor Hindu Business Line EDITORIAL DEPARTMENT Garima Sharma Anjali Talreja ADMINISTRATIVE DEPARTMENT Swati Ghag COVER DESIGN AND LAYOUT Mohd. Osaid Koti The views expressed in this publication “Management Vision” do not reflect the opinions of the institute. Copyright ©, Rizvi Institute of Management Studies & Research, Mumbai. All Rights Reserved. ISSN 0975-7813 Contact: Rizvi Institute of Management Studies & Research, New Rizvi Educational Complex, Off. Carter Road, Bandra (West), Mumbai – 400 050. Tel.: +91 22 2604 2180, 2604 0924 Email: [email protected] Website: www.rmi.rizvi.edu.in Editorial Dear Valued Researchers and Readers,, To begin with, wish you a fabulous and successful 2013. This year marks the success of ‘Dimensions In Research’ the national conference held in January 2013. As envisaged, the conference emerged as a confluence of researchers across management domains. Diverse researchers from Marketing, Finance, Human Resources, Information Technology and General Management presented their papers based on their deep – rooted research and expertise. The key note speaker, Ms. Shonali Ghosh, Executive Director, Client Solutions, AC Nielsen, graced the conference with her insightful addressal. The Valedictory Session of the conference was chaired by Chief Guest Dr. YK Bhushan, Senior Advisor, IBS and Dr. Ganesh Shermon, Partner & Country Head – KPMG as the Guest Honor. This issue of Management Vision is dedicated to all our researchers whose papers presented have enriched us immensely. We sincerely hope Management Vision leaves an imprint in your academic and professional journey. Our quest for research does not stop here; we continue to strive to create Management Vision, an amalgamation of researchers across Management spheres. So we look forward to your new path breaking research papers. Regards Dr. Kalim Khan Contents RESEARCH PAPERS Cloud Computing in Education - Opportunities and Challenges Sanjay P. Gupta 1-12 An Analytical Study on the correlation between USDINR Exchange Rate Fluctuations and Indian Stock Market before and after the Subprime Crisis Imran Kazi 13-19 Analysing the influencing occasions which decide the Shopping Patterns of consumers in Apparel category in Organized Retail Furqan Shaikh & Sameer Charania 20-29 Path to Inclusive Growth in India through Islamic Finance Umar Farooq 30-39 Analysing the Impact of Utility and Cost on the Use of Solar Energy Products Anupama S. Chavan 40-51 Study on Perception of Employees towards Process of Competency Mapping Karuna Nayak 52-67 Building Employee Engagement through Effective Performance Management Sapna Malhotra 68-83 Evaluation of Corporate Training Effectiveness- Case Studies using the Kirkpatrick’s model Vidya Nandagopal 84-97 A Pilot Study on Perceptions about various Teachings Methods in Management Education Sumeet Manerikar & Rita Rangnekar 98-104 Effect of Gender on Transformational Leadership Intervention Impact Swati Mankad 105-117 Quality Assurance (ISO 9001) in Value Added Services (VAS) Telecom Industry Anit Bhatnagar 118-131 Employee Engagement: From Nowhere to Nowhere Silpy Gupta 132-146 Virtual Recruitment : Prospects & Challenges Tabassum Dhange 147-159 Understanding the Effects of the Power of Compounding on Retirement Planning Rohit Sharma 160-168 Work-Life Balance – Causes and Challenges Cyrus Gonda 169-174 Empirical Study on Selection criteria of Specialization by students in Business Schools Ruchika Goel 175-183 Contents RESEARCH PAPERS A Pilot study on Awareness and extent of usage of Competency Mapping and its tools by Non- HR Managers in Indian Organizations Garima Sharma 184-198 Correlation between Transactional Analysis and Emotional Intelligence Usha Chavali 199-220 Celebrity Endorsement: Analyzing the Risks and Benefits Rahul Madhyani 221-236 Leveraging Public Relations to Businesses Anjali Talreja 237-243 Physical Shopping to Online Shopping Mohammed Osaid Koti 244-256 An Impact Assessment of Media Ownership & Media Control on Dissemination of Information to Public: A Discussion Manjula Shrinivas & Saurav Datta 257-266 A Study on the Consumer Awareness for the Green Products in Mumbai Krishna Rohit Misra & Rhizu Krishna Misra 267-287 GUIDELINES Detailed Guidelines on Submitting Research Papers Management Vision Cloud Computing in Education - Opportunities and Challenges Mr. Sanjay P. Gupta1 Abstract Students today are increasingly, demanding more out of technology for all their academic needs. This means schools have to offer more technologically to their students. It’s important not only to keep pace with their evolving needs, but also to prepare them for the demands of the workplace tomorrow. At the same time, education institutions are under increasing pressure to deliver more for less, and they need to find ways to offer rich, affordable services and tools. Cloud computing can help provide those solutions. It’s a network of computing resources—located just about anywhere—that can be shared. Both public and private institutions can use the cloud to deliver better services, even as they work with fewer resources. By sharing IT services in the cloud, the education institution can outsource noncore services and better concentrate on offering students, faculty, and staff the essential tools to help them succeed. This article will highlight the significance of cloud computing in the field of education. Key Words: Cloud computing, Education, Benefits, Challenges 1.0 Introduction Cloud computing has the potential to transform a large part of the industry, including education sector, making software even more attractive as a service and changing the way IT hardware is designed and purchased. Cloud computing refers to both the applications delivered as services over the Internet and the hardware and systems software in the data centers that provide those services. Cloud computing is dynamically scalable. Education industry can draw as much computing power as is necessary on an hourly basis. As demand from internal users or external customers grows and shrinks, the necessary computer, storage and network capacity can be added or subtracted on an hourly basis. Most service providers leave this provisioning up to the customer. The resources can be purchased with operational funds, rather than as a capital 1 Research Scholar – Shri Jagdishprasad Jhabarmal Tibrewala University, [email protected] 1 Management Vision expenditure. Many IT departments face a long approval process for capital funding, in addition to the wait for equipment delivery and installation. There are two basic types of cloud infrastructures: internal and external. In an internal cloud, servers, software resources, and IT expertise are used inside the school system to build a scalable infrastructure that meets cloud computing requirements. In an external cloud, service providers sell on-demand, shared services to a school. IT support, services, and expertise are included in the package; the school needs to run only the provided applications and services. System administrators can bring new services and computing capacity online quickly while managing costs as operational expenses. By allowing IT to respond quickly to changes, cloud computing helps administrators manage risks, peak demand, and long-term planning needs. With cloud computing as part of your IT strategy, you can increase your data capacity without compromising security or requiring your school, college, or university to make heavy infrastructure investments—all while helping to lower your total cost of ownership. The trick is to find the right balance of on-premise and cloud services for your education institution. Figure 1 - A simple layers model of the cloud (based on Naone, 2009a) 2 Management Vision 2.0 Objectives The main objectives of this article are as follows: To describe the concept and implications of cloud computing. To show possible benefits of cloud computing in education. Cloud adoption strategy for higher education Risks and barriers 3.0 Research Methodology Type of Research Exploratory Scope & Limitations of Research The study is limited to Higher Education. Other organizations are beyond the ambit of this research. Research Design Case Study Type of Data used Secondary data Sources of Secondary data Research Journals, Company Websites, Online Data Sources etc. Approach: Various secondary data sources were tapped to gather information on way Cloud computing has impacted organization on various parameters viz. costs, security, resource usage, organizational flexibility. The information collated from different sources is presented in the form of 2 case studies pertaining to 2 educational universities. Type of Data Analysis Qualitative 3 Management Vision 4.0 Concept of Cloud Computing As defined by John Powell, the cloud can be described as on-demand computing, for anyone with a network connection. It allows access to applications and data from anywhere, at anytime, from any device. Durkee Dave