Aderly Report 2014 Editorial

ADERLY REPORT 2014 EDITORIAL

by JACQUES de CHILLY

"Lyon is only able to flourish in an international context."

02 “Lyon can only flourish in an international context” wrote Fernand Braudel. Travellers on the Silk Road and Italian bankers; the Franco-Chinese Institute and euronews: world has always beaten a path to the banks of the Saône and the Rhône. In the words of the old local saying, “Not everyone can come from Lyon”: the town’s development depends on its capacity to welcome foreigners.

In 2014, 80 new businesses were established in Lyon, attracted by Aderly. They will all benefit from the skills and expertise found in Lyon - and they will also enrich the surrounding region with their know-how, technologies and dynamism.

However, sixteen thousand foreign students also come each year to study in Lyon University’s lecture theatres, hundreds of thousands of tourists stroll the streets of Old Lyon or Confluence, and an equal number of foreigners discover the town when they attend a specialist conference

The visit by the Chinese President Xi Jinping was the highlight of a very international year. He chose Lyon as the starting point for his official tour of France, a sign that the regional capital now has truly the status of an international metropolis. This status has been ratified by investment decisions involving tens of millions of euros by the US companies Cenntro Motors and Hexcel and the German company Fresenius.

Jacques de Chilly Aderly Executive Director

ADERLY REPORT 2014 ◊ EDITORIAL / 03 SUM

MARY

HEAD OF PUBLICATION: Jacques de Chilly, Aderly Executive Director EDITOR: Aurélie Magnin, Communications project manager ARTWORK/DESIGN: Agence PremierJour PHOTO CREDITS: Asylum, WTC Lyon, Balloïde Photos, www.b-rob.com, MRC Production - Jérôme Michaud, Muriel Chaulet, www.kromgalerie.fr, H. Mühlpfordt, Shutterstock, MangAllyPop@ER, City of Saint-Etienne, M.Viriot PRINTING: Lamazière 04 06 08 10 2014 RESULTS LIST OF COMPANIES A CLOSER LOOK AT SOME SET UP IN 2014 FLAGSHIP PROJECTS 80 BUSINESSES 1,922 JOBS IN 3 YEARS BY ACTIVITY SECTOR

16 18 20 A DEDICATED ENHANCE AND DEVELOP THE AGENCY’S PROJECT-SUPPORT TEAM THE REGIONAL OFFERING INTERNATIONAL FOCUS

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EVENT! ADERLY COMMUNICATION ADERLY: LUCIE-CERTIFIED IN JANUARY 2015 CHINESE PRESIDENT XI JINPING'S VISIT POWERFUL RESOURCES AND SYSTEMS FOR ENHANCING THE REGION’S REPUTATION

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WORLD TRADE CENTER LYON ONLYLYON, A SHOWCASE BRAND 2015/2020: NEW CHALLENGES FOR ADERLY ACCELERATES GROWTH; PROMOTES "HIGHER, STRONGER, FARTHER!" Lionel Flasseur COMMERCIAL ACTIVITY AND THE CLUB

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ORGANISATION AND BUDGET WHO ARE WE?

ADERLY REPORT 2014 ◊ SUMMARY / 05 2014 RESULTS 80 BUSINESSES 1,922 JOBS IN 3 YEARS

80 companies chose Lyon in 2014 and benefi ted from the Aderly's support in settling in their businesses. 30

In keeping with the strategic plan for the Agency and the region, the 938 two priority business sectors (life sciences and cleantechnologies) BUSINESS SERVICES & ICT continue to account for half the results: 56% of the number of investment projects and 45% of the number of jobs created in 3 years. However, the service and technology bias in the Lyon Metropolis is evident, alone accounting for 30 projects and 938 jobs (37% of NEW projects and 48% of jobs). 33 COMPANIES 12 Of the diff erent qualitative criteria defi ned by the Agency, results 599 AND surpassed targets in two areas: 268 CLEANTECHNOLOGIES JOBS IN 3 YEARS LIFE SCIENCES - Innovation and R&D: the Agency supported 12 R&D centres in 2014 & INDUSTRY BY ACTIVITY SECTOR (target: 8). This highlights the fact that competitiveness in Lyon is based particularly on its scientifi c and technical excellence (see diagram below). - Geographical spread: over 13% of the projects supported by Aderly involved areas outside Greater Lyon (Lyon Metropolis). 9 were in 5 peri-urban areas of the Rhône Department and 2 in Aderly's partner regions (Ain and Isère) belonging to the metropolitan centre under 117 construction (see diagram on next page). SMART CITY

SOURCE OF PROJECTS ACTIVITIES AT NEW SITES

R&D centres Logistics centres 2 Partners 10% 12 15% Opinion leaders Production centres 6 6 Regional oces

9 Services % Prospecting 58% 17 Promotion Decision-making centres 25 20 Sales oces

06 LOCATION PROJECTS BY OF SITE COUNTRY OF ORIGIN Brazil 1 Canada 1 69 9 2 China 1 GREATER LYON PERI-URBAN OTHER Europe World Wide Japan 1 (Ain + Isère Departments) Germany 5 11 Austria 3 21 USA 5 Belgium 1 Israel 1 Denmark 1 Tunisia 1 Spain 2 Italy 2 Netherlands 2 TYPE Romania 1 Switzerland 4 OF ENTERPRISE 48 France 55 11 14 CREATIONS EXTENSIONS TRANSFERS

In 2014, Aderly helped 80 new businesses settle or develop in the Lyon region. This represents 1,922 jobs in three years - beating previous records, as shown in the diagram below. The Agency's overall targets for 2014 were 60 projects per year and 1,800 jobs generated in 3 years. In the three-year period 2012/2014, Aderly has helped 228 businesses (against a target of 180) creating 5,606 jobs in 3 years (against a target of 5,400).

RESULTS PRIORITIES OBJECTIVES NUMBER OF NEW COMPANIES PER YEAR AND FOR 2014 NUMBER OF JOBS CREATED AFTER 3 YEARS The criterion of scientiﬁ c and 8 PROJECTS/YEAR technological excellence (WORLD-CLASS 12 INNOVATION CENTRE) 1922 1859 1825 1606 Focusing on areas in NEW SITES/YEAR 1424 the Lyon region with fewer 6 1345 opportunities IN PERI-URBAN AREAS 9 1157 997 Attracting new distinctive brands, contributing to the 650 3 WORLD LEADERS city's growth and international PER YEAR 2 prestige 77 80 71 69 66 59 60 53 56

2006 2007 2008 2009 2010 2011 2012 2013 2014

Number of jobs at 3 years Number of new businesses per year

ADERLY REPORT 2014 ◊ RESULTS / 07 COMPANIES ESTABLISHED IN 2014 80 BUSINESSES 1,922 JOBS IN 3 YEARS

CLEANTECHNOLOGIES AND INDUSTRY Jobs Company Activity Origin of capital Type of set up in 3 years ADDEV FRANCE SAS Industry France Decision-making centre 15 ADHIS Industry - Cutting and converting adhesives and glues France Production centre 7 AHT COOLING SYSTEMS FRANCE Manufacturer of refrigerators and freezers Austria Sales office 10 ALPES BISCUITS Manufacturing of organic biscuits France Production centre 20 Green building - Engineering and technical consulting for building and AMSTEIN + WALTHERT SAS Switzerland Decision-making centre 15 sustainable construction ARVENI Manufacturer of micro-generators for wireless applications France Decision-making centre 15 Manufacture of equipment and regulators/I&C for technical-textile ATC ENERGENCE France Production centre 15 diffusers BAKER CORP Logistics and services for the chemical industry USA Regional office 10 BDI-BIOGAZ FRANCE Manufacturer of biogas, methanization and biodiesel plants Austria Sales office 4 Buildings and public works, industrial flooring (repairing and BETOREP France Sales office 8 protecting concrete and coated floors) BM ENVIRONNEMENT Waste/Recycling France R&D centre 10 BTS BIOGAZ Supplier of biogas processing plants Italy Decision-making centre 15 CONDAMIN Ultra-high-pressure cleaning and cryogenics France Service 20 DMP PLASTIQUE Manufacture of extruded films for the construction industry France Production centre 11 ELT Manufacture and distribution of technical lighting products Spain Decision-making centre 12 EPLD Management and procurement of heat-generating residues Germany Decision-making centre 10 KOHLBACH Biomass-fired boiler Austria Decision-making centre 10 LACTIPS Chemistry - Manufacture of water-soluble plastics France R&D centre 12 LES ENR Design firm working in sustainable development France Regional office 7 LVH ELECTRONIQUE Maintenance of electronic equipment and servomotors France Sales office 15 LOMBARDI INGENIERIE Engineering firm - Transport infrastructure and hydraulic units Switzerland Decision-making centre 30 NCI FRANCE Distributor of retro-reflective films Japan Decision-making centre 8 NGL CLEANING SOLUTIONS Chemistry - cleaning solutions for precision industries Switzerland R&D centre 10 NOVASEP Fine chemicals and biotechnologies USA Decision-making centre 25 RENESOLA Photovoltaics China Decision-making centre 35 Firm carrying out thermal-energy reviews; an accredited training SENOVA France Sales office 20 organization specializing in housing SKINJAY Chemistry France R&D centre 15 SOMERRA Manufacture of laminators and industrial maintenance France Decision-making centre 3 Q-DESIGN Manufacturer of high-quality furniture Netherlands Decision-making centre 20 TRANSLOG PARTNER Freight forwarder Spain Decision-making centre 15 ULMA PACKAGING Design and manufacture of packing and packaging for the agri-food industry France Decision-making centre 12 VAN HECK INTERPIECES Distributor of spare parts and equipment USA Logistics centre 15 VANDEMOORTELE Production of frozen baked goods (breads, fancy breads, cakes and pastries) Belgium Production centre 150 33 projects/599 jobs

08 LIFE SCIENCES Jobs Company Activity Origin of capital Type of set up in 3 years ACCOVION SARL CRO for biotechnologies, pharmaceuticals and medical technology Germany Decision-making centre 15 ADHE ELS Medical devices Tunisia Sales office 40 ADVANCED BIODESIGN Drug discovery France R&D centre 5 ALMA BIO THERAPEUTICS Biotechnologies Israel R&D centre 15 CYMEQ HEALTHCARE FRANCE Medical technology Netherlands Logistics centre 5 CYTOSIAL BIOMEDIC Dermocosmetology France R&D centre 35 MESALABS-AMILABO Medical technology USA Decision-making centre 10 MRB AUTOMATISMES INDUSTRIELS Integrating automation equipment and industrial IT France Regional office 11 NOVA DFL Medical technology - dental industry Brazil Decision-making centre 30 SIMP ORTHO SOLUTIONS Technical textiles specifically for orthopaedic solutions France R&D centre 12 SMAD FRESENIUS Manufacture of dialysis machines Germany Production centre 80 THERANEXUS Biopharmaceuticals France R&D centre 10 12 projects/268 jobs

BUSINESS SERVICES AND ICT Jobs Company Activity Origin of capital Type of set up in 3 years ADHAP SERVICES Personal services France Sales office 12 AGENCE FRANCE LOCALE Agency arranging investment financing for local authorities France Regional office 40 AIR LIQUIDE FRANCE INDUSTRIE Producing and marketing industrial gases France Service 50 ALIXIO Social strategy consultancy France Sales office 10 ALTERNATIVE FORMATION Organization providing continuing training in IT and HR France Sales office 4 AMARIS Technology and management consultancy Not supplied Regional office 150 APCO WORLDWIDE Corporate communication and public affairs USA Sales office 5 AUXILIADOM Personal services France Sales office 30 BOURSE FINANCE INSTITUT Training organization France Other 12 CORALIS HARLÉ PHELIP Intellectual-property consultancy firm France Sales office 3 CRIOMEC Services to the petrochemical and gas industries, etc. Romania Decision-making centre 10 DEVOTEAM Outsourcing and software engineering France Service 150 DSHWOOD Log trading Denmark Decision-making centre 10 DYNERGIE - UNITED MOTION IDEAS Web-based innovation platform France R&D centre 15 EFFILIATION Web France Sales office 10 ERDYN Innovation consultancy France Service 5 FONCTION:SUPPORT Service provider for support functions France Sales office 20 GENIE DES LIEUX Advice on organization: interior design for businesses and local authorities France Sales office 5 INFOTEL CONSEIL RHÔNE-ALPES IT software systems consultancy France Service 75 Services to businesses in the chemical industry: registering chemicals; KNOELL FRANCE Germany Sales office 15 obtaining marketing authorization LELIVRESCOLAIRE.FR Digital and print publication of school text books France Decision-making centre 25 OTE Design office France Sales office 3 PILOT’IN Web-marketing and digital agency France Sales office 6 PRIMESAIL SRL CRM for banks and insurance companies Italy Sales office 3 SAUR Delegated management of public services for regions France Service 35 SIA PARTNERS Management and operational-strategy consultancy France Regional office 40 SOGETI HIGH TECH LYON Engineering and technology consultancy France Sales office 50 Decision-making SHIFT CONSULTING Performance tests and transition management for the IT sector France 100 centre TAKTIKA MANAGEMENT Process-quality optimization software Canada Decision-making centre 15 WEBNET Internet solutions integration France Service 30 30 projects/938 jobs

SMART CITY Jobs Company Activity Origin of capital Type of set up in 3 years BIGPOINT Video games Germany R&D centre 22 OSCAR B STUDIO LYON Multimedia content France R&D centre 5 OVH Web hosting France Service 50 SMART PS Robotics/Linked objects France Decision-making centre 30 SILK DIGITAL Ubiquitous mobile applications France Decision-making centre 10 5 projects/117 jobs

ADERLY REPORT 2014 ◊ RESULTS / 09 FLAGSHIP PROJECTS

CLEAN TECHNOLOGIES AND INDUSTRY

NUMBER OF BUSINESSES 33 VANDEMOORTELE NUMBER OF JOBS IN 3 YEARS ACTIVITY: Agri-food TYPE OF SITE: Production site 599 SITE LOCATION: Industrial Estate of the Plaine de l’Ain (01) JOBS IN 3 YEARS: 150

The Vandemoortele Group is one of the major European and world players in fats and frozen baked goods (breads, fancy breads, cakes and pastries). The Group currently has 4,700 employees and its turnover in 2014 was 1.4 billion euros. Vandemoortele decided to invest in a new industrial bakery for frozen baked goods on the Industrial Estate of the Plaine de l’Ain. This investment was in response to a high demand for frozen baked goods in France and growing export opportunities. Two production lines will be opened in 2015 with 60 - 70 people. The site will ultimately employ 150 staff , with 4 production lines and a high-bay logistics building.

Aderly helped Vandemoortele especially in fi nding land. The Agency identifi ed 8 sites in 3 weeks. Two were short-listed, and the fi nal choice was the Plaine de l’Ain: its location is ideal not only for exporting to Germany, Switzerland and Italy, but also for accessing Lyon to deliver to shops.

10 KEY POINTS

- 5 innovative projects in chemistry, in tandem with Axelera, the globally-oriented competitiveness cluster (Skinjay, Lactips, Novasep, Condamin, Baker) - 6 industrial projects - Agri-food expanding appreciably and generating a good number of jobs (Vandemoortele 150 jobs; Alpes Biscuit 20 jobs) - Recycling/waste also present (BDI-Biogaz, BM Environnement, Kohlbach) - Solar sector still active (particularly with the Chinese company Renesola) - Building/construction industry expanding (Amstein + Walthert, Lombardi Ingénierie, Senova)

SKINJAY

ACTIVITY: Fine chemicals NOVASEP TYPE OF SITE: R&D centre ACTIVITY: Fine chemicals and biotechnologies SITE LOCATION: Axel'One platform TYPE OF SITE: Decision-making centre JOBS IN 3 YEARS: 15 SITE LOCATION: Lyon-Gerland JOBS IN 3 YEARS: 25

Skinjay has set up its R&D centre within the Axel’One Innovative Materials Platform (Plateforme Matériaux Innovants - PMI). It Novasep leads in the production of molecules for fi ne chemicals researches new (recyclable and biodegradable) materials in order and life sciences. It chose a 900m² building in the Biodistrict to design shower capsules that can diff use skin care products and of Lyon-Gerland as the location for its management team. The perfumes into the water. Lyon site is thus becoming the company's nerve centre. It has just added to the two production units already established in the Nicolas Pasquier, Skinjay's founder and CEO region, at Chasse-sur-Rhône and Saint-Maurice-de-Beynost in Skinjay chose to install its laboratory and technical teams in Lyon the Ain Department (a total of 320 people). for two reasons: it had collaborated eﬀ ectively for over two years with the INSA Engineering Institute in Lyon, and it had the town's Aderly was involved in many aspects of Novasep's move to support via Aderly economic development agency. The pool of Lyon, for instance in searching for sites suitable for its activities young talent and the industrial infrastructure mean that Skinjay and establishing relationships with the Axelera and Lyonbiopôle can plan conﬁ dently to develop its research and industrial competitiveness clusters. The company also worked closely activities in the region. with Aderly on relocating employees. Around ten people were involved in transferring the team, and the Agency supported the staff at several key stages of the move: • Presenting the advantages of Lyon and the moving service with individual interviews at the company in April, • The Lyon "voyage of discovery" in May, • 6 visits to properties in July and August 2014, • Advice and support in looking for property.

ADERLY REPORT 2014 ◊ A CLOSER LOOK AT SOME FLAGSHIP PROJECTS / 11 FLAGSHIP PROJECTS LIFE FRENESIUS MEDICAL CARE

ACTIVITY: Life sciences SCIENCES TYPE OF SITE: Production centre SITE LOCATION: L’Arbresle JOBS IN 3 YEARS: 80

Smad Fresenius is a world leader in services and products for treating kidney failure. It chose to open a new production unit for NUMBER OF BUSINESSES an ultra-high technology product - dialysis fi bre - at its French manufacturing subsidiary at L’Arbresle (Rhône Department). The project represents an investment of 70 million euros and 12 creates 80 new jobs. It will complete three years from now, because it involves buying a new site near the current factory and erecting a number of buildings to house the unit's fi rst three production lines. Two more production lines will be added in the NUMBER OF JOBS IN 3 YEARS following year.

The project builds on the company's achievements and results over the last few years, and is in competition with Japanese, German 268 and American sites. It is supported by Aderly and championed by Thierry Eyrard, Chairman of Fresenius Medical Care. We have demonstrated our ability to develop new technologies and complete projects to time.

12 NOVA DFL

ACTIVITY: Biopharmaceuticals TYPE OF SITE: Decision-making centre SITE LOCATION: Lyon JOBS IN 3 YEARS: 30

Nova Dfl is the world's largest manufacturer of anaesthetics for dental surgery. Based in Brazil, it sells an extensive and comprehensive range of products including resins, dental whiteners, instruments and implants to over 50 countries worldwide. The business chose Lyon as the site for both its European subsidiary and a logistics platform to give it access to the whole of Europe and the countries in the Mediterranean basin. Within the next two or three years, Nova Dfl plans also to set up an R&D site to develop new resins. The company moved into the World Trade Center Lyon in October. The aim was to obtain the marketing authorizations for their range of anaesthetics as quickly as possible.

Madeleine Mimiague, Head Pharmacist, explains why they chose Lyon: KEY POINTS Apart from its location at the heart of Europe, Nova Dfl found Lyon to be its ideal development environment: it has both regional and industrial infrastructures, and scientiﬁ c and technical skills. - 5 R&D centres Lyon is also a town of manageable size, with a quality of life that favours the business's growth. - 4 medical technology companies - Many countries represented: Germany, USA, Tunisia, Netherlands, France, Brazil. Israel

ALMA BIO THERAPEUTICS

ACTIVITY: Biotechnologies TYPE OF SITE: R&D centre SITE LOCATION: Lyon-Gerland JOBS IN 3 YEARS: 15

This Israeli business develops anti-infl ammatory DNA molecules for therapeutic use, and wanted to set up its European head offi ce in France. Alma Therapeutics also considered Paris, but fi nally chose Lyon, and in particular the Accinov platform, in order to profi t from scientifi c and technical skills in immunology.

Aderly took me under its wing and helped me integrate into the life-sciences community in Lyon , emphasizes Binah Baum, CEO of Alma Therapeutics France.

ADERLY REPORT 2014 ◊ A CLOSER LOOK AT SOME FLAGSHIP PROJECTS / 13 FLAGSHIP PROJECTS AMARIS BUSINESS ACTIVITY: Technology and management consultancy TYPE OF SITE: Development of the Decision-making centre in France SITE LOCATION: Lyon 3rd district SERVICES JOBS IN 3 YEARS: 150

Amaris provides consultancy services with high added value. Its activity & ICT is based on fi ve specialist areas: business and management consulting, information systems and technologies, engineering and high technologies, telecommunications, biotechnologies and pharmaco-economics. The Group has 55 sites worldwide and almost 2,000 people. Its French head offi ce is based in Lyon and employs 220 staff . Amaris has chosen to focus all the areas of expertise that it previously based in other regions in our urban area, and to add other skills not present before. NUMBER OF BUSINESSES Jean-François Thunet, Director of Operations and Director for France in Lyon. Amaris, a consultancy ﬁ rm specializing in management and technologies, set up its French head oﬃ ce in Lyon in 2008. It has a presence in 40 countries, 30 but chose the Lyon area because it is economically dynamic and well placed for Europe. Manufacturing (among other sectors) is expanding strongly, and Lyon is both a national and a regional Decision-making centre. In addition, its proximity to the Paris region and Switzerland makes it a nerve centre for NUMBER OF JOBS IN 3 YEARS developing the Group's activities. Academically, the quality of the education and the presence of schools with a national reputation make it an incubator 938 of talented candidates for businesses that want to attract the best people.

AIR LIQUIDE

ACTIVITY: Producing and marketing industrial gases TYPE OF SITE: Transfer of 15 customer relationship centres SITE LOCATION: Saint-Priest JOBS IN 3 YEARS: 50

Air Liquide France Industrie covers all the activities required to produce and market the Group's industrial gases in France, with three complementary activity sectors: Large Industries, Industrial Merchant and Electronics. The Group now has over 2,500 employees and more than 80 sites in France, serving a portfolio of 300,000 customers. In 2014, the company wanted to locate all its customer-relationship activities in France (previously spread over 15 towns) at a single site. After inviting Bordeaux, Lille, Lyon, Marseille and Nantes to compete, it chose Lyon.

14 FLAGSHIP PROJECTS SMART CITY SILK DIGITAL

ACTIVITY: Digital design studio TYPE OF SITE: Creation of a development centre SITE LOCATION: Lyon 3rd district NUMBER OF BUSINESSES JOBS IN 3 YEARS: 10

5 This digital design studio specializes in innovative business applications (web + mobile), and decided to set up a development centre in Lyon. Christophe Dubernet de Boscq, Co-founder of Silk, explains why. Since March 2011, Silk has specialized in web and mobile applications for NUMBER OF JOBS IN 3 YEARS medical laboratories. We enable secure and tracked exchanges between laboratories and external personnel. We are a small multi-disciplinary start- up (2 developers, 2 sales staff and 1 designer) and our aim is to change the 117 way health personnel work and communicate in France - and very shortly, in Europe. We created the company in Paris, but in December 2013, we decided to move to Lyon for several reasons: an attractive and economically-buoyant area; controlled rents; living conditions and a quality of life much better than those in Paris; and above all the pleasure of being again in a town of manageable size. In addition, we were lucky enough to be welcomed by Aderly, who helped us fi nd our new offi ces and put us in touch with the important players in the region. It still gives us lots of good advice.

SMART PS

ACTIVITY: Robotics TYPE OF SITE: R&D centre SITE LOCATION: Lyon JOBS IN 3 YEARS: 30

Smart PS develops optimized security solutions for major groups and regional authorities. The company wanted to create a new structure specializing in the LIST OF BUSINESSES SUPPORTED development of surveillance robots for industrial sites. Smart PS invited Lyon to compete for the project against the Poitou-Charentes region, the Provence- BIGPOINT | OSCAR B STUDIO LYON | OVH | SMART PS | SILK DIGITAL Alpes-Côte-d'Azur region and Switzerland. Guillaume Veyrat-Girard, Founding Partner of Smart PS/ Smart Teknics, explains why he fi nally chose Lyon. Smart Teknics is a subsidiary of the security fi rm Smart PS, which has its KEY POINTS head offi ce in Lyon and a presence in 11 other French towns. We chose Lyon for this subsidiary in order to develop an autonomous robot for industrial-site surveillance. We can thus off er our customers all the value - Aderly has been prospecting in this sector since March 2014 now provided by service robotics, while capitalizing on our know-how and - The economic partners, Greater Lyon in particular, wish to reconcile economic dynamism Smart PS's "people" resources. and sustainable development to make the region a place of experimentation that Lyon is the ideal town in which to develop this new activity. Its solid creates innovative services and uses industrial base, the support for the robotics sector, the excellent schools and the wealth of talent off er very fertile ground for our development.

ADERLY REPORT 2014 ◊ A CLOSER LOOK AT SOME FLAGSHIP PROJECTS / 15 A DEDICATED PROJECT- SUPPORT TEAM

In 2014, 23 businesses were supported, representing 222 jobs in 3 years. They included:

This team advises on and facilitates the installation of businesses in the Lyon area, irrespective of their activity sector (e.g. life CRIOMEC sciences, services and cleantechnologies). It makes the case for choosing Lyon, looks for properties, helps employees and ACTIVITY: Services to the petrochemical and gas industries, etc. their families with moving, recruits staff and helps with jobs TYPE OF SITE: Decision-making centre for partners. JOBS IN 3 YEARS: 10 PROJECT: To set up its French decision-making centre in Lyon, in line with its strategy to develop export markets and create a base for Southern Europe, especially Italy. NUMBER OF BUSINESSES SERVICES PROVIDED: • Introductions to players in the sector, • Introductions to banks and accountancy fi rms, 23 • Finding suitable sites.

LELIVRESCOLAIRE.FR NUMBER OF JOBS IN 3 YEARS ACTIVITY: Digital and print publication of school text books for college 222 TYPE OF SITE: Decision-making centre JOBS IN 3 YEARS: 25 PROJECT: To transfer the company from Paris to Lyon.

SERVICES PROVIDED: • Finding suitable sites, • Introductions to banks and accountancy fi rms, • Recruiting staff .

16 HIGH-VALUE ADDED SUPPORT SERVICES

PERSONAL SUPPORT FOR EMPLOYEES IN MOVING AND SETTLING IN A "Mobility" team ensures that staff and their families are welcomed as they move to Lyon for key projects, tailoring their service to the needs expressed by the prospects (e.g. visiting the company's site before the transfer, organizing "voyages of discovery" to the region for future arrivals, individual support to families in looking for housing and international schools and managing impatriation).

IN 2014, this involved: 24 63 48 3 15 6 3 21 BUSINESSES EMPLOYEES HOUSING SOLUTIONS ISSUES WITH IMPATRIATION MEETINGS IN LOOK AND SEE ADDITIONAL PIECES OF ADVICE WELCOMED FOUND INTERNATIONAL SERVICES THE BUSINESSES TRIPS ON MOVING (E.G. ON BANKING SCHOOLS AND INSURANCE)

AGENCE FRANCE LOCALE

(Agency arranging investment ﬁ nancing for local authorities, created by and for the local authorities)

• Issue: Moved into the Oxygen Tower at the beginning of October 2014. Lyon competed with Nantes and Bordeaux. ASSISTANCE TO BUSINESSES IN THE REGION: THE SNCF AS AN EXAMPLE 15 staff transferred + recruitment in Lyon and Paris to start at the beginning of October. • Issue: The management team for the TERs in Paris and Lyon Perrache will move to the Tour Incity at the beginning SERVICES PROVIDED: of 2016. • Presentation on the advantages of Lyon in July in their Paris offi ces, The transfer aff ects people. • Voyage of discovery in September, 400 • Relocation for the fi fteen staff , • SERVICES PROVIDED: • 9 support services provided or in progress, - Presentation in Paris in September on the advantages • Assistance in recruiting staff and fi nding jobs for partners. of the Lyon region, as part of the Forum organized by the SNCF. - Individual interviews with approximately 40 people and 50 others met during the three talks. - The Part-Dieu Mission present over the two days.

ASSISTANCE IN RECRUITING THE FIRST EMPLOYEES, BUT ALSO HELP IN FINDING JOBS FOR PARTNERS Recruiting qualifi ed staff is a major concern for businesses when KEY FIGURES choosing a new location. The success of the new location FOR 2014 depends largely on the quality of the staff recruited, so in 2006, Aderly set up a specifi c human-resource service (still the only one in France), which it developed in partnership with the Job Centre. Ranking regional pay scales; information on the legal and social 213 124 50 background to HR in France and the workforce available; ASSIGNMENTS PROVIDING ASSIGNMENTS HELPING RECRUITED CANDIDATES disseminating job off ers; short-listing candidates, etc.: Aderly HR ADVICE (information COMPANIES with proposed by the is committed to providing its clients with a range of bespoke on the job market in the HR team services. It also supports the partners of people transferred to region, support to partners 47 Lyon as they look for a job. in seeking work and RECRUITMENTS information on employment legislation)

ADERLY REPORT 2014 ◊ PROJECT SUPPORT / 17 ENHANCE AND DEVELOP THE REGIONAL OFFERING

A focus on the region is central to Aderly's work

In 2014, the scope of its work included communes in the Lyon Metropolis, some communes in the Department of the Rhône, the CAPI (Agglomeration Community of Porte de l'Isère), the PIPA (Plaine de l’Ain Industrial Park) and ViennAgglo (Agglomeration Community of Pays Viennois). These areas comprise the territory that the Agency can offer to the businesses it supports. One of the Aderly's tasks is to promote these areas, but it also works with them in decisions on their development. Focus on some examples from 2014.

ADERLY AT THE PARCOURS FRANCE TRADE SHOW The Parcours France trade show (formerly Prov’emploi) took place in October in Paris. The objective was to allow the regions to introduce themselves to executives and project directors based in Paris. Aderly has attended the show for the last two years, alongside Agency partners in peri-urban areas (Beaujolais Vert and Monts du Lyonnais) to showcase Lyon's complete offering in terms of career opportunities (see banner below).

The team identified two set-up projects and met over 250 visitors at the partnership stand "Lyon Metropolis and the New Rhône". Information was available about employment and Lyon's key activity sectors and trades, but also about the quality of life in the Lyon region.

18 ADERLY - THE NETWORK HUB

Invest in French Metropolises Agencies promoting French regional centres form a club called "Invest in French Metropolises", which promotes the advantages of cities other than Paris in the eyes of foreign investors. The club is informal and comprises the agencies in Lille, Marseille, Lyon, Toulouse, Nantes, Bordeaux and Nice. It also aims to encourage the French authorities to recognize the regional centres as first-line partners when promoting France abroad.

Cities in Business Amsterdam, Rotterdam, Stockholm, Berlin, Munich, Frankfurt, Manchester, Copenhagen, Paris, Vienna and Lyon. The international promotion agencies in 11 European regional centres have decided to form a club, where they can exchange good practice and facilitate common performance measures when prospecting for businesses.

The CNER Aderly is a member of the governing board of the French National Council for Regional Economies (Conseil National des Economies Régionales - CNER), a federation of economic-development agencies in France. It thus contributes to discussions on how to match the economic-development offering to the realities of the region. For instance, Jacques de Chilly was among the delegates received by André Vallini (French Secretary of State for territorial reform) on 15 October 2014, in order to discuss changes to the economic- development agencies in the context of territorial reform.

ADERLY PARTICIPATES IN WORKING GROUPS ON DEVELOPING THE REGIONAL OFFERING Aderly contributes as a consultant member to the discussions on developing the Plaine Saint-Exupéry, and participates in local government in the context of the Territorial Management Directive (Directive Territoriale d’Aménagement - DTA). This cross-Departemental area (20 communes from the Rhône, the Isère and the Ain) is being changed to improve regional and metropolitan access to the airport via public transport.

The aim is not only to make the area a strategic site for locating businesses, particularly those running logistics, but also to attract industrial projects that require a lot of land.

ADERLY REPORT 2014 ◊ REGIONAL OFFERING / 19 THE AGENCY'S International prospecting is central to Aderly's INTERNATIONAL strategy for action

The Agency relies on close relationships FOCUS with many partners and networks both to organize its prospecting and also to identify investment opportunities at themed trade shows. A summary of the fi gures for 2014.

TARGET COUNTRIES IN 2014

USA/CANADA

NORTHERN EUROPE, GERMANY

CHINA

JAPAN

BRAZIL

PROSPECTION RESOURCES

18 prospecting/set up advisor at Aderly, responsible for identifying International teams from Lyon investment projects and carrying them through to installation. If Lyon is so well-known internationally, it is in part because of its They are divided into business units for the activity sectors in governance and the very eff ective coordination between the which they are expert: life sciences, cleantechnologies, industry, diff erent players in the city who are active worldwide. Thus although business services and smart city. these players are not grouped in a single unit, we can think of Lyon as having an integrated international team that works in strategic areas Partners such as ERAI (Entreprise Rhône-Alpes International) and of the region. Apart from Aderly, the team includes: the AFII, the French Agency for International Investment (Agence - Greater Lyon (International Relations Division; Française des Investissements Internationaux), now known as Marketing & Attractiveness Division), Business France. They may identify prospects when representing France abroad. Aderly advisers select these prospects and arrange - the Tourist Offi ce, meetings to persuade them to become clients. With knowledge - the International Alliance of the University of Lyon, of the country and offi ces based abroad, they make prospecting - the Lyon CCI (International Division), and of course easier for the Agency and reduce its cost. They also broaden the network of Aderly advisers abroad. - the various economic and cultural players that represent Lyon internationally (e.g. French Chambers of Commerce abroad; foreign consulates and business clubs in Lyon, etc.).

20 Prospecting by Aderly

Chamber of A total of nearly people are active in showcasing 150 University Commerce & Industry diff erent aspects of Lyon internationally. They work together International so they benefi t from acollective dynamic in the target management countries, whether by helping Lyon businesses to export to the countries, attracting new foreign investors to Lyon or ONLYLYON promoting the town in general. Greater Lyon Culture International relations

KEY FIGURES Tourist O ﬃ c e FROM PROSPECTING IN 2014

16 55 353 PROSPECTING MISSIONS ATTENDANCES AT TRADE SHOWS PROJECTS IDENTIFIED AND HAPPENINGS

Of the trade shows, happenings and fl agship missions in 2014, the ones that stand out are:

JANVIER ADERLY FLEW TO CHINA WITH THE NATIONAL ORCHESTRA OF LYON and invited prospects to an unforgettable concert in Beijing. FÉVRIER In an economic climate marked by a downturn in international investment in France, ADERLY PRESENTED ACCOUNTS FOR 2013 showing improved results at a press conference in Paris with Ernst & Young. MARS THE CHINESE PRESIDENT XI JINPING VISITED LYON (see following pages).

AVRIL IN COSMETICS (Hamburg, Germany): trade show featuring cosmetic ingredients and beauty products. Aderly had a partnership stand with the European Center of Dermocosmetology and Ubifrance in the France pavilion (23 contacts, 7 prospects and 2 projects identifi ed). MAI IFAT (Munich, Germany): German international trade show for environmental and waste-management technologies (the German "Pollutec") (55 contacts made, 14 prospects identifi ed). JUIN BIOVISION (Lyon): annual life-sciences forum (10 meetings held and 2 prospects identifi ed).

JUILLET / AOÛT Lyon was a candidate for the CLEANTECH FORUM 2016, an international conference on the new "clean" technologies and investment opportunities.

SEPTEMBRE Lyon welcomed PATRICK DEVAL, GOVERNOR OF THE STATE OF MASSACHUSETTS in the USA. Objective: to initiate a partnership between Boston and Lyon; to create economic, academic and scientifi c opportunities; and to foster exchange and dialogue on urban policies. OCTOBRE PRIX GALIEN (New York): Aderly attended the gala dinner with American biotechnology prospects (8 prospects).

NOVEMBRE - Lyon dubbed a METROPOLE FRENCH TECH METROPOLIS! - First FORUM ON SETTING UP IN FRANCE FOR SWISS BUSINESSES (Lyon): organized in cooperation with the Franco-Swiss CCI (5 prospects identifi ed).

DÉCEMBRE - POLLUTEC (Lyon): the trade show for professionals in energy and the environment. Over 70 meetings, 13 prospects and 5 projects identifi ed. - Sat on the COMMITTEE FOR EDF'S "SMART ENERGY" COMPETITION, which each year rewards innovative start-ups working in energy and the environment.

ADERLY REPORT 2014 ◊ INTERNATIONAL FOCUS / 21 HAPPENING!

THE VISIT OF THE CHINESE Gala dinner at the Hôtel de Ville in Lyon attended by Gérard Collomb (Senator and Mayor of the town of Lyon), Laurent PRESIDENT XI JINPING Fabius, (Minister of Foreign Aff airs), and 200 well-known names from Lyon and IN MARCH 2014 China, notably the leaders of Chinese businesses established in Lyon.

The visit of the Chinese President Xi Jinping to Lyon in March was initiated by China, marking the 50th anniversary of diplomatic relations with France. But Lyon and China wanted to celebrate over two centuries of cultural, economic, institutional and academic exchange. The visit called to mind the past, but also the future. It was organized over two days (25 and 26 March) round three key events.

A cue for the President to praise Alain Mérieux and his teams, who have proved their usefulness to China in helping it respond to the challenges of its public health policy. Partnerships have been agreed in research areas that are key for China, including respiratory pathologies, cancer and nosocomial infections. There is also the project to cooperate with France in setting up a P4 laboratory (work on the most dangerous viruses) in Wuhan, based on the laboratory opened in Lyon in 1999. Vital if China is to become safer, threatened as it is by bird fl u and coronaviruses.

22 The Chinese President with Gérard Collomb inaugurated the centre promoting the relationship between Lyon and China, located on the site of the old Franco-Chinese Institute (see box). The centre will promote the academic, economic and cultural aspects of the relationship between the city and the Middle Kingdom.

THE BENEFITS? - A new stage in consolidating the Franco-Chinese partnership in both cultural and economic terms, - A very positive visit for the city's international reputation, - Two days of exchanges and meetings that provided Lyon with excellent media coverage, both in China and internationally, - Over 126 Chinese journalists welcomed to Lyon to cover the event.

THE FRANCO-CHINESE INSTITUTE IN LYON

THE LONG-STANDING AND REMARKABLE The Franco-Chinese Institute in Lyon (Institut Franco-Chinois de Lyon - IFCL) is evidence of an historical relationship linking Lyon and China: RELATIONSHIP BETWEEN LYON AND CHINA between 1921 and 1946 it hosted the fi rst and only Chinese university outside China. The Institute trained who China now accounts for 8% of foreign direct investment in the 473 Chinese students later became members of the new China elite. Rhône-Alpes region, and is 6th in the list of foreign investor Lyon has a long-standing relationship with China, linked principally countries. to the silk industry and the silk trade. Since 1900, Lyon has benefi ted Very many Chinese businesses have chosen Lyon over the last from a rich and diversifi ed university infrastructure, an important few years: asset for training young Chinese people. The idea of creating a - Bluestar Silicones - Midea Franco-Chinese university based in Lyon was favourably received in - Bank of China - NHI China, where three universities (Beijing, Canton and Amoy) agreed to be involved in the project by subscribing to it either immediately - Demo - NFM or later. - ET Solar - Renesola During its visit, the Chinese delegation was able to examine portraits - Fooktin - Rotam of and work by the Chinese students who have since become famous, - Haier - Shuanghui in the spot where they lived and which hosted them during their - Huawei France - Trina Solar France studies in Lyon. It is now a place charged with history and sentiment - Jushi Group - Wensli (photo above). - Kerry Logistic - Yingli Solar The delegation also saw items taken from the Chinese Collection in the Lyon Municipal Library and those in the Museum of Fabrics and Today, the Rhône-Alpes region is the premier French region in Decorative Arts, demonstrating that economic exchanges between terms of number of employees working for Chinese Groups. Lyon and China have been important since the mid-19th century. The exhibition on display until now has been greatly enhanced, and has a Major investments: new 225 m² room. Since March 2014, this ambitious project has been - Bluestar, a subsidiary of the Chinese state-owned Group run by Lyon Metropolis, Lyon town and Aderly, with the aim of making ChemChina, is present in Lyon via two of its subsidiaries. Bluestar the place a reference in the relationship between China and Lyon in Silicones has just invested 7 million euros in a resin production terms of economics, academia, culture and tourism. unit, and Adisseo, a world leader in animal nutrition, has invested 110 million euros in a new MMP (methylthio propionic aldehyde) Museum open to the public. For more information: www.ifc-lyon.com production unit at its Roches site in Saint-Clair-du-Rhône.

ADERLY REPORT 2014 ◊ HAPPENING! / 23 ADERLY COMMUNICATION

POWERFUL RESOURCES AND SYSTEMS FOR ENHANCING THE REGION'S REPUTATION

Aderly: 40 years of business set-ups and economic change

On 26 June 2014, at a very special anniversary party, Aderly retraced the Management Board of euronews) and Pierre Beccat (Director of IFP the forty years of its history, from its creation in 1974 until today. Energies Nouvelles in Lyon, a public research and training body). Each The event, which was designed with a retrofuturistic theme, allowed presenter spoke on a topic, interposed with economic analyses from all 400 guests to relive all the major economic events of the last Alexandre Adler. forty years, from the fall of the Berlin wall to China's appearance on the international scene, via the signing of the Kyoto agreements, the A collaborative project with the archives of the CCI in Lyon meant establishment of Europe and lastly, the development of world cities, a that guests at the drinks reception could also view an exhibition on subject highly topical for the Lyon Metropolis of the future. the flagship projects in Lyon during the seventies (e.g. Part-Dieu, Eurexpo, Satolas Airport, etc.) and a retrospective of Aderly's various These events, each analyzed by historian and journalist Alexandre communication projects over the last forty years. On a different Adler and linked to Aderly's various areas of action, highlighted the theme, the evening provided an opportunity to display the work of five importance of its mission: to promote the region and the economic students at the Emile Cohl drawing school and EcohlCité (school of attractiveness of the Lyon area among major international mural painting): an eight-metre long fresco representing the artists' businesses. vision of Lyon in 2054.

The evening was hosted by Jacques de Chilly (Aderly's Executive Director) Aderly's 40 years of existence have made a firm with contributions from Emmanuel Imberton (President of the Lyon CCI), Gérard Collomb (Senator and Mayor of the town of Lyon), Jean- impression, a basis for continuing to attract new projects François Carenco (Prefect of the region), Michael Peters (Chairman of to a region that is increasingly attractive and innovative!

24 WWW.INVESTINLYON.COM: EXTREME MAKEOVER! At the end of 2014, the Agency launched its new and totally re-designed web site! You can use a dynamic slider to read the latest Aderly news, or fi nd a key fi gure, the video of the month or the current fl agship event. The home page gives you ten good reasons for choosing Lyon in order to develop: quality of life, business property, skills and innovation, infrastructures and so on. The city has lots of assets to attract businesses. Do you have a set-up project? Describe it using our new module - it will take you directly to an expert contact who will respond within 48 hours. Lastly, discover - or rediscover - the sectors of excellence that make Lyon a European town that is both attractive and competitive! www.investinlyon.com

SOCIAL NETWORKS: SYSTEMS THAT FACILITATE INFORMATION GATHERING AND PROSPECTING Stay in touch with news of Aderly and visit our pages:

Objective: to identify investment opportunities and create privileged linkedin.com/company/aderly relationships between Aderly's marketing teams and its clients and prospects. twitter.com/InvestInLyon Social networks, especially LinkedIn, are great sources of contacts for Aderly advisers on prospecting/setting up. Such tools prove very facebook.com/onlylyon.fanpage useful to them in developing their network and keeping up to date with what is happening to major accounts. plus.google.com/+Aderly_InvestInLyon They are also very good at enhancing reputation and image, positioning Aderly as a key player in business set-up, by virtue of its expertise and fr.viadeo.com/fr/company/aderly-invest-in-lyon service quality.

PAPER MEDIA ALSO CENTRAL TO INFORMATION FIND OUT - OR REMIND YOURSEL - HOW WE Aderly continues to publish a letter "Invest in Lyon, by Aderly" four times ARGUE THE CASE FOR OUR BUSINESS SECTORS! a year. Its three sections publicise Lyon Metropolis's initiatives to www.investinlyon.com, Publications section. increase its attractiveness, but also focus on new businesses that have chosen to invest in Lyon, and the latest Agency news (including prospecting and recruitment missions, etc.).

You can subscribe now free of charge by sending an email to [email protected]! ]

[LYON 2014 Winter INVEST IN By Aderly

Lyon prospecting everywhere!

Even more, even better!

The start of a new year is a time to make resolutions and set new ] challenges. For Aderly, this is about doing even more: helping even more businesses to set up in the Lyon area, creating even more jobs and [Contents attracting even more foreign enterprise projects to Lyon. In addition, we will work to attract even more ONLYLYON Ambassadors, Lyon ES In .2 to secure even more articles about Lyon in the international press and to ]ItIAtIv [In gain even more Facebook, Twitter, Weibo and LinkedIn fans. 3 Lyon is awarded the ‘Metropole French Tech’ label ...... 2014 was anotherth birthday record-breaking was marked year. by Lyon’s even moredynamic business energy set-ups meant TUBÀ: the urban test tube that Aderly’s 40 ] than ever. [Story 4 BuSInESS ...... 5 So how can we do even better? By investing even more in team work, They chose Lyon ...... by mobilising local actors to promote Lyon on an international scale, by Riso becomes partner of ONLYLYON reinforcing our international presence in our target countries: the USA, ] China, Brazil and Germany and by innovating in commercial practices and tI[on Ly In AC 6 & 7 the way we communicate. ADEr ...... ADERLY REPORT 2014 ◊ ADERLY COMMUNICATION / 25 ... Aderly prospecting everywhere!a new prospecting 2015 is already looking very promising with a number of great projects welcomes 8 Paris office lined up. While the economy may be a cause for concern in France, Aderly’s ...... 8 Lyon is a shining example of success. advisor ...... Jacques de Chilly, Executive Director of Aderly www.investinlyon.com gets a make over! ADERLY: LUCIE-CERTIFIED IN JANUARY 2015

Since it was created in 1974, Aderly has followed a process of continuous improvement. The Agency is fi nanced by institutional players in the WHY CHOOSE THIS LABEL? Lyon region. It refl ects the local community, and its aim is to guarantee the professionalism and quality of the services off ered to businesses. It is also has a goal of constantly improving its operation. Its history and its commitment to quality and social responsibility testify to this. Aderly chose this label in order to: • Innovate to make its commercial practices more socially responsible and more respectful of its environment, so that the wealth of both its stakeholders and the THE LUCIE LABEL: WHAT IS IT? organization increases; LUCIE is a label based on the international standard for social • Understand better the expectations and concerns of responsibility, ISO 26000, which assesses, develops and promotes its stakeholders, in order to guarantee its legitimacy; organizations' work on and commitment to CSR. The LUCIE reference • Develop a fi rm footing in the community in the Lyon system suggests that organizations base their CSR approach on region; 7 commitments, aligned to 7 key questions: • Promote and develop Aderly's human capital for the long term.

Consumer Environment Good Business Labour Relations Human rights Contribution Corporate ConsumerConsumerConsumer EnvironmentEnvironmentEnvironment Good BusinessGoodGood Business Business Labour LabourRelationsLabour Relations Relations HumanHuman rightsHuman rights rights ContributionContributionContribution CorporateCorporateCorporate Protection Protection Practice Practice and Working and Working to local to local GovernanceGovernance ProtectionProtection PracticePractice Conditionsand Workingand Working Developmentto localto local GovernanceGovernance ConditionsConditionsConditions DevelopmentDevelopmentDevelopment 2015 - 2016 Among the LUCIE Label commitments Consumer Environment Good Business Labour Relations Human rights Contribution Corporate • Aderly must provide its clients with a specialist energy ConsumerProtectionConsumer EnvironmentEnvironment Good BusinessPracticeGood Business Labour RelationsandLabour Working Relations Human rightsHuman rights ContributiontoContribution local CorporateGovernanceCorporate Protection Protection Practice Practice and WorkingConditionsand Working to localDevelopment to local GovernanceGovernance adviser who can carry out energy assessments, prepare Conditions Conditions DevelopmentDevelopment action plans and help in fi nding fi nancing. • It must draw up a formal partnership agreement defi ning all the Aderly's commitments to its clients in terms of know-how and services. • Its sta must draft an ethical charter that will become a 2001 - 2012 reference for each of them in how to behave and act towards ISO9001 certifi cation 2014 all the stakeholders. CSR (Corporate Social Quality management Responsibility) system launched; = The Agency undertakes to enhance the visibility of and Objective: improve the teams' preparation for the LUCIE Label support CSR initiatives by its stakeholders (e.g. partners, operating methods to benefi t (+ AFNOR audit) clients and suppliers). clients; be open to stakeholders.

2015 2009 - 2011 LUCIE label awarded Carbon footprint reviewed Objective: to work increasingly with 2012 stakeholders by implementing Travel expenses reviewed 21 commitments validated by the Objective: reduce GHG* LUCIE Label Committee and the emissions by 20% by 2020 French standards organization, AFNOR

*GHG: greenhouse gases 26 COMMERCIAL ACTIVITY In under three years, the World Trade Center Lyon has exceeded the symbolic number of one hundred businesses who benefit from the business-address service. Most importantly, the centre has now consolidated its reputation as somewhere unique, prestigious and sought after for business meetings, seminars and receptions. More than 600 companies have hired meeting rooms at least once, and new tenants in the centre's long-stay fitted offices now include Germany and Brazil, following Switzerland, Canada and Italy, among others. The diversity of activity sectors means that the World Trade Center Lyon offers its residents an environment with plenty of fruitful WORLD TRADE contacts. They enjoy regular breakfast meetings organized by the team. Aderly's actions help attract new businesses that are looking for a prestigious and unique site. • 18 businesses physically present in the World Trade Center, plus CENTER LYON around one hundred with virtual offices • Nationalities represented: France, Italy, Switzerland, Germany, USA, Brazil • Occupancy rate: 96% • Average length of let for those on site: 2 years Since it was inaugurated in July 2012, following three years' work, the World Trade Center Lyon has proved indispensable as a place for THE CLUB international development. The Center is an exceptionally well-equipped The World Trade Center Club - Lyon CCI gained new impetus on business centre on the top two floors of the Oxygen Tower, at the heart of 1 February 2015: on the initiative of the Lyon CCI and Aderly, the World the Part-Dieu business district. It provides both a perfect export gateway Trade Center Lyon started a major international club, run by experts and a place designed to support a foreign business as it takes its first from the Lyon CCI's international management team and directed steps in Rhône-Alpes. by the team from the WTC Lyon. The aim was to open even greater international access to SMEs/SMIs in Lyon, and to strengthen the feeling of belonging to the World Trade Center network. The business GROWTH ACCELERATOR centre is widening its access and offering both services designed for members, and facilities for networking and travelling abroad. At The World Trade Center Lyon also acts as a growth accelerator, the same time, each Club member can use the facilities in all the offering services both to entrepreneurs in the Lyon region and foreign WTC globally: immediately, 330 centres throughout the world are companies. The business centre offers the following services: accessible and available. - 23 offices for rent, Communities are organized by geographical area (e.g. Maghreb, - comfortable sitting areas with internet connection, China, Asia-Pacific, Latin America, Russia and the CIS) or theme - business and postal addresses, (e.g. clubs for Customs and corporate lawyers), and are offered meetings, - personalized telephone answering service conferences and receptions throughout the year, encouraging exchange (bilingual - French/English), and collaboration between all participants. - Membership of the network of World Trade Centers The WTC Club - Lyon CCI had 120 companies as members at the via the WTC Club - Lyon CCI. start of 2015. It enhances the business centre's offering, while remaining a firm international focus. For more information: www.wtc-lyon.com

ADERLY REPORT 2014 ◊ WORLD TRADE CENTER / 27 ONLYLYON, A SHOWCASE BRAND Lionel Flasseur Director of the ONLYLYON programme

LYON IN THE RANKINGS EDITORIAL by Lionel Flasseur

BUSINESS TOURISM ONLYLYON 2014: 1st 3rd ever higher, stronger, farther! most business-friendly town in France most popular destination in Yet again this year, national and international rankings demonstrate L’expansion/l’Express - 2014 France for international travellers that we are progressing strongly and are viewed internationally as TripAdvisor - 2014 attractive. Its dedicated team, founder partners, business partners th and networks have enabled the ONLYLYON ecosystem to produce 15 st very solid results: the most attractive European city 1 for foreign investment • 50% more references in the international press, European town for Financial Times - FDI Intelligence - 2014 a city break in 2015 • 650,000 fans on the social networks (+40%) and 74 million views, The Telegraph Travel - 2014 • 30 million people reached by our targeted international th advertising campaigns, 17 INNOVATION most attractive world city • 19 ,000 ONLYLYON Ambassadors and over 200 promotional for international investment activities identifi ed, th Ranked by IBM - 2014 19 • Global lobbying via cultural and networking events. business city in world These results are a source of collective satisfaction and pride, but QUALITY OF LIFE/ATTRACTIVENESS Ranked by Innovation Cities Global Index 2014 they must not obscure a hard fact: we still have a long and diffi cult road ahead before the true importance of our Lyon Metropolis ère is recognized internationally. For 2015, we have the confi dence, 1 determination and strong motivation to achieve this as soon as most attractive French town we can. We will only do so with the backing of our many vigorous for executives supporters from the past, present and future. We are all involved! Apec - 2014

COMMUNICATION, ONLYLYON'S DIGITAL STAKE

In 2014, ONLYLYON extended Lyon's international presence and visibility via major communication campaigns. An important innovation this year was a changed digital profi le, based on well- known on-line media including TripAdvisor, the world's premier community-driven site for on-line tourism (over 260 million diff erent visitors each month), and LinkedIn, the leading global professional social network (300 million users worldwide).

28 The campaign was intended to promote Lyon as a tourist destination LYON SEEN FROM THE SKY and was spread over 3 months. It targeted both European (Paris, London, Munich, Frankfurt, Milan and Geneva) and international 2014 also gave us the opportunity to (Dubai, Beijing, Shanghai, Melbourne and Sydney) cities. The site is discover wonderful aerial views of Lyon, taken devoted entirely to Lyon and integrated into TripAdvisor. It was created using a drone by the company Aérofilms as part specially in partnership with ONLYLYON Tourism and Conventions. of the programme "1 Ambassador = 1 Action". The campaign was backed by a publicity operation on Lyon's Facebook The film had an amazing success with fanpage. over 350,000 views on YouTube! These communication initiatives reached a total of 10 million separate people.

Since the summer, passengers arriving at Lyon-Saint Exupéry Airport have been welcomed by the letters ONLYLYON, erected on the LINKEDIN AND GLOBAL INVESTORS roundabout at the airport's entrance. The IN THE LINE OF SIGHT! letters are also a strong symbol of regional marketing in a strategic and LinkedIn seemed the ideal medium to target the investors forming part highly-visible location. of the international business community. The email campaign reached 900,000 people who make economic decisions relating to Lyon's preferred areas. It targeted Lyon's strategic towns - Paris, London, Munich, Frankfurt, Milan, Geneva, Dubai, Beijing and Shanghai. A video in English by David Kimelfeld, Greater Lyon's first Vice-President for Economic Development, invited heads of businesses to choose Lyon to invest in Europe. The campaign was a real success, with an average open rate of 55%. The message was reinforced using a poster ONLYLYON ACADEMY advertising campaign, carried out jointly with Aderly. Attended by around one hundred people, this key event at the Conference Centre in the Cité Internationale was devoted to teams from the founding partners of the ONLYLYON approach. It was an opportunity to review and update the key strengths, so that Lyon could be promoted worldwide as effectively and collaboratively as possible.

LYON TAKES OFF INTERNATIONALLY The Addicted to Lyon campaign was also advertised in the Paris-Charles de Gaulle and Orly airports in May, thus reaching 15 million passengers. The spots emphasized business, the tourist destination and culture. A 30-second spot promoting Lyon on board Emirates aircraft was broadcast during April and May and reached over 6 million people. In addition, the Emirates loyalty programme offered to double or triple the air miles for any flight between Lyon and Dubaï between January and March. All these campaigns taken together reached 30 million people in France and internationally!

COMPETITION: ONLYLYON BUZZ The prizes were awarded on 24 June at the UGC Ciné Cité Confluence in the presence of the jury and participants from five schools: e-artsup, ISCOM, Sup de Pub, Sup de Com and ESDES. An extra surprise for the top-favourite video "I am an addict" which was shown in all UGC cinemas in Lyon for 15 days in July, reaching over 75,000 Lyonnais.

ADERLY REPORT 2014 ◊ ONLYLYON / 29 ONLYLYON STRENGTHENS ITS PARTNERSHIPS SKYROOM: SUCCESS CONFIRMED Four new partners joined in 2014, to support ONLYLYON's The ONLYLYON Skyroom on the 27th fl oor of the Oxygen Tower is a activity. They comprised three Prestige partners (KPMG, Riso unique space for promoting the town internationally. Its visitor numbers France and Radiance Humanis) and one Premium partner, doubled this year, with 5,000 people received at 200 events! JC Decaux. These new arrivals brought the total number of businesses partnering the initiative to 13 by the end of 2014.

Each month, new foreign PhD students and researchers are welcomed to the Skyroom in partnership with the Espace ULYS at the University of Lyon, which is responsible for supporting them throughout the year.

THE ONLYLYON AMBASSADOR NETWORK: A EUROPEAN REFERENCE

19,000 AMBASSADORS

In 2014, over 200 major initiatives were launched under the "1 Ambassador = 1 Action" programme: contacts were made with foreign journalists, events from abroad were organized in Lyon and even businesses established there, thanks to the committed work of one of our Ambassadors. The network was again international this year, with over Philippe Béraldin, Bidul and Co Alain Zipper, 2,600 Ambassadors active abroad, over 50% of those who Linkeom Marion Leclerc, joined the network in 2014. Put an Kuoni ONLYLYON video Persuaded Persuaded an on over 20,000 USB a business to come event to come to Lyon keys sold throughout to Lyon the world

INTERNATIONAL STUDENTS VOLUNTEER AS STANDARD BEARERS FOR LYON

We have worked on over thirty initiatives with the 16,000 international students in Lyon, including World Student Night (reception for scholarship students at Campus France) and the forum for student initiatives, etc. We work closely with the University of Lyon and its establishments, and particularly the schools such as the INSA, the EMLyon and the Central School. The objective is to integrate students into our city and make them keen to promote it with their contacts abroad.

30 ONLYLYON EXTENDS ITS INFLUENCE ON MEDIA RELATIONS: THE SOCIAL NETWORKS AN EXCEPTIONAL YEAR

Very positive results, with 276 references in the international press (up 50% compared with 2013) and a total of 353 references (up 20%)!

Lyon welcomed around one hundred journalists to the town in 2014 and met over 200 during events organized internationally by ONLYLYON. After three successive years of strong growth, the ONLYLYON Press Centre reached a new stage in 2014. This was, in fact, a year marked for Lyon by many international events that promoted the town's exposure in leading foreign media (e.g. the visit of the Chinese President, the Dubai Festival of Lights and the North American mission). This resulted in even better results, and exposure in key media in the countries targeted by the initiative. Whether the events related to culture, town planning, biotechnologies or economic attractiveness, the leading media were interested in Lyon: Frankfurter Allgemeine Zeitung, CNN, Nikkei, the Wall Street Journal, The Independent, In 2014, traffic on the ONLYLYON and Lyon Facebook pages grew by NHK, La Presse, Al Bayan, CCTV and O Globo etc. 124%, with 74 million views. It's a record! These great results were obtained both by publishing messages on the pages and by international advertising campaigns targeting Paris and cities abroad (Geneva, London, Frankfurt, Milan etc.). All these Facebook campaigns were used to promote major events in Lyon (such as the Dance Biennial, the Nuits Sonores music festival, and the Festival of Lights). These two pages help both to unite lovers of Lyon worldwide, and to spread a positive and dynamic image of the city.

Throughout the year, 669 items have highlighted the wealth of cultural activity in Lyon, and the city's major events, economic position and international press coverage to our 655,000 fans. Activity is also higher on YouTube (the videos of aerial views taken by drone were particularly successful, with 350,000 views) and Twitter, where the number of subscribers leapt by 130% to 32,000 followers.

An Instagram account was also opened in December 2014. The content of the space is generated entirely by Lyonnais and by our visitors and has started very promisingly with a total of 35,000 Likes. Lastly, we have created an ONLYLYON LinkedIn page which had 450 subscribers a few weeks after it opened.

PUBLIC RELATIONS - LYON DISTINGUISHES ITSELF INTERNATIONALLY

In 2014, ONLYLYON focused on two areas:

Culture as a vector for international prestige: Culture interests Direction North America: When Gérard Collomb made an official visit everyone: ONLYLYON thus helped all the cultural institutions in Lyon to North America, ONLYLYON organized two events promoting Lyon, with an international presence to ensure that their work was visible and other events linked to media relations. The first took place in in the media and to use the influential Lyon networks in the countries Montreal, in the presence of the Mayors of Lyon and Montreal, with concerned. ONLYLYON organized a press conference and a private over 350 attendees, and the second in New York, in partnership with reception for opinion leaders with the National Orchestra of Lyon on the Comité Bellecour, with 250 people present at the New-York Design its tour first ofChina then of Japan. For the Dubai Festival of Lights, Center. ONLYLYON also co-organized all the communication surrounding the event in order to promote Lyon.

ADERLY REPORT 2014 ◊ ONLYLYON / 31 Lac des Sapins 2015 / 2020: (Pine-tree lake) NEW CHALLENGES FOR ADERLY

EXPANSION OF THE REGION: AN AGENCY SCALED

TO MATCH THE MAP OF ADERLY'S METROPOLITAN REALITY AREA OF INFLUENCE

When a business from outside our region thinks of Lyon, the Lyon Metropolis or the Lyon region, it thinks of an area covering the Beaujolais, the district round the airport, the Plaine de l’Ain and Chemical Valley right up to Roussillon, and often Saint-Étienne. Thus Aderly must be able to offer it this full range of opportunities. The Lyon Metropolis (formerly the area of Greater Lyon), created on 1 January 2015, will continue to be the principal beneficiary from business moves. For this reason, this area continues to play a major role in the Agency's financing and governance, via the CCIs of Lyon and Greater Lyon. The other areas within Aderly's remit will also profit from the Agency's investment projects and also from its other services (such as tracking major Groups and recruitment, etc.). Two areas want a more active collaboration with Aderly in 2015: the Saint-Étienne Porte de l'Isère urban area (CAPI), which extends up to Pays Viennois, and the city of Saint-Étienne. Prospecting will be strengthened in sectors key to these regions, i.e. sustainable construction (based on the building innovation centre (Pôle Innovation Constructive - PIC) in North Isère), and industrial design (based on the Cité du Design in Saint-Étienne). The input from these groups of communes in the redefined Rhône Department will require putting more resources into industrial prospecting, particularly among SMIs, who may find the peripheral areas offer the ideal conditions for their development.

32 CAPI

New Rhône Department Lyon Metropolis Plaine de l’Ain Industrial Park (PIPA)

Saint-Étienne Métropole Agglomeration Community of Porte de l'Isère (CAPI)

Agglomeration Community of Pays Viennois (ViennAgglo)

ADERLY REPORT 2014 ◊ 2015/2020 NEW CHALLENGES / 33 Metropolis. Forty years ago, when it chose to extend its area of action to the new town of Isle d’Abeau and the Plaine de l’Ain Industrial Park, Aderly anticipated the " building of the metropolitan centre. The Agency today is consolidating the city's international focus by attracting considerable numbers of foreign businesses, enhancing Lyon's industrial infrastructure and strengthening its competitiveness.

Aderly's history has thus always been aligned with metropolitan thinking. In twenty years, large cities have become the main drivers of the world economy. 300 cities account for 50% of the world's wealth - and the percentage will increase.

Cities attract people of talent and creativity, investors, and businesses, because they bring together places that produce goods and disseminate knowledge, international transport infrastructures, good quality culture and creative arts, and centres of research and innovation.

But Lyon remains a city of manageable size, concerned for its inhabitants' quality of life and to preserve social bonds. It is a city where exchanges between academics and business people, manufacturers and researchers, and public and private partners can occur almost naturally. And a city nourished by the innovation born of that cross- fertilization - an innovation which then spreads well outside the boundaries of the town.

Enlarging the area where businesses may install to include the city of Saint- Étienne confi rms in itself Aderly's commitment to this pattern of metropolitan progress. This is sure to make it even better equipped to persuade businesses worldwide to choose Lyon for their development in France and in Europe. "

Gérard COLLOMB President of Lyon Metropolis, Senator and Mayor of Lyon

34 Lyon must become increasingly international. This applies to the region's future, but above all to the competitiveness of its businesses. Estimates show that only 7% of businesses in the "metropolitan area export regularly: but when France is showing poor growth, we must often look internationally for the growth opportunities we need.

The Lyon CCI is therefore working to inform, advise and support businesses that want to establish or strengthen their international presence. But international development also covers the Chamber of Commerce and Industry's fi rm commitment to the capital holding in the airport, and its campaign to set up new international routes. It means also its undertaking to Eurexpo to develop and create new international conferences and trade shows so the region's businesses have the opportunity to make new contacts in commerce and technology.

The CCI also wants to see its management school continue to expand across the world and to train managers capable of developing our businesses internationally. And international development includes also, of course, the important role our establishment plays in guiding Aderly in attracting and establishing foreign businesses in Lyon. The metropolitan aspects are espoused by both the Chambers of Commerce & Industry (CCI) in Lyon, Saint-Étienne and Roanne, and also the EM Lyon Business School and Aderly. It is this approach that enables Lyon to compete and survive - with adequate, because shared, resources - in the global economy.

Emmanuel Imberton President of the Lyon CCI

ADERLY REPORT 2014 ◊ 2015/2020 NEW CHALLENGES / 35 A RENEWED PROGRAMME OF ACTIVITIES

PROSPECTING REFOCUSED ON TARGET COUNTRIES While retaining its specifi c skills in the region's key sectors of excellence, Aderly will focus on country specialization, recognizing Lyon's ability to attract businesses for reasons other than sectoral GERMANY excellence. Experts will concentrate on the following targets: targets ILE-DE-FRANCE near by (Germany, Switzerland, Austria, Italy, Spain and Portugal), SWITZERLAND AUSTRIA Asian countries (Japan and China), the USA, and also Russia and Brazil. ITALY

PORTUGAL SPAIN

REGIONS PROSPECTED BY ADERLY

RUSSIA

USA JAPAN CHINA

BRAZIL

PROSPECTING BY SECTOR BASED ON THE REGION'S PRIORITIES For several years, prospecting in the areas of cleantechnologies and life sciences has been at the forefront of the Agency's activity and has accounted for 50% of completed set ups. This prospecting is based on world-class competitiveness clusters (Lyonbiopôle and Axelera) and a high concentration of skills and resources. It and uses dedicated teams with both expertise in technology and international marketing skills.

To these two fl agship sectors, we are gradually adding service-sector prospecting, with two components: the attractiveness of back-offi ce and head-offi ce activities; and activities linked to the "Smart city" theme.

36 ACTIVITY SUPPORTING SET UP AS PART OF THE UPDATED HOSTING SERVICES

Enhanced support services The recruitment service will be strengthened to refl ect the growing importance of one of the criteria when choosing a new site: that of fi nding qualifi ed men and women who can ensure the growth and competitiveness of the Lyon site.

A business off ering for established businesses For businesses, access to the market is one of the most important criteria when setting up in the Lyon region. Lyon is seen as an ideal location for two reasons: it off ers easy access to markets (in the south but also in Germany and Switzerland), and it is a dominant region, has an industrial infrastructure and provides access to a large pool of consumers. However, several set-up projects have failed to take root because there was insuffi cient commercial momentum.

This is why Aderly, together with the international team from the Lyon CCI and the World Trade Center Lyon in particular, is is off ering a service specifi c to market positioning for businesses setting up in Lyon. It covers marketing support, fi nding customers and marketing development, etc.

An ambitious common international strategy The fact that Greater Lyon, the Lyon CCI and Aderly (and also the Tourist Offi ce and ONLYLYON) were able to join forces and make joint trips to the United Arab Emirates, China, New York and Singapore has had a real impact, not only in terms of image but also on concrete investment projects. These economic players defi ne jointly their priority targets in terms of countries and cities when prospecting internationally. This will enable them to build a fruitful long-term relationship with these places.

AMBITIOUS OBJECTIVES OBJECTIVES IMPACT INDICATORS/YEAR

Projects ECONOMIC IMPETUS The objectives for the period 2015/2020 remain close to those defi ned 80 for the previous period. However, we are hoping that the improvement to the Agency's performance and the increase in Lyon's attractiveness Jobs JOB CREATION will enable us to move from 60 to 80 projects per year, and from 2000 1,800 to 2,000 jobs created in three years. The priority thus remains job creation, but also the ability of these investments to International-standard strengthen the innovation dynamic of Lyon Metropolis. R&D and innovation SCIENTIFIC IMPETUS centres 8

INTERNATIONAL World brands PRESTIGE 5

ADERLY REPORT 2014 ◊ 2015/2020 NEW CHALLENGES / 37 ORGANISATION at 1ST MARCH 2015

Jacques de Chilly Executive Director Claire Sarvarie Executive Assistant

Lionel Flasseur Roland Cathebras Aymeric de Mollérat Corinne Chirat ONLYLYON Director Deputy Director Deputy Director Secretary General

BUSINESS UNIT BUSINESS UNIT BUSINESS UNIT BUSINESS UNIT TERTIARY- TECHNOLOGIES COUNTRIES SET-UP INDUSTRY

Sonia Abid-Dhaoidi Cédric Grignard Frédéric Miribel Françoise Diehl Sarah Chaboud GENERAL RESOURCES ONLYLYON systems Business Unit Business Unit Business Unit Business Unit Director Director Director Director Claude Dufour Accountancy and HR Gérard Auboeuf Partnerships Julie Berliet Marie-Laure Alonso Danielle Gudeﬁ n Brigitte Commelin-Monfrini Stéphanie Gros Inward Investment Manager Inward Investment Manager Inward Investment Manager Investment Manager Information systems Alexandre Jacques Digital/Robotics Brazil, Spain and Portugal Service sector Reporting Web & Digital Amélie Debuchy Nathalie Laurent Julie-Capucine Hours Corentine Maugat Investment Manager Aurélie Magnin Kristin Mangold Inward Investment Manager Prospecting adviser Inward Investment Manager Communication International networks Life Sciences USA Building Innovation Armelle Gros Investment Manager Jihane Taouﬁ k Aurélie Moretto Pierre Mathieu Weina Grand Anaïs Mayet General Resources/CSR Communication Inward Investment Manager Inward Investment Manager Inward Investment Manager Energy/Mobility China Industry Emmanuelle Sysoyev SERVICES Media and Public Relations Sylvain Oliver Sandra Tisun-Lepinoy Emily Morey Marie-Pierre Gottwald Inward Investment Manager Inward Investment Manager Inward Investment Manager Set-up HR Chemistry/Environment Germany, Austria and Switzerland Industry

Claire Manhes Adriana C. Toma Yukiko Vincent Florence Poinçot Project Manager Mobility Inward Investment Manager Inward Investment Manager Inward Investment Manager Life Sciences Japan Service sector Claire Pernot Set-up HR Mylène Richard French National Employment Inward Investment Manager Design and Industrial Engineering

Camille Durand Inward Investment Manager Inward Investment Manager Russia Ile-de-France

ADERLY 2014 BUDGET ONLYLYON 2014 BUDGET

INCOME IN K€ EXPENDITURE IN K€ INCOME IN K€ EXPENDITURE IN K€

Lyon CCI 1,919 Prospecting 2,376 Lyon CCI 517 Media communication 976 Greater Lyon 1,518 Regional development 200 Greater Lyon 1,267 Web marketing 284 Rhône County Council 950 Projects and territories 300 Rhône General Council 317 Media communication 267 Lyon-Rhône MEDEF 27 Commercial promotion 300 Networks 218 Regional partners 43 Project support 150 Local events, partnerships 118 Businesses Support services 1,150 Project management & support 238 and management organisations 19 TOTAL = 4,476 TOTAL = 4,476 TOTAL = 2,101 TOTAL = 2,101

*The ONLYLYON budget also benefi ted in 2014 from private partner contributions totalling €244k.

38 WHO WE ARE

Aderly is the Investment Promotion Agency for the Lyon Region

OUR AIM

" To prospect for and support new investments that create value and jobs for the Lyon region."

OUR VALUES OUR MISSIONS

Human involvement Aderly supports businesses as they settle in and Innovation develop, by off ering services appropriate to their International particular project.

STEP 3 STEP 2 STEP 1 Assistance with relocation, Finding subsidies and fi nance, communication, and selecting new sites, recruiting Market research, legal and tax integration into local employees, meetings with advice, information on clusters networks and business networks business and R&D partners

ADERLY REPORT 2014 ◊ ORGANISATION & BUDGET / 39 ADERLY The Lyon Area Economic Development Agency

Head office: Place de la Bourse 69289 Lyon Cedex 02, France Tel. +33 (0)4 72 40 57 50 Fax +33 (0)4 72 40 57 35

ONLYLYON - Tour Oxygène 10-12 Boulevard Vivier Merle 69393 Lyon Cedex 03, France Tel. +33 (0)4 72 40 57 59

Paris office 2, rue de Villersexel 75007 Paris, France Tel. +33 (0)1 44 39 99 20 www.investinlyon.com [email protected]