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Infospace Mobile Launches Mobilezone Applications Portfolio to Aggregate Branded Content for Wireless Carriers and Content Providers

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Infospace Mobile Launches Mobilezone Applications Portfolio to Aggregate Branded Content for Wireless Carriers and Content Providers InfoSpace Mobile Launches Mobilezone Applications Portfolio to Aggregate Branded Content for Wireless Carriers and Content Providers Latest Mobilezone Partner, uclick, Offers Wireless Carriers Leading Entertainment Content CTIA Wireless IT and Entertainment 2003 LAS VEGAS--(BUSINESS WIRE)--Oct. 20, 2003--At CTIA Wireless IT today InfoSpace Mobile, a leading provider of mobile data infrastructure, tools and applications and a business of InfoSpace, Inc. (Nasdaq:INSP), announced the availability of the Mobilezone™ Applications Portfolio and the Mobilezone Partner Program. The Mobilezone Applications Portfolio is a suite of branded content applications featuring entertainment, personalization and information offerings. The portfolio is designed to improve the profitability of wireless data applications for content providers and carriers. uclick, a leading aggregator and distributor of comics and word games on the Web, is the latest Mobilezone partner to make their brand name entertainment content available wirelessly. "The wireless industry has matured to the point where carriers can truly offer compelling content. Application development tools are improving, sophisticated handheld devices are at the right price points and the wireless networks are in place," said Kendra VanderMeulen, InfoSpace Mobile executive vice president. "We believe the Mobilezone Applications Portfolio and Mobilezone Partner Program will be a catalyst in driving end user adoption of wireless data. Further, InfoSpace Mobile is focused on improving the economics of wireless data offerings for brand holders, allowing them to deliver their content wirelessly to the broadest possible audience and their handsets." Mobilezone Benefits for Content Providers and Carriers For content providers, being a partner in the Mobilezone Applications Portfolio provides the following benefits: -- Access to a large carrier network, with wide scale availability and distribution. -- Joint definition of product offering & product strategy: Mobilezone partners will be collaborating with InfoSpace Mobile on application design & development as well as on competitive positioning, pricing & appropriate presentation layers for provisioning and application usage. -- Product promotions with carriers. uclick, the latest Mobilezone Applications Portfolio partner, will be utilizing the Mobilezone platform to launch the new GoComics (sm) service. GoComics is a new venture developed by uclick and its creative partner Handtap. The GoComics service allows millions of wireless users to enjoy their favorite daily comics such as Garfield, FoxTrot and Cathy on their mobile devices, just as they do in newspapers. "InfoSpace Mobile was the ideal partner to help uclick deploy our content wirelessly. With Mobilezone, we can now distribute our content to the greatest number of users and devices, and realize ROI from our wireless initiatives," said Chris Pizey, COO, uclick. "We're excited about the partnership with InfoSpace Mobile." uclick joins existing InfoSpace branded content partners in Mobilezone including Distraction Media, Route Direct and the Associated Press. For carriers the Mobilezone Applications Portfolio allows carriers to differentiate their data offerings with a wide range of brand name applications. "Having worked at a carrier I know firsthand the challenges that user interface design, catalog management and licensing can cause," said VanderMeulen. "We created the Mobilezone Applications Portfolio to solve these problems and let our carrier partners focus on what they do best -- deliver great products and services for their customers. We're excited about the industry's interest in the Mobilezone Partner Program and plan an aggressive push to fill out the applications portfolio even more in the coming months." InfoSpace will be demonstrating the Mobilezone offering and other mobile products in booth #435 at the Sands Expo & Convention Center, Las Vegas, NV on October 21-23, 2003. More information about Mobilezone can be found at www.infospacemobile.com. About InfoSpace Mobile InfoSpace Mobile develops infrastructure, tools and applications that enable carriers and information, entertainment and media companies to efficiently develop, deliver and monetize mobile data services across multiple devices. InfoSpace Mobile has been supporting delivery of wireless content and applications since 1996 and today supports a number of leading operators in North and Latin America and Europe. InfoSpace Mobile services can be provisioned and deployed on the Modalyst™ platform across a wide range of client technologies such as J2ME™, BREW, SMS, MMS, WAP, XHTML, and more. InfoSpace Mobile is a business of InfoSpace, Inc. (Nasdaq:INSP). More information can be found at http://www.infospaceinc.com. About uclick uclick is a leading aggregator and distributor of comics and word games on the Web. uclick syndicates the highly sought-after work of more than 100 content creators including Garfield, Doonesbury, Cathy, FoxTrot, News of the Weird, The Motley Fool, Dear Abby, Universal Crossword and many other top-quality comic strips, games and text features. uclick can be found at http://www.uclick.com/. This release contains forward-looking statements regarding the InfoSpace's wireless business. These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Factors that could affect InfoSpace Mobile's actual results include the ability to enter, retain and expand partner agreements with wireless carriers, the extent of consumer usage of Mobilezone products and the ability to develop and maintain relationships with content providers. A more detailed description of certain factors that could affect actual results include, but are not limited to, those discussed in InfoSpace's most recent Quarterly Report on Form 10-Q, in the section entitled "Factors Affecting Our Operating Results, Business Prospects and Market Price of Stock." Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. InfoSpace undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date of this release or to reflect the occurrence of unanticipated events. OnPR for InfoSpace Kyle Warnick, 425-638-4816 [email protected] .
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