London Spitfire Announce Collaboration with Premier UK Esports Agency Code Red Esports

EMBARGO ENDS 8pm 8th December 2017 – DO NOT DISTRIBUTE BEFORE THIS TIME 8th December 2017, LONDON, England. London Spitfire Announce Collaboration With Premier UK Esports Agency Code Red Esports Overwatch League franchise London Spitfire have announced today a dedicated partnership with the UK’s premier esports agency, Code Red Esports. The collaboration will see Code Red spearhead the franchise’s operations in the United Kingdom, the move into a physical space in London, local partnership development, and all Spitfire local events – everything from viewing parties to the exclusive officially authorized Overwatch amateur events in the Spitfire’s home market of England. Code Red will help engage fans and build the Spitfire brand during the first season of the Overwatch League. “We’re thrilled to be helping to develop the brand new London Spitfire franchise and are excited by what the team and the project can do for UK esports” explained Paul Chaloner, Managing Director, Code Red Esports. “From a performance perspective, the team are already primed to do great things in the league with a phenomenal squad of players, but that is only one part of the picture and Code Red will focus on bringing esports and Overwatch to London and the rest of Britain. We can’t wait to share some of the exciting plans we have for UK esports players and fans.” Code Red will also be responsible for building local partnerships with a wide range of brands and institutions, particularly relating to the set-up of the team’s local base. Initial plans for the Spitfire’s home arena, where the team will play future Overwatch League matches, are in development. These plans include housing and practice areas for the team’s players, plus, a venue, retail outlet and fan zones, which Code Red is helping the team work on developing for 2018. Dan Fiden, President of London Spitfire and owner Cloud9 Esports commented, “We could not have found a better partner for our London franchise than the passionate and committed Code Red team. We are determined that London Spitfire becomes a team British Overwatch fans can be proud of and it was imperative for us to partner with an agency with an unparalleled understanding of and history within the British esports community.” About London Spitfire The London Spitfire are a British professional Overwatch esports team based in London, England that currently competes in the inaugural season of the Overwatch League (OWL). The team is one of twelve founding members of the OWL and was the ninth franchise to have their branding officially revealed by Activision Blizzard. The organization is owned by Cloud9 Esports, Inc. About Code Red Esports (http://coderedesports.com) Formed in 2016 to help the influx of new brands and companies into the world of esports and address the demand for world class advice on the industry, Code Red offers a full suite of consultancy and agency services to the industry. With over 40 years’ combined experience among its directors, Code Red has worked with almost every top publisher and league in the esports world. Press enquiries: [email protected] .

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