DER STANDARD | Derstandard.At: Our Philosophy

Successful advertising. Crossgenial.

General Presentation / last update: 15.12.2015 DER STANDARD | derStandard.at: Our philosophy

General Presentation / last update: 15.12.2015 DER STANDARD: Reach and circulation

Reach Monday–Saturday Saturday

Readers 401,000 492,000 (MA 14/15 ~ NRS) National reach 5.5 % 6.8 % (MA 14/15 ~ NRS) Decisionmakers 17.7 % 29.3 % (LAE 2013 ~ BMRS)

Circulation (ÖAK 2015-I ~ ABC) Ø Monday–Saturday Saturday Number of copies 91,849 134,788 printed Number of copies 83,749 115,747 distributed Number of copies sold 64,370 78,664 Subscriptions 54,894 64,860

Reference: MA 14/15 ~ NRS

General Presentation / last update: 15.12.2015 DER STANDARD: Readership

Education Household Social Consumer Gender Age completed income net class habits

60% 56%

50% 44% 44% 40% 40% 36%

30% 27% 28% 24% 19% 19% 19% 20% 16% 17% 15% 16% 13% 8% 10% 10%

70+

Male

14-19 20-29 30-39 40-49 50-59 60-69

Female

3,450+

up to 1.499 up

ABC1 up to 39 to ABC1 up 49 to ABC1 up

EarlyAdopters

A-Levels/

1,500 thru 2,549 1,500thru 3,449 2,550thru

Higher Education Higher High school graduate High

DER STANDARD Population total

Reference: MA 14/15 ~ NRS, readership structure in % 4

General Presentation / last update: 15.12.2015 Readership by age and income Newspaper readers by average age and net household income.

3.300 Die Presse DER STANDARD 3.200

3.100 OÖ Nachrichten

3.000 Salzburger Nachrichten

Kleine Zeitung 2.900 Vbg. Nachrichten Tiroler Tageszeitung 2.800 Population average Kronen Zeitung 2.700 Österreich (free of charge)

2.600 Heute (free of charge)

2.500

2.400 41 42 43 44 45 46 47 48 49 50 51 52 53 54

Reference: MA 14/15 ~ NRS; mean value for Austrian newspapers 5

General Presentation / last update: 15.12.2015 Reach in federal states Across the country: A question of competence. 44.4 On weekends as well as during the week.

29.6

13.1 MA 14/15 ~ NRS MA 14/15 ~ NRS (weekend) 25.1 10.6 22.5 LAE 2013 ~ BMRS LAE 2013 ~NRS (weekend) 14.4 15 4.7 5.8 Vienna 4.1 4.9 Lower Austria and Upper Austria Burgenland

28.1 24

26.4 15.8 18.6 11.7 10.3 3.8 4.7 2.9 3.5 13.6 5.3 5.1 29.4 5.4 Vorarlberg Salzburg 3.9 Tyrol 17.1 Styria

3.2 4.4

Carinthia

Reference: MA 14/15 ~ NRS, LAE 2013 ~ BMRS; reach per federal state in % 6

General Presentation / last update: 15.12.2015 More is more Comparing the reach of DER STANDARD and Die Presse.

5.5% Reach 110,000 readers more at 401,000 24 % lower rates than Die Presse.

4.0%

Reach

291,000

TANDARD

DER Die PresseDie Ø age: 44.3 Ø age: 51.9 CPM*: € 31.1 CPM*: € 41.3

* Cost per mille Reference: MA 14/15 ~ NRS; rate example: JP 4c, valid October 2015; weekly average 7

General Presentation / last update: 15.12.2015 Overlapping readerships – other newspapers Readers who will only read DER STANDARD – and those who read other newspapers, as well.

DER STANDARD 63.9 % of DER STANDARD Exclusive readers do not read either Die readership 63.9 % Presse, Kurier or Kronen Zeitung.

Die Presse 16 % Overlapping readerships: Only 16 % also look into Die Presse. 17.1 % also read Kronen Kronen Zeitung 17.1 % Zeitung and 17.8 % read Kurier.

Kronen Zeitung 17.8 %

Reference: MA 14/15 ~ NRS 8

General Presentation / last update: 15.12.2015 Overlapping readerships – other magazines Readers, who are interested in politics and economics, who will only read DER STANDARD – and those who read other business magazines, as well.

DER STANDARD 65.1 % of DER STANDARD Exclusive readers do not read either readership 65.1 % Format, Trend, Gewinn, News or Profil.

Format 7 % Overlapping readerships: Trend 9.6 % Only 7 % also look into Format, 9.6 % also read Trend, 9.7 % Gewinn 9.7 % Gewinn, 14.2 % News and News 14.2 % 17.8 % read Profil.

Profil 19.6 %

Reference: MA 14/15 ~ NRS 9

General Presentation / last update: 15.12.2015 Overlapping readerships – lifestyle magazines Readers, who are interested in lifestyle topics, who will only read DER STANDARD – and those who read other lifestyle magazines, as well.

DER STANDARD 83.9 % of DER STANDARD Exclusive readers do not read either Diva, readership 83.9 % Seitenblicke, Wiener, Wienerin or Woman.

Overlapping readerships: Only 1.2 % also look into Diva, 3.9 % also read Seitenblicke, 4.4 % Wiener, 4.5 % Wienerin and 9.2 % read Woman. Diva 1.2 % Seitenblicke 3.9 % Wiener 4.4 % Wienerin 4.5 % Woman 9.2 %

Reference: MA 14/15 ~ NRS 10

General Presentation / last update: 15.12.2015 Special ad formats in DER STANDARD More creative freedom. More flexibility. More attention.

Cover Inside Out RONDO Tip-On RONDO Special RONDO Stencil

Vertical STANDARD

Different paper color Cover bar Sustainability report

The presented ad formats are only a selsction of opportunities. Please, find out more about our special ad formats on derStandard.at/Sales. 11

General Presentation / last update: 15.12.2015 About derStandard.at derStandard.at/total Development of reach****

Unique Users* 4.500.000 1,826,000 per month 14+ years, national Unique Users* 285,000 per day (Mon–Fri) 14+ years, national 4.000.000

Unique Clients** 4,924,000 per month 3.500.000 Visits** 23,624,000 per month

per month Page Impressions** 97,834,000 3.000.000

Length of stay** 07:50 entire website (min.) Usetime per page** 2.500.000 01:55 per page (min.) = time, user is exposed to ads

2.000.000 derStandard.at/mobile

Mobile Unique Users* 918,000 per month 1.500.000

Mobile Page Impressions*** 43,553,000 per month

Desktops / Notebooks Mobile Devices Mobile Unique Clients*** 3,186,000 per month (Unique Clients) (Unique Clients)

Reference: * ÖWA Plus 2015-II, ** ÖWA 11/2015, Dachangebot (combined domains), *** internal measurement 11/2015, **** internal measurement (11/2014 - 11/2015) 12

General Presentation / last update: 15.12.2015 The Austrian online market Extract from the Austrian range of newspapers and magazines.

4,851,000 4,486,000

Unique Clients = 2,888,000 different terminals 2,425,000 2,250,000 Unique Users = 1,803,000 1,828,000 different persons 1,539,000 1,072,000 1,042,000 983,000 898,000 893,000 552,000 derStandard.at krone.at diepresse.com kurier.at kleinezeitung.at heute.at news.at

= time, user is exposed to ads 1:55

1:33 Time per Page Impression in min:sec 1:12 1:11

0:49 0:41

0:14 derStandard.at krone.at kurier.at diepresse.com heute.at kleinezeitung.at news.at

Reference: ÖWA Plus 2015-II, ÖWA 11/2015, single domains 13

General Presentation / last update: 15.12.2015 derStandard.at readership

Education Household Social Gender Age completed income net class

60% 56%

50% 50% 44%

40% 37%

31% 28% 30% 27% 28% 26% 22% 20% 20% 20% 14% 12% 10% 10% 7% 3%

70+

Male

14-19 20-29 30-39 40-49 50-59 60-69

3,500+

Female

up to 1,500 up

ABC1 up to 39 to ABC1 up 49 to ABC1 up

A-Levels/High

School graduate School 2,500 1,500thru 3,500 2,500thru Higher education Higher

derStandard.at Total

Reference: ÖWA Plus 2015-II – readership structure in %; Total = Austrian Internet Users age 14+ 14

General Presentation / last update: 15.12.2015 Reach in federal states Across the country, derStandard.at is popular among readers. 38.6

27.6 ÖWA Plus 2015-II 26.5

Vienna

Lower Austria Upper Austria 28.0 28.8 26.3 22.4 28.7

Salzburg Burgenland Vorarlberg Tyrol 25.6

Styria

Carinthia

Reference: ÖWA Plus 2015-II; reach per federal state in % 15

General Presentation / last update: 15.12.2015 derStandard.at mobile platforms

Mobile access / month *

text.derStandard.at iPhone App iPad App Android App Desktop Version Total mobil.derStandard.at iPhone 6.502.000 3.642.000 490.000 10.634.000 iPad 86.000 2.373.000 5.634.000 8.093.000 Android 17.857.000 3.004.000 2.387.000 23.248.000 other OS 1.417.000 161.000 1.578.000 Total PI 25.862.000 3.642.000 2.373.000 3.004.000 8.672.000 43.553.000

Total UC 2.605.000 54.000 18.000 42.000 553.000 3.186.000

Official ÖWA Statistics**: PI 32.906.000 | UC 2.297.000 Visits of the desktop version of derstandard.at on mobile devices do not count as mobile usage in the Austrian Web Analysis (ÖWA). This accounts for the differences in „Total PI“ and „Total UC“ between the in-house data and the official ÖWA data. The remaining discrepancies result from technical measureing differences.

* In-house measurement 11/2015, access to the according product via mobile device ** ÖWA 11/2015 - Mobile measurement, ÖWA does not include all available mobile products 16

General Presentation / last update: 15.12.2015 derStandard.at invites to linger 3,034,929 hours is the monthly total of time spent on our website. That makes derStandard.at Austria‘s #1 among newspapers concerning the length of stay online.

175,188 hours 198,378 hours 570,559 hours 732,040 hours 2,038,894 hours 3,034,929 hours

* ÖWA 11/2015, single domains/month. Total length of stay = (Number of visits) x (average length of stay per visit). 17

General Presentation / last update: 15.12.2015 Visibility guarantee

Following the recommendation of the VOeZ (Austrian Newspaper Association) the ad visibility guarantee 60/1-30 applies to all ads on derStandard.at.

An ad is considered delivered when at least 60% of its pixels are in view for at least one second.

After 30 seconds the depicted ad may change.

General Presentation / last update: 15.12.2015 Optimize your campaign Targeting, click and conversion optimizing help your campaign to achieve better advertising results.

Pinpoint your online ads with targeting By placing your ad in a corresponding environment (e.g. concert tickets in arts & cultures) or by delivering it to your special target audience (e.g. LoHaS in Vienna) you offer the reader extra value and thus increase the relevance of your message.

Self-learning Performance-Campaigns Reach your specific campaign goals by using our click or conversion optimization.

First, we show your ad We then identify users We target further This should lead to an You receive a market to all users. who have clicked on campaigns to similar increase in your click research report for your ad/bought your clickers or buyers. or conversion rate. your brand and click/ product. order variable for further campaigns.

General Presentation / last update: 15.12.2015 Native Advertising is characterized by paid ads that are cohesive with the page content and very well assimiliated into the design. It offers relevant content in an environment of interest to the reader. This way you create awareness for and involvement with your specific concern. Your advantage: Campaigns in high quality journalistic environments enjoy a higher perception, credibility and advertising acceptance, they will be better remembered and will finally lead to higher brand sympathy.

Feature Promotion Promotion with user interaction Live Ticker

General Presentation / last update: 15.12.2015 Successful advertising. Crossgenial.

Sales Classifieds: Career Classifieds: Real estate Phone +43 1 53 170-615 Phone +43 1 53 170-717 Phone +43 1 53 170-727 Fax +43 1 53 170-485 Fax +43 1 53 170-9717 Fax +43 1 53 170-9727 [email protected] [email protected] [email protected]

General Presentation / last update: 15.12.2015