DOCSLIB.ORG

No Logo, a Response to Klein That Appeared in the British Magazine the Economist, and an Exchange Between Jonah Peretti and Nike

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
No Logo, a Response to Klein That Appeared in the British Magazine the Economist, and an Exchange Between Jonah Peretti and Nike ~­ ) 240 CHAPTER 5 Style Branding has become one of the pervasive features of the contempmary cultural landscape. Nowadays, brand names don't just appear in the places they always have, such as packages, labels, stores, billboards, and advertisements. The world in which we live appears to be branded. Stadiums and arenas no longer have names such as Candlestick Park or the Boston Garden. Now they're called 3Com Park and the Fleet Center. The uniforms of college and professional athletes not only identify the play­ ers by displaying their numbers but they identify which company-for example, Nike or Reebok-has the team franchise by displaying its brand. And people who once simply wore brand~name clothes are now walking advertisements for several companies, branded by the name and logo on their shirts, shoes, sweaters, caps, and other clothing. All of this branding has caused a good deal of controversy. We present three selections to explore the terms of the controversy-an excerpt from the opening chdpter of Naomi Klein's No Logo, a response to Klein that appeared in the British magazine The Economist, and an exchange between Jonah Peretti and Nike. NO LOGO Naomi Klein Naomi Klein is a journalist and anticorporate activist. She is a regular columnist for the Globe and Mail, Canada's national newspaper; the British Guardian; and the weekly U,S. maga­ zine In These Times. No logo (2002), the book in which this selection appeared, connects the branding phenomenon to the way multinational corporations operate in a global economy and to the anticorporate activism that has emerged ,in recent years. SUGGESTION Notice how Naomi Klein develops the idea of branding as a corporate strategy. When FOR READING you've finished reading the selection, write a short explanation of what Klein means by the term branding. As <1 private person. I have a passion !'or landscape, The astronomical growth in the wealth and cul­ and I have never seen one improved by a billboard. tural influence of multinational corporations over Wt1erc every prospect pleases, rnan is at his vilest the last fifteen years can arguably be traced bacl' when he erects a billboard. When l retire from to a single. seemingly innocuous idea developed Madison Avenue, I am going to start a secret society by management theorists in the mid-! 980s: that of rnashed vigilantes who will travel around the successful corporations must primarily produce world on silent motor bicycles, chopping down brands. as opposed to products. posters at the clurl\ of the moon_ How many juries Until that time, although it was understood in will convict us when we are caught in tllese acts of beneficent citizensllip? the corporate world that bolstering one's brand name was important, the primary concern of -David Ogilvy. founcle1 of the every solid manufacturer was rhe production of Ogilvy&Me~thcl- advertiSing e~gency. in Confco;sions of m1 Aclt•cnising Mon. !96"5 goods. This idea was the very gospel of the 1""-rc:cmi Kieir No Logo 241 machine age. An editorial that appeared in ovvns the least. has the fewest employees on the Fortune magazine in 1938, For instance, argued payroll and produces the most powerful images. that the reason the American economy had yet to as opposed to products. wins the race recover From the Depression vvas that America And so the vvave of mergers in the corporate had lost sight of the importance of ma!<..ing things: world over rhe last few years is a deceptive phe­ nomenon: it only looh.s as if the giants. by jotn­ This is the proposinon that the IJasic and ing forces. are getting bigger and bigger. The true irreversible function of an industrial economy is the making oj things: that the more things it l\ey to understanding these shifts is to realize that mah.es the bigger· \.Viii be the income. wherller in several crucial ways-not their profns. of dollar or real: and hence chat the l~ey to those lost course-these merged companies are acwa!ly !'ecupNative powers lies ... in the facwry where shrinhing. Their apparent bigness is simply the the lathes and the drills and the fires and the most effective route toward theit· real goal hammers at·e. It is tn tl1e factory and on the land divestment of the vvorld of things. and under the land that purchasing power Since many of mday's best-hnown manu­ originates (italics theit·s] facturers no longer produce products and advet·­ And For the longest time. the mal\ing of tise them. but rather buy products and "brand" things remained, at least in principle, the heart them, these companies are forever on the prowl of all industrialized economies. But by the eight­ for creative new vvays to build and strengthen ies, pushed along by that decade's t·ecession. their brand irnages. /Vlanufacturing products may some of the most powerful manufacturers in the require drills. Furnaces, hammers and the like. world had begun to falter. A consensus emerged but creating a brand calls for a completely dif­ that corpocations wer·e bloated. oversized: they ferent set of tools and materials. It requires an o\rvnecl roo much. employed wo many people, endless parade of brand extensions. continu­ and were weighed down with too many things ously renewed imagery for marketing and. most The very process of pmducing--running one's of all. fresh nevv spaces to disseminate the own factories, being responsible for tens of thou­ brand's idea of itself. In rhis section of the bool\. sands of Full-time, permanent employees-began l'lllooh at hovv. in ways both insidious and oven, w looh: less like the route to success and more this corporate obsession with brand identity is lihe a clunky liability waging a war on public and individual space: on At around this same time a new hind of cor­ public institutions such as sdwols. on youthful poration began to rival the traditional all-Ameri­ identities. on the concept of nationality and on can manufacturers for rnarl\et share: these were the possibilities for unmarl\eted space the Nil\es and 1\llicrosofts. and later. the Tommy Hilfigers and lntels. These pioneers rnade the THE BEGINNING OF THE BRAND bold claim that producing goods vvas only an It's helpful to go bach. briefiy and lool\ at incidental pan of their operations. and that where the idea of branding first began. rhough thanhs to recenr victories in trade liberalization the words are often used interchangeably. brand· and labor-law reform. they vvere able to have ing rtncl aclverrising are nor the same process their products rnade for· them by contractors. Aclvcrt1sing any given product is only one pan of many of them ovet"Seas. What these companies branding·s grand plan, as at·e sponsorship and produced primarily vvere nol things. they said. logo licensing. Thin h. of the IJrand as the core buL inwges of their· brands. Their real vvork lay meaning of r1·1e modern corporation. and of the not in tllanufacruring but in marhcting. This for­ advertisement as one vd1icle used to convey that mula. needless ro say. has proved enonTwusly rneaning to tile 'Nor·ld profitable, and its success has companies CO!l)" The l'irsr ma.ss-marl.;,cting campaigns. start­ !JEting tn a race tmvard weightlessness: whoever ing in tile second hZtlf of the nineteenth century. 242 CHAPTER 5 Style had more to do with advertising than with brand­ act the new and unsettling anonymity of pach­ ing as we understand it today. Faced with a range aged goods. "Fam\liar personalities such as Dr. of recently invented products-the radio, phono­ Brown, Uncle Ben, Aunt Jemima, and Old Grand­ graph, car, light bulb and so on-advertisers had Dad came to replace the shopheeper, who was more pressing tasks than creating a brand iden­ traditionally responsible for measuring bulk foods tity for any given corporation: first, they had to for customers and acting as an advocate for prod­ change the way people lived their lives. Ads had ucts ... a nationwide vocabulary of brand names to inform consumers about the existence of replaced the small local shopheeper as the inter­ some new invention, then convince them that face between consumer and product." After the their lives would be better if they used, for exam­ product names and characters had been estab­ ple, cars instead of wagons, telephones instead lished, advertising gave them a venue to speal'.. of mail and electric light instead of oil lamps. directly to would-be consumers. The corporate Many of these new products bore brand "personality," uniquely named, pachaged and names-some of which are still around today­ advertised, had arrived. but these were almost incidental. These products For the most part, the ad campaigns at the were themselves news: that was almost adver­ end of the nineteenth century and the start of the tisement enough. twentieth used a set of rigid, pseudoscientific for­ The first brand-based products appeared at mulas: rivals were never mentioned, ad copy used around the same time as the invention~based declarative statements only and headlines had to ads, largely because of another relatively recent be large, with lots of white space-according to innovation: the factory. When goods began to be one turn-of~the~century adman, "an advertise­ produced in factories, not only were entirely new ment should be big enough to make an impres­ products being introduced but old pmducts­ sion but not any bigger than the thing advertised." even basic staples-were appearing in strikingly But there were those in the industry who new forms.
Load more

Recommended publications
  • Culture Jamming: Ads Under Attack by Naomi Klein Bill Gates And
    Culture Jamming: Ads Under Attack By Naomi Klein Bill Gates and Microsoft aren't the only corporate giants suffering a backlash against their superbrands. Last month, computer hackers invaded Nike's Web site in the latest protest against the company's alleged sweatshop practices, redirecting visitors to a site concerned with "the growth of corporate power and the direction of globalization." Similar rants have been directed at McDonald's--from the student who waved a sign with the arch logo at the World Trade Organization protest in Seattle to the axe-wielding vandal--now a cultural hero--who tried to thwart the opening of a McDonald's in the tiny town of Millau, France. For their brilliance at building their brands, the marketers behind the likes of Nike, McDonald's, Wal-Mart and Starbucks now find themselves at the center of journalist Naomi Klein's avowed "next big political movement" in No Logo: Taking Aim at the Brand Bullies from Picador/St. Martin's Press. Reporting everywhere from university campuses to garment factories in Third World countries, Klein depicts the encroachment of big-name brands on our daily lives, and the array of in- your-face counter-measures this has provoked among consumer advocates. One such measure is discussed in the chapter partially excerpted here: "culture jamming," the practice of parodying ads and hijacking billboards to drastically alter their messages. "Something not far from the surface of the public psyche is delighted to see the icons of corporate power subverted and mocked," Klein writes, offering up memorable examples of "adbusting" done to Absolut, Levi's, Ford, Exxon, Apple and others.
    [Show full text]
  • Deconstructing the Politics of Culture Jamming: True Cost Economics
    DECONSTRUCTING THE POLITICS OF CULTURE JAMMING: TRUE COST ECONOMICS by Jana Seidl A Thesis Submitted to the Faculty of The Wilkes Honors College in Partial Fulfillment of the Requirements for the Degree of Bachelor of Arts in Liberal Arts and Sciences with Concentrations in Economics and Anthropology Wilkes Honors College of Florida Atlantic University Jupiter, Florida May 2008 DECONSTRUCTING THE POLITICS OF CULTURE JAMMING: TRUE COST ECONOMICS by Jana Seidl This thesis was prepared under the direction of the candidate‘s thesis advisors, Dr. Keith Jakee and Dr. Jacqueline Fewkes, and has been approved by the members of her/his supervisory committee. It was submitted to the faculty of The Honors College and was accepted in partial fulfillment of the requirements for the degree of Bachelor of Arts in Liberal Arts and Sciences. SUPERVISORY COMMITTEE: _____________________________________________ Dr. Keith Jakee _____________________________________________ Dr. Jacqueline Fewkes _____________________________________________ Dr. Daniel White _____________________________________________ Dean, Wilkes Honors College _____________________________________________ Date ii ACKNOWLEDGEMENTS Thank you to the entire faculty at the Harriet L. Wilkes Honors College; without your support and without your challenges I would not have grown to be who I am today. Thank you, especially, To Dr. Jacqueline Fewkes, for believing in me and her continued support and patience, To Dr. Keith Jakee, for providing the inspiration for my thesis, for his continued advice and for pushing me to excel, and, To Dr. Daniel White, for his support throughout the past four years as a mentor and for his continued friendship. All of you have allowed me to see that I can aim higher and reach my goals.
    [Show full text]
  • Critiquing the Critics of Economic Globalization MICHAEL J
    213 Critiquing the Critics of Economic Globalization MICHAEL J. TREBILCOCK* Globalization is the great buzz-word of our times, although it lacks any common or agreed definition. It could mean as many different things as globalization of human rights values through United Nations Declarations and Covenants, the creation of War Crimes Tribunals, the International Criminal Court and the Land Mines Treaty, or the globalization of core labour standards through the International Labour Organization (ILO), or the globalization of environmental values through the Kyoto Protocol, but typically this is not what the so-called anti-globalists have in mind. Rather, they fundamentally object to the process of international trade and investment liberalization (economic globalization) that has occurred in the post-war years as reflected in the following summary numbers: from 1950 to 1999 the average annual growth rate of world real Gross Domestic Product (GDP) was 3.8 per cent; the average annual growth rate in the trade of goods over this period was 6.2 per cent; from 1980 to 1999 the average annual growth rate in the trade of services was 7.0 per cent; from 1982 to 1999 the average annual growth rate in the stock of foreign direct investment (FDI) was 13 per cent.1 The public perturbations leading up to and surrounding the Seattle Ministerial meetings of the World Trade Organization (WTO) in late 1999, and subsequent civil disturbances in Washington, Quebec City, and Genoa, confirmed dramatically, unambiguously, and probably irreversibly that trade negotiations and trade disputes have moved out of the quiet and obscure corners of trade diplomacy and become matters of ‘high politics’.
    [Show full text]
  • Anti-Globalization: Why?
    Journal of Policy Modeling 26 (2004) 439–463 Anti-globalization: why? Jagdish Bhagwati∗ Department of Economics, Columbia University, New York, NY 10027, USA Available online 25 May 2004 Keywords: Anti-globalization; Anti-capitalism; Anti-corporation attitudes 1. Introduction Globalization first became a buzzword. Davos and the New York Times colum- nist Thomas Friedman celebrated its virtues, its inevitability. But then came the anti-globalizers. Globalization then became a more conventional four-letter word. The Ruckus Society and the French sociologist Pierre Bourdieu proclaimed its vices, its vincibility. As this dialectic has unfolded, it is tempting to think that there is a primeval curse on the phenomenon. After all, if you care to count, globalization is in fact a thirteen-letter word. It has become by now a phenomenon that is doomed to unending controversy, the focal point of always hostile passions and sometimes violent protests. It is surely a defining issue as we move further into the new century. The reasons this has happened cry out for comprehension. Without such understanding, and then informed refutation of the fears and follies that animate the anti-globalizers, we cannot adequately defend the globalization that many of us seek to sustain, even deepen.1 ∗ Tel.: +1 212 854 6297; fax: +1 212 662 8474. E-mail address: [email protected] (J. Bhagwati). 1 There is extreme sensitivity on the part of the critics of globalization to being described as “anti-gloabalizers.” It is fashionable now to assert that the anti-globalizers are not against globalization but are rather for alternatives, but surely that is only the flip side of their attacks on globalization as they interpret it.
    [Show full text]
  • By Naomi Klein
    By Naomi Klein NO SPACE NO CHOICE NO JOBS For Avi First published in Great Britain by Flamingo 2000 Copyright ® Naomi Klein 2000 Naomi Klein asserts the moral right to be identified as the author of this work ISBN 0-676-97282-9 INTRODUCTION A WEB OF BRANDS If I squint, tilt my head, and shut my left eye, all I can see out the window is 1932, straight down to the lake. Brown warehouses, oatmeal-colored smokestacks, faded signs painted on brick walls advertising long-discontinued brands: "Lovely," "Gaywear." This is the old industrial Toronto of garment factories, furriers and wholesale wedding dresses. So far, no one has come up with a way to make a profit out of taking a wrecking ball to these boxes of brick, and in this little eight- or nine-block radius, the modern city has been layered haphazardly on top of the old. I wrote this book while living in Toronto's ghost of a garment district in a ten-story warehouse. Many other buildings like it have long since been boarded up, glass panes shattered, smokestacks holding their breath; their only remaining capitalist function is to hoist large blinking billboards on their tar-coated roofs, reminding the gridlocked drivers on the lakeshore expressway of the existence of Molson's beer, Hyundai cars and EZ Rock FM. In the twenties and thirties, Russian and Polish immigrants darted back and forth on these streets, ducking into delis to argue about Trotsky and the leadership of the International Ladies' Garment Workers' Union. These days, old Portuguese men still push racks of dresses and coats down the sidewalk, and next door you can still buy a rhinestone bridal tiara if the need for such an item happens to arise (a Halloween costume, or perhaps a school play...).
    [Show full text]
  • Sustainable Consumption: Scope and Applicability of Principles of International Law
    Chinese Journal of Environmental Law 2 (2018) 5–27 brill.com/cjel Sustainable Consumption: Scope and Applicability of Principles of International Law Ipshita CHATURVEDI Partner, C&C Advisors, Mumbai, India [email protected] Abstract The role of sustainable development has been increasingly recognized in international environmental law as a way to reconcile poverty eradication and resource exploita- tion with environmental protection. By contrast, little attention has been given to the concept of sustainable consumption. When international law mentions sustain- able consumption, consumption and production are generally considered together, for instance in Goal 12 of the Sustainable Development Goals, addressing responsible consumption and production, and in UNEP’s 10-year sustainable ‘consumption and production programme.’ While some research on sustainable consumption has been conducted in sociology and anthropology, the focus in international environmental law has remained on production rather than consumption. This article seeks to open up a discussion on how consumption should be viewed and defined legally, and the role that law could play in promoting sustainable consumption. Keywords sustainable development goals – sustainable consumption – consumption and production – international environmental law – role of law * The author acknowledges the research assistance by Ms Yogini OKE, at the National University of Juridical Sciences, Kolkata, India and thanks her for her sincerity. An earlier draft of this article was presented at the Early Career Scholars Workshop in Environmental Law conducted by the Chinese University of Hong Kong (in collaboration with the Research Institute of Environmental Law, Wuhan University) on 29 April 2017. The author would also like to thank the workshop organisers and participants for their comments.
    [Show full text]
  • No Logo Brands, Globalization, Resistance Written by Jeremy Earp & Danielle Devereaux Contents No Logo Brands, Globalization, Resistance
    MEDIA EDUCATION FOUNDATION Challenging media STUDY GUIDE NO LOGO BRANDS, GLOBALIZATION, RESISTANCE WRITTEN BY JEREMY EARP & DANIELLE DEVEREAUX CONTENTS NO LOGO BRANDS, GLOBALIZATION, RESISTANCE NOTE TO TEACHERS.............................................................................................................................................................................pg. 03 THE MEDIA LITERACY CIRCLE OF EMPOWERMENT....................................................................................................................04 OVERVIEW.........................................................................................................................................................................................................05 PRE-VIEWING EXERCISES..........................................................................................................................................................................06 INTRODUCTION Key Points..........................................................................................................................................................................................................07 Questions for Discussion & Writing.....................................................................................................................................................07 NO SPACE: BRANDED WORLD Key Points..........................................................................................................................................................................................................09
    [Show full text]
  • Consumerism, Branding, and Definitive Dissatisfaction in Stéphane Dompierre’S Un Petit Pas Pour L’Homme Kelly-Anne Maddox
    Document generated on 09/27/2021 2:06 p.m. Studies in Canadian Literature / Études en littérature canadienne The Lowest Common Denominator: Consumerism, Branding, and Definitive Dissatisfaction in Stéphane Dompierre’s Un Petit pas pour l’homme Kelly-Anne Maddox Volume 34, Number 1, 2009 URI: https://id.erudit.org/iderudit/scl34_1art05 See table of contents Publisher(s) The University of New Brunswick ISSN 0380-6995 (print) 1718-7850 (digital) Explore this journal Cite this article Maddox, K.-A. (2009). The Lowest Common Denominator:: Consumerism, Branding, and Definitive Dissatisfaction in Stéphane Dompierre’s Un Petit pas pour l’homme. Studies in Canadian Literature / Études en littérature canadienne, 34(1), 81–98. All rights reserved © Management Futures, 2009 This document is protected by copyright law. Use of the services of Érudit (including reproduction) is subject to its terms and conditions, which can be viewed online. https://apropos.erudit.org/en/users/policy-on-use/ This article is disseminated and preserved by Érudit. Érudit is a non-profit inter-university consortium of the Université de Montréal, Université Laval, and the Université du Québec à Montréal. Its mission is to promote and disseminate research. https://www.erudit.org/en/ The Lowest Common Denominator: Consumerism, Branding, and Definitive Dissatisfaction in Stéphane Dompierre’s Un Petit pas pour l’homme Kelly-Anne Maddox inner of the 2005 Grand Prix de la relève littéraire Archambault, Stéphane Dompierre’s debut novel Un Petit pas pour l’homme (2004) garnered much critical acclaim; WHugues Corriveau writes in Lettres québécoises that “Stéphane Dompierre a du talent à revendre. Son premier roman .
    [Show full text]
  • Global Responsibility Through Consumption?
    Critical perspectives on international business Global responsibility through consumption?: Resistance and assimilation in the anti- brand movement Isleide Arruda Fontenelle Article information: To cite this document: Isleide Arruda Fontenelle, (2010),"Global responsibility through consumption?", Critical perspectives on international business, Vol. 6 Iss 4 pp. 256 - 272 Permanent link to this document: http://dx.doi.org/10.1108/17422041011086841 Downloaded on: 15 February 2016, At: 12:53 (PT) References: this document contains references to 61 other documents. To copy this document: [email protected] The fulltext of this document has been downloaded 1334 times since 2010* Users who downloaded this article also downloaded: Marylyn Carrigan, Ahmad Attalla, (2001),"The myth of the ethical consumer – do ethics matter in purchase behaviour?", Journal of Consumer Marketing, Vol. 18 Iss 7 pp. 560-578 http:// dx.doi.org/10.1108/07363760110410263 Mike Lee, Dominique Roux, Helene Cherrier, Bernard Cova, (2011),"Anti-consumption and consumer resistance: concepts, concerns, conflicts and convergence", European Journal of Marketing, Vol. 45 Iss 11/12 pp. - http://dx.doi.org/10.1108/ejm.2011.00745kaa.001 Helene Cherrier, Iain R. Black, Mike Lee, (2011),"Intentional non-consumption for sustainability: Consumer resistance and/or anti-consumption?", European Journal of Marketing, Vol. 45 Iss 11/12 pp. 1757-1767 http://dx.doi.org/10.1108/03090561111167397 Downloaded by FGV At 12:53 15 February 2016 (PT) Access to this document was granted through an Emerald subscription provided by emerald-srm:478443 [] For Authors If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all.
    [Show full text]
  • Globalization and Poverty: Are the Criticisms Vague, Vested, Or Valid?
    Globalization and Poverty: are the criticisms vague, vested, or valid? By Emma Aisbett University of California at Berkeley This draft: September 20, 2003 Abstract: Proponents of globalization are increasingly concerned about the sustainability of their dream in the face of widespread pubic opposition. It is important for economists to understand the sources public dissatisfaction with the current incarnation of globalization, and to find means of addressing these concerns, either through better communication, or by making appropriate adjustments to their policy recommendations. This paper contributes to the literature on the sources of discontent, with particular focus on poverty and inequality in developing countries. It suggests the public will have more interest in poverty reporting which includes total headcounts rather than poverty incidence, and which acknowledges non-monetary dimensions of poverty. In regard to inequality, statistics that focus on absolute gains from globalization, and on changes in top to bottom ratios, are likely to have more resonance than statistics which attempt to summarize the shape of the income distribution. The final section of the paper explains concerns about 'corporate globalization' and suggests that this is a field worthy of more attention by economists. Introduction Economic globalization is a surprisingly controversial process. Surprising, that is, to the many economists and policy makers that believe it is the best means of bringing prosperity to the most number of people all around the world.
    [Show full text]
  • European Journal of American Studies, 13-2 | 2018 the Eternal Night of Consumer Consciousness: the Metaphorical Embodiment of D
    European journal of American studies 13-2 | 2018 Summer 2018 The Eternal Night of Consumer Consciousness: The Metaphorical Embodiment of Darkness in Cormac McCarthy’s The Road Inbar Kaminsky Electronic version URL: https://journals.openedition.org/ejas/13010 DOI: 10.4000/ejas.13010 ISSN: 1991-9336 Publisher European Association for American Studies Electronic reference Inbar Kaminsky, “The Eternal Night of Consumer Consciousness: The Metaphorical Embodiment of Darkness in Cormac McCarthy’s The Road”, European journal of American studies [Online], 13-2 | 2018, Online since 15 August 2018, connection on 08 July 2021. URL: http://journals.openedition.org/ejas/ 13010 ; DOI: https://doi.org/10.4000/ejas.13010 This text was automatically generated on 8 July 2021. Creative Commons License The Eternal Night of Consumer Consciousness: The Metaphorical Embodiment of D... 1 The Eternal Night of Consumer Consciousness: The Metaphorical Embodiment of Darkness in Cormac McCarthy’s The Road Inbar Kaminsky 1 When both a visible and metaphorical darkness is cast upon the wasteland of post- apocalyptic America, it is the stoic wordlessness that brings about the sparse attributes of the void: “Barren, silent, godless” (McCarthy 2). It seems that the simplicity of the roads as contours of movement allows the two unnamed protagonists of Cormac McCarthy’s The Road to regain some form of sanity in a world that has gone mad. 2 Helpless in the face of the engulfing darkness, the father and the son also represent post-consumer culture; the father is essentially the former consumer who first acknowledges both the tyranny of the darkness and the spread of wastelands in cultural and economic terms as the demise of consumer culture and possibly the demise of western civilization.
    [Show full text]
  • Anti-Globalization Movement - Wikipedia, the Free Encyclopedia Page 1 of 13 Anti-Globalization Movement
    Anti-globalization movement - Wikipedia, the free encyclopedia Page 1 of 13 Anti-globalization movement From Wikipedia, the free encyclopedia The anti-globalization movement is critical of the globalization of capitalism. The Anti-consumerism movement is also commonly referred to as the global justice movement[1], alter- globalization movement, anti-corporate globalization movement[2], or movement against neoliberal globalization. Corresponding terms in other languages are mouvement altermondialiste[3] (French), globalisierungskritische Bewegung (German), or Movimento no-global (Italian). Participants base their criticisms on a number of related ideas.[4] What is shared is that participants stand in opposition to the unregulated political power of large, multi-national corporations and to the powers exercised through trade agreements Ideas and theory and deregulated financial markets. Specifically, corporations are accused of seeking Society of the Spectacle · to maximize profit at the expense of sabotaging work safety conditions and Culture jamming · standards, labor hiring and compensation standards, environmental conservation Corporate crime · Media principles, and the integrity of national legislative authority, independence and bias · Buy Nothing Day · Alternative culture · sovereignty. Recent developments, seen as unprecedented changes in the global Simple living · Do it economy, have been characterized as "turbo-capitalism" (Edward Luttwak), "market yourself · fundamentalism" (George Soros), "casino capitalism" (Susan Strange),[5]
    [Show full text]