MAYJUN16-CoverPage-_Layout 1 7/8/16 2:57 PM Page 1 Art World News JUNE – JULY 2016

THEINDEPENDENTNEWSSOURCE ROAD TO EFFECTIVE OPEN EDITION PRINT SOCIAL MEDIA PUBLISHERS TAP LICENSING POTENTIAL Marketing expert Maria Bereket presents steps to Licensing is a fast-growing help make businesses ac- segment for a number of cessible to today’s tech- open edition print publish- savvy shoppers, from Search ers, some of whom exhib- Pop International Galleries’ new space in NoLita, New York. Engine Optimization (SEO), ited at the Surtex show in website design and content, New York. Surtex is a trade- and blogs, to smartphones. only show owned by Emer- TRENDS: GETTING THEM Ms. Bereket’s presentation ald Expositions that is is based on her work with known as a marketplace for P. Buckley Moss dealers. selling and licensing origi- RIGHT—AND ON TIME Turn to page 28. nal art and design. Page 18. There’s no doubt that trends matter in the art and framing indus- try. “The advent of fast-fashion has flowed into home décor and now more than ever customers are looking for ways HENRIETTA MILAN SECUREHANG OFFERS to keep their homes looking fresh, sometimes with every MUSEUM EXHIBITION WIRELESS PICTURE season,” says Andrew Cohen, co-owner of PI Creative Art, HANGING SYSTEM Toronto. “Social media,” he observes, “is another motivator American Impressionist for customers. The sharing, pinning, and liking that happens artist Henrietta Milan, whose MFCF Enterprises LLC, a these days gives a trend forward; gauging how much work is described as “an es- newly formed company more momentum, and the product to produce, and even sential part of Texas art his- providing products to the incentive for customers to the extent to which that trend tory,” is being honored with art and framing industry, in- impress the Internetati is is embraced in color, form, a major exhibition of her troduces the SecureHang® stronger than ever.” But it’s and texture. There’s also the work at the Museum of Bib- line of picture frame hard- a tricky business getting a question of how far out to lical Art in Dallas. Page 12. ware. Page 20. trend just right: there’s the follow a trend, away from the timing of it, so it’s not too far continued on page 12

QUOTE OF THE MONTH: “Society seems to be drawn to refreshing the looks of their homes and wardrobes at a faster pace. Art that compliments their living spaces is part of that update.” Jennifer Williams, page 27. *Ad Template-revised_Layout 1 12/30/15 1:47 PM Page 1 *Ad Template-revised_Layout 1 12/30/15 1:48 PM Page 1 *Ad Template-revised_Layout 1 6/13/16 3:56 PM Page 1 MAYJUN16-toc-_Layout 1 7/8/16 3:54 PM Page 1

VOLUME XXI INSIDE THIS ISSUE ISSUE 5

DEPARTMENTS Eyvind Earle Tennessee Loveless Method Lights’ Retrospective Debuts Art Outsiders New Picture Lights ARTISTS & PUBLISHERS Page 8 A career retrospective and Art Insights introduces Ten- Method Lights unveils its centennial celebration of nessee Loveless’ Art Out- patented ML-200 and ML- Disney legend Eyvind Earle siders project, featuring port- Direct lights, as well as its ML- FRAMING titled “Eyvind Earle–An Exhibit raits of revolutionary people EZ charger kit, all designed to Page 20 of a Disney Legend,” has whose lives are described in help galleries and frameshops opened at Forest Lawn Mu- the artist’s unique sketch- elevate the way that people seum, located in Glendale, CA. wave storytelling technique. see art and framing. WOMEN IN THE ARTS Page 24 Page 16 Page 18 Page 20

ARTEXPO HIGHLIGHTS Page 26 Boosting Financial The Women’s What’s Hot in Performance Art Revolution Open Editions

MARKETING Ken Baur, president of KB In his article, “Women in the This month’s What’s Hot in Page 28 Consulting, discusses ways to Arts,” George Leeson, owner Open Editions features a vari- improve a custom frameshop’s of Image Conscious in San ety of the latest best selling financial performance, such Francisco, broaches the topic open edition prints, some CALENDAR as pricing for profitability, of recognition for women available as print-on-demand Page 29 leveraging the POS system, artists in the world of High Art images from publishers, and and designing to sell. vs. the decorative art market. includes contact information.

WHAT’S HOT IN Page 22 Page 24 Page 30 OPEN EDITIONS Page 30

OPEN EDITION PRINTS Page 32

CLASSIFIEDS Page 33

AD INDEX Page 34

Artwork featured is Chris Paschke’s “On the River” from Studio EL. Go to page10 for details.

ART WORLD NEWS PAGE 5 MAYJUN16-Opinion_Layout 1 7/8/16 3:37 PM Page 1

IN OUR OPINION

SMALL CHANGES issue, sponsored by Tru Vue, offers a quantitative illustra- MAKE BIG tion of the benefits associated ART WORLD NEWS with small changes in pricing. DIFFERENCES Editor in Chief Sarah Seamark The benefit is in the detail of [email protected] nstinct and intuition play the analysis: modest changes a large part in being a in price afford significant im- Managing Editor Koleen Kaffan Isuccessful art gallery or provement in bottom lines. [email protected] frameshop owner. It’s not ter- For many, such a move is the Production Manager Sue Bonaventura ribly surprising given that un- difference between survival derstanding what drives the and thriving. However, if a Editor at Large Jo Yanow-Schwartz art and framing industry pretty business owner doesn’t take much defies conventional re- the time to learn a quantitative Columnists Todd Bingham tailing. Sometimes compre- approach to their business, or [email protected] hending what makes sellers hire someone who can, they Barney Davey successful appears to be an may never embrace the suc- [email protected] unsolvable puzzle. Even in- cess that may be at their fin- Joshua Kaufman dustry veterans often are per- gertips. [email protected] plexed by the dynamic of success in businesses of sim- Truly, the hunt for business Contributing Writers Greg Perkins ilar size and scope. models that could routinely be Cristi Smith replicated to serve all retail Zella Hannum So often, trying to paint facets of the art and framing Publisher John Haffey large generalizations to de- industry remains elusive. [email protected] scribe the merits and weak- Now, more than ever, left nesses of a business yields a brain and right brain skills Associate Publisher Brooks Male poor analysis and even worse are a requirement to create, confusion. We all love a sim- guide, and grow frameshops Information Technologist Joe Gardella ple explanation of a complex and galleries. The first step problem, but in practice, the is recognizing what skills you Editorial Advisory Board simplicity ignores the lessons have, and secondly identifying Phillip Gevik, Gallery Phillip, Toronto, Canada to be learned. Incremental those you don't, and then Steven Hartman, The Contessa Gallery, Cleveland, OH change is so often the parent finding them. of significant movement with- Jeff Jaffe, POP International Galleries, New York in a business. Case in point, John Haffey Heidi Leigh, AFA, SoHo, NY Ken Baur’s article in this Publisher Ruth-Ann Thorn, Exclusive Collections Gallery, San Diego, CA

ADVERTISING SALES INFORMATION Eastern U.S. & International Midwest & West Coast John Haffey, Publisher Brooks Male, Associate Publisher Phone (203) 854-8566 Phone (203) 854-8566 Fax (203) 900-0225 Fax (203) 900-0225 [email protected]

Art World News (Volume XXI, Number 5) ISSN 1525 1772 is published 10 times a year by Wellspring Communications, Inc.: P.O. Box 129, Rowayton, CT 06853. Phone (203) 854-8566 • Fax (203) 900-0225; To order additional copies or back issues e-mail: [email protected] or fax to (203) 900-0225. Please indicate which month and year you are requesting. Single copy price is $10.00.

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photography, recording, or any information storage and retrieval system, without permission, in writing, from the publisher.

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ARTISTS & PUBLISHERS

Butirskiy Visits LaMantia Gallery Darida at the Arts Club of Chicago

Alexei Butirskiy The work of Alexandru enjoyed a robust Darida was presented show at LaMantia in the prestigious Arts Gallery in mid-May Club of Chicago’s at what has become “87th Exhibition of an annual event. Professional Mem- The artist was in bers” this spring. The attendance for the exhibit, which first opening reception took place in 1916, to meet with collec- continues the Arts tors and embellish Club’s tradition of, and purchased pieces. commitment to, fur- The Northport, NY, “Autumn’s Secret” by Alexei Butirskiy, thering the arts. The gallery presented a 29- by 24-inch image, giclée on painting on exhibit by “Forever in the Moment” by some 30 paintings, canvas edition of 295 ($2,175). Romanian-born Darida Alexandru Darida, oil on canvas, as well as limited is entitled “Forever in 36 by 36 inches ( $12,000). edition prints by the Russian-born artist. Butirskiy, whose lu- the Moment,” shown. minist work combines architecture, color and format, is The artist is known for his pioneering social activist art, ranked among Russia’s top emerging artists. His work is ex- that touches on such politically-charged subjects as man’s clusively represented by Thomas Charles Editions in Phoenix, relationship with nature and global warming. For further AZ. Framed originals sell for $2,400 to $50,000, and framed information on Darida’s work, that sells for $2,500 to limited editions from $2,000 to $2,700. For LaMantia $36,000, contact him at (773) 604-8875, e-mail: alexdarida Gallery: www.lamantiagallery.com; for Thomas Charles Edi- @aol.com, or visit the website: www.alexandrudarida.com. tions: www.thomascharleseditions.com or (623) 582-4500. Powell’s Custom ‘Mouse Houses’ Penny Lane Signs Kim Norlien Customized shad- Penny Lane owboxes contain- Publishing, New ing an individual’s Carlisle, Ohio, memorabilia in has signed Kim miniature are being Norlien, known created by Wendy as the painter Powell. “I think of tranquility the personalizing of and peace, to them is what makes publish his them special. I in- work as open terview the client edition prints. and have them With an initial send me photos, release of 15 “Aurora Bliss” by Kim Norlien measures information on their images with 24 by 18 inches ($24) and features hidden lives, etc.,” she An example of a Wendy Powell more than 100 images of a wolf, snowy owl, doe, rabbit, says. The one personalized shadow box, 13 by 11 more to be buck, cross-country skier, and an eagle. shown is for her by 9 inches, retailing for $900. released over family and includes the next year, the artist’s realist paintings feature detailed a painting by her husband, John Powell, above the fireplace, wildlife scenes with hidden images. Retail prices range from and their son Jesse Powell’s painting on an easel. For $16 to $32. Call (800) 273-5263 for more information, or information, contact John Powell Fine Art, Santa Ynez, visit: www.pennylanepublishing.com. CA, at (805) 686-4221 or e-mail: [email protected].

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A & P

Marsha Hammel’s ‘Tangerine’ PI Creative Art Promotes Dow Marcus

Felix Rosenstiel’s PI Creative Art/ artist Marsha Ham- PI Fine Art mel has created a of Toronto has painting titled “Tan- promoted Dow gerine” using a more Marcus to exec- primitive form of tech- utive vice presi- nique than her previ- dent, responsible ous work, as well as for overseeing depicting her love of all company op- music. “The work of erations and re- my career since the porting directly late seventies has to ownership. PI Creative’s co-owners Andrew Cohen, been a monument to “Dow has been left, and Richie Cohen, with newly appointed musicians; inspired instrumental in executive vice president Dow Marcus. by those I knew in bringing PI to the New Orleans and forefront of the art industry. She shares our passion for growth whom I meet continu- and has the industry knowledge and vision to bring us to the ously in clubs in every next stage,” says Andrew Cohen, co-owner of PI Creative Art. city I visit,” Hammel Ms. Marcus joined the company in 2007 as an art director and says. “These are “Tangerine” by Marsha Hammel. was promoted to executive creative director in 2012. PI Cre- artists who seldom ative Art is a leading source of artwork for the retail, corporate, reach fame and fortune but who devote themselves to their healthcare, and hospitality markets. Visit: www.picreativeart.com. art form, jazz.” The painting measures 24 by 36 inches and retails for $7,500. Call Rosenstiel’s, London, at their Fiacco Joins Chuck Jones Gallery U.S. phone number (404) 567-4660 or visit: www.felixr.com. Linda Jones Enterprises, Studio EL’s Paschke Urban Skylines owner of the Chuck Jones Galleries, has appointed Studio EL, Michael Fiacco as gallery Emmeryville, director of its Chuck Jones CA, presents Gallery in San Diego’s C h r i s historic Gas Lamp Quar- Paschke’s ter. For the past five collection of years, Fiacco has owned urban-inspi- Archangel Gallery in Seat- red skylines, tle and Palm Springs; including “On previously he was a VP the River,” for London Fog Group. Michael Fiacco, right, new shown, avail- Craig Kausen, LJE pre- gallery director of Chuck Jones able as a “On the River” by Chris Paschke. sident, says, “We’re con- Gallery–San Diego, with Craig giclée on fident that Michael will Kausen, left, president of Linda paper, canvas, clear acrylic, brushed aluminum, birch wood, continue to fulfill the mis- Jones Enterprises, and Scott bamboo, and glossy laminate on acrylic. Within this collec- sion of the company, Dicken, center, VP of retail. tion, the Tehachapi, CA, artist who operates Designs Ink which is to find wonder- and is an industry educator, fuses gestures of traditional ful, whimsical works of art and place them in the homes and Japanese calligraphy with the organic nature of mid-century offices of the people who love them, with the same passion abstract expressionism. For more on Paschke’s city sky- and commitment to excellence that we all strive for.” Visit: lines, visit: www.studioel.com or phone (800) 228-0928. www.lindajones.com for more on LJE and its galleries.

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ART WORLD NEWS PAGE 11 MAYJUN16-CoverStory-pg1_Layout 1 7/8/16 2:49 PM Page 1

HENRIETTA MILAN EXHIBITION AT THE TRENDS: GETTING THEM RIGHT MUSEUM OF BIBLICAL ART continued from page 1 Gary Levine, owner of Mr. Levine goes on to say overall look of an individual Roaring Brook Art, Tarry- that, in his mind, there is a dif- open edition print publisher town, NY, agrees. “We have ference between somebody or moulding supplier’s offer- to be cognizant of putting or thing that is “trendy” and ings. Then, as Jennifer something fashionable out something that is “trending.” Williams, owner of Wall “I have arrived Moulding in Brownwood, TX, The clean at that be- says, “Trends aren’t neces- lines and sub- cause trends sarily the same from state-to- tle texture of are something state in the U.S., let alone in Wall Mould- that we follow, other countries. So while we ing’s new yet in no way, keep trends in mind when de- Grace Collec- shape, or form signing new products, we tion epitomize am I looking to DALLAS—American Impres- also like to keep the entire modern so- be trendy. In sionist artist Henrietta Milan is line current and fresh.” phistication terms of things being honored with a major ex- and are par- that are trendy hibition of her work at the Mu- Timing, as related to ticularly com- that we see seum of Biblical Art in Dallas trends, is critical, according plimentary to and want to that runs through late Septem- to Gabriel Cohen, co-owner contemporary latch onto, we ber and may be extended to of Classy Art Wholesalers, and transi- have to be the end of the year. Art histo- Houston, a leading supplier tional surroundings. This authentic wood line careful that we rian and museum director of framed and unframed is available in 1 1/2-inch mouldings in four are not ahead Scott Peck says, “The artwork wall décor. “The challenge is finishes: Black with silver lip, Black with of ourselves.” of Henrietta Milan is an essen- to get product in and priced gold lip, White with silver lip, and White Mr. Levine at- tial part of Texas art history. right in time for that trend. with gold lip: www.wallmoulding.com. tends a variety She is the great Fort Worth im- The worst problem for a of home fur- pressionist artist carrying on manufacturer is getting stuck there, but you can’t be too far nishings and gift shows. the legacy of French mod- with inventory. Although ahead. If you have a line of ernists.” The exhibit, entitled arrows and feathers are fashion-forward that no one “And I might, for instance, “God in the Garden,” features hot now (in prints), they buys into, you are sunk.” see blues and purples every- over 50 of her pieces of garden, won’t sell in two where, but I have pathway, and floral scenes. The years’ time. You to be careful. Are works are also for sale and, in have to stop these colors going fact, two paintings sold before ordering them as to translate to my the opening on June 16. the trend runs business of wall Among the works on exhibit out. It is really décor. Maybe yes, are “Passion for Horticulture,” tricky. I can’t maybe no. We shown above, an oil painting tell you how have to take it all in measuring 36 by 36 inches. Tal many people have and process it, and Milan, director of Milan Gallery asked me if I decide which in Fort Worth, TX, which is want to buy their trends are relevant owned by his mother, Henrietta prints (after a to what we do. We Milan, says, “This is a career- trend has run its can’t spot a trend type of event.” He has pre- course.)” and it automatically pared a 28-page four-color Roaring Brook Art’s “Boho Floral Sketch,” a 36- by translates.” catalogue for the exhibit, sup- He finds the 24-inch image, is the latest creation from Tre Sorelle ported by her patrons; and the lifespan of a Studios. Painted with mixed media using watercolor Consumer confi- museum will also be selling her moulding design and pen-and-ink, the print has broad appeal, as well dence also plays a books. Thousands of copies of is much longer. as a fresh new look. Visit: www.roaringbrookart.com. role in the decision- the catalogue have been But for prints, making. What is printed, so they are available “You ramp up and wind down Roaring Brook does a mix the economic status of peo- for years to come. Full article in two to three years.” To of product development: ple individually and as a soci- will run in following issue of Art best manage this bell curve, reaches and safe. “I would ety? When times are good World News. To reach Milan he has a software program say that a small percentage and confidence levels are Gallery, call (817) 338-4278 or: that, as demand goes down, of what we do is ‘stepping high, they are more willing to www.milangallery.com; for the fewer orders are placed until out,’ and the majority of what museum: www.biblicalarts.org. sales reach zero. we do is more in our style.” continued on page 14 PAGE 12 ART WORLD NEWS *Ad Template-revised_Layout 1 5/6/16 10:26 AM Page 1 MAYJUN16-CoverStory-Pg2_Layout 1 7/8/16 2:52 PM Page 1

CHARLES FAZZINO TREND CALCULATION process of custom framing ices whereby they will ex- DRAWS A CROWD AT continued from page 12 with fabric mats and liners pertly do the work for retail- OCEAN GALLERIES as accessible as possible to ers and galleries. Fabrics are take a risk and latch on to both the retail framing com- chosen to showcase all a new trend. styles of art from the tradi- When there is tional, to contemporary and uncertainty, they even the most cutting-edge. tend to go with In Mr. Neuberg’s opinion, what is known “Whenever fabric is added to and traditional. a framing project the per- “As a publisher ceived value of the art piece and creator of increases.” art, we have to be very cog- As Shawn Leary, vice nizant of what president and art consultant that trend is of IA Design Group, a Nor- and be sensitive cross, GA, interior design to what con- support company, says, a sumers are re- Classy Art Wholesalers is presenting its range of consumer tastes STONE HARBOR, NJ—3-D sponding to.” new Rose Gold Collection at the summer need to be represented, not Pop artist Charles Fazzino Las Vegas Market. The Rose Gold frame, just those who want to be on- was on hand at his first show Larry Neu- measuring 3 inches wide and made of trend. “I would say we are at Ocean Galleries on the berg, president MDF, frames a double matted paper print about 70% to 75% on-trend Saturday and Sunday of Me- of Framing Fab- under glass. The artwork, entitled “Rosie as we do have those con- morial Day weekend to meet rics, a Los An- Sunset,” is by Frank Assaf. To reach sumers that want that look, collectors and aficionados at geles-based Classy Art, go to: www.classyart.net. but there are also those that the receptions for his exhibi- company spe- like the traditional style of the tion “Charles Fazzino: The cializing in fabrics for making munity and to art galleries past. We have to cater to Master of 3D Pop Art.” The hand wrapped mats and lin- that offer their customers both needs, as I don’t want to exhibit featured the artist’s ers, also finds the 80–20 framing services. The com- get pigeon holed into only newest collection of work, rule applies to his business. having one look. including pieces memorializ- “Eighty percent of our busi- ing the regional area, such ness goes to the basic colors “While we all strive as the limited edition seri- and textures and 20% to the to be on-trend with our graph, “Jerseylicious, Our more selective colors.” The everyday living, we are Garden State,” shown. The company offers a line of ap- all different and that print in a regular edition of proximately 20 patterns that needs to continue to 150 and deluxe edition of include silk, cotton and linen show through in each 45, has a 15- by 20 1/4-inch that are each available in and every one of us as image. “It was a good show about 20 different hues and we are all individual —lots of people, lots of can be ordered with a no- people with our own sales,” says Kim Miller, minimum order requirement. tastes, likes, and feels. owner of Ocean Galleries in “The selective colors are not No two people are the Stone Harbor and Avalon, the heart of the business,” same and that should NJ. Attendees appreciated he says. “The basic colors, PI Creative Art presents Asia reflect in all aspects that Fazzino had customized white, black, beige and Jensen’s “Tropical Leaves I,” 18 of our lives—even in “Jerseylicious” for the gallery cream are what sells most by 18 inches, available as print on regards to trends.” In audience, adding in local New consistently.” “Regarding demand. The print is part of the the final analysis, he Jersey towns. Among the the sales of our more selec- company’s new tropical trend, says, consumers just highlights of the more than tive colors we do monitor with green the new black and palm want art that makes 50 pieces on display were them carefully and new leaves a fresh icon. Visit: www. them feel good and one-of-a-kind Fazzino artwork colors are introduced regu- picreativeart.com. speaks to them in on sports memorabilia. larly.” The two newest some form or fashion, Fazzino’s work is exclusively additions for this year are pany’s e-commerce website through trend or not. represented by Museum Dublin within the linen cate- features visuals of each of its Editions, New Rochelle, gory and Catamaran within 400 fabrics, 38 different liner While design at IA Design NY. Visit: www.fazzino.com, the cotton category. profiles and a full line of ac- Group does focus on trend, (914) 654-9370. For Ocean cessories. Additionally Fram- Mr. Leary says it’s important Galleries, go to their website: The mission of Framing ing Fabrics offers custom www.oceangalleries.com. Fabrics is to make the wrapping mat and liner serv- continued on page 27 PAGE 14 ART WORLD NEWS HalfPageStacked_Layout 1 7/8/16 1:30 PM Page 1

ART WORLD NEWS PAGE 15 MAYJUN16-News-EyvindEarle-Pg1_Layout 1 7/8/16 3:17 PM Page 1

ACCOLADES FOR ED COOLEY’S PHOTOGRAPHS EYVIND EARLE MUSEUM RETROSPECTIVE

A career retrospective and Animation Research Library. to the New York Metropoli- centennial celebration of “I first fell in love with the tan Museum of Art for their Disney legend Eyvind Earle permanent col- (1916–2000) opened at For- lection when he est Lawn Museum in Glen- was only 23. dale, CA, in May and runs through January 1, 2017. Earle’s work The exhibition, entitled was strictly “Eyvind Earle–An Exhibit of a realistic, but ROGERS, AR—Photographs Disney Legend,” marks the after having from Ed Cooley’s recent trip artist’s first major exhibition studied in his to the Italian Alps are cur- in Los Angeles in 25 years, twenties a rently on display at Ed Coo- and brings together more variety of ley Gallery, along with than 65 works spanning masters such award-winning companion seven decades that highlight as Vincent pieces. Last year alone Earle’s legacy and distinctive Van Gogh, Cooley received close to 100 style—mysterious, primitive, Paul Cézanne, awards for his photography, disciplined, and nostalgic. Norman Rock- including a second place in well, and Geor- the International Photography These works include the “Three Noble Horses,” oil, measures 48 by gia O’Keefe, Awards for “Perseverance,” artist’s oil paintings, water- 48 inches by Eyvind Earle. he came into shown. The small nineteenth colors, drawings, sketches, his own unique century wooden church is sit- scratchboards, and sculp- work of Eyvind Earle as a style—an oeuvre character- uated on the edge of the tures, many never seen be- young girl when I saw it in ized by a simplicity, direct- Snafelsness Peninsula in fore on public display. Sleeping Beauty Castle at ness, and surety of handling. western Iceland. His photo- Among them are the three Disneyland, and I’ve admired Beginning in the 1940s graph, “Dreams of Scotland” paintings shown in this article, it ever since,” says exhibi- and continuing for five featuring Eilean Donan Castle “Three No- tion curator decades, he adapted his that graces many shortbread ble Horses,” Joan Adan creative landscapes to tins and calendars, won a first “Where Ea- De Santis. Christmas cards, painting place FUJI award and a gles Fly,” “What a thrill more than 800 designs bronze in the Epson Pano and “Nude,” to be curat- that have sold more than Awards; and “Chicago River” all of which ing the retro- 300 million copies. took first place, architecture are part of spective of division, of the Photographic the private his work so In 1951, he joined Walt Society of America. Ed Coo- collection of many years Disney Studios as an assis- ley travels the world photo- the Eyvind later.” tant background painter. graphing beautiful and Earle Estate Earle intrigued Walt Disney endangered scenery, from and were E y v i n d in 1953 when he created the which he creates limited exhibited in Earle began look of Toot, Whistle, Plunk prints in editions of 100. The Eyvind’s res- paining when and Boom, an animated prints are offered in customer- idence in he was very short that won an Academy selected sizes up to 120 Carmel. young. By Award and a Cannes Film inches wide, starting at $95. age 21, he Festival Award. The exhibit at Ed Cooley T h e b i c y c l e d Gallery, entitled “Scenes of an artist’s re- across the Earle was kept busy at Italian Summer,” features his m a r k a b l e country from Disney for the better part signature photograph “Val t e c h n i c a l Hollywood to of a decade, painting the di Funes,” shot in the skills are New York settings for such stories as Dolomites, a mountain range also high- City, paying Peter Pan (1953), For in the Italian Alps that was lighted in his way by Whom the Bulls Toil (1953), recently listed as a UNESCO this exhibit Eyvind Earle’s “Nude,” oil, painting 42 Pigs is Pigs (1954), and Paul World Heritage site. To in the three measures 24 by 48 inches. watercolors Bunyan (1958). Earle was view the exhibit, which runs background and showing responsible for the styling, through September, visit: paintings from the film the work in New York in a backgrounds, and colors for www.edcooleygallery.com Sleeping Beauty (1959) on series of one-man shows. or call (479) 936-5851. loan from the Walt Disney He sold his first watercolor continued on page 20 PAGE 16 ART WORLD NEWS EyvindEarle-PU-RevisedJUL16_Layout 1 7/8/16 4:09 PM Page 1 MAYJUN16-News-Surtex-pg1_Layout 1 7/8/16 3:26 PM Page 1

TENNESSEE LOVELESS’ ART OUTSIDERS DEBUTS PRINT PUBLISHERS AT SURTEX

A number of open edition licensing original art and de- was a speaker for the semi- print publishers exhibited at sign, and also for its edu- nar “Monetizing Your Art: the Surtex trade-only show cational program. Mr. Levine Strategies for Marketing, in May offering an array of was a panelist for one of the Promotion and Publicity;” artwork with licensing poten- and Joshua Kaufman, a part- tial. This is a fast-growing ner in the law firm of Ven- segment of the business for able LLP, general counsel for many of them. “Licensing is the Art Copyright Coalition, moving from a third toward a and columnist for Art World half of our business,” said News, presented a seminar John Chester, co-owner on “Essential Contracts and with his wife Laurie of Wild Agreements,” as they relate Apple, a long-time exhibitor to licensing. at Surtex. Ms. Sher’s booth fea- RESTON, VA—Art Insights Gary Levine, owner of tured, among the work of introduces Tennessee Love- Roaring Brook Art, agreed. several artists, that of Guido less’ Art Outsiders project, “This is an important show Borelli who created a series featuring portraits of revolu- for us. We rely a lot on our of images of storefronts for tionary people. “The inspira- pre-set appointments, but John Chester, co-owner the show that had a great re- tion for Art Outsiders was to that said, there is always a of Wild Apple, is joined sponse, as did the work really hone in on my accelera- nice group of accounts that by artist Daphne Brissonnet of her number one selling tion of storytelling in my work we meet that we don’t know whose artwork, shown, artist, Sung Kim. “Puzzle called ‘sketchwave,’ and from before. It is a very good taps into the Global companies were fighting focus it on something beyond balance.” Patchwork trend. over Sung Kim’s sunflowers myself.” Leslie Combemale, image,” she said. Puzzles owner of Art Insights, a Some of the exhibiting show’s conference offerings: and calendars are a signifi- gallery and now publisher, print publishing companies “How to Locate, Evaluate cant category for Bentley works closely with Loveless did not see all of the repre- and Work with an Agent.” Licensing, and paint-by-num- and collectors in creating the sentatives ber books are growing fast list of subjects for the project of the larger in popularity. that include David Bowie, l i c e n s i n g Judy Garland, and Vincent companies As Mr. Chester com- van Gogh, shown. “Some of that they mented, it is necessary to the ideas for portraits have had hoped present as complete a pic- come from collectors as fig- would be in ture as possible of licensing ures that have had an impact attendance. opportunities to the show’s on their lives,” Mrs. Combe- But as Anna attendees. “We show the male says, “but the power of Zeiska of PI images and potential back- the art comes from Tennessee Creative Art grounds, borders and ele- connecting with the subject. said, there ments. For instance, a And the reaction from collec- was the dinner set might have a focal tors has been amazing. They bonus of un- point and a background that feel a part of the process and e x p e c t e d , The team from World Art Group in their works with it. We are trying almost always purchase the productive larger booth, from left: Anna Hambly, to do more stories and put- painting.” Originals retail for m e e t i n g s . graphic designer; Grace Pop, in-house artist; ting things in context and in $10,000 to $14,000, a Border- Mr. Levine Lonnie Lemco, vice president of sales; and settings.” line series of unique en- observed, “I Jennifer Goldberger, design director. hanced giclées featuring a can’t em- Wild Apple also had its 2-inch border in 10 different phasize enough the impor- The seminar was attended Spring 2016 Trend Look colors and including an ex- tance of being in this show by about 30 artists and Book on hand. The 80-page pansion of the story in an edi- and having art for the art li- designers. softcover book, designed tion of 10 retail for $7,000, censing industry.” for both print and licensing and giclées on canvas in an Mary Sher, director of li- customers, presents numer- edition of 195 for $395. Phone Surtex, owned by Emerald censing, Bentley Licensing, ous images by its artists in Art Insights at (703) 478-0778 Expositions, is known as a also participated in the edu- or: www.artoutsiders.net. marketplace for selling and cational programming, and continued on page 19 PAGE 18 ART WORLD NEWS MAYJUN16-News-Surtex-pg2_Layout 1 7/8/16 3:31 PM Page 1

SURTEX Little did Paul Brent of sistant. “I am hoping to PLEASE MISTER POSTMAN, continued from page 18 Paul Brent Designer imagine meet with new customers SEND ME A FRAME he’d be busy drawing at the here, and get new clients, the categories of bold flo- show, but that’s what he did but it is also an opportunity rals, heartland, rustic home, to meet existing clients face- gold, watercolors, and the to-face. We show them new boho look. The latter is in- product and new ideas, and spired by artists and travel also learn what they are culture, and is all about self- looking for.” expression, color, pattern, and texture. Wild Apple’s im- Attendees liked the inspi- ages can be found on a wide ration display where there range of products for the was a little of everything, YAPHANK, NY—When the home from tabletop to floor and the Holiday display with National Park Service selected coverings, and including lots its extensive range because Matt Dieterich’s photograph of of stationery and melamine. “all year round is the time to Mount Rainier National Park talk about the Holiday sea- for its most recent park service Mr. Chester says he’s son.” Bee artwork with say- series of postage stamps he hoping to exhibit at Emerald ings, like Bee Happy, by Deb knew it deserved framing. The Expositions’ new show, PI Creative Art co-owner Strain proved popular and Pittsburgh photographer ap- Brand Licensing Select, sche- Andrew Cohen with the was discussed for many proached Bob Victor’s of duled to take place in New company’s associate art products, as was the com- Topeka, KS, who framed the York in late September. The director Anna Zeiska. pany’s Farm to Table line of limited edition print using concept of the show is to imagery. Framerica’s Coffee Bean fin- provide a forum for brand li- when the artwork for his ish. It was later unveiled at a censors, agents, brand own- booth did not arrive on time, World Art Group’s Lonny ceremony at the World Stamp ers, and retailers to learn His helpers colored in the Lemco, vice president of Show in New York City, an about upcoming licensing outlines and they served to sales, said, “It’s great. The event that takes place only programs, retail programs decorate his booth. Despite show couldn’t be better; it’s once in a decade in the U.S. and market- been non-stop with appoint- To honor the unveiling of his ing initia- ments and meetings with Forever stamp, Mr. Dieterich tives in a new and existing customers, is making available the framed private set- as well as some artists. So print, limited to an edition of ting. it is good all around.” Li- 250, of Mount Rainier National censing represents about Park at the website of Matt A n d r e w 15% of World Art Group’s Dieterich Photography: Cohen, co- business, and is growing www.mdieterichphoto.com. owner of PI very quickly. “It is a major Sizes range from 18 by 12 C r e a t i v e focus for us as far as future inches ($300) to 45 by 30 Art, said, growth,” he said, adding inches ($2,500). The stamp “It’s inter- that wall décor is still the is part of the U.S. Postal esting to company’s core business. Service’s celebration of the see our de- National Park Service’s Cen- signs on li- Gary Levine, owner of Roaring Brook Art, World Art Group doubled tennial for which it has issued c e n s e d with, from left, artists Marie-Elaine Cusson, the size of its booth over 16 new Forever stamps p r o d u c t s . Sarah McAnerny, owner of Tre Sorelle last year and also brought featuring national parks. Mr. We are so Studios; and Cynthia Coulter. a new licensing catalogue. Dieterich’s photograph cap- used to see- Among the trends the tures the dramatic night sky ing our art on the wall, and this challenging start, he had company sees are pineap- above Mount Rainier, an icon licensing it onto mugs and a better first day than usual. ples, cacti and succulents, on the state of Washington’s plates etcetera is an exciting “We had 15 good meetings metallics, and shibori, the landscape; the star trail photo extension.” However, he that day, which we didn’t an- Japanese fabric dyeing tech- is comprised of 200 individual says that wall décor remains ticipate,” he said. nique; hot colors include images. Call Framerica at (800) the most important aspect neutrals and blues. Mr. 372-6422, www.framerica.com; of PI Creative Art’s busi- Penny Lane Fine Art & Li- Lemco says much of what for Bob Victor’s, go to: www. ness. “But we feel it does censing and its new division, he does at the show is listen bobvictors.com or call (785) translate to different prod- Abbey Road Fine Art, had a to what people want and 234-3219; and for Matt ucts such as kitchenware, very busy Surtex show, ac- see how World Art Group Dieterich Photography, go plates, cups, placemats, cording to Melissa Elleman, can help. “It is all about cus- to: www.mdieterichphoto.com and rugs.” the company’s licensing as- tomer needs.” or call (412) 680-6408. ART WORLD NEWS PAGE 19 MAYJUN16-News-EyvindEarle-Pg2_Layout 1 7/8/16 3:19 PM Page 1

METHOD LIGHTS LAUNCHES PICTURE SECUREHANG PRESENTS DOUBLE HANG LIGHTS TO ELEVATE THE WAY PEOPLE SEE ART SecureHang®, a newly in- the current security hanging work,” Mr. Ferraro says. troduced installation solution systems for picture frames. “When using the Secure- for hanging picture frames Hang® Double system your presents Double Hang, one “Double Hang is ideal for pictures will not fall of of four hanging systems that the wall, be knocked make it easy to hang level off the wall, tilt, or and secure framed pieces. lean forward. Pic- The patent-pending design tures will be perma- offers four products: Double nently straight and Hang, Single Hang, Metal level on the wall with Hang, and Hang It. Each fea- the ability to make tures a fast, easy, adjustable minor adjustments to and secure method to hang the horizontal place- wood, composite, or metal ment of the picture KNOXVILLE, TN—Method frames of various types, without removing the Lights, founded to create a sizes and weights without system from the wall. better way to experience art, the need for wires or meas- This adjustability is a has announced the unveiling uring. revolutionary im- of its patented ML-200 and provement to existing ML-Direct lights, as well as its SecureHang® was cre- security fastening ML-EZ charger kit. The lights ated by MFCF Enterprises, systems that must be are designed to enable gal- LLC, provider of products to completely removed leries and frameshops to: Light the art and framing industry from the wall when their artwork from the ceiling owned by Mark Fattahi of SecureHang®’s Double Hang set. even slight leveling without wiring; Control the New Canaan Frame and Art issues are incurred.” color temperature; Adjust the Gallery in New Canaan, CT; accurately, quickly, and se- brightness; Determine the and Carl Ferraro Esq. The curely attaching many items For further information, correct light beam diameter concept for SecureHang® to the wall and its sleek telephone (203) 325-6510 to ensure even, full coverage came about as a result of hardware prevents casual or go to the website located of light. Bart Watkins, creator Mr. Fattahi’s frustration with theft of your treasured art- at: www.securehang.com. and CEO of Method Lights, has 26 years of experience lighting artwork. His patented EYVIND EARLE on Forest Lawn Museum’s text. The museum has been LED products allow consumers continued from page 16 ongoing efforts to present named one of the Top 10 to control the color temp from subjects that resonate with Free Museums in the Coun- 2700 degrees Kelvin (warm) the highly acclaimed Sleep- contemporary society and try by Yahoo Travel. It is lo- to 7000 Kelvin (cool). The ML- ing Beauty, giving the cated on the 290-acre 200, upper photo, is a ceiling movie its magical, me- Forest Lawn Memorial mounted, battery-operated dieval look. Earle’s Park–Glendale, where (rechargeable) LED picture/art lead on Sleeping Earle’s father and light with remote that installs in Beauty would become brother are interred, minutes. In the energy saving the pinnacle of his and which has been a mode, the ML-200 can provide work for Disney. After renowned Southern up to 250 hours of light and the about 15 years of California landmark ML-EZ Charging Kit allows the making animated art, since 1906. ML200 to be charged without Earle returned to paint- taking it off the ceiling, reach- ing full time in 1966 Eyvind Earle’s work is ing ceilings up to 15 feet high. and in 1974, began exclusively represented The ML-Direct, lower photo, making limited edition by Eyvind Earle Publish- screws directly into any stan- serigraphs; he kept ing, Monterey, CA. His dard lighting fixture, such as working until near the serigraphs range from a recessed ceiling light. The end of his life. $300 to $12,000 and his articulating light head can be paintings from $3,000 manually adjusted to point in “An Exhibit of a Eyvind Earle’s “Where Eagles Fly,” oil, to $150,000. For more almost any direction. To learn Disney Legend” is measures 48 by 48 inches. on his work, visit: www. more about Method Lights, a uniquely California- eyvindearle.com or tele- visit: www.methodlights.com. centric exhibition that builds today’s broader cultural con- phone (831) 372-4023. PAGE 20 ART WORLD NEWS Fattahi-OCT15_Layout 1 11/5/15 10:50 AM Page 1

FATTAHI’S FINE ART GALLERY PRESENTS The Newest Oil on Canvas by Marc Fattahi “Since the age of three, I've been hypnotized by the sea. As a child, the ocean represented limitless possibilities for me. Inspired, I traveled from country to country, learning, experiencing, absorbing cultures, techniques and appreciation for the beauty and diversity of this world. When my brush hits the canvas, I feel like I am again, three years old, gazing out into the Caspian Sea and I am engulfed by contemplations of the limitless potentials of this life. From one ocean to the next, my life has changed, and I hope that within my work, I can inspire, or even spark a Horseshoe Bay fire within someone to wake, 36 by 36 inches oil on canvas go out and really, really, live.” Also available as a giclée on canvas in an edition of 75.

– 52 EAST AVE. NEW CANAAN, CT 06840 [email protected] 203.966.8483 203.273.1999 WWW.MARCFATTAHI.COM MAYJUN16-News-TruVue-pg1_Layout 1 7/8/16 3:40 PM Page 1

LARSON-JUHL DEBUTS SPOLETO COLLECTION BOOSTING FINANCIAL PERFORMANCE

Gaining new customers is an lowest-priced options in their my new pricing structure, I was important goal for any small market or simply use the de- overwhelmed by the financials business owner, but it is not fault pricing that comes with each month,” says Mr. Ren- the only, or even best, way to their POS system. Neither gers. “After spending time an- achieve financial success. In- of these approaches is ade- alyzing my operating costs dustry experts say that it is quate.” and what I needed to charge generally easier and less to cover my expenses, I have costly to improve profitability Take for example a com- the confidence to price our with existing customers, es- pany that sells $150,000 in work in a way that keeps the pecially for established cus- custom framing with a cost- business profitable.” tom frameshops. “I’ve worked of-goods sold of $45,000. with hundreds of custom The resulting gross margin is Tracking to Get on framing businesses, and for $105,000. If the company’s Track: Once a business has the vast majority, the issues operational expenses are determined its expense struc- that get in the way of achiev- $110,000, this business is not ture and where pricing and NORCROSS, GA—Larson- ing financial goals can be ad- profitable, nor does it even profitability should be, the next Juhl’s new Spoleto Collection dressed without adding new cover expenses. To break step is to track various as- brings vintage and modern customers,” pects of sales to together with cool metallics. says Ken Baur, get specific in- The collection, inspired by president of KB Making small adjustments to your sights on how the the ancient Italian city of Spo- Consulting. “In average daily ticket, is one of the company is doing leto, features soft textures fact, pursuing new and where changes and layered metals. Its three customers is easiest and most effective ways to can be made. foiled finishes: silver, pewter, often much more improve profitability. “When I began and bronze are available on challenging than tracking my sales, four modern profiles from making changes I was surprised at 1 1/8 to 2 inches wide. For that tap into the potential of a even, this company would how much I was discounting,” further information, visit the shop’s current customers.” need to generate sales of says Tom Perrine, owner of company’s website at: www. $155,000, but this alone is Frame Works of Johnston, larson-juhl.com. Pricing for Profitability: not a sustainable business IA, who began working with The first step in improving goal. Assuming a goal of 10% Mr. Baur as the winner of a profitability is looking at oper- in profits, this store would six-month business consulta- FRAMERICA PRESENTS ating costs and determining if need to achieve $170,500 in tion through the Tru Vue BLACK VELVET current pricing covers ex- sales. While the difference “Golden Ticket” sweepstakes. penses plus yields a profit. between $150,000 and “It’s so easy to resort to dis- According to Mr. Baur, oper- $170,500 seems significant, counting when a customer is ating costs that vary each it actually represents a vari- waffling and, unless you are month, pressure to keep up ance between a 70% markup tracking, you probably don’t with the competition, and the and a 73.6% markup. The ad- realize how often it happens.” multitude of factors that go justment is slight, but the re- into creating a custom prod- sults are meaningful. According to Mr. Baur, dis- uct make it challenging to de- counting is a widespread issue termine the optimal pricing Confidence in pricing tends in the industry. Even with an YAPHANK, NY—Framerica’s that will cover expenses, gen- to be the issue in situations appropriate price structure in newest profile, available in erate profit, and retain cus- where custom framers aren’t place, a business owner who three sizes ranging to 3 inches, tomers. “Many custom framers covering their expenses. This resorts to discounting can ruin was designed to accommodate enter the business because was the case with Mark Ren- profitability with overuse of Framerica’s Black Velvet they have a passion for what gers, owner of Sewickley discounts to close sales. featuring either a gold or silver they are selling,” says Mr. Gallery & Frame Shop in “Many custom frameshop accent at its front and back. Baur, who has written a se- Sewickley, a suburb of Pitts- owners are surprised to learn The accents work to expand ries of articles on the topic of burgh. Having taken over his that this industry discounts at the sight lines and highlight profitability for the Tru Vue business from a previous an average of 18%,” notes artwork. Black Velvet with a custom framing blog: www.tru owner and inheriting some in- Mr. Baur. “If you aren’t track- silver accent is shown above. -vue.com. “They don’t neces- efficient business practices, ing your discounts and using For further information visit sarily like to work with num- Mr. Rengers worked with Mr. them strategically, there is a the company’s website located bers and often resort to trying Baur to develop a new pricing at: www.framerica.com. to be competitive with the structure. “Before working on continued on page 23 PAGE 22 ART WORLD NEWS MAYJUN16-News-TruVue-pg2_Layout 1 7/8/16 3:42 PM Page 1

FRAMING BUSINESS

FINANCIAL PICTURE to determine how to get to ects are 16 by 20 inches or to pay for a piece, and would continued from page 22 where you need to be.” For smaller, so the impact of rais- rather see what is available example, if a shop has an av- ing the multiplier on these first and then make their own good chance this practice is erage ticket of $125 for 100 projects is barely noticeable decision on how much they are impacting your financial suc- projects per month, raising it to the customer but signifi- willing to spend. “Some cus- cess.” Mr. Baur warns that by only $25 will result in an cant to the business. The tom framers are concerned the pitfalls of discounting are additional $30,000 in one year. bonus is that by raising prices about suggesting upgraded numerous. Not only does it Customers generally don’t on smaller, more popular materials and design features impact profitability but it also notice these kinds of cha- projects, custom framers can because they add to the attracts customers who focus nges, but the business owner afford to decrease the mark- budget,” Mr. Baur notes. “But, primarily on price versus qual- does. “Tracking my average up on larger, pricier projects in the vast majority of cases, ity and service, and it com- daily ticket has helped me where such a change makes this approach does not have municates that prices were think about my business in a a bigger difference to the a negative impact on sales. too high to begin with. Fur- different way,” says Mr. Per- customer. Customers who feel these thermore, discounting is not rine. “Once I had a plan in features are beyond their necessary to closing sales. place it became very easy to Design to Sell: Another budgets simply opt not to Business owners who have have them.” Mr. Rengers and worked with Mr. Baur and Mr. Perrine agree that leading tracked their discounting re- Most custom framing projects are 16 by with design over price has port that holding back on dis- 20 inches or smaller, so the impact of been a successful approach. counts has not had a neg- raising the multiplier on these projects is “I always start with the best I ative impact on their sales can offer to customers with- overall. Both Mr. Rengers barely noticeable to the customer but out being pushy,” says Mr. and Mr. Perrine were con- significant to the business. Perrine. “If a customer wants cerned about turning away to reduce the budget, we work customers with their new together to choose what to pricing structures, but their do, and it is always top-of- way custom framers can swap out.” tracking showed that very few mind.” boost their financials is by fo- opted to take their business cusing on design-driven sales, Combining these ap- elsewhere. “People don’t ask Leveraging the POS incorporating design and ma- proaches can result in major me about price anymore, even System: The ability to cus- terials upgrades that increase improvements in profitability though I am charging more for tomize POS systems is a key the average ticket. Features for a custom framing opera- the work,” says Mr. benefit, and more custom such as stacked frames, intri- tion. Establishing a tracking Rengers. “The confidence in framers could be taking ad- cately cut mats, and anti-re- system, and pricing that gives my pricing comes across vantage of this, according to flective glazing add to the an owner confidence, helps when I talk to customers.” Mr. Baur. Too many business bottom line but also demon- make each project more pro- owners rely on the defaults strate the premium design fitable for the business and In addition to not discount- or haven’t made updates to work a store can offer to allows owners to focus on ing, Mr. Baur recommends account for changing operat- maximize the potential of a something that draws repeat tracking the average daily ing expenses, such as in- customer’s piece. Design- and new customers—out- ticket, types of projects, cus- creased rent, labor costs, driven sales can also increase standing design and service. tomer information, and how etc. In addition to setting customer satisfaction. Re- many opportunities are con- margins that meet the needs search has shown that cus- For more information on Tru verted to sales. “Making small of current business ex- tomers like to hear about Vue, manufacturer of high adjustments to your average penses, one tactic Mr. Baur options and come to custom performance glazing products daily ticket is one of the eas- has found to be very suc- framers because of their high for the custom picture framing iest and most effective ways cessful is increasing multipli- level of expertise. Research and museum markets, visit: to improve profitability,” states ers on the most popular and also shows that customers www.tru-vue.com; for KB Mr. Baur. “But you have to least expensive projects. are turned off by assump- Consulting, visit: www.framing know where you are in order Most custom framing proj- tions of what they are willing businessconsulting.com.

ART WORLD NEWS PAGE 23 MAYJUN16-Dept-Leeson-pg1_Layout 1 7/8/16 3:00 PM Page 1

WOMEN IN THE ARTS

THE WOMEN’S ART REVOLUTION

by George Leeson art and high-end Manhattan Hollingsworth, Jan Weiss, years after we stopped Can you name three women art galleries—the world of Lucia Heffernan, and Lina publishing Carol Grigg, we artists? Back in 2011, my ism’s, metaphors, and doc- Alattar, or photographers still get at least one call a wife, artist toral disser- Natalie Mikaels and Kather- week about her work. Jeni and film- t a t i o n s . ine Gendreau. In fact, when Lee was our top artist for maker Lynn Ours is a we did a statistical analysis years. We would be lost H e r s h m a n world where of our roster of artists, we without women artists.” L e e s o n , b u y e r s — found 52% are women. Todd Haile of Editions made a film, m o s t l y Limited responded, “Three Women, Art, women, I be- I was curious to know how women artists? You want Revolution. lieve—deco- other major publishers in our me to stop at three? Amanda In it, she rate their industry felt about the impor- Houston, Florence Delva, chronicles walls with tance of women in our world Diane Poinski, Melissa the strug- colorful, fun Graves, Kay gles women artwork to C a r l s o n . artists have e n h a n c e And don’t faced histor- George Leeson. their living f o r g e t , ically to have e n v i r o n - women are a their works shown in major ment. This is the world my huge part of museums and important art staff knows: The world of our cus- galleries throughout the decorative wall décor. Could of decorative wall décor. tomer base.” world. She was referring to they name three women John Chester of Wild Apple, the world of High Art. artists? You bet! In fact, they responded, “Of our top 20 So here’s the mystery: couldn’t stop naming women decorative artists, 12 are Why are there so few To demonstrate her point, artists: Diane Romanello, women.” He quickly rattled women in the stuffy world of she stood outside the Whit- High Art, while women ney Museum in New York artists have painted wall after and asked random pass- So here’s the mystery: Why are there wall of success in the deco- ersby to name three women so few women in the stuffy world of rative art market? I believe it artists. The results? Humor- comes down to one thing: ous! One young man quickly High Art, while women artists have purchasing power. In the named Frida Khalo—and painted wall after wall of success in the world of decorative art then stopped, dumbfounded, decor, the public has a vote until the camera couldn’t decorative art market? by what they buy. And when stay with him any longer. An- the public votes, the results other woman instantly knew are clear to see. When I re- Georgia O’Keefe, mused a Carol Grigg, the late Cheri off the names of Silvia Vas- cently checked Art.com for few seconds, then turned Blum, Dawna Barton, Yuriko sileva, Lisa Audit, and Daphne the top 20 selling arts in plaintively to her friends stand- Takata, Elba Alvarez, Bev Brissonnet , and seemed only the decorative category, ing nearby: “Three women Doolittle, Nancy Ortenstone, to be warming up. Of course, nine were women—and this artists. Name three women Barbara Mock, Sam Toft, Wild Apple was home to the against competition from the artists!” Nobody could. and the names kept coming. late star, Cheri Blum. greatest male artists in his- tory, including Pablo Picasso. But then I tried it in my of- At Image Conscious, I do Debi Gango of Gango Edi- fice, among my staff. Re- not know where we would tions, laughed at the ques- This, of course, would be member, ours is not the be without Monica Stewart, tion and said, “Women are hoity-toity world of museum Lorraine Christie, Karen critical to our line. Fifteen continued on page 25

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WOMEN IN THE ARTS that spends $100 million powerful organs of the High Art, so I’m happy to continued from page 24 on a single movie—this press… can discover a leave that to Tom Wolfe. public affects taste, theory, new artist or certify their But after years of doing impossible in the world of and artistic outlook in liter- worth and make it stick. business in the world of High Art, where the public ature, music, and drama, They can only bring you decorative wall décor, I has no say. Museum direc- even though courtly elites the news, tell you which can definitely report: The tors and curators, often public has a say. And since working in collusion with the public has a say, gallery owners, make all the After years of doing business in the there is one thing they are important decisions. And in saying loud and clear: this world, the power struc- world of decorative wall decor, I can When it comes to art, ture has historically been definitely report: The public has a say. women are just as talented dominated by men. And one thing they are saying loud and as men. Here’s how the leg- clear: When it comes to art, women are endary journalist Tom just as talented as men. George Leeson is owner Wolfe put it in his book, of Image Conscious, a The Painted Word: “In San Francisco-based pub- Modern Art… the game is lisher and distributor of completed and the trophies hang on somewhat desper- artist the beau hamlet, open edition giclées and distributed long before ately in each field. Cultureburg, has discov- fine art posters that he the public knows what has ered and certified. They founded in 1980. Visit happened. The public that So far as the game of can only bring you the the company’s website buys books in hardcover Success in Art is con- scores.” located at: www.image and paperback by the cerned, the public is conscious.com for further billions and fills stadiums presented with a fait ac- I can’t speak authorita- information, or telephone for concerts, the public compli. Not even the most tively about the world of (800) 532-2333.

ART WORLD NEWS PAGE 25 MAYJUN16-ArtexpoHighlights_Layout 1 7/8/16 2:26 PM Page 1

ARTEXPO HIGHLIGHTS

Samir Sammoun of Sammoun Fine Art, Brossard, Quebec, Painter Nick Paciorek from Providence, RI, brought original and his team, from left: Marie-Kim Girard, Andrea Caron, the oil on canvas paintings, as well as limited edition giclées on artist, Jillian Leigh, and Olivia Tatomir. Sammoun was canvas of some of his newest work featuring city and street recognized by Artexpo for his 20 years as an exhibitor. café scenes of New York.

Socrates Marquez, a Harlem, NY, artist, and his assistant for Canadian artist Gordon Harrison was painting throughout the show, Dorothy Krakaeur, a curator and artist in her own the show and was on-hand to talk to attendees about his right. Shown are Marquez’s paintings created with acrylic, figurative landscape work that features locations he oil, household items, and found objects. discovered on his travels.

First time exhibitor Maya Rygaard, left, from Hamburgsund, Australian artist Julie Carter’s colorful, floral abstract paintings Sweden, and her agent Siobhan Prior are pictured in front sold well at her SOLO booth and she participated in a seminar of the artist’s mixed media acrylic and oil paintings on during the show called Art Talks: Success Secrets of Amazing canvas that sell for $2,300 to $12,500. Artists where she discussed some of her business strategies.

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TREND CALCULATION ing with the latest trends in Jennifer Williams of Wall Currently, Wall Moulding’s continued from page 14 home, fashion, art and de- Moulding says, “We try to line is about 70% transi- sign. On top of this we inter- observe many different in- tional to contemporary. to separate yourself from act with international artists, dustries such as furniture, competitors. “So riding that interior designers, and art art, and clothing, as well as PI Creative Art’s Andrew fine line can sometimes be a buyers who also share their upcoming pantone color Cohen agrees that speed little challenging. We don’t story boards and inspira- trends. In addition, our is of the essence. “Our ever want to be a ‘Me Too’ tion.” PI Creative provides salespeople are always world is moving at break- company. For us, staying on its artists with direction, communicating with our neck speed with no sign trend means capturing the color swatches, and themes customers regarding their of slowing down. We recog- current in- it is pursuing wants and needs; what they nize everyone has the need style imagery for each would like to see from us. for ‘new’ and our production through pri- season. We try to attend various schedule has drastically nts, giclées industry shows and mar- changed to accommodate or canvas S o m e - kets; check out what is this. Five years ago we art. We also times it is new and exciting. I think released new imagery stay on top the artist with younger of the cur- that leads generations, rent mat- the way, trends are huge board and notes Gary for purchases. framing tre- Levine of In many ways, nds in re- R o a r i n g society seems gards to Brook Art, to be drawn c o l o r i n g , “and I may more to refresh- texture, and go with it. It ing or updating feel.” is com- the looks of Framing Fabrics introduces two pletely a their homes and The ma- lines of new colors: Dublin, team ap- wardrobes at a jority of re- above, is a linen line and Cata- proach with faster pace. So leases at PI maran is a cotton. They each our staff and obviously art on Creative Art offer 20 hues of new colors. artists.” He the walls that are seasonal Visit: www.framingfabrics.com. gets ideas compliments and driven for trends their living spa- by home from shows, ces is going be a décor trends. and from part of that up- Within its what he date.” However, assortment reads or Ms. Williams it has a mix sees. “It is adds that it’s of tradi- an accumu- even more im- This on-trend piece of framed art from IA tional, tran- lation of all portant to watch Design Group represents a mixed use of sitional, and d i f f e r e n t upcoming trends metal and elements through contemporary contempo- s o u r c e s . ” for a new intro- art on canvas. For further information, rary items. Late one duction. “New visit the company’s website located at: “Within each e v e n i n g moulding intro- www.iadesigngroup.com. category we when travel- ductions, from aim to cre- ing on busi- concept to having inventory, every four months but now ate timeless ness, he usually take 60-90 days. we release new imagery art but to went into a So we try to pay close at- every month! Nowadays, also use up- c l o t h i n g tention to what is going a concept becomes an dated colors, new themes, store and found it also had to be trendy more than what image in a matter of a week. and bold techniques to add gift items and home acces- is current.” She finds that Thank heavens for our in- spark,” says Andrew sories. “It was so interest- the popularity of traditional credible artists and design- Cohen. “We have a strong ing—a fashion forward mouldings has declined ers—they make magic art department consisting of store. I wrote notes and significantly, although they happen!” art directors, in-house later called one of my artists will always have a place. artists and designers who and she made artwork “Transitional to contempo- are completely dedicated to based on my visit to that rary has been, and contin- Sarah Seamark is Editor in researching and experiment- store.” ues to be, the look.” Chief of Art World News.

ART WORLD NEWS PAGE 27 APR16-Dpt-Marketing-p1-SKK_Layout 1 7/8/16 2:38 PM Page 1

MARKETING

ROAD TO BECOMING EFFECTIVE ON SOCIAL MEDIA

by Maria Bereket and visual works great with Of course there is a she knew what she was As a trainer it is a challenge art! “Facebook, Instagram, learning curve. The P. Buck- doing for 30 years, it was like to take experts in their own even Twitter is the visual ley Moss Gallery in Blacks- she was back in retail kinder- field and tell them to throw voice of marketing today burg had to create every- garten. In summary, she out everything they once and everyone can do it,” thing overnight. One day says, “I think the thing that knew about marketing. How she says. their focus was a brick-and- struck me as being such a can you tell them to discard mortar gallery and the next, new concept at the training, 30 years of retailing experi- For Alma Freeman, co- they were announcing their and the area where I have ence and start spending owner with her husband Ned Facebook Page, inviting tried to make the most more time on their mobile of Columbia House Interiors, fans to “like” them. This change in my business, is phones? That is more or Columbia City, IN, it wasn’t one-year old gallery now that I should be educating less what I did when I con- easy, but she found a way. has fans in Italy, Jordan, more and selling less. This ducted a social media work- My granddaughter is on her Russia, Taiwan, Australia, really is way outside the box shop for a group of P. smartphone all the time, she and the U.K. “I think what from the approach we have Buckley Moss dealers last says. “Now you are telling was most surprising for always taken.” summer. Your new buyers are not However, I did give them What struck me as such a new thumbing through The Yel- a plan of the steps to take concept, and the area where I have low Pages. They are scroll- to make their businesses ing through FB newsfeeds, accessible to today’s tech- tried to make the most change in my tweeting about events, and savvy shoppers—from Sea- business, is that I should be educating posting pictures with hash- rch Engine Optimization more and selling less—Laura DeRamus tags on Instagram. And they (SEO), website design and are being educated about content, and blogs, to smart- art. For Ms. Ghezzi, she had phones. Learning is never me that I have to do that me,” says Ms. Ghezzi, “is to learn what to post, and easy but armed with a plan too?” Alma did not embrace that I now understand the then how to find the time there is the very real possi- the mobile phone, but her hashtag. It allows me to to post. “You have to start bility of success, and if that granddaughter redid the tap into different groups of small. Take it one step at a plan can bridge the gap be- business’ website, updating buyers.” time,” she says thoughtfully. tween experience and tech- it for mobile views, complete “I found out that one post nology, then it ensures long with crisp images, and a “Everyone can do this,” can be shared across all my term success. twenty-first century make- she says. “The cost is sites.” This is how she was over. What was once so low and people just able to capture the attention Quite recently I talked concern that her grand- respond to the images that of so many different buyers. with some of those dealers daughter was “just playing” we put out there!” It’s all People who are tweeting and asked them how they on the computer all day, had, organic growth too—meet- are not necessarily the dealt with making those in fact, resulted in her being ing people where they same people who are read- changes, and how becom- able to build a functional, are, not where you (the ing her newsletter. ing social media savvy has aesthetically beautiful, and gallery) are.” benefitted their business. “I fully optimized website that For both P. Buckley Moss think the most important can now be found by more For Laura DeRamus of Galleries in Virginia, Face- thing that I learned,” says buyers! Oh there was push- the Canada Goose Gallery book quotes have per- Rebecca Ghezzi of the P. back and resistance, but her in Waynesville, OH, it didn’t formed the best among their Buckley Moss Gallery in millennial granddaughter in- at first seem quite so de- many fans. Using the signa- Blacksburg, VA, “is that so- fused new life into this small- lightful. Indeed, it was a cial media is a visual media town business. radical change. After feeling continued on page 29

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CALENDAR

July 7–10: Market Art + Aspen Ice Garden, Aspen, 7th Ave., New York. Pro- Event Center, San Mateo, Design, The Bridgehampton CO. Produced by Urban duced by Ramsay Fairs. Visit: CA. Produced by Art Miami Museum, Bridgehampton, NY. Expositions. For information, www.affordableartfair.com LLC. Visit the website at: Produced by Art Market Pro- visit: www.aart-aspen.com or for more details or phone www.artsvfair.com or call ductions. Call (212) 518-6912, phone (800) 563-7632. (212) 255-2003. (305) 517-7977. www.artmarkethamptons.com. August 13–14: 33rd. an- September 29–October October 20–23: 20th an- July 7–11: Art Southamp- nual Sculpture in the Park, 2: Texas Contemporary, nual Boston International ton, Nova’s Ark, Bridgehamp- Benson Sculpture Garden, George R. Brown Conven- Fine Art Show, Cyclorama, ton, NY. Produced by Art Loveland, CO. Produced by tion Center, Houston. Pro- Boston. Fusco & Four/Ven- Miami LLC. Visit: www.art Loveland High Plains Arts duced by Art Market Pro- tures LLC. For more details, southampton.com. Council. For further informa- ductions. Visit: www.txcon visit: www.fineartboston.com tion, visit: www.sculpturein temporary.com or call (212) or call (617) 363-0405. July 31–August 4: Las thepark.org or telephone 518-6912 for details. Vegas Market, World Mar- (970) 663-2940. October 28–31: High ket Center, Las Vegas. Visit: September 29–October Point Market, High Point, www.lasvegasmarket.com. September 22–25: Expo 2: Houston Art Fair, Silver NC. For information, visit: Chicago at Navy Pier, Chi- Street Event Space, Hous- www.highpointmarket.org or August 4–7: Seattle Art cago. Produced by Art Expo- ton. Produced by Urban call (800) 874-6492. Fair, CenturyLink Field Event sitions LLC. For details, visit: Expositions. For further infor- Center (WaMu Theater), Sea- www.expochicago.com. mation, visit: www.houstonart October 28–31: Art ttle. Produced by Art Market fair.com or (800) 563-7632. Toronto, Metro Toronto Productions. Call (212) 518- September 28–October Convention Centre, Toronto. 6912, www.seattleartfair.com. 2: Affordable Art Fair NYC, October 6–October 9: Produced by Informa Can- Metropolitan Pavilion, 125 Art Silicon Valley/San Fran- ada. Visit: www.arttoronto.ca August 4–7: Art Aspen, W. 18th St. between 6th and cisco, San Mateo County or call (800) 663-4173.

MARKETING easy, especially when it gets need to learn about art and become the teacher….at continued from page 28 busy. But the creative spirit experience the joy and fun least it felt that way until I started off the season right of owning something that is told her that we had to ramp ture logo of PBM and mak- with a list of “Reasons To beautiful and permanent. up their Pinterest boards! ing each quote a “branded” Buy Art” and posts that in- Millennial buyers want value version of the artist, both cluded “Why You Should in this very disposable world, gallery managers are using Give Your Mom Art.” Both so it is an opportunity for Maria Bereket is a Market- artwork and quotes to in- were very successful in get- dealers to use social media ing and Social Media Con- spire their customer base ting people inside the gallery to open their eyes (and their sultant. Her work is focused without selling. With com- over the holidays. With wallets.) “If I had to give a on bridging the gap in the ments like: “Are these 2016, came a greater under- final thought,” Ms. Ghezzi digital divide, and her passion prints for sale??,” “Love her standing for some of says, “I would say first find is working with small busi- work!,” “Beautiful,” and “A the tools that just seemed a guru to guide you, start ness owners, because she must have!!!” both galleries too overwhelming back in small and be diligent. Make feels their work is going to are on their way to a very August: the content calen- sure you establish a rou- change the world making it a successful 2016. dar. “I think it will be a tine—it saves time. And better place to live. E-mail challenge to continue to most important, consistency her at: [email protected] For some of the dealers match Moss prints with the has greater impact on the or visit her website at: www. who attended by workshop, calendar,” The Canadian client.” designbearmarketing.com. Christmas halted the rhythm Goose Gallery wrote. “but Follow her @mbear88 on of their social media posts. for sure, doing it has re- I couldn’t have said it bet- Twitter or call her for infor- Falling back into old habits is wards.” Younger buyers ter myself. The student has mation at (857) 998-8858.

ART WORLD NEWS PAGE 29 MAYJUN16-noe-pg1_Layout 1 7/8/16 3:33 PM Page 1

WHAT’S HOT IN OPEN EDITIONS

Colorful Garden I Crop Here are the “Colorful Garden I Crop” by best selling prints Silvia Vassileva measures 36 by 24 inches and retails from the month of for $27. Phone Wild Apple MAY in Woodstock, VT, for more information at (800) 756-8359 or go to the web- site: www.wildapple.com. Blue Paris

“Blue City” by LuAnn Roberts Seascape Skies measures 12 by 16 inches “Seascape Skies” by Tania Bello and retails for measures 35 by 35 inches and retails $12. For further for $88. The image is also available in information, a variety of sizes. Phone Rosenstiel’s, t e l e p h o n e London, at (404) 567-4660, or go to Gango Editions, the website: www.felixr.com. Portland, OR, at (800) 852- 3662 or go to the company’s website located at: www.gangoeditions.com.

Quiet Nature III Serie Caminos No. 22 “Quiet Nature III” by Tim O’Toole is an open edition giclée measuring 24 by 24 inches, retailing for $70. Call World Art Group in Richmond, VA, at (804) 213-0600 for more information, or visit the website located at: www. theworldartgroup.com.

Twinkle Toes

“Twinkle Toes” by Jennifer Peck measures 24 by 24 inches and retails “Serie Caminos No. 22” by Ines Benedicto for $35. Telephone Sagebrush Fine measures 24 by 24 inches and retails for Art, located in Salt Lake City, Utah, $32. Also available to resize and print on can- at (800) 643-7243 for further infor- vas. For more information, telephone Image mation or visit the company’s web- Conscious, San Francisco, at (800) 532- site at: www.sagebrushfineart.com. 2333, or go to: www.imageconscious.com.

PAGE 30 ART WORLD NEWS MAYJUN16-noe-pg2_Layout 1 7/8/16 3:35 PM Page 1

A Light in the Stable Here are the “A Light in the Stable” by Billy best selling prints Jacobs measures 24 by 18 inches and retails for $24. from the month of For more information, call MAY Penny Lane Publishing in New Carlisle, Ohio, at (800) 273-5263, or visit: www. pennylanepublishing.com. Blue Ridge Spring

River Birch

“River Birch” by Carol Robinson measures 24 by 24 inches and retails for $30. Call Galaxy of Graphics, East Rutherford, NJ, at (201) 806- 2100, www.galaxyofgraphics.com.

“Blue Ridge Spring” by Ann Marie Coolick measures 27 by 27 inches and retails for $32. Telephone SunDance Graphics, lo- cated in Orlando, FL, at (800) 617-5532 Blue Poppy II for further information, or visit the website: www.sdgraphics.com. “Blue Poppy II” by Adelene Fletcher measures 18 by 18 inches and retails for $20. Also available is “Blue Poppy Fall Reds I.” Telephone Bon Art, Norwalk, CT, at (203) 845-8888 or visit the website at: www.bonartique.com. 2016 Stanley Cup Champions–Pittsburgh Penguins

“2016 Stanley Cup Champi- o n s – P i t t s - burgh Pen- guins” by James Blake- way has an “Fall Reds” by Denise Romita measures image that 36 by 24 inches and retails for $35. Phone measures 40 by 13 1/2 inches and a retail price of $30. Call Blakeway Roaring Brook Art Company Inc., Tarry- Worldwide Panoramas Inc., located in Minnetonka, MN, at (800) 334-7266 town, NY, at (888) 779-9055 for more de- for more information, or go to the website at: www.panoramas.com. tails, or go to: www.roaringbrookart.com.

ART WORLD NEWS PAGE 31 MAYJUN16-OE_Layout 1 7/8/16 2:30 PM Page 1

OPEN EDITION PRINTS

SunDance Graphics Image Conscious

“Feathery Antlers I” “Lake by Elizabeth Medley Crescent Image Size: Dusk” 12” x 12” $10 by Katherine Gendreau 407.240.1091 Image Size: www.sdgraphics.com 36” x 24” www.sundancegraphics.com Available as POD and multiple substrates. $35 E-MAIL: [email protected] 9564 Delegates Dr., Building B, 800.532.2333 Orlando, FL 32837 www.imageconscious.com

Editions Limited Image Conscious

“Technicolor Trees 1” “Asian Elephant” (One of a set of three) by Britt Fredo by E. Loren Soderberg Image Size: Image size: 24” x 24” 18” x 24” Retail price: $35 Available as $25 Print On Demand Available as POD on paper and canvas. and multiple substrates. 800.228.0928 800.532.2333 www.editionslimited.com www. E-MAIL: [email protected] imageconscious 4090 Halleck Street, Emeryville, CA 94608 .com

Gango Editions Haddad’s Fine Arts Inc.

“Repose” “Casa by E. Jarvis Blanc II” Image Size: by 26” x 26” Jeni Lee Also available as Image Size: a custom size giclée. 48” x 24” 800.942.3323 800.852.3662 Fax: 714.996.4153 www.gangoeditions.com www.haddadsfinearts.com E-MAIL: [email protected] E-MAIL: [email protected] 2187 NW Reed St., Portland, OR 97210-2104 3855 E. Mira Loma Ave., Anaheim, CA 92806 PAGE 32 ART WORLD NEWS MAYJUN16-Classified_Layout 1 7/8/16 2:28 PM Page 1

CLASSIFIEDS

SERVICES

INVENTORY LIQUIDATION Over 6,000 expertly crafted maritime prints ready for fast volume sale. COST Professional View the entire collection at EFFECTIVE CREATIVE WWW.MARITIME-PRINTS.COM 860 399 6922 CATALOGUE PUBLISHING Wellspring Communications, Inc., parent company of Art World News, presents its Custom Book Publishing division to offer the trade a complete line of editorial, design, and printing options to create elegant hard- and soft-bound catalogues and books. Art World News Custom Book Publishing PHONE: 203.854.8566 e-mail: [email protected] www.artworldnews.com

ART WORLD NEWS PAGE 33 MAYJUN16-Index_Layout 1 7/8/16 5:00 PM Page 1

ADVERTISERS

COMPANY LISTING PHONE PAGE COMPANY LISTING PHONE PAGE

Bon Art ...... 6 Larson-Juhl ...... 2, 3

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Crescent ...... 7 Max Art Productions LLC ...... 33 www.crescentpro.com/couture 888.293.3956 www.maxartpro.com 702.478.3305 Eyvind Earle Publishing LLC ...... 17 Park West Gallery...... 15 www.eyvindearle.com 831.372.4023

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www.peasepedestals.com 847.901.4440 Frame Destination ...... 15

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www.framerica.com 800.372.6422 Selected Artworks ...... 13

Gango Editions...... 32 www.selectedartworks.com (011-39) 02 5466917 www.gangoeditions.com 800.852.3662 SunDance Graphics ...... 32 Haddad’s Fine Arts Inc...... 32 www.sundancegraphics.com 407.240.1091 www.haddadsfinearts.com 800.942.3323

Wild Apple ...... 35 Image Conscious ...... 32 www.wildapple.com 800.756.8359 www.imageconscious.com 800.532.2333

Kolibri Art Studio Inc...... 33 World Art Group ...... 4

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Art World News, (ISSN 1525 1772) Volume XXI, Number 5, is published 10 times a year by Wellspring Communications, Inc., PO Box 129, Rowayton, CT 06853. (Phone 203.854.8566) (Fax 203.900.0225). Single copy price $10. Send address changes to: Art World News, P.O. Box 129, Rowayton, CT 06853.

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