June/July 2016
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MAYJUN16-CoverPage-_Layout 1 7/8/16 2:57 PM Page 1 Art World News JUNE – JULY 2016 THE INDEPENDENT NEWS SOURCE ROAD TO EFFECTIVE OPEN EDITION PRINT SOCIAL MEDIA PUBLISHERS TAP LICENSING POTENTIAL Marketing expert Maria Bereket presents steps to Licensing is a fast-growing help make businesses ac- segment for a number of cessible to today’s tech- open edition print publish- savvy shoppers, from Search ers, some of whom exhib- Pop International Galleries’ new space in NoLita, New York. Engine Optimization (SEO), ited at the Surtex show in website design and content, New York. Surtex is a trade- and blogs, to smartphones. only show owned by Emer- TRENDS: GETTING THEM Ms. Bereket’s presentation ald Expositions that is is based on her work with known as a marketplace for P. Buckley Moss dealers. selling and licensing origi- RIGHT—AND ON TIME Turn to page 28. nal art and design. Page 18. There’s no doubt that trends matter in the art and framing indus- try. “The advent of fast-fashion has flowed into home décor and now more than ever customers are looking for ways HENRIETTA MILAN SECUREHANG OFFERS to keep their homes looking fresh, sometimes with every MUSEUM EXHIBITION WIRELESS PICTURE season,” says Andrew Cohen, co-owner of PI Creative Art, HANGING SYSTEM Toronto. “Social media,” he observes, “is another motivator American Impressionist for customers. The sharing, pinning, and liking that happens artist Henrietta Milan, whose MFCF Enterprises LLC, a these days gives a trend forward; gauging how much work is described as “an es- newly formed company more momentum, and the product to produce, and even sential part of Texas art his- providing products to the incentive for customers to the extent to which that trend tory,” is being honored with art and framing industry, in- impress the Internetati is is embraced in color, form, a major exhibition of her troduces the SecureHang® stronger than ever.” But it’s and texture. There’s also the work at the Museum of Bib- line of picture frame hard- a tricky business getting a question of how far out to lical Art in Dallas. Page 12. ware. Page 20. trend just right: there’s the follow a trend, away from the timing of it, so it’s not too far continued on page 12 QUOTE OF THE MONTH: “Society seems to be drawn to refreshing the looks of their homes and wardrobes at a faster pace. Art that compliments their living spaces is part of that update.” Jennifer Williams, page 27. *Ad Template-revised_Layout 1 12/30/15 1:47 PM Page 1 *Ad Template-revised_Layout 1 12/30/15 1:48 PM Page 1 *Ad Template-revised_Layout 1 6/13/16 3:56 PM Page 1 MAYJUN16-toc-_Layout 1 7/8/16 3:54 PM Page 1 VOLUME XXI INSIDE THIS ISSUE ISSUE 5 DEPARTMENTS Eyvind Earle Tennessee Loveless Method Lights’ Retrospective Debuts Art Outsiders New Picture Lights ARTISTS & PUBLISHERS Page 8 A career retrospective and Art Insights introduces Ten- Method Lights unveils its centennial celebration of nessee Loveless’ Art Out- patented ML-200 and ML- Disney legend Eyvind Earle siders project, featuring port- Direct lights, as well as its ML- FRAMING titled “Eyvind Earle–An Exhibit raits of revolutionary people EZ charger kit, all designed to Page 20 of a Disney Legend,” has whose lives are described in help galleries and frameshops opened at Forest Lawn Mu- the artist’s unique sketch- elevate the way that people seum, located in Glendale, CA. wave storytelling technique. see art and framing. WOMEN IN THE ARTS Page 24 Page 16 Page 18 Page 20 ARTEXPO HIGHLIGHTS Page 26 Boosting Financial The Women’s What’s Hot in Performance Art Revolution Open Editions MARKETING Ken Baur, president of KB In his article, “Women in the This month’s What’s Hot in Page 28 Consulting, discusses ways to Arts,” George Leeson, owner Open Editions features a vari- improve a custom frameshop’s of Image Conscious in San ety of the latest best selling financial performance, such Francisco, broaches the topic open edition prints, some CALENDAR as pricing for profitability, of recognition for women available as print-on-demand Page 29 leveraging the POS system, artists in the world of High Art images from publishers, and and designing to sell. vs. the decorative art market. includes contact information. WHAT’S HOT IN Page 22 Page 24 Page 30 OPEN EDITIONS Page 30 OPEN EDITION PRINTS Page 32 CLASSIFIEDS Page 33 AD INDEX Page 34 Artwork featured is Chris Paschke’s “On the River” from Studio EL. Go to page10 for details. ART WORLD NEWS PAGE 5 MAYJUN16-Opinion_Layout 1 7/8/16 3:37 PM Page 1 IN OUR OPINION SMALL CHANGES issue, sponsored by Tru Vue, offers a quantitative illustra- MAKE BIG tion of the benefits associated ART WORLD NEWS with small changes in pricing. DIFFERENCES Editor in Chief Sarah Seamark The benefit is in the detail of [email protected] nstinct and intuition play the analysis: modest changes a large part in being a in price afford significant im- Managing Editor Koleen Kaffan Isuccessful art gallery or provement in bottom lines. [email protected] frameshop owner. It’s not ter- For many, such a move is the Production Manager Sue Bonaventura ribly surprising given that un- difference between survival derstanding what drives the and thriving. However, if a Editor at Large Jo Yanow-Schwartz art and framing industry pretty business owner doesn’t take much defies conventional re- the time to learn a quantitative Columnists Todd Bingham tailing. Sometimes compre- approach to their business, or [email protected] hending what makes sellers hire someone who can, they Barney Davey successful appears to be an may never embrace the suc- [email protected] unsolvable puzzle. Even in- cess that may be at their fin- Joshua Kaufman dustry veterans often are per- gertips. [email protected] plexed by the dynamic of success in businesses of sim- Truly, the hunt for business Contributing Writers Greg Perkins ilar size and scope. models that could routinely be Cristi Smith replicated to serve all retail Zella Hannum So often, trying to paint facets of the art and framing Publisher John Haffey large generalizations to de- industry remains elusive. [email protected] scribe the merits and weak- Now, more than ever, left nesses of a business yields a brain and right brain skills Associate Publisher Brooks Male poor analysis and even worse are a requirement to create, confusion. We all love a sim- guide, and grow frameshops Information Technologist Joe Gardella ple explanation of a complex and galleries. The first step problem, but in practice, the is recognizing what skills you Editorial Advisory Board simplicity ignores the lessons have, and secondly identifying Phillip Gevik, Gallery Phillip, Toronto, Canada to be learned. Incremental those you don't, and then Steven Hartman, The Contessa Gallery, Cleveland, OH change is so often the parent finding them. of significant movement with- Jeff Jaffe, POP International Galleries, New York in a business. Case in point, John Haffey Heidi Leigh, AFA, SoHo, NY Ken Baur’s article in this Publisher Ruth-Ann Thorn, Exclusive Collections Gallery, San Diego, CA ADVERTISING SALES INFORMATION Eastern U.S. & International Midwest & West Coast John Haffey, Publisher Brooks Male, Associate Publisher Phone (203) 854-8566 Phone (203) 854-8566 Fax (203) 900-0225 Fax (203) 900-0225 [email protected] Art World News (Volume XXI, Number 5) ISSN 1525 1772 is published 10 times a year by Wellspring Communications, Inc.: P.O. Box 129, Rowayton, CT 06853. Phone (203) 854-8566 • Fax (203) 900-0225; To order additional copies or back issues e-mail: [email protected] or fax to (203) 900-0225. Please indicate which month and year you are requesting. Single copy price is $10.00. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photography, recording, or any information storage and retrieval system, without permission, in writing, from the publisher. PAGE 6 ART WORLD NEWS *Ad Template-revised_Layout 1 6/2/16 10:01 AM Page 1 MAYJUN16-A&P-pg1_Layout 1 7/8/16 2:18 PM Page 1 ARTISTS & PUBLISHERS Butirskiy Visits LaMantia Gallery Darida at the Arts Club of Chicago Alexei Butirskiy The work of Alexandru enjoyed a robust Darida was presented show at LaMantia in the prestigious Arts Gallery in mid-May Club of Chicago’s at what has become “87th Exhibition of an annual event. Professional Mem- The artist was in bers” this spring. The attendance for the exhibit, which first opening reception took place in 1916, to meet with collec- continues the Arts tors and embellish Club’s tradition of, and purchased pieces. commitment to, fur- The Northport, NY, “Autumn’s Secret” by Alexei Butirskiy, thering the arts. The gallery presented a 29- by 24-inch image, giclée on painting on exhibit by “Forever in the Moment” by some 30 paintings, canvas edition of 295 ($2,175). Romanian-born Darida Alexandru Darida, oil on canvas, as well as limited is entitled “Forever in 36 by 36 inches ( $12,000). edition prints by the Russian-born artist. Butirskiy, whose lu- the Moment,” shown. minist work combines architecture, color and format, is The artist is known for his pioneering social activist art, ranked among Russia’s top emerging artists. His work is ex- that touches on such politically-charged subjects as man’s clusively represented by Thomas Charles Editions in Phoenix, relationship with nature and global warming. For further AZ. Framed originals sell for $2,400 to $50,000, and framed information on Darida’s work, that sells for $2,500 to limited editions from $2,000 to $2,700.