DOCSLIB.ORG

“A Study on Store Operation with Reference to Coupon Mall, Hyderabad” Is an Original Work Done by Me Under the Supervision of Dr M

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
“A Study on Store Operation with Reference to Coupon Mall, Hyderabad” Is an Original Work Done by Me Under the Supervision of Dr M “A STUDY ON STORE OPERATION WITH REFERENCE TO COUPON MALL” A Project report submitted to Institute of Public Enterprise, Hyderabad in partial fulfilment of the requirement for the award of the Degree of POST GRADUATE DIPLOMA IN MANAGEMENT - RETAIL & MARKETING SUBMITTED BY PALASH BISWAS Under The Esteemed Guidance of Dr. M. MEHER KARUNA ASSISTANT PROFESSOR INSTITUTE OF PUBLIC ENTERPRISE OSMANIA UNIVERSITY CAMPUS HYDERABAD – 500 007 2007 - 2009 DECLARATION I, hereby declare that the SIP Work titled, “A Study on Store Operation With Reference to Coupon Mall, Hyderabad” is an original work done by me under the Supervision of Dr M. M. Karuna, Assistant Professor (Marketing), IPE, OU Campus, Hyderabad and Mr. Srinivasan, Mall manager, coupon mall, Hyderabad. This project has not been submitted else where for the award of any degree or diploma either in part or full in any university/institution. Place- Hyderabad Palash Biswas Date: ACKNOWLEDGEMENT Any work is incomplete without significant contribution and help of people involved in it. It is a pleasure to acknowledge my debt to the many people involved directly or indirectly, in the successful completion of the project. I would like to acknowledge the help rendered to me by Prof. R.K.Mishra, Director, IPE, Hyderabad, and Dr. V Srikanth, Coordinator, PGDM-RM, IPE, Hyderabad. I express my deep sense of gratitude to Mr A. Sridhar Raj, Asst. Prof and coordinator Sip for batch of 2009 for his timely help and integrity in handling my needs beyond a level that can not be described by merely words. I am grateful to my project guide Dr. M. M. Karuna for his continuous guidance and support during the tenure of the project. I take this opportunity to thank him profusely for his excellent guidance and support throughout the course of this project. My sincere thanks to Mr. Srinivasan, Mall manager, Coupon Mall, Hyderabad Unit. I am obliged to Mr Sandip, Merchamndiser of Coupon Mall for his continuous support and giving me this opportunity I would finally like to thank all others who helped me in the completion of the project whom I have missed out in Coupon Mall. Palash Biswas CONTENTS Page No. CHAPTER – 1 1.1 INTRODUCTION 1 1.2 NEED FOR STUDY 4 1.3 OBJECTIVES OF STUDY 5 1.4 METHODOLOGY 5 1.5 LIMITATIONS OF STUDY 7 CHAPTER – 2 PROFILE OF THE INDUSTRY 8 CHAPTER – 3 PROFILE OF THE COMPANY 33 CHAPTER – 4 THEORETICAL FRAMEWORK OF STUDY 60 CHAPTER – 5 ANALYSIS OF STUDY 70 CHAPTER – 6 FINDING 92 CONCLUSIONS 95 SUGGESTIONS 97 ANNEXURES BIBLIOGRAPHY 1.1 INTRODUCTION One undeniable, truth in our world village is that today’s cutting edge idea or product is tomorrow’s accepted Norm. The miniaturization of the mobile phone, the calculator becoming the computer, and many more are all examples of rapid progression and the rapid dissemination of exclusivity. And even Indian retail proposition is lending itself into exclusivity. The Indian retail industry is estimated to have a market size of $180 billion accounting for a national GDP of 10 percent. It is poised to see a growth of 11 -12 percent per year. India is placed sixth in the global retail development index and it is predicted that there will be 1000 - 1500 stores in each of the metros by next year. The India retail business has the capacity to employ over 2 million in new jobs within the next 6 years. About 60 percent of these are expected to be in the area of fashion and lifestyle, and customer satisfaction is one key area for the same. Retail industry in India is expected to rise 25 percent yearly being driven by strong income growth, changing lifestyles, and favourable demographics. Shopping in India has witnessed a revolution with the change in the consumer buying behaviour and the whole format of shopping also altering. Industry of retail in India which has become modern can be seen from the fact that there are multi- stored malls, huge shopping centers, and sprawling complexes which offer food, shopping, and entertainment all under the same roof. India retail industry is expanding itself most aggressively; as a result a great demand for real estate is being created. Indian retailers preferred means of expansion is to expand to other regions and to increase the number of their outlets in a city. In the Indian retailing industry, food is the most dominating sector and is growing at a rate of 9 percent annually. The branded food industry is trying to enter the India retail industry and convert Indian consumers to branded food. Since at present 60 percent of the Indian grocery basket consists of non- branded items. India retail industry is progressing well and for this to continue retailers as well as the Indian government will have to make a combined effort. 1.2 NEED FOR THE STUDY The need for superb customer service is not astonishing, and the means for bringing it about are relatively well known. Nevertheless, too many businesses seem to accept the need and means in theory but in practice they continue to deliver poor service. Retail stores whose owners are also managers tend to fare much better than chains that employ minimum-wage employees who don’t care a whit about helping customers. Retail industry was the buzz word of the day. Though the retail industry was not opened 100 percent for Foreign Direct Investment, the Desi Capitalist (local) took the lead. Almost all the industrial houses of the country have entered into the retail industry. The big retail malls of the world like Wal-Mart are just waiting to enter into the band wagon once this sector of economy is fully opened up for FDI. In the light of such a competitive market of world, to attract the customer to their respective stores the retailers apply different strategies to satisfy its customers. This tool not only helps retailers to retain the old/repeated customers but also helps in getting new ones. So this shows an imperative need for studying the growing retail sector (retailers) strategies for customer satisfaction 1.3 OBJECTIVES OF THE STUDY The objectives of the study are as follows: • To study the operation parameters in Coupon Mall. • To improve the operational performance of the store. • To create balance between sales and shopping space. • To create effective merchandise presentation. • To ascertain factor this will contribute to increase in sales of Coupon Mall. 1.4 METHODOLOGY Observation Method of Research Observation is a research method where the relevant behaviours of customers are observed. Behaviour of customers for various stimuli gives us information which can be understood through only observation. Sufficient time spent for observation of customers and their responses for various stimuli gives information inputs for research. It is felt necessary for this project. The research design can be: Casual observation which takes place when managers on a continuous basic monitor variables such as competitive prices and advertising activities, the length or queue of the customers waiting for service etc. The benefit of observation method is that it is the least expensive and accurate method of collecting information (and data) and can measure consumer behaviour at the point of sale. • What is the in store traffic pattern? • What is the customer’s reaction to the displays Visual merchandising, etc.? • What is the pattern of customer’s movement within the store? • Which are the brands closely examined / preferred by the shoppers? • What is the customer’s reaction to private / in store labels? • Which are the frequently asked questions by the customers? • What is the frequently asked question by the customers? • What is the frequency of visit to the store, by the customers? Observation can take the form of: (a) Direct Observation -- for instance, the retailer may use an observer disguised as a shopper to watch apparel store shoppers approach a product category, to observe how long they spend time in the display area, did they find it difficult to get the product and so on. 1.5 LIMITATIONS OF THE STUDY: The study has the following limitations- The study has been conducted only in coupon mall, Hyderabad and it may not be useful for any other brand factory or retail outlet. There may be respondent bias. Time constraints restrict more study regarding store operation. PROFILE OF THE INDUSTRY 2.1 INTRODUCTION In the current business environment a confluence of market forces has created an extremely complex climate in the global retail industry. In mature markets, retail sector is challenged by its inability to grow and maintain profit margins as a result of a constrained operating environment, market maturity & saturation, slow population growth, and more demanding consumers as well as highly volatile consumer behavior. Apart from these there are concerns of rising competitive pressures, transformation of alternative sales channels- including "bricks (stores), clicks (web), rings (call centers), and knocks (services to the home), a blurring of roles between suppliers and retailers." also, as consumers have become empowered through access to information, wherever and whenever they want it, retailers have become more relevant to the consumer at the point of purchase and hence a shift in the balance of power to the retailers. As an outcome, the strategic focus of the entire retail sector is moving towards the emerging economies of Asia and central & eastern europe- china and India in particular. These economies offer expanding consumer markets with new opportunities for growth through global sourcing, off-shoring and the huge potential for development of modern/ organized retailing. 2.2CATEGORIZATION OF RETAIL INDUSTRY The retail trade in India & India south East Asia is shown in table below Table 2.1 Retail trade in India & South East Asia RETAIL TRADE IN INDIA & SOUTH EAST ASIA (in %ge) Countries Organization Unorganized India 4 96 China 20 80 South Korea 15 85 Indonesia 25 75 Philippines 35 65 Thailand 40 60 Malaysia 50 50 Source: Crisil Unorganized retailing refers to traditional formats of low cost retailing like local kirana shops, owner manned general stores, pan shops, and convenience stores etc.
Load more

Recommended publications
  • Packaging of Dairy Products PACKAGING of DAIRY PRODUCTS
    Packaging of Dairy Products PACKAGING OF DAIRY PRODUCTS Author H.G. Patel & Hiral Modha Department of Dairy Technology AAU, Anand M. Ranganadham Department of Dairy Technology SVVU, Tirupati Index Lecture Page No Module 1: Introduction and History of Packaging Development Lesson1. History of Package Development 5-10 Lesson 2. Importance of packaging 11-20 Module 2: Packaging Materials Lesson 3. Selection of Packaging Materials 21-23 Lesson 4. Characteristics of Paper, corrugated paper, fiber 24-30 board and wood Lesson 5. Characteristics of Glass 31-34 Lesson 6. Characteristics of Metals and Metallic 35-41 Containers Lesson 7. Characteristics of Plastics 42-47 Lesson 8. Sources of different plastic materials and 48-58 process of manufacture Lesson 9. Forms of different plastic materials - 1 59-70 Lesson 10. Forms of different plastic material-2 71-78 Lesson 11. Forms of different plastic materials – 3 79-85 Lesson 12. Newer forms with combination of two or more 86-96 ingredients Lesson 13. Foils and Laminates – Characteristics and 97-101 Importance in Food Industry Lesson 14. Characteristics of Retort Pouches 102-104 Module 3: Package Forms Lesson 15. Forms of packages used for packaging of food 105-130 and dairy products Module 4: Legal Requirement Lesson 16. Safety requirements of packaging materials 131-139 and product information Module 5: Packaging of Milk And milk Products Lesson 17. Pasteurized Milk 140-144 Lesson 18. UHT-Sterilized milk 145-147 Lesson 19. Aseptic packaging 148-151 Lesson 20. Fat Rich Dairy Products - Butter and Ghee 152-156 Lesson 21. Coagulated and Desiccated Indigenous Dairy 157-162 Products and their Sweetmeats Lesson 22.
    [Show full text]
  • Applications of Artificial Intelligence in Food Engineering Research and in Industry
    Journal of Agricultural Engineering and Food Technology Print ISSN: 2350-0085; Online ISSN: 2350-0263; Volume 2, Number 2; April-June, 2015 pp. 112-115 © Krishi Sanskriti Publications http://www.krishisanskriti.org/jaeft.html Applications of Artificial Intelligence in Food Engineering Research and in Industry Sujata Saini Department of Computer Science and Application, Govt. College for Women, Rohtak E-mail: [email protected] Abstract—This paper explores the various applications of artificial Advanced monitoring and control systems are developed to intelligence in food engineering research and in industry. Usually, facilitate the automation and flexible food manufacturing. Food engineering encompasses a wide range of activities. Food Furthermore, energy saving and minimization of engineers are employed in various fields like food processing, food environmental problems continue to be important food machinery, packaging, ingredient manufacturing, instrumentation, engineering issues, significant progress is being made in waste and control. Firms that design and build food consulting firms, processing plants, government agencies, pharmaceutical companies, management, efficient utilization of energy and reduction of and health-care firms also employ food engineers. Specific food effluents and emissions in food production. engineering activities include the discipline in which the engineering, biological, and physical sciences are used to study the nature of 2. APPLICATIONS OF AI IN FOOD ENGINEERING foods, the causes of deterioration and the principles underlying food AND INDUSTRY processing. Food engineering research deals with the production processes that make food. Nowadays the food chain is long and 2.1 Agriculture complicated, where foods and food technologies are diverse. However, in these days acceptance of food products are often Agriculture is the process of feeding products, producing food, depends on potential benefits and risks associated with the food.
    [Show full text]
  • Logistics Operations and Management Concepts and Models
    Logistics Operations and Management Concepts and Models Reza Zanjirani Farahani Informatics and Operations Management Kingston Business School Kingston University, Kingston Hill Kingston Upon Thames, Surrey KT2 7LB Shabnam Rezapour Industrial Engineering Department, Urmia University of Technology, Urmia, Iran Laleh Kardar Department of Industrial Engineering, University of Houston, Houston, TX, USA AMSTERDAM G BOSTON G HEIDELBERG G LONDON G NEW YORK G OXFORD PARIS G SAN DIEGO G SAN FRANCISCO G SINGAPORE G SYDNEY G TOKYO Elsevier 32 Jamestown Road London NW1 7BY 225 Wyman Street, Waltham, MA 02451, USA First edition 2011 Copyright r 2011 Elsevier Inc. All rights reserved No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage and retrieval system, without permission in writing from the publisher. Details on how to seek permission, further information about the Publisher’s permissions policies and our arrangement with organizations such as the Copyright Clearance Center and the Copyright Licensing Agency, can be found at our website: www.elsevier.com/permissions This book and the individual contributions contained in it are protected under copyright by the Publisher (other than as may be noted herein). Notices Knowledge and best practice in this field are constantly changing. As new research and experience broaden our understanding, changes in research methods, professional practices, or medical treatment may become necessary. Practitioners and researchers must always rely on their own experience and knowledge in evaluating and using any information, methods, compounds, or experiments described herein. In using such information or methods they should be mindful of their own safety and the safety of others, including parties for whom they have a professional responsibility.
    [Show full text]
  • A Study on Detergent Powder
    Thesis Paper on Understanding the Role of Packaging on Consumer Buying Behavior in Dhaka City: A Study on Detergent Powder A Study on PreparedDetergent for: Powder Mr. Md. Ashaduzzman Assistant Professor Faculty of Business Administration Eastern University Prepared by: Mohammad Shafat Mostafa ID: 102200057 Batch: 22nd, Bachelor of Business Administration April 29 2012 April 29, 2012 Thesis Supervisor, Mr. Md. Ashaduzzman Faculty of Business Administration Eastern University, Dhanmondi, Dhaka. Subject: Submission of the Thesis Paper. Dear Sir: It is my pleasure to submit the Thesis Paper on “Understanding the Role of Packaging on Consumer Buying Behavior in Dhaka City: A Study on Detergent Powder”. The paper is submitted as part of the partial fulfillment of the BBA program. As a part of my BBA program, I have completed my thesis in place of Internship program. While conducting this paper I got the opportunity to have a face to face discussion with my respondents who helped me to complete this paper. This paper provides a little knowledge about role of packaging on consumer buying behavior in case of detergent powder for them who live in Dhaka city. With the permission of my honorable supervisor sir, I have conducted the paper to understand some exclusive features of packaging of detergent powders which strongly affect the consumer purchasing behavior. I believe this paper will help the manufacturing companies to have a better understanding about the consumer buying behavior for detergent powders and improve their packaging as well. I want to have the privilege to give answers to your queries, if any. Sincerely yours, ____________________________ Mohammad Shafat Mostafa ID: 102200057 Batch Number: 22nd, Bachelor of Business Administration Eastern University Acknowledgement First, I would like to express my heartiest gratitude to the Almighty Allah.
    [Show full text]
  • WPO Position Paper Packaging and SCM 2017.Indd
    Position Paper – Packaging and Supply Chain Management PACKAGING PACKAGING PACKAGING PACKAGING PACKAGING PACKAGING PACKAGING PACKAGING PACKAGING PACKAGING PACKAGING PACKAGING PACKAGING PACKAGING PACKAGING PACKAGING PACKAGING PACKAGING PACKAGING PACKAGING PACKAGING PACKAGING PACKAGING PACKAGING Position Paper Packaging and Supply Chain Management www.worldpackaging.org 1 Position Paper – Packaging and Supply Chain Management Packaging and Supply Chain Management Dr Carl Olsmats WPO Vice President Packaging Science and Economics (Former WPO General Secretary), Senior Lecturer, Industrial Engineering and Management, School of Technology and Business Studies, Dalarna University To discuss the topic of Packaging and Supply Chain Management (SCM), it may be adequate to start with some definitions. First one may ask what SCM is. There are several definitions available, a broad and commonly accepted definition is provided by the Council of Supply Chain Manage- ment Professionals and states: “SCM - Supply Chain Management encompasses the planning and management of all activities involved in sourcing, procurement, conversion, and logistics manage- ment. It also includes coordination and collaboration with channel partners, which may be suppliers, intermediaries, third-party service providers, or customers. Supply chain management integrates supply and demand management within and across companies. The loosely coupled, self-organizing network of businesses that cooperate to provide product and service offerings has been called the Extended Enterprise”.
    [Show full text]
  • Marketing Management.Pdf
    mathematics HEALTH ENGINEERING DESIGN MEDIA management GEOGRAPHY EDUCA E MUSIC C PHYSICS law O ART L agriculture O BIOTECHNOLOGY G Y LANGU CHEMISTRY TION history AGE M E C H A N I C S psychology Marketing Management Subject: MARKETING MANAGEMENT Credits: 4 SYLLABUS Concepts of Marketing Management: Definition and Concepts: Definitions of Marketing, Scope of Marketing; Core Marketing Concepts: Concept of Demand and Supply; Transaction; Major Marketing Management Philosophy; Social Marketing Marketing Environment - Internal & External Marketing Environment Forces; Macro Environment; Micro and Internal Environment; Factors Influencing Consumer Buyer Behavior; Buyer Decision Process; Inputs for Buying Decision Process; Consumer Trends; Market Segmentation Process. Developing Market Strategies and the Offerings Part –I Positioning and Differentiation: Concept, Positioning according to Ries and Trout, Various Tools of Differentiation; Product Decisions and Strategies; Product Mix; Product Life Cycle; Brand Positioning; Brand Identity; Equity and Packaging. Developing Market Strategies and the Offerings - Part II: Introduction to Service Marketing; Differentiating Services; Product and Service Price; Response to Change in Price; Pricing Strategies. Delivering Marketing Programs – Part I Marketing through Channel Partners; Wholesalers and Retailers: Current Trend; Channel Management. Delivering Marketing Programs – Part II Market Communication, Process for Effective Communication; Advertising; Different Advertising Media; Sales Promotion; Public Relations; Direct Marketing; Personal Selling: Concepts and Process; Management of Sales Force Suggested Reading: 1. Marketing Management by Kotler Philip; Publisher: Prentice-Hall of India 2. Marketing Management by Ramaswamy V S and Namakumari; Publisher: S Macmillan India Ltd. 3. Marketing Management by Saxena Rajan; Publisher: Tata McGraw-Hill 4. Marketing in India Cases and Readings by Neelamegham S; Publisher: Vikas Publishing House Pvt.
    [Show full text]
  • Role of Stakeholders in Management of Packaging Waste in India
    International Journal of Applied Home Science REVIEW PAPER Volume 3 (9&10), September & October (2016) : 385-396 ISSN : 2394-1413 Received : 11.09.2016; Revised : 18.09.2016; Accepted : 26.09.2016 Role of stakeholders in management of packaging waste in India SURBHI CHITKARA AND SUSHMA GOEL Department of Resource Management and Design Applications, Lady Irwin College, Delhi University, Delhi, India ABSTRACT Packaging may be defined as “the container for a product – encompassing the physical appearance of the container and including the design, color, shapes, labeling and materials used”. Presently, packagingmaterial waste is being managed along with the municipal solid waste. Some amount of recyclable packaging wastesuch as paper, plastic, glass, metal, and cartons, is not picked up because it is soiled or directly buried under a huge pile of waste inthe bin or at the disposal site. Even though the major responsibility of MSW management lies with the governmental agencies and urban local bodies, there are other stakeholders which play a crucial role as well. These are households, businesses, industries, informal sector, non- governmental organizations (NGOs), community based organizations (CBOs), self-help groups (SHGs), secondary schools and college students. Involvement of all these stakeholders is necessary in planning of solid waste management. The stakeholders involved in the management of packaging waste involve - Manufacturers, Consumers, Government/Municipal Authorities, and Formal and Informal Recyclers. Each of these play an important role in creating an environmentally and economically sustainable society. The industry-owned Extended Producer Responsibility (EPR) organisation should help the obliged companies to improve the environmental performance of their products and packaging by providing advice and information on packaging optimisation.
    [Show full text]
  • Bencil Speaks Aug-14 Newsletter
    Bencil Writes August ’14 edition August is a month full of festivities with our Jain festival, Paryushan underway and another big one, Ganesh Chaturthi round the corner which brings out the best in people and livens up the mood. Of late, we have been receiving a lot of calls from Innovators & Entrepreneurs who have innovated and solved a problem wanting us to help them either find a buyer or market their invention. Also the profile of the people getting in touch with us is getting more interesting right from Grass root Innovator, Professor to Entrepreneur and even Industry Professionals from consulting background. This along with the changed outlook of large companies who are looking at working with start ups and being part of the innovation ecosystem augurs well for Innovators & Entrepreneurs. Hope you enjoy reading Bencil Writes as much as we enjoy publishing it. Do share your comments and feedback on [email protected] Counterfeits and its Impact on Consumers This month’s newsletter focuses on the very important aspect of counterfeits and fakes which while providing consumers the thrill of owning copy of a well known brand also puts them at risk in terms of safety, comfort and the joy of owning an original product. Counterfeiting is the practice of manufacturing goods, often of inferior quality, and selling them under a brand name without the brand owner’s authorization. Generally, counterfeit goods are sold under a trademark that is identical to or substantially indistinguishable from the brand owner's trademark for the same goods, without the approval or oversight of the trademark owner.
    [Show full text]
  • Pharmaceutical Packaging Technology
    Pharmaceutical Packaging Technology Prepared by: Jalal Uddin Lecturer World School of Pharmacy World University of Bangladesh March 17 1 Definition The packaging can be defined as the economical means of providing presentation, protection, identification, information, containment, convenience compliance, integrity and stability for a product during storage, transportation display and until it is consumed or throughout its shelf life. Pharmaceutical packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. March 17 2 Ideal packaging requirements 1. They must protect the preparation from environmental conditions. 2. They must not be reactive with the product. 3. They must not impart to the product tastes or odors. 4. They must be nontoxic. 5. They must be FDA approved. 6. They must meet applicable tamper-resistance requirements. 7. They must not be the cause of product degradation. 8. They must be adaptable to commonly employed high speed packaging equipment. March 17 3 Functions of packaging 1. Product Identification: Packaging greatly helps in identification of products. 2. Product Protection: Packaging protects the contents of a product from spoilage, breakage, leakage, etc. 3. Facilitating the use of product: Packaging should be convenience to open, handle and use for the consumers. 4. Product Promotion: Packaging is also used for promotional and attracting the attention of the people while purchasing. 5. Marketing: The packaging and labels can be used by marketers to encourage potential buyers to purchase the product. March 17 4 6. Convenience: Packages can have features that add convenience in distribution, handling, stacking, display, sale, opening, re-closing, use, dispensing, reuse, recycling, and ease of disposal.
    [Show full text]
  • Introduction to Food Packaging
    Paper No.: 12 Paper Title: FOOD PACKAGING TECHNOLOGY Module – 01: Introduction to food packaging 1. INTRODUCTION In today's world, packaging is universal and important too. It surrounds, enhances and protects the goods we buy, from processing and manufacturing through handling and storage to the final consumer. Without packaging, materials handling would be a difficult, inefficient and costly exercise and modern consumer marketing would be virtually impossible. Most of the containers in the market today are used to protect a specific quantity of product during procurement, storage, distribution and retail sales, although several are also designed for bulk supply. The quality of the individual package depends on the nature, uniqueness and value of the product besides the prevailing social practices and legislation. The selection of a packaging, storage and distribution system will depend on existing economic ability, production and distribution efficiency, retailing pattern, consumer preferences and ecological aspects. Despite the importance and key role which packaging plays, it is often regarded as a necessary evil or an unnecessary cost. Furthermore, in the view of many consumers packaging is, at best, somewhat unnecessary and at worst, a serious waste of resources and an environmental threat. Such an opinion arises because the functions which packaging has to do are either unknown or not considered fully. By the time most consumers come into contact with a package, its job in many cases is almost over, so it is understandable that the view that excessive packaging has been used has gained some belief. The Packaging Institute International defines packaging as the enclosure of products, items or packages in a wrapped pouch, bag, box, cup, tray, can, tube, bottle or other container form to perform one or more of the following functions: containment; protection and/or preservation; communications; and utility or performance.
    [Show full text]
  • Role of Packaging on Consumer Behavior
    How Packaging Design and Material Selection can be used as Marketing / Branding Tools in today’s industries, affecting Consumes’ Buying Behavior. Case Study: Cosmetics Packaging Design Ntsiavou Maria SCHOOL OF ECONOMICS, BUSINESS ADMINISTRATION & LEGAL STUDIES A thesis submitted for the degree of Master of Science (MSc) in Strategic Product Design December, 2019 Thessaloniki – Greece Student Name: Maria Ntsiavou ID: 1106170019 Supervisor: Prof. Kyratsis Panagiotis Technical advisor: Mr Tsamboukas Athanasios I hereby declare that the work submitted is mine and that where I have made use of another’s work, I have attributed the source(s) according to the Regulations set in the Student’s Handbook. December 2019 Thessaloniki - Greece Abstract This dissertation was written as part of the MSc in Strategic Product Design at the International Hellenic University. The purpose of this paper is to explore the importance of innovative packaging for marketing purposes in cosmetics industry. The intention is also to understand the purpose of packaging as a marketing tool. The expected result of the study is to contribute the connection between packaging and marketing theories. The case study was chosen to evaluate and investigate the ways that packaging can be combined with marketing and presents all the latest trends and the ways for a successful packaging. The findings of this study demonstrate that packaging has been evolved to a very important tool in marketing strategy of different products for end-consumers and customers. This has become more important as the products that are launched in the markets are more nowadays. The essay shows the significance of combining the packaging to marketing theories.
    [Show full text]
  • Zircon Technologies (India) Limited
    DRAFT RED HERRING PROSPECTUS Dated: September 21, 2018 Please read section 32 of the Companies Act, 2013 (The Draft Red Herring Prospectus will be updated upon filing with the RoC) Book Built Issue ZIRCON TECHNOLOGIES (INDIA) LIMITED Zircon Technologies (India) Limited (our “Company” or the “Company” or the “Issuer”) was incorporated as ‘Zircon Pharma Impex Private Limited’ on February 16, 1999 at Delhi as a private limited company, under the Companies Act, 1956 with a certificate of incorporation granted by the Registrar of Companies, National Capital Territory of Delhi and Haryana (“RoC”). Pursuant to a special resolution passed by our shareholders dated January 3, 2003, the name of our Company was changed to “Zircon Technologies Private Limited’ and a fresh certificate of incorporation was issued by the RoC on January 23, 2003. Subsequently, pursuant to a special resolution passed by our Shareholders dated March 31, 2008, our Company was converted into a public limited company and the name of our Company was changed to ‘Zircon Technologies Limited’ and a fresh certificate of incorporation was issued by the RoC on May 27, 2008. Thereafter, pursuant to a special resolution passed by our shareholders dated June 5, 2008, the name of our Company was changed to ‘Zircon Technologies (India) Limited’ and a fresh certificate of incorporation was issued by the RoC on July 15, 2008. For further details, including details of change in registered office of our Company, see “History and Certain Corporate Matters” on page 144. Registered Office: No. 2B-1226, GD Colony, Mayur Vihar, Phase – III, New Delhi – 110 096; Delhi, India.
    [Show full text]