Annual Review 2017–18
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ANNUAL REVIEW 2017–18 destination marketing investment air access an inspiring place to do business Annual Review publication 26 Nov.indd 1 2018/11/26 8:52 AM Annual Review publication 26 Nov.indd 2 2018/11/26 8:52 AM Contents Message from the Chairman 4 Message from the Chief Executive Officer 4 Meet the Wesgro team 5 IQ 7 Trade 8 Investment 9 Agribusiness 10 Destination Marketing 11 Film and Media 13 Marketing and Communications 15 Strategic Projects: Air Access 16 Strategic Projects: Cape Health Technology Park 17 Corporate Services 18 3 Annual Review publication 26 Nov.indd 3 2018/11/26 8:52 AM Message from the Chairman The Western Cape and South Africa are On behalf of the board members, I want emerging from a challenging year. In the to thank every member of the Wesgro midst of a serious leadership vacuum team for their tireless efforts in ensuring at National level until December 2017, that stellar results were achieved yet the worst drought to hit the Province, again. coupled with the threat of a credit downgrade to junk status, the Agency’s Sitting at the helm, I’d like to extend a role in promoting Cape Town and the big thank you to Premier Helen Zille, Western Cape as the preferred destination Executive Mayor Patricia de Lille and for travel, trade, film and investment has Minister of Economic Opportunities never been so pivotal. Alan Winde. Your support, vision and motivation are unwavering and enable Despite these realities, the Wesgro the Agency to grow from strength to team, with the direct support of key strength. stakeholders in the public and private sector, pulled together to help weather Lastly, I’d like to thank our Chief this storm. Wesgro was instrumental Executive Officer, Tim Harris and the in protecting the brand of the Cape members of the Wesgro board. The tone during this challenging time – calming of a business is set by those who run it. the concerns of tourists who were At Wesgro mediocrity is not an option considering cancelling holidays due and this stems from the ‘can do’ never- to water scarcity, actively initiating failing support of a strong leadership inward and outward trade missions, and unit. The energy, determination and pride Professor Brian Figaji encouraging and facilitating investment taken in every task undertaken by the in the province. Agency is tangible. Thank you for leading by example and setting a winning tone. Message from the Chief Executive Officer The financial year 2017/18 was a difficult The successful outcome of this past year period for both the South African and would not have been possible without the the Cape economy. In particular, the formal mandates, and generous support, announcement by City officials on 18 of our region’s leaders, in particular the January 2018 that “Day Zero was likely” Premier of the Western Cape, Helen Zille, signalled the beginning of a period where the MEC for Economic Opportunities, tourism, investment, agriculture, film Alan Winde and the Mayor of Cape Town, production and conferencing all faced a Patricia de Lille. significant and unprecedented threat. Lastly, I would like to thank the Wesgro As the government Agency charged Board and particularly the chairs, Prof. with shoring up confidence on the Brian Figaji and Mr Mike Spicer, for their part of investors, buyers, conference support. They have assisted our diverse organisers, film producers and tour team of committed employees to exceed operators, our Agency needed to step our targets under the most challenging up – with our partners – to reassure our of circumstances and prepared us to clients that the region remained “open for make an even greater contribution to business”, despite the very public regular promoting tourism, trade and investment projections of the day when the supply of in our beautiful region in the coming water could not be guaranteed. years. Tim Harris 4 Annual Review publication 26 Nov.indd 4 2018/11/26 8:52 AM Meet the Wesgro team Wesgro is a public entity, as envisaged in the PFMA, and is managed by a Board of Directors appointed by Executive Authority. board of directors Professor Brian Figaji Mr. Michael Spicer Mr. Ashraf Ameen Mr John van Rooyen Chairperson Deputy Chairperson Director Director Mr. Paul Bannister Mr. Ian Bartes Ms. Andrea Böhmert Mr. David Green Director Chairperson of the Audit, IT Director Director and Risk Committee/Director Mayor Marius Koen Ms Palesa Morudu Mayor Helena von Schlicht Director Director Director Mr. Solly Fourie Mr. Lance Greyling Mr. Tim Harris Ex-Officio Member of the Ex-Officio Member of the Chief Executive Officer Board representing the Board representing the Provincial Government City of Cape Town/ Chairperson of the Human Resource and Renumeration Committee 5 Annual Review publication 26 Nov.indd 5 2018/11/26 8:52 AM Nelson Mandela Centenary 2018 executive team Tim Harris Chief Executive Officer Kholeka Zama Chief Financial Officer Cornelis Van der Waal Chief Research Officer Yaw Peprah Chief Business Officer Jacyntha Twynam Strategic Projects Judy Lain Chief Marketing Officer Russel Brueton Chief Communication Officer units Executive Management Unit Trade Investment Marketing DMO & Convention Bureau Eunice Masamba Denan Kuni James Milne Carmen Taylor Inge Dykman Kendra Stoffberg Kamiela Domingo Frances Greenwood Karen Bosman Alabama Nondumo Che Smith Dinesh Harry Grant Carelse Linda Mase Ruby Swigelaar Rehana Boolay Aneez Abrahams Lana Curran Michael Gamwo Rorisang Tabane Sarah Brownlee Robert Peters Tatiana D Santos Lindokuhle Ntanti Nonkululeko Mpoyiya *Zintle Mtsi Michael (Kuda) Matongo Jarrod Lyons (with GreenCape) Corne Koch Nadine Smith-Clarke Natalie Naude Vuyo Geqe Agri Business Adriaan Fourie Amanda Tshaya Thiru Naidoo Towfiq Hendricks Lerisha Mudaliar Nonelela Mtwana Lauren Neumann Marshia Meniers Research Corporate Services Mornay Gallant Strategic Projects Film Julius Okiror Anthony Bere Saadiqah Dangor *Paul van den Brink Monica Rorvik Jodie Posen Jacqueline Harry Sinazo Gacula David King Lisa Mini Levurne Goodman Shaheed Abrahams Zahir Domingo Praven Naidoo Latecia Hendricks Gaynor Nel Bongiwe Ndyumbu Fiona Lunda Simphiwe Twala Ashleigh October Nombongo Manana Dealnawaaz Jacobs Cape Investor Centre Nwabisa Thiso Gysbert Verwey Rirhandzu Mathebula Dorcas Zide Salman Kajie Lona Tshongweni Sonwabile Gudla Abongile Mbawu Gisele Naidoo Meagan Mayer Janine Botha Ghalied Christian Mandisa Ralane Zaheer Hendricks Portia Solontsi Ester Klaas Temp Abigail Jordan * * Independent contractor 6 Annual Review publication 26 Nov.indd 6 2018/11/26 8:52 AM IQ The Wesgro IQ unit assists the Agency in achieving its mandate, • 38 Country Profiles by providing economic research, and market intelligence to • 4 Country-Sector support the work of tourism, trade, investment and film, and for • 13 DSM Report the use of Wesgro clients. • 1 Project • 4 Region The IQ team does this by developing relevant tourism, trade and • 9 Sector investment publications and providing customised research and • 43 Tourism information in support of the core functions of Wesgro. • 6 Trade • 1 Investment Achievements for the year Success stories Invest Cape Town Publication: This collaborative publication between Wesgro 173 information requests and the City of Cape Town highlights the investment opportunities, • 2017/18 • were completed as well as the long term INVEST IN sector development strategies CAPE TOWN for the province. Took on average 1.5 days The Cape Town and to provide customised Western Cape Film Study: 7 research and information The publication provided a detailed support of the core functions overview of the film and animation of the Agency industries in the Western Cape. The Regional Market Analysis and Intelligence study provides detailed insight into 2017/12/13 4:25 PM the current economic and job creation invest in CT_part1_FINAL.indd 1 contribution of this high growth sector. Wesgro Research unit presented to The Western Cape Tourism Performance Review 41 delegations The destination Performance Review provides deep insight into the trends in the tourism industry, and summarises the during the financial year contribution this sector makes to the economy. The document provides insights into local and international tourism trends and should be the basis for any decision making in this critical sector. PROFILE: Latecia Phillips – Tourism Research Analyst In over ten years at Wesgro I have thoroughly enjoyed the journey of portraying the Western Cape as a strong and growing tourism destination. Being part of Wesgro’s IQ Unit has granted me the opportunity“ to actively support the agency in its role to market the Western Cape as a competitive hub for business and tourism. Working in tourism research has been particularly fulfilling, allowing me to closely monitor the evolution of a sector I am extremely passionate about.” 7 Annual Review publication 26 Nov.indd 7 2018/11/26 8:52 AM Trade Wesgro’s International Trade and Development Unit works to • Marketing of value-added goods and services promote and facilitate the exports of Western Cape goods and • Support in accessing finance services. • Forging strategic partnerships The unit also facilitates and supports the expansion of qualified In response to the request made by the Minister of Economic Western Cape companies to the rest of Africa through outward Opportunities, to explore ways of supporting Western Cape foreign direct investment (OFDI). companies with increasing trade and expanding into the rest of the African continent, the Trade Promotion programme changed Wesgro