The Art of Connecting

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How to Create Your Brand and Market in the US 如何在美国市场发展和推广你的移动应用 Edith Yeung | edith.co | @edithyeung About Edith •Born in Hong Kong, Mom from Beijing Moved to US at 16 •Worked with Oracle, Siebel, Autodesk, AT&T Wireless, Cisco, Telstra •Founded RightVentures and BizTechDay •Head of Marketing Dolphin Browser US Mobile Trends and Statistics 美国趋向和统计 Why the US? How Big is the Market? Edith Yeung | edith.co | @edithyeung 127 millions 302.9 million mobile subscribers 42% of SmartPhone owners Most popular US Mobile Apps Categories are: 1.Games 2.News 3.Google Maps 4.Social networking 5.Music 6.Facebook 7.The Weather Channel More than 350 million active users [44% of their total user base] currently accessing Facebook through their mobile devices. – Facebook official statistics (November, 2011). eBay consumers bought and sold over US$2 billion worth of merchandise via mobile in 2010. US is lagging behind in Near Field Communication (NFC) development. Top US mobile manufacturers for Q4 2010: •Samsung 24.8% •LG 20.9% •Motorola 16.7% Source: ComScore US/Canada is leading Mobile Advertising Spend. How to go after the US Market? Edith Yeung | edith.co | @edithyeung 1. Understand Trends (趋向) 2. 3. Social Proof 4. Pitch or Your Story 5. Embrace Innovation ZIPCAR 6. Passion ADD STEVE 7. Everything is mobile, but everyone are lazy. 8. American cares but don’t care 9. Silicon Valley / East Coast Case Study: Dolphin Browser Edith Yeung | edith.co | @edithyeung Smart Phone. Clever Browsing. What is Dolphin Browser? Launched in 2009, Dolphin is the world first’s Gesture, Webzine and Add-ons enabled mobile browser. With almost 10 million downloads on the Android, Dolphin Browser is the the most popular browser on the Android. Dolphin Gesture Intelligently empowers users to access their favorite web content with just a swipe of their finger. Dolphin by the Numbers What is so unique about Dolphin? • World’s first Gestures supported browser • World’s first Webzine supported • World’s first Add-ons enabled browser • Sequoia Capital’s first mobile browser investment • Become Number 1 in iPhone Productivity Category in US, UK, Russia, France, Poland, Czech Republic, Argentina, Finland, Romania & Portugal within 24 hours • Dolphin is #1 CNET Top 100 Most Popular Android Apps • Dolphin Browser is fast, playful and elegant. • Dolphin team believe in delivering the best user experience. Who loves Dolphin Browser? Why they love Dolphin Browser? How to Create Your Brand and Market in the US 如何在美国市场发展和推广你的移动应用 Edith Yeung | edith.co | @edithyeung .

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