MBS Offers First-Class Preparation for Career Bachelor Rating 2008: MBS 2nd Best University in

tion following gradua- are placements and temporary employment tion. Overall, the Mu- abroad as a mandatory component part of nich the academic studies. With the trademarks landed an excellent of its study programs – the practical rele- With its top rating of five stars received in second place for all of Germany. vance, the international orientation and the the Bachelor Rating of the "Junge Karriere" intensive mediation of method competence magazine (issue March 2008) the Analyzed were the mediation of occupation – the Munich Business School clearly had Business School scored well. The study relevant abilities such as methodical and an outstanding position for the comparison. was put out by the Arbeitskreis Personal- social competence, practical relevance and marketing [Personnel Marketing Research the internationality of academic studies. In these four categories a maximum of 15 Group] (DAPM), a network of personnel Aside from expertise and character, the sur- points each were issued with a perfect score managers of well-known companies, such veys showed job fitness to be the deciding of 60 points being attainable. Aside from the as adidas, Bertelsmann or Siemens. The hiring criterion for personnel managers. In MBS in second place with 54.9 points, only client wanted to know which colleges pre- the study programs of the colleges with the seven other colleges throughout Germany pare best for the job. 124 business degree best ratings one will therefore find high edu- scored at least 50 points with their bachelor programs at more than 70 German colleges cational ratios in topics such as project ma- programs, receiving the five stars. and universities were analysed. The focus nagement, teamwork, negotiation techni- was on the concrete professional qualifica- ques and foreign languages. Also important

News | Fall Semester 2008

The Peak Result for the Munich Business School in the CHE Ranking

Rector's Conference and the Bertelsmann The Munich Business School was able to foundation. position itself in the categories "overall stu- dy program situation", "mentoring of stu- In a comparison of 250 degree programs of dents", "practical relevance of the academic business administration in the German studies" and "library features". speaking area the Munich Business School ranked in the top bracket in four of five main For the purposes of the Munich Business A steady position in the nationwide top categories – achieved by only six other col- School the detailed analysis turned out bracket and the undisputed first place in Ba- leges throughout Germany. even more pleasing. When comparing the varia – those are the results for the Munich business administration study programs of Business School in the current college ran- Within this compact comparison based on all Bavarian colleges, the MBS ranked in king of the “Centrum für Hochschulentwick- the detailed surveys the colleges were 1st place in 12 of 13 individual categories lung” (CHE) [Centre for College Develop- each lumped into the top bracket, the and once in 2nd. ment], a collective institution of the German middle bracket or a mutual bottom bracket.

1 Thank you! The Corporate MBA Customized Continuing Education with the Highest Standards

Oftentimes a company develops the desire In this way we combine the strengths of our to specifically develop high potentials with a general MBA programs with specific fields special offer and simultaneously tie them to or company specific requirements. With it, the company. The MBS responds with its in addition to the targeted expansion of pro- Corporate MBA Program. fessional and method competences, we also keep a focus on the overall develop- The successes of the Munich Business ment of the leadership competence. School in current rankings have many begetters. They are the alumni of our Of course, eligible company professionals college who prove themselves in their and executives can be incorporated as tea- companies and testimonialize their edu- chers, focus be placed on foreign languages cation with it. They are the lecturers, The Travel Charme Hotel GmbH and the Lindner and our foreign partner colleges be incorpo- whose courses make our college uni- Hotels AG are already partners for the Corporate MBA rated into the program. que, just as our administrative staff, who enable the organizational challen- This study program was developed to com- With the Corporate MBA the MBS provides ges of our study programs with their in- bine active continued education with a ma- another valuable contribution to the person- ternational and practice-oriented profi- ximum of benefit to the company. Together nel development within companies. les. My sincere thanks to all of them. with companies we design a program struc- ture and a curriculum to match the specific But a “thank you” is also due to many requirements within the respective compa- students, who are not only dedicated to nies. their own needs but also to the ad- vancement of the Munich Business School. Among many others this inclu- des for example the six students who organize the prominently cast MBS symposium "Business Meets Top-Class Confident Appearance in Foreign Cultures Sports" in October. MBS Develops Intercultural Wiki

To express our respect and thanks to students such as these, we handed out What do Russian business partners expect such as Nandine Meyden, who routinely the MBS Awards for the first time this ye- from a guest? Which hierarchies are there prepares MBS students for exposure to ar. The choice was not easy among so in Japan? Which topics should be avoided business partners from other cultural many dedicated candidates – and the during small talk with Italian partners? groups. judges are looking forward to having to What are my host duties in England, the make a tough decision in coming years. USA, or the United Arab Emirates? Students in collaboration with Nandine Meyden and don Prof. Dr. Frank Seger These are questions everybody is faced have now introduced their extensive with when moving in foreign cultures, either knowledge and their experiences in a fasci- in business or privately. How quickly incor- nating MBS project: the Intercultural Wiki. rect or insecure behavior can have a nega- Prof. Dr. Stefan Baldi tive impact. In a (business) world marked Under www.mbs-intercultural.de anybody Dean of the Munich Business School by international competition the soft skills in can access tips for a secure appearance in particular can decide over success or failu- foreign culture groups or even submit use- re. Not everybody has the opportunity to ful information about other customs in fo- consult an experienced etiquette trainer reign countries.

2 MBS Symposium 2008: SUMMER SCHOOL Innovation Management Business Meets Top-Class Sports Together with the management forum – Successfully Learn from Each Other starnberg MBS is holding its second Summer school Innovation Manage- Under this theme students at the MBS or- Under the patronage of Michael Glos and ment. The week of seminars designed ganized a symposium by students for stu- Willy Bogner, top-class speakers have by top-class speakers held from August dents and young professionals. The confirmed their participation:: 18 till 22 at the Starnberger See will im- Bachelor students in their 6th semester, Ka- ❚ Herbert Hainer, president of the Adidas part expertise from all areas of innova- tharina Birkenholz, Kersten Heinecke, Alex- AG. The worldwide second largest spor- tion management and is geared toward ander Pauli, Karolina Ruppert and Janina ting goods corporate group can show con- executives and junior staff members Strüngmann, were successful in convincing siderable success under his leadership. from the areas of innovation, strategy, top-class representatives of business and ❚ Christa Kinshofer, 3-time Olympic R&D, BDM, marketing and product ma- sports of their event and won them as spea- medal winner and overall World Cup win- nagement. Speakers include: Frank kers for the symposium. ner in speed skiing. She is president of Schwab, Director of Strategy & Innova- the Dubai ski club and member of tion within the Deutsche Bank, Thomas the "Eagles Charity Golf Club" and or- Jungmann, Director of Innovation Ma- ganizes numerous golf tournaments with nagement at Henkel, Boris Oliver Knei- prominent athletes. sel, Director of Service Innovation at ❚ Isabell Werth, dressage rider. She is one SAP, and Alexander Grots, Location of the most successful dressage riders Head of IDEO. worldwide with 6 Olympic medals, nume- rous world cup and European cup medals, as well as German champion titles. ❚ Helmut Roleder, former professional Key Factor Motivation! The patrons of the MBS symposium 2008: football player for VfB Stuttgart and inter- Entrepreneurship. From Co-Worker Michael Glos und Willy Bogner national. Today he manages a medium- to Co-Owner. Business and top-class sports have a mul- sized group of companies and is presi- titude of similarities: Motivation, strategy, dent of an events company. In her new book team work and fairness decide over suc- ❚ Alfred J. Kremer, managing partner of “Schlüsselfaktor cess and failure, not only on the field, but Multiconsult GmbH, expert for relation- Motivation!” [key also in the executive office. In order to sur- ship management and strategic business factor motivation] vive in competition, potentials must be iden- management. MBS instructor tified and used early on. Only those who ❚ Dr. Hubert Hörterer, head attending and management duly invest in the promotion of the young or physician of the “Deutscher Skiverband” trainer Gabriele Euchner describes how in recruiting will insure the sustainability of [German Skiing Association] and team genuine motivation can be aroused. Mo- success. At the MBSymposium on October physician for the “Deutscher Sportverband” tivating and leading people/colleagues is 17th students, junior staff members, mana- [German Athletic Union] . He has already an art. What is the key to genuine moti- gers and top athletes will meet to discover accompanied the team to eight Olympics vation, aside from financial incentives or and make use of common synergies and to and ten world championships. quickly uttered praise? It's the careful successfully learn from each other. The goal mutual contact, no matter who we face. is to identify alternate ways of furthering The event is supported by KPMG Deutsche success, to combine these and thereby Treuhandgesellschaft AG, at whose facilities The highest form of motivation for em- create new approaches. the MBSymposium will be held, and by ployees at a company is the incentive Speakers Excellence, one of the leading and the trust in the ability for entrepre- agencies for placing speakers and trainers. neurial thinking and acting: "Do your own thing!" is a serious challenge, Registration which will give all participants more Please send an e-mail including your complete contact data to: joy and ensure more success. [email protected]

All further information about the MBS Symposium can be found under: www.mbs-symposium.de

3 Assuming Responsibility Master students developed – Social Projects at MBS innovative concepts...

Pure Nature: Children at the Schroben- hausener Strasse elementary school ... for Audi were to be sensitized for life in and The supply of available fossil fuel is unla- Loeck, Florian Lotte, Patrick Kimmel and Jo- through nature. sting according to current findings. A pro- hannes Ritz dealt with this project order. blem with which not only the automotive They were supervised by lecturers Prof. Dr. Memory Room: A 50s style room was industry is faced. This is why Audi AG com- Seger and Harald Ostermann. set up at the Münchenstift to support missioned MBS with a market study regar- mental mobility in senior citizens. ding innovative energy store systems As a result the MBS team was able to pro- outside the automotive industry. vide Mr. Vaßen of AUDI AG with a catalogue Beats for Needs: Concert event for stu- listing all mobile applications which could fall dents to benefit the Ronald McDonald back on an energy source with non-fossil House Charities. fuels.

Aid for Kids: Students use donations to The team analyzed innovative engines erect various constructions e.g. a tipi at based on alternative energy system for the "Kunterbunt" children's home. technical and commercial criteria and found that wheel loaders, gliders, trams or plea- Breathe – Fashion for Charity: Master students together with lecturer sure boats can be operated with non-fossil Harald Ostermann at AUDI A charity gala featuring a fashion show fuels. Another step analyzed the strengths by young designers collected donations In line with the course series innovation ma- and weaknesses of the supply industry for for the "Atemreich" children's home. nagement the master students Chanine this market segment.

The Handymen created two rooms at the Clemens-Maria children's home in Putzbrunn to fit the children's wishes. ... and for Daimler Chrysler Martin Lerch, Chanine Loeck, Florian Lotte, place an enormous value on features such as MBS S.P.I.R.I.T offers a platform to fa- Alexander Martin and Johannes Ritz devel- chassis security, comfort or small turning ra- cilitate the organizational and financial oped a communications concept for Daimler dius. These assumptions were tested in a implementation of future social projects. Chrysler for chassis development. The back- customer survey at the Mercedes-Benz sub- In addition, events were held with the ground of the project was the speculation that sidiary in Munich. In it, 85 % of respondents blind children in cooperation with the chassis developments are not optimally com- stated that chassis security is of high or very Munich Institute for the blind. municated, neither internally nor externally. high importance when making their purcha- With this background the master students sing decision. However, more than 90 % of Using donations, Aid for Life made an created the thesis that particularly so-called respondents were not aware that the C-class operation possible for little Darius and "silver-agers" as a target group with high pur- features a smaller turning radius than the supplied a VW bus to Romania. chasing power Golf. The majority of customers had never no- ticed the topic chassis in advertising. Friendly Meetings were intended to support the integration of foreign chil- Based on the results of their survey, the Master dren. So a group intensively worked with students drew the following conclusion: The children at the Thelottschule in Hasen- topic chassis is important in the purchase de- bergl. cision. Strengths are insufficiently communi- cated, customers do not perceive this aspect Charity Clubbing brought in nearly with such importance to them in advertise- 20,000 € with an event to benefit the ments. To improve future communication con- Haunersche children's hospital. cerning chassis, the MBS students have also

The winners of the MBS award for the best busi- developed a Marketing Engineering dictionary ness project in the master program with don which will surely alleviate communication bet- and supervising tutor Prof. Dr. Frank Seger ween marketing and engineers.

4 The global network of the MBS And the MBS-Awards went to ... continues to grow ... On the 16th of April 2008 the first MBS Awards for outstanding commitment at ... in the USA the college were awarded during a fes- According to rankings of the Financial Times study program Spanish Business Studies in tive ceremony. The award panel made the University School of Manage- line with the Bachelor degree at MBS. But up of representatives of the MBS and ment with its Custom Executive Education Master students can also take advantage of students were spoilt for choice and so in Programs is one of the 20 best providers this new partnership. The ITESM is one of front of a full crowd in H1 it was finally: worldwide. It offers the accreditation of the the leading colleges in Latin America and The MBS Award in the category Student AACSB (Association to Advance Collegiate the business administration faculty is Association Award for “MBS Invest” went Schools of Business) as well as the CAHME AACSB and Equis accredited. to Saskia Jarick and Daniel Krome. For (Commission on Accreditation of Health the “students-clubbing e.V.” Julia Bürkle Care Management Education). The founda- ... in was the joyful winner. A Special Award tion of all programs are many different busi- The Munich Business School has a top- for the organisation of this year's Winter- ness administration disciplines combined class partner in Latin America in the EDDE trophy went to Julia Meindl and Katha- with an understanding of the complex con- (Escuela de Direcciön de Empresas), the rina Pillhofer. nections at companies. As a leader in graduate school of the Universidad Argen- executive education in general and health tina de la Empresa (UADE). Students of the care as a specialty, the MBS Master Program International Busi- School of Management therefore offers the ness have the opportunity to attend one se- best conditions for students of Health Care mester in English at the college with a focus Management MBA. on "Managing Latin America". This program is offered specifically for Masters and MBA ... in students of prestigious international col- With the Instituto Tecnologico y de Estudios leges such as the Kellogg School of Ma- Superiores de (ITESM) the Mu- nagement and the Fuqua School of nich Business School gains a top-notch uni- Business and offers a well-founded intro- Stefan Hünermann is the proud recipient of a versity partner in Mexico. The academic duction into the Latin American market. Mo- Special Award for his "MBS Lifetime Achievement" studies in Mexico are available in Spanish dules of the program are "Understanding and English. This offering should therefore Latin America", "Doing Business in Latin Student chairwoman Natalie Djodat be of special interest for students of the America" and "Valuation in Latin America". was awarded the MBS Student Repre- sentative. The MBS Representative Award went to Silke Klassen. In addi- tion, a Special Award went to the best Two Birds With One Stone Business Project: Martin Lerch, Chani- ne Loeck, Florian Lotte, Alexander German-French double degree with the of Business Administration in Wine Marke- Martin und Johannes Ritz developed a INSEEC in and ting and Management is offered in English. concept for marketing transmissions for For this double degree the MBS is working Daimler Chrysler. The Special Award for with the INSEEC, a French Grand École German-American double degree with his dedication throughout his entire with locations in Paris, Lyon and Bordeaux. the Florida International college MBS attendance went to Stefan Hüner- After 2 semesters at the MBS the Master Parallel to the Master International Business mann. students transfer to Paris or Bordeaux for at MBS students may also obtain the Master one semester. There they can select from of Science in Finance or the Master of Inter- Festivities were followed by a toast to various degree options: With classes in national Business of the Florida International the award recipients in the cafeteria. French, INSEEC offers the Master of Sci- University in . The respective students One can only anxiously look forward to ence in Marketing and the Master of Science first complete two semesters at MBS before the next year when it's once again: "And in Finance. The Master of Science in Inter- transferring to the prestigious Chapman Gra- the MBS Award goes to ...". national Business & Strategy or the Master duate School of Business (with AACSB ac- creditation) for two semesters.

5 U2B – University to Business: Latest News

Summer semester 2008 in review During the past semester in addition to the for entering the own family's business were update of an entry in the register of associa- particularly helpful. Open questions were tions the focus was particularly on the crea- answered in the subsequent group discus- Dear friends of the MBS, tion of a tax return for the years 2005 to sion before the evening slowly came to an 2007. This was quite crucial to ensure the end with interesting conversations and a litt- MBS is able to show continuous improve- common public interest and its associated le drink. ment in the results of rankings – credit is al- tax benefits were not jeopardized. The so due to the many dedicated students and board attended to this administrative task. In addition, U2B in cooperation with the collegiate initiatives. “Verein der Freunde und Förderer” was able With the help of Patricia Greissl and Hendrik to establish a regular alumni meeting. Every Throughout the last year a generational Wildhagen we were also able to organize a first Thursday of the month, all alumni are transition has taken place in almost all in- lecture on the topic "Dynasties of innova- invited to meet at the “Weisses Bräuhaus” itiatives which marked the summer semes- tion: the cross-generational development of (Tal 7). We warmly invite all alumni and are ter with many new ideas and projects. The successful family businesses". looking forward to future active attendance. social project even brought another student association with it: "MBS S.P.I.R.I.T" aims to help socially disadvantaged fellows and to support them from a collegiate stand- Preview winter semester 2008 point. In addition to the active support of the first MBS Symposium on 17 October 2008, co- Even the curriculum of the MBS has under- organized by board member Alexander gone some crucial changes due to colle- Pauli, the next semester will also provide giate dedication which is intended to further another top-class testimonial lecture. For underscore and improve the business ad- this purpose, we were able to win over for- ministration background and the practical mer chief financial officer of Siemens AG, relevance of the academic studies. Based Dr. Marc-Michael Bergfeld and MBS alumna Heinz Joachim Neubürger, among others. Natalie Heidinger during "Dynasties of Innovations" on this, e.g. present English classes will no We will also strive to further expand coope- longer be held in its familiar form but in- ration with the Munich student initiative TEG stead special topics will be taken from The orator for the theoretical aspects in this to also obtain invitations to interesting various business administration classes matter was Dr. Marc-Michael Bergfeld, who events at the LMU and TU Munich for our and will now be enlarged upon in English. holds a research assignment pertaining to students. Other items on our list are (conti- this topic at the Manchester Business nuing) education programs such as busi- We hope the dedication of the students will School. He communicated to attending stu- ness etiquette training. So things will remain aid the MBS in continuing the positive path dents and guests in a very interesting man- demanding and exciting. On this note, we seen over the past years and we hope you ner which issues are critical in managing fa- wish you all a successful semester and en- will enjoy reading the following text. mily businesses and associated branches. courage all to join in the exciting projects of He specifically addressed the issue succes- U2B. sion plan and difficulties emerging with it. During the second part of the lecture eve- Alexander Pauli & Sebastian Münz Your MBS student representatives ning the theory was complemented by the Presidents U2B e.V. Natalie, Heinz and Lewin real-life experiences of MBS alumna Natalie Heidinger who entered the family business (HPI GmbH) immediately following gradua- tion. She laid out the reasons for her swift entry and spoke of her initial troubles and problems. Her tips for optimal preparation

6 students-clubbing e.V.: A Semester Down Under News & Dates – at the University of students-clubbing e.V. is the student initia- "Hi Mate, how is it going?" tive which brings together what belongs to- This is how the first contact on Australian gether: our MBS students, lecturers and soil sounded early in February 2008. friends! Preparations for the semester abroad in line We are very pleased to present you a with the MBS Bachelor degree, however, program to be proud of during the winter started long before then. During the second semester 2008. The sc-starter especially semester the decision was already clear for provides our new freshers and guest stu- me to attend the . dents at the start of the semester with a per- Melbourne at night Along with me, several other fellow students made the same choice, and I shared an re- sidence with two of them in the heart of Mel- bourne. After having received a positive acknowledgement from , I made the mandatory travel arrangements and started off with a friend and fellow student for a half year filled with new experiences, adventures and impressions – initially wit- MBS students at the traditional Scavenger Hunt hout a flat, but in a hostel for starters. How- ever, we were sold on Melbourne's flair right fect overview of all events with detailed des- from the start. criptions and photos. The moreover integra- Visiting Twelve Apostles on Great Ocean Road with my fellows Ann-Cathrin and René ted MBS event calendar allows for early After a few days we found a flat for the planning to ensure you won't miss any of its length of our stay. We used the remaining personal highlights. three weeks prior to the start of our semes- ter to familiarize ourselves with the Austra- In line with the orientation weeks we are hol- lian lifestyle – which can be summarized ding various large events during the first 2 with: NO WORRIES, MATE!!! semester weeks: e.g. our Welcome Party (Fri. 9/12) and the much-loved Scavenger This this basic principle was also reinforced Hunt (Thu 9/18). For the first time this year, in official matters such enrolling for our lec- we are inviting all students and lecturers this tures or when purchasing a vehicle. Through- year to spend the first Sunday after the start out the lecture and exam period during the of the semester (Sun 9/14) with us at a cosy semester we experienced what it's like to Diving the Great Barrier Reef (Cairns) Isar BBQ. A great opportunity to meet and take exams not with a few dozen but with a exchange experiences with many new few hundred fellows in one room. people in a relaxed setting – and hopefully with sunny weather. With hindsight, the academic studies in Mel- bourne represented a very important part of We are looking forward to meeting the new my study program, I wouldn't want to miss members of our MBS community and of it and can only recommend it. course also to a mutually, greatly exciting and eventful semester. Heinz Klein Your students-clubbing e.V. team Ann-Cathrin and René moving closer to Wallabies in Halls Gap

7 Meet Us in Person Application Deadlines for 2009

… at fairs throughout Germany. T MBA in General Management We will gladly consult you personally at our fair booth. Just call us. Starting March 2009 1st round: September 01, 2008 T 20 + 21 November 2008: EINSTIEG ABI Munich 2nd round: November 01, 2008 T 26 + 27 November 2008: Alumni conference Cologne 3rd round: January 01, 2009 T 13 + 14 February 2009: EINSTIEG ABI Cologne T T 07 + 08 March 2009: horizon Stuttgart MBA in Health Care Management Starting September 2009 | T 14 March 2009: Startschuss Abi Munich 1st round: March 15, 2009 2nd round: April 15, 2009 3rd round: May 15, 2009 4th round: June 15, 2009 For prospective bachelor students: T Visit our open house at the Munich Business School... Master in International Business Starting September 2009 The MBS open house October 11th, 2008 wed by several brief "stations" where you 1st round: March 15, 2009 nd (10 a.m. to 12 p.m.) is a great opportunity can receive an impression of our teaching 2 round: April 15, 2009 rd to personally convince yourself of our Ba- methods, course contents and the special 3 round: May 15, 2009 th chelor academic studies and to get a first focus on internationality. In addition, you will 4 round: June 15, 2009 impression of us, our students and dons as meet students currently enrolled and recei- T Bachelor in International Business well as the facilities of MBS. ve all information about the admission pro- Starting September 2009 cedure at MBS. st The program starts with a brief presentation 1 round: March 15, 2009 about MBS and the further program, follo- Entrance Examination: 27./28.03.2009 2nd round: April 15, 2008 Entrance Examination: 24./25.04.2009 3rd round: May 20, 2009 Put Us to the Test! Entrance Examination: 05./06.06.2009 4th round: June 20, 2009 A personal impression of students, profes- You will visit two lectures from the current Entrance Examination: 03./04.07.2009 sors and our college itself can hardly be re- curriculum – one from the area manage- placed by any other channel of information. ment and another from the area soft skills. This will familiarize you with our teaching Contact We would therefore like to invite you to re- methods, our college and the MBS program ceive exactly this personal impression! Due atmosphere beforehand. Munich Business School Elsenheimerstraße 61 to the success of our "sample days" in the D-80687 Munich various programs we now offer new oppor- The group lunch is typically held together tunities for all prospects: with enrolled students who will tell of their Phone +49 (0)89 547678-0 ❚ Sample Days for all prospective bachelor previous experiences and reasons for deci- Fax +49 (0)89 547678-29 students November 29, 2008, April 19, ding to study at the Munich Business [email protected] 16 May and 20 June 2009 School. www.munich-business-school.de ❚ Sample Days for all prospective master Imprint students April 19, May 16 and June 20, We will close with a brief information ex- 2009 change about the respective program, where Issuer ❚ MBA Warm-Up for all prospective MBA you will also be able to ask your personal Munich Business School students September 06, 2008, Decem- questions. Editing & Design ber 06, 2008 and January 17, 2009 Anja Runau, Stephanie Raiser, Martin Fiedler

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