Annalisa Musacchia | Digital & CRM Manager, Shiseido Milano 2, 28 Se�Embre 2015

Shazam Connect, cross media engagement a 360° Davide Mondo | Amministratore Delegato, Mediamond Filippo Vizzotto | Country Manager Italia, Shazam Annalisa Musacchia | Digital & CRM Manager, Shiseido Milano 2, 28 Seembre 2015

START A NEW JOURNEY !

Milano , 1 Dicembre 2015 CHI Siamo - Forti dalla nascita

Nati nel 2009 come concessionaria per la vendita della pubblicità sulle properties digitali di Mediaset e Mondadori.

ü Elevata esperienza professionale ü Ricchezza e qualità dei contenuti editoriali ü Vertical Brand ü «Nativamente» Cross Mediali La nostra offerta Mobile Una forza di oltre 26 Mio di App Scaricate Più di 3,5 Mio di Utenti Unici a settimana

SPORT AUTO NEWS METEO

YOUNG WOMEN

ENTERTAINMENT

Fonte: Audiweb View, Digital Total Audience – Video Obj , Media ultimi 3 mesi I nostri numeri Mobile IERI

20,6 milioni di utenti Mobile ogni mese in italia

42% 8.6 mio USERS ERANO

Fonte: Audiweb View, Digital Total Audience – Video Obj , Media ultimi 3 mesi I nostri numeri Mobile OGGI

20,6 milioni di utenti Mobile ogni mese in italia

52% 10.7 mio USERS SONO

Fonte: Audiweb View, Digital Total Audience – Video Obj , Media ultimi 3 mesi I nostri Utenti giornalieri Mobile IERI

1,3

milioni di utenti giornalieri

Fonte: Audiweb View, Digital Total Audience – Video Obj , Media ultimi 3 mesi I nostri Utenti giornalieri Mobile OGGI +

1,8

milioni di utenti giornalieri

Fonte: Audiweb View, Digital Total Audience – Video Obj , Media ultimi 3 mesi Mediamond & Shazam – sinergia crossmediale Shazam Connect, cross media engagement a 360°

Filippo Vizzotto | Country Manager Italia, Shazam HOW DID WE GET HERE?

SHAZAM’S COME A LONG WAY SINCE 2002 2015

2002

MONTHLY110+M ACTIVE GLOBAL USERS

BRAND ATTRIBUTES MOBILE | FAST | MUSICAL | MAGICAL

© Copyright© Copyright 2015 Shazam Entertainment Limited 2015 Shazam Entertainment Limited SHAZAM ITALY USERS 1.1M NEW SHAZAM’ERS EVERY MONTH 43M 27M+ SHAZAMS PER MONTH IT TOTAL USERS 9.3M MONTHLY ACTIVE USERS

FEMALE AUDIENCE: 51% MALE AUDIENCE: 49%

15% 26% 30% 27% 2%

13-17 18-24 25-34 35-54 55 +

$300 MILLION IN DIGITAL MUSIC SALES IN 2013, ACCOUNTING FOR 7% OF ALL DIGITAL MUSIC SALES WORLDWIDE 400K 600K DOWNLOADS/DAY STREAMS/DAY

STRICTLY CONFIDENTIAL © Copyright 2014 Shazam Entertainment Ltd. © Copyright 2015 Shazam Entertainment Limited TURNING MOMENTS OF DISCOVERY INTO ONGOING CONNECTIONS • NEW ALBUMS AND SINGLES • NEW VIDEOS • EXCLUSIVE MUSIC VIDEOS • TARGETED PUSH NOTIFICATIONS

STRICTLY CONFIDENTIAL © Copyright 2014 Shazam Entertainment Ltd. © Copyright 2015 Shazam Entertainment Limited 23 SHAZAMING IS DRIVEN BY TV ADS M&S used Clean Bandits track “Rather Be” in their television initiative in 2014. Without a call-to-action on screen, music directly inﬂuenced a response from Shazam users to Shazam the commercial organically.

4000 M&S COMMERCIAL SHAZAMING 3500 LAUNCHES CONTINUES BEYOND LAUNCH OF COMMERCIAL 3000

CLEAN BANDIT 2500 SHAZAMS BEFORE INCLUSION IN 2000 M&S COMMERCIAL

1500

1000

500

CUSTOM HTML5 RESULT

..GETS SHAZAM’S 3 DIRECT TO SITE OR CUSTOM RESULT

CONSUMER 1 SEES SHAZAM LOGO..

..USES 2 SMARTPHONE TO SHAZAM AUDIO..

DAVE BARNEY, GOOGLE PRODUCT MANAGER IN ADWEEK

© Copyright© Copyright 2015 Shazam Entertainment Limited 2015 Shazam Entertainment Limited © Copyright© Copyright 2015 Shazam Entertainment Limited 2015 Shazam Entertainment Limited © Copyright© Copyright 2015 Shazam Entertainment Limited 2015 Shazam Entertainment Limited SHAZAM CONNECTS THE WORLD AROUND YOU

Radio spot 1

winner of Battle Radio Factory Radio contest spot 2

ç30 VISUAL SHAZAM: SCAN A PRINT AD AND MAKE IT CLICKABLE!

© Copyright 2015 Shazam Entertainment Limited LALa MARTINA Martina’s VisualVISUAL Shazam SHAZAM experience EXPERIENCE SHAZAMGUERLAIN VISUAL VISUAL SHAZAM EXPERIENCE GIVENCHY: FRANCE SHAZAMBMW VISUAL VISUAL SHAZAM EXPERIENCE GIVENCHY: FRANCE © Copyright 2015 Shazam Entertainment Limited COKE ZERO FIRST DRINKABLE COMMERCIAL

IN-STADIUM & CONCERT JUMBOTRONS

Metrics Across Media Plan Correlation both Campaigns User Breakdown Network Efficiency 37% 38% 24% 27% 58% 23% 20% % of Shazams 10% 13% 9% 10% 38K+ 4% 2% 2% 3% 3% 3% 3% Shazams 63% 42% Network 1 Network 2 Network 3 Network 4 Network 5 Network 6 Network 7 Network 8 Campaign 1 Campaign 2 230 144 250 106 63 74 91 87 46% 34K+Unique Users 38% Campaign to Campaign Efficiency Detailed Programming Report Rank Date Shazams Channel Program 30% 12% 1 16 Nov 6,381 Net 5 Program A Ads on Net 5 Camp. 2 2 19 Nov 5,557 Net 2 Program 1 produced more 1% 3% 25% 3 19 Nov 5,151 Net 5 Program C Shazams than 4 16 Nov 3,011 Net 1 Program Z 13-17 18-24 25-34 35-44 45-54 20% ads on any other 5 22 Nov 2,828 Net 5 Program BB network 9,500+ … … … … … Cities w/activity 15%

% of Camp. 1

Shazams 10% Shazam vs. Social 46% 5% T h :37 54% e 0% Time spent beyond : Shazam generated over 4X as 0 50 100 150 200 250 300 many interactions with the 30 sec commercial Brand than Facebook & Shazam/GRP Index Twitter combined!

NO HIT & RUN UN PROGETTO A 360° GRADI SOCIAL EVENT

PROVA SPOT A CASA TV

MOBILE FORM L’EVENTO SUI

8/11 ORE 21 – INIZIA L’EVENTOSOCIAL

Teasing via Twitter. Abbiamo seguito le trasmissioni dove è stato inserito lo spot e annunciato la «sorpresa» imminente LA DINAMICA

PROVA PRODOTTO DIRETTAMENTE A CASA UN PROGETTO A 360° GRADI SOCIAL EVENT

PROVA SPOT A CASA TV

MOBILE FORM

Appendix SHAZAM AGAIN ALLOW YOUR BRAND TO BE THE NEXT STEP IN A CONSUMER JOURNEY!

© Copyright 2015 Shazam Entertainment Limited Shazams during Sanremo music festival Sanremo is Italy’s longest lasting LIVE TV show and –when the Italian football team is not playing a World Cup Final- always gets the biggest TV audience of the whole year (nearly 14M viewers in 2015).

when Sanremo aired, Shazam registered: 2.5 million Shazams (3x average activation) 1.275 million No Matches (51% ratio vs average of 10%)

..and TV peaks matched with Shazams peaks!

what if Sanremo was Shazam enabled? Shazam and XFactor 8 ﬁnal show

th The ﬁnal show (1,3M viewers, 5% share) of XFactor 8 ~aired on 11 December 2014 and featured the 4 best contestants and 7 guest stars. Overall, the contestants sang 10 times (7 covers, 3 unreleased songs) LIVE, while the special guests sang 8 times LIVE and 2 times in PLAYBACK.

During the show, Shazam registered:

• over 460.000 tags >> 3x average activation

• nearly 220.000 No Matches >> 5x average ratio

© Copyright 2015 Shazam Entertainment Limited XF8 ﬁnal show | Shazam activity Spikes in shazams show top matches occurred when guest celebrities sang in playback 14000 = Match = No Match 12000 Saint Motel sings My Type 10000 (in playback)

Gianna 8000 Nannini sings Lontano dagli Occhi 6000 (in playback)

4000

2000

0 9:00:00 pm 9:04:00 pm 9:08:00 pm 9:12:00 pm 9:16:00 pm 9:20:00 pm 9:24:00 pm 9:28:00 pm 9:32:00 pm 9:36:00 pm 9:40:00 pm 9:44:00 pm 9:48:00 pm 9:52:00 pm 9:56:00 pm 11:00:00 pm 11:00:00 pm 11:04:00 pm 11:08:00 pm 11:12:00 pm 11:16:00 pm 11:20:00 pm 11:24:00 pm 11:28:00 pm 11:32:00 pm 11:36:00 pm 11:40:00 pm 11:44:00 pm 11:48:00 pm 11:52:00 pm 11:56:00 10:00:00 pm 10:04:00 pm 10:08:00 pm 10:12:00 pm 10:16:00 pm 10:20:00 pm 10:24:00 pm 10:28:00 pm 10:32:00 pm 10:36:00 pm 10:40:00 pm 10:44:00 pm 10:48:00 pm 10:52:00 pm 10:56:00 pm 12:00:00 am 12:04:00 am 12:08:00 am 12:12:00 am 12:16:00 am 12:20:00 am 12:24:00 am 12:28:00 am 12:32:00 am 12:36:00 am 12:40:00 am 12:44:00 am 12:48:00 am 12:52:00 am 12:56:00 am

14000 David Guetta and Sam Martin sing Dangerous (live) Lorenzo Fragola Madh = Match sings sings 12000 Lorenzo Fragola sings his single (live) Paolo Nneka's cover Mika sings Nutini's = No Match Ilaria sings her single (live) (live) 10000 Good Guys cover and Happy (live) Ending Madh 8000 (live) sings his Tiziano Ferro sings a single 2 song medley (live) (live) 6000

Lorenzo Fragola sings 4000 his winning single (live)

2000

400.000

300.000

215.000

Approximately 215K Shazams can be attributed to people watching X Factor. Shazams can 3X by including on-air mentions of Shazam and/or on-screen CTAs.

122.000

49.000

4.000

• Organic Shazam activity is already happening throughout X Factor (10% of total viewers activated Shazam spontaneously!) and could be increased with on-air mentions of Shazam and on-screen CTAs

• Due to the live nature of the program, there is a high non-match rate (55%) which presents an opportunity to own the “Shazam Again” feature or a bespoke tag result page.

• The most the Shazam’d moments provide indications for which guest star was more appreciated VERY SHAZAM AGAIN during XFACTOR LIVE SHOW