Born Free USA Selects Orange Orchard As PR Agency of Record
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MEDIA CONTACT: Heather Ripley Orange Orchard 865-977-1973 [email protected] FOR IMMEDIATE RELEASE Born Free USA Selects Orange Orchard as PR Agency of Record Animal welfare and wildlife conservation nonprofit partners with animal friendly and environmentally- conscious public relations agency to share mission of ‘compassionate conservation’ WASHINGTON – Oct. 11, 2018 – Born Free USA, a leading nonprofit animal welfare and wildlife conservation organization, has selected Orange Orchard, a global public relations agency specializing in animal-friendly and environmentally conscious brands, to promote its mission throughout the United States. “We chose to work with Orange Orchard because they combine knowledge and experience in our industry with a commitment to promoting organizations that make the world a better place to live,” said Born Free USA Acting CEO Angela Grimes. “We have had great success working with Ripley PR, and when we heard that Ripley was creating Orange Orchard, it was a natural move to partner with a PR division dedicated to the fundamental values that Born Free USA stands for: compassion, stewardship, sustainability, and respect for all life.” Born Free USA advocates for animals and their natural habitat with the goal of keeping wildlife in the wild. The group is currently focused on campaigns against the illegal wildlife trade, trophy hunting, trapping and the fur industry, and wild animals in captivity. Born Free USA also operates the largest primate sanctuary in North America, which provides a permanent home for roughly 500 primates retired from research facilities or rescued from inhumane conditions at zoos and in private ownership. "Wilderness and wildlife are threatened all over the world. That makes Born Free’s mission of ‘compassionate conservation’ extremely urgent," said Heather Ripley, CEO and co-founder of Orange Orchard. "It’s vital that their message on behalf of wild animals is heard before it’s too late. Our team of experienced professionals is proud to put our skills and expertise to use to further their efforts to make the world a kinder place.” Orange Orchard is a division of Ripley PR, and was established to promote animal-friendly, environmentally conscious products, initiatives, and services in industries like green technology, environmental construction, clean energy, plant-based foods and household products, wildlife and wilderness advocacy, ocean conservation, and other eco-conscious and cruelty-free areas. The Ripley PR team’s knowledge and experience in B2B, tech and construction will now also help forward-thinking, socially and environmentally conscious businesses and nonprofit foundations to create a cleaner, healthier and more compassionate world. About Born Free USA Born Free USA, a national 501(c)(3), believes that every individual animal matters. Inspired by the Academy Award®-winning film Born Free, the organization works locally, nationally, and internationally on the conservation frontlines, in communities, classrooms, courtrooms, and in the halls of Congress to end wild animal cruelty and suffering and protect threatened wildlife. Launched in 2002, Born Free USA was inspired by Virginia McKenna and her late husband Bill Travers, who, along with their son, Will, founded The Born Free Foundation (UK) in 1984. Their experience in Kenya filming the classic 1966 Academy Award®-winning film Born Free, the story of Joy and George Adamson’s fight to successfully return Elsa the lioness to a wild and free life, launched the couple’s “compassionate conservation” movement, aimed at keeping wildlife in the wild. This movement continues to motivate millions of followers and activists across the globe. In 2007, Born Free USA merged with the Animal Protection Institute. Follow or friend us at: www.bornfreeusa.org, www.twitter.com/bornfreeusa, www.facebook.com/bornfreeusa, www.instagram.com/bornfreeusaorg. About Orange Orchard Orange Orchard is a division of Ripley PR, a global public relations agency using a blend of strategic business accounting and creative public relations branding to deliver measurable results. Orange Orchard works with businesses and nonprofit foundations devoted to clean energy, environmental construction, green tech, wilderness conservation, animal welfare, sustainability and plant-based products. The agency provides genuine, factual branding and PR results with clear and straightforward reporting. Orange Orchard delivers strategic communication services, including crisis management, media relations and social media strategies. For more information visit www.orangeorchardpr.com or call 865-977-1973. ### .