For fresh fruit and vegetable marketing and distribution in Asia

By Liam O�Callaghan

Thursday 6th February 2020, 3:59 GMT

JioMart to capture online market for Reliance

Reliance Industries� new e-commerce platform marks its attempt to gain a share of a growing online grocery market

ndia’s online grocery market is on planning to offer over 50,000 products and “Reliance is known for its disruptive ideas I an upward trajectory according connect 30m offline retailers with more and business approach, and the same can be to Indian analytics company than 200m households across . said for its latest venture, JioMart,” said GlobalData, and JioMart will have a major Sunkara. role to play. It is because of numbers such as these that GobalData has tipped the Indian food and “With its retail wing in cash and carry JioMart is the e-commerce platform for grocery market to be the next battleground outlets through and , which has a presence in for online retailers. Reliance Supermart, and a massive the grocery space through Reliance Fresh customer base with India’s largest telecom and Reliance Supermart. GlobalData has estimated this market grew network in the form of , capturing the at a compound annual growth rate (CAGR) market is not going to be tough for Reliance entered the online grocery retail of 71.2 per cent between 2013 and 2018 and JioMart,” Sunkara added. space when it launched the platform Navi- is set to grow at a CAGR of 45.5 per cent , and in January between 2018 and 2023. “Being a domestic company, Reliance gets 2020. the advantage that Amazon and Walmart- This growth is supported by a rising urban owned Flipkart miss due to the new e- Through JioMart the company plans to working population in Indian cities, commerce regulations to safeguard the connect local offline retailers to consumers retailers venturing into non-metro cities interests of domestic offline retailers in the on a large scale with its merchant point of and the rapid growth of mobile internet country.” sale (POS) solution, where it provides user- and smartphone penetration, according to friendly digital platforms, inventory the compnay. management, customer care services and other services required by the retailers. Suresh Sunkara, retail analyst of GlobalData, said Reliance can play a According to GlobalData JioMart, it is disruptive role in the online food and grocery market.

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