AFC FYLDE the Football Team of the Fylde Coast

20 15 I 16

AFC FYLDE The football team of the Fylde Coast

BUSINESS OPPORTUNITY There has never been a better time to associate your business with AFC Fylde. 20 15 I 16 AFC FYLDE BUSINESS OPPORTUNITY WELCOME TO OUR CLUB

AFC Fylde are the fastest growing football Along with second place, 2014/2015 saw us team on the Fylde Coast with meteoric score the most goals, concede the fewest, progress both on and off the ﬁeld. have the best disciplinary record in the The 2015/2016 season will bring the league, reach the ﬁnal 16 in the FA Trophy curtain down on our current home as we and equal our best ever run in the FA Cup. prepare to move into Mill Farm which will Our attendances grew by 73% as interest be our very own Theatre of Dreams. continues to grow in a truly ambitious We want you to join us on our journey ! community focussed football club.

PAST FUTURE In 2008, to embrace the greater football We currently play our First Team ﬁxtures at community, the club changed its name the picturesque Kellamergh Park, however, from Kirkham and Wesham to become AFC due to the ambition and great support of Fylde. This change was made in order to the fans and the Club’s Chairman, we will further the club’s ambition to develop and move to Mill Farm – a multi-million pound grow throughout the region and ultimately sports complex, just a quarter of a mile become an established member of The from Junction 3 of the M55 in 2016. “AFC Fylde are the Football League by 2022. This exciting community complex will fastest growing PRESENT incorporate superb modern facilities football team This season AFC Fylde will play in the including; a 6000 capacity stadium, a full Conference North after ﬁnishing runners- size outdoor 3G football pitch, a full size on the Fylde Coast.” up in our debut campaign, and this time hockey pitch and eight ‘multi-use games round we want to go one better. areas’ which will be used for a variety of sports.

AFC FYLDE BUSINESS OPPORTUNITY 3 MEET THE PEOPLE OF AFC FYLDE

David Haythornthwaite, Chairman Dave Challinor, First Team Manager David joined the club in 2007. He had previously tried to buy The former Tranmere Rovers, Stockport County and Blackpool FC twice and was Bury central defender made over 400 appearances eventually persuaded by the as a professional. He joined the club from Club’s President and long term Conference North side Colwyn Bay in 2011, where he friend Dai Davis to join what had won consecutive promotions as Captain then was then known as Kirkham Manager. Dave guided the club to the Evo-Stik - and Wesham. Division One North title in his ﬁrst season and in 2013/14 promotion to The Football Conference North. Runners-up spot was secured in 2014/15 and this year he is looking to go one better with the league Dai Davis, title. President Dai’s association with the club started as a player in the 60’s and he became Chairman in Bevan Middleton, 1993. Dai facilitated the move Food & Beverage Manager to Kellamergh Park in 2007 and was joined by good friend and Bevan joined the club as Food & Beverage Manager local businessman David from Ribby Hall. An award-winning operator, Bevan Haythornthwaite. Together they has spent three decades in the hospitality and kick-started the club’s catering industry working at all levels at 4/5 star transition to AFC Fylde and hotels, cruise liners and Michelin star restaurants. subsequent rapid movement up the footballing ladder.

David Chell Chief Executive Tom Hutton, David joined the club after over Director of Community Foundation a decade with Manchester City AFC Fylde’s Community Foundation was launched in where he played an 2012 and is led by its Director, Tom Hutton, who was instrumental role increasing previously responsible for delivering the YMCA’s customer satisfaction and community programme. The Foundation delivers revenues. He was also involved activities in over 90% of schools on the Fylde Coast, in the move from Maine Road impacting over 2000 residents every week. to the Etihad Stadium. In addition, he has worked at many of the UK’s leading AFC FYLDE BUSINESS OPPORTUNITY 4 sporting venues and events. THE EPIC RISE OF AFC FYLDE

“This is an extremely After winning the West Lancashire Evo-stik prestigious and Football League seven times in eight Northern The Football seasons as Kirkham and Wesham, we Premier League League exciting development ﬁnally secured our own ground, - Playoff Kellamergh Park, for the start of the Champions and business 2007/08 season and began our meteoric rise through the leagues, which along the opportunity.” Evo-Stik way included winning the F.A. Vase at Northern Wembley Stadium in May 2008. Premier League – Doodson Sport Cup Champions West Promises to be a Lancashire Evo-stik - Division year to remember Football League Vodkat North for the club as it One North Lancashire F.A. - Premier Division West Counties will herald the Champions – Challenge Champions League opening of our new Trophy - Premier Division Mill Farm complex. Champions Champions

Step 7 Step 6 Step 5 Step 4 Step 3 Step 2 Final Step 2006/07 2007/08 2008/09 2010/11 2011/12 2012/13 2013/14 2014/15 2016 2022

Lancashire Vodkat North F.A. West Counties Lancashire - Challenge League F.A. Trophy - Division One - Challenge Champions Champions Trophy Champions The Football Conference - North F.A. Vase - Wembley Division Winners

5 “The new stadium is yet to be named and as such you and your business could be the ﬁrst. ”

AFC FYLDE MOVING 2016 will be a monumental year for AFC Fylde when we move to our new home and the multi million pound development at Mill Farm Sports Village. FORWARD The 31 acre leisure and retail development is to the north of Kirkham and just minutes from Junction 3 of the M55. The overall sports focused development is anchored by the new 6,000 capacity football ground for AFC Fylde, along with associated external sports 3G pitches that will see hockey and rugby also played competitively on the site.

The associated commercial development will include an Aldi food store and a new 100,000 sq ft distribution centre for Trilanco, one of the UK’s leading wholesalers. The other current opportunities on the site are for a hotel, pub, drive thru restaurant, non-food retail unit and a petrol ﬁlling station with an associated convenience store and many other options will be explored. The wide range of sporting, educational and leisure facilities will place the development at the heart of the local community and maximise footfall.

6 AFC FYLDE BUSINESS OPPORTUNITY AFC GROUND The new stadium is yet to be named and NAMING RIGHTS as such you and your business could be the ﬁrst. Whether it is airlines such as Etihad and Emirates, credit card companies such as American Express or Barclays, all have recognised the value of associating their brands with football clubs. This could This is an extremely prestigious be your great chance. and exciting development and is a great opportunity for If you are interested in this unique organisations to gain recognition from the hundreds of thousands opportunity please contact Dave Riche to of people who will use these discuss the opportunities and availability facilities each and every year. in greater detail.

7 AFC FYLDE BUSINESS OPPORTUNITY 20 15 I 16

CLUB SPONSORSHIP

“Many other branding opportunities are available through Associate Club Sponsorship.” Team Chairman David Haythorthwaite with the clubs main sponsor Peter Fleet from the Cardboard Box Company and Club President Dai Davies.

PRIMARY CLUB SPONSORSHIP

The second highest proﬁle association playing kit will be seen locally and with AFC Fylde is advertising your nationally by thousands of people brand and business through the each season We’d like to thank our Primary Club Sponsorship. current Sponsor, Peter Street of The Cardboard Box Company for their This sees your company’s logo on the support of AFC Fylde. club’s playing kit, as well as the management’s and player’s The Cardboard Box Company have just training clothing, travel-wear and extended their deal with the club until Media Coverage tracksuits. Historically one of the most the end of the 2015/16 season. prestigious places to promote your brand, the club’s home and away

PRINCIPAL PARTNERSHIP

Many other branding opportunities are Replica shirts are sold in the club shop available at AFC Fylde. We would like as well as on the website and with to thank our additional kit sponsor large numbers of our loyal and Warden Construction whose name is passionate supporters purchasing the on the rear of the shirts for this kit each season, your brand will be coming season’s league matches. highly visible and strongly associated with the club and all of its continued We have many other kit-branding success and exposure. opportunities tailored to the individual business needs, including shorts sponsor.

AFC FYLDE BUSINESS OPPORTUNITY 9 MATCH HOSPITALITY & SPONSORSHIP

“There’s something very special about AFC Fylde’s Kellamergh Park.” PACKAGE CATEGORIES

There’s something very special about AFC Gold Fylde’s Kellamergh Park. The atmosphere, excitement and passion will provide you FC United of Manchester with a great hospitality experience. Chorley Stockport County As a match-day VIP, you’ll combine the buzz of a match-day with exceptional Silver hospitality and a feast of attractive football, giving you and your guests a truly AFC Telford Utd memorable day out. Alfreton Town Boston United Our hospitality packages suit all needs Brackley Town and requirements, whether you are Bradford Park Avenue looking to book a group celebration, Corby Town FC treating yourself with family and friends, Curzon Ashton or entertaining clients, there is a season Harrogate Town packed full of exciting ﬁxtures to choose Hednesford Town from. Lowestoft Town North Ferriby United Book your places today to avoid Nuneaton Town disappointment! Hospitality is not only a Stalybridge Celtic thoroughly enjoyable day out, but also a Tamworth fantastic way to promote your business to a ground packed full of supporters on the Bronze day. Gainsborough Trinity At Kellamergh Park, your memories will Gloucester City last far longer than 90 minutes. Solihull Moors Worcester City

AFC FYLDE BUSINESS OPPORTUNITY 11 MATCH SPONSOR

The premium hospitality package, perfect for you and your guests in the surroundings of our sponsors suite. Includes the following for a minimum of four people:

Pre-Match Welcome drink on arrival Three course meal and coffee Pay bar facility in the suite throughout the day Complimentary match-day programme Reserved car parking Exclusive AFC Fylde gift-pack Sky Sports with all the up-to-the-minute reports

Match Prime main-stand seating Director’s Box seating Half-time refreshments

Post-Match Selection and presentation of the ‘Man of the Match’ award Signed, framed photo with your ‘Man of the Match’

Advertising Elements Full page, full colour advert in the match-day programme PA announcements recognising your contribution throughout the day Dedicated section in the match-day programme

Gold: £385 for a table of six* Silver: £325 for a table of six* Bronze: £265 for a table of six*

*all prices exclude VAT

12 AFC FYLDE BUSINESS OPPORTUNITY BALL SPONSOR

A unique and memorable day where you will be taken on to the pitch to present the match ball to the team captains just before kick-off and sample the great hospitality during the day in our Sponsor’s Suite, with seating to watch the game in prime Main Stand seats. This package caters for a minimum of four people and includes;

Match Prime main-stand seats adjacent to the half-way line Half-time refreshments

Post-Match Presentation of an autographed ball

Advertising Elements Quarter page, full colour advert in the match-day programme PA announcements recognising your contribution throughout the day Dedicated section in the match-day programme Company name on VIP suite welcome board

Gold: £240 for a table of four* Silver: £200 for a table of four* Bronze: £160 for a table of four*

*all prices exclude VAT

AFC FYLDE BUSINESS OPPORTUNITY 13 PROGRAMME SPONSOR

A truly relaxing and informal experience, including those extra touches that give you and your guests a VIP day to remember in our exclusive Sponsor’s Suite. Beneﬁts included with this package for a minimum of four people are as follows:

Match Prime main-stand seats adjacent to the half-way line Half-time refreshments

Post-Match Presentation of a framed, signed match-day programme

Gold: £220 for a table of four* Silver: £180 for a table of four* Bronze: £140 for a table of four*

*all prices exclude VAT

146 AFC FYLDE BUSINESS OPPORTUNITY “Enjoy the prestige and luxury of the Director’s Box for the day.”

MATCH Match-day hospitality VIP treatment in the delightful Match HOSPITALITY surroundings of the Sponsor’s Suite, delivered at very Prime main-stand seats affordable prices. adjacent to the half-way line Half-time refreshments The day includes the following beneﬁts for each guest: Post-Match Pre-Match Pay bar facility in the VIP suite Welcome drink on arrival Three course meal and coffee Gold: £50 per person* Pay bar facility in the suite throughout the day Silver: £40 per person* Complimentary match-day programme Bronze: £30 per person* Exclusive AFC Fylde gift-pack Sky Sports with all the up-to-the-minute reports *all prices exclude VAT

DIRECTORS Enjoy the prestige and luxury of the Director’s Box for the Gold: £70 per person* day, including a wonderful three-course meal and wine Silver: £60 per person* LUNCH with the Chairman, President and other directors. This is Bronze: £50 per person* an ideal opportunity to network with other businesses involved in the footballing community. *all prices exclude VAT

115 AFC FYLDE BUSINESS OPPORTUNITY STADIUM ADVERTISING

“These highly visual advertising boards are a great way to promote your business.” Installed at the ground, these highly Extra advertising boards situated on visual advertising boards are a great way the approach to the ground are to promote your business and show your available. support for the club. They offer superb brand awareness and give your business All advertising board agreements are the opportunity to reach thousands of for one season at Kellamergh Park. fans and potential customers each year. *all prices include full cost of The boards can also feature in media production and installation. photos, potential TV coverage and promotional material throughout the *all prices exclude VAT season.

Two Options: Pitch-Side or Crowd-Facing

Two Sizes: 10 ft or 20 ft

Pitch-Side Advertising Boards: 10ft Board: £500* per season or 12 monthly instalments of £50* 20ft Board: £750* per season or 12 monthly “The boards can also instalments of £70* feature in media Crowd-Facing Advertising Boards: photos, with potential 10ft Board: £350*per season or 12 monthly instalments of £35* TV coverage.” 20ft Board: £500* per season or 12 monthly instalments of £50*

AFC FYLDE BUSINESS OPPORTUNITY 17 PROGRAMME ADVERTISING

We pride ourselves on producing the highest quality colour programmes that are available to supporters. With 21 home league matches this season alongside cup and pre-season games, this gives your business the opportunity to reach thousands of potential new customers each season and offers superb value for money!

All advertising outlined below will appear in every league game programme.

Full-Page Colour Advert: £500* or 12 monthly instalments of £50*

Half-Page Colour Advert: £300* or 12 monthly instalments of £30*

Quarter-Page Colour Advert: £200* or 12 monthly instalments of £20*

Sixth-Page Colour Advert: £150* or 12 monthly instalments of £15*

*all prices exclude VAT

AFC FYLDE BUSINESS OPPAOFRC TFUYNLIDTEY BUSINESS OPPORTUNITY 2022 CLUB MEMBERSHIPS A combination of advertising and hospitality to promote your business interests with AFC Fylde.

Gold Package Bronze Package • 2 advertising boards • 1 advertising board • A full page programme • 1 match sponsorship advertisement • 1 match ball sponsorship • 2 match sponsorships • 1 season ticket • 2 match ball sponsorships • 2 season tickets £1500 + VAT £2500 + VAT

Silver Package • 2 advertising boards “These are excellent • Half page programme packages offering advertisement • 2 match sponsorships fantastic value for • 2 season tickets money.”

£2000 + VAT

AFC FYLDE BUSINESS OPPORTUNITY 19 WEBSITE ADVERTISING

“You will be exposed to thousands of visitors each week, 480,000 people visited our website 20 last season alone.” Our new AFC Fylde website is Option Two: Website Banner becoming one of the most-visited in Advertisement on Home Page: Non-League Football. By advertising £250 per season* on the website not only will you gain a great association with the football This is another superb way of gaining club, you will also have the high-impact association with the club, opportunity for the thousands of offering fantastic value for money! visitors each week to directly link to Your company brand and/or logo will your own website. feature prominently on the home page, noticed by the thousands of visitors Our new website also features a each week throughout the season. speciﬁc commercial page, which will contain your company name and logo, Option Three: Website Banner contact details and a short blurb about Advertisement on Selected Page: your business. £100 per season*

Website Advertising Pricing A low-cost way of advertising your business, product or services through Option One: Primary AFC Fylde regularly visited pages of our website Website Sponsor: such as First Team Proﬁles or Fixtures. £2500 per season* Amazing value for money!

Your company brand and/or logo will Option Four: Website Business Page feature prominently on the ofﬁcial club Feature: website in a ﬁxed position on every £50 per season* page throughout the season. You will also feature on various promotional This includes company name and logo, material and events as our Primary contact details and a short blurb about Website Sponsor. your business. A great way to gain an “The AFC FYLDE association with the club whilst having your details available to all of our website is fast visitors. becoming one of the Easy instalment payment-plans most visited in can be arranged. non-league football.” *all prices exclude VAT

21 AFC FYLDE BUSINESS OPPORTUNITY 20 15 I 16

PLAYER SPONSORSHIP

“This is a very popular and cost effective way of advertising your company.” AFC FYLDE BUSINESS OPPORTUNITY “Gain excellent exposure in the match day programme.”

This is a fantastic opportunity to • Sponsorship details on the website sponsor your favourite AFC Fylde of your chosen player’s proﬁle, player and gain exposure through the including a link directly through to match-day programme and website as your own website a player’s ofﬁcial sponsor. • Signed photo with your sponsored These ever-popular packages include player the following: Home Kit Sponsorship only £75* • Your sponsorship details in every Away Kit Sponsorship only £50* match-day programme *all prices exclude VAT

23 AFC FYLDE BUSINESS OPPORTUNITY Every young football fan’s dream! Treat your son or daughter to the match-day MATCH DAY experience of their lives! They’ll be able to visit the dressing room pre-game and collect autographs, lead the Coasters onto the pitch and even join in the MASCOT handshakes, all accompanied by ‘Syd the Seagull’, our club mascot. All topped off by wearing their brand-new AFC Fylde kit from arrival!

This memorable day includes the following beneﬁts for two adults and two children:

Pre-Match Match Gift & presentation of replica kit on arrival Prime main-stand seats adjacent Complimentary match-day programme to the half-way line Visit the dressing room for autographs Lead the team onto the pitch Any Home Game: £99 per family* Join in the ‘handshake’ and warm up with the club mascot *all prices exclude VAT Exclusive AFC Fylde gift-pack

24 AFC FYLDE BUSINESS OPPORTUNITY AFC FYLDE COMMUNITY FOUNDATION “At the very core of our ethos”

The AFC Fylde Community Foundation is the charitable arm of AFC Fylde Football Club. Formed in December 2012, The Foundation over the past two years has grown from strength to strength, creating positive impressions with over 250,000 Fylde Coast residents over its short engagement time so far. The Foundation, which is recognised as The Fylde Coast’s Premier community enhancement provider, provides a range of diverse and stimulating activities, which are on offer to all Fylde Coast Residents, no matter what age or ability.

Delivering such substantial programmes is only made possible due to the commitment shown by The AFC Fylde Community Foundations committed delivery team, which consists Amongst the above programmes, of six full time development staff, led by its Director Tom Hutton. Through partnerships The Foundation also delivers; working with various national and local organisations, The Foundation has been able to successfully develop and deliver the following community activities; • Disability cycle training • Bikeability training • Early years PE sessions in local nurseries • Blackpool Fylde and Wyre School Sports Delivery Network- working with over 38 primary • European Union funded adult education schools, The Foundation delivers a range of specialist PE, extra-curricular and programmes • Tailored intervention youth justice leadership courses in each primary school setting. education programmes • Get on Board Public Health Engagement Programme. Through partnerships working with NHS England and Lancashire County Council Public Health, The Foundation’s Totalling a weekly community Health and Wellbeing Department have successfully launched and delivered The Fylde engagement ﬁgure of, on average, Coast’s ﬁrst Public Health Engagement programme. 2765 Fylde Coast Residents.

25 AFC FYLDE BUSINESS OPPORTUNITY AFC FYLDE COMMUNITY FOUNDATION HIGH PROFILE INVESTOR OPPORTUNITY

Alongside our proud association with BAE Systems, the club is looking for our organisations to support and assist in its growth and delivery of activities “High proﬁle across the region. opportunities to We have various opportunities available to support this department. achieve maximum These high-proﬁle opportunities would see your company, brand or organisation featuring prominently alongside our existing main partner and exposure to appearing in association amongst the vast work this department does within thousands of people.” schools, the council, local community, sports and activities camps.

To discuss any of these opportunities, please contact Dave Riche, Commercial Manager. fwp

Main Community Partner Associate Community Partner

26 AFC FYLDE BUSINESS OPPORTUNITY CONTACT HOW TO DETAILS FIND US

For further information relating to the various opportunities available in relation to AFC Fylde Football Club, please contact:

GENERAL ENQUIRIES: Club shop 6 Station Road, Kirkham, PR4 2AS

01772 682593 [email protected]

Stadium: Kellamergh Park, Bryning Lane, Warton, PR4 1TN

www.afcfylde.co.uk

COMMERCIAL ENQUIRIES [email protected] 01772 682593

/AFCFylde

@AFCFylde@AFCCommercial

AFC FYLDE BUSINESS OPPORTUNITY 27 AFC FYLDE 20 15 I 16 The football team of the Fylde Coast

AT KELLAMERGH PARK, YOUR MEMORIES WILL LAST FAR LONGER THAN 90 MINUTES.

AFC FYLDE BUSINESS OPPORTUNITY