Your Baking Industry News Source BEYOND BAKING

WBA MEMBER 2019 MIDWEST PACZKI PREVIEW SPOTLIGHT FOODSERVICE EXPO PARTY • • • • • • • • • Get to Know Competition Info WBA Celebrates Shane Griesbach & More Fat Tuesday

VOLUME 83 • ISSUE 1 MISSION VISION

WBA supports our members by providing To be the premier partner in the access to education and resources to grow baking industry through business and enhance customer experience. World-class professional relationships, How? Building successful businesses; and - Shared industry knowledge - Dynamic networking opportunities Advocating for bakers of tomorrow. - Strategic partnerships

WBA BOARD OF DIRECTORS President Directors-At-Large Tamara Mugerauer, Tamara’s the Cake Guru Tara Nowak, Sweet Lola’s

Jennifer Bukouricz, Monzu Bakery Vice President Tony Nieto, Neat-O’s Bake Shoppe Ken Heil, Sweet Perfections Bake Shoppe Ralf Tschenscher, Lesaffre Yeast Corporation Treasurer Joey Carioti, Cranky Al’s Dawn Ebert, Simple Simon Bakery Shane Griesbach, Breadsmith of Appleton Board Trustee Samantha Kristiansen, Cook Specialty Co. Inc. Bob Hiller, Rollin Pin Bakery Rachel Searl WBA STAFF Jessica Hoover

Wisconsin Bakers Association P.O. Box 658 Muskego, WI 53150

(414) 258-5552 [email protected] www.wibakers.com OR & FLA WE’VE GOT COL VOR COVERED!

® DecoCrèmes Buttercrème Icings

2200 Lunt Avenue, Elk Grove Village, IL 60007 Call 847.437.2400, x259 www.lawrencefoods.com Midwest Foodservice Expo takes place March 11-13

Are you ready for this year’s Midwest Food- For rules and information, please visit: service Expo? Make sure to add this event to https://wibakers.com/competitions your calendar now! This year’s event takes place March 11-13, 2019 at the Wisconsin All entries will be professionally judged at the Center in downtown Milwaukee. The Wis- 2019 Midwest Foodservice Expo. Admission to consin Bakers Association is proud to partner the Midwest Foodservice Expo is included with with the Wisconsin Restaurant Association registration for each competitor. once again, bringing an incredible line-up of bakery and decorating competitions and The early registration deadline for all of the hands-on demonstrations! competitions is Friday, February 15, 2019.

If you’ve attended Expo in the past and don’t think you will miss anything this year, think EDUCATIONAL SESSIONS again! Not only is this event a great chance to network with your fellow WBA members The Price is Right: How to Count Costs and other industry contacts, but it’s a chance and Set Prices to take part in seminars, learn some new skills, and compete to be the best in the in- Creating a profitable menu is both an art dustry! and a science. In this session on Monday, March 11th from 3:45-4:45 pm at the Mid- And, don’t forget about our Annual WBA west Foodservice Expo, you will learn how to Awards & Appetizers Networking Evening on calculate food costs, labor costs, and over- Monday night! head relative to every ingredient and finished product in your bakery from Lacey Reichwald, COMPETITIONS Co-owner and Operations Manager of The SweetSpot Bakehouse. You’ll also learn how Sign up to compete in this year’s Baking to use your intuition and marketing efforts to & Cake Decorating Competitions at the decide when it’s time to raise prices, reduce Midwest Foodservice Expo! costs, or change your menu. You’ll get valu- able guidance on: Students, Beginners, and Advanced Profes- • Food costs, labor costs, and overhead ex- sionals are invited to compete in the Extreme penses and the cost of doing business Wedding Cake Challenge, Creative Cake Dec- • Pricing your products accordingly, ensuring orating Competition, Best of the Midwest Pie your costs are covered Contest, and NEW IN 2019: Extreme Birthday • Identifying any items you produce that Cake Challenge, Decorated Cut-Out Cookie aren’t’ “worth it” to maintain Contest, and Wisconsin’s Top Cupcake!

Advanced Professionals are also invited to compete in Wisconsin’s Ultimate Donut Duel and BACK BY POPULAR DEMAND the Baker’s Best Kringle Contest!

4 MEMBER EVENTS To RSVP please email [email protected] if you’d like to attend. Awards & Appetizers Networking Evening Morning Bakery Tour sponsored by Acuity Insurance When: Monday, March 11, 2019; 4 – 8 p.m. Where: Wisconsin Center When: Wednesday, March 13, 2019; 7:30 a.m. – 10:30 a.m. Please join us for a special celebration of the Baking Industry! WBA Members are invited to join us on a morning tour of bakeries in the Milwaukee Make a day of it! Compete in WBA’s Baking area on Wednesday, March 13th! & Cake Decorating Competitions, check out a demo in the Pastry Studio, and stick around This year’s tour includes stops at: for an evening of appetizers and awards. • Confectionately Yours by GGG • MOR Bakery This is your opportunity to network with other • Stone Creek Coffee WBA Members and bakery owners. Enjoy hors • Grebe’s Bakery d’oeuvres while WBA announces the Bakery Operation of the Year as well as new induct- To RSVP please email [email protected] ees into the Baker’s Hall of Fame. if you’d like to attend. Space is limited. Transportation is not provided. The deadline to submit 2019 WBA Award nominations is February 15th! Learn more Did you know that WBA Members can register about these awards and how to submit a to attend the Midwest Foodservice Expo for nomination at: https://wibakers.com/award- FREE? Just send an email to jessica@wibak- nominations ers.com to find out what the WBA Member registration code is for 2019! After Hours Event at Camp Bar sponsored by Lesaffre Yeast Be sure to sign up today for this year’s Midwest Foodservice Expo! There will be so When: Tuesday, March 12, 2019; 4:30 p.m. – much going on over the three days! 7:00 p.m. For more information, visit www.everything- Where: Camp Bar in the Third Ward foodservice.com. BB

WBA Members are invited to attend an exclu- sive members-only After Hours social networking night at Camp Bar in the Third Ward on Tuesday, March 12th sponsored by Lesaf- fre Yeast. Meet other members, have some fun, and enjoy a slice of a local, favorite pizza compliments of Cranky Al’s!

5 Join in COMPETITIONS, HANDS-ON DEMOS and NETWORKING EVENTS

Bakery, pastry and dessert pros unite at the Midwest Foodservice Expo to compete in a variety of competitions, learn from educational workshops and to source products. ✱ NEW! Extreme Birthday Cake Challenge ✱ Wisconsin’s Ultimate Donut Duel ✱ Baker’s Best Kringle Contest ✱ Extreme Wedding Cake Challenge ✱ Creative Cake Decorating Competition ✱ Best of the Midwest Pie Contest ✱ NEW! Wisconsin’s Top Cupcake ✱ NEW! Decorated Cut-Out Cookie Contest Region’s TOP BAKERY Event! NEW! Clash of the Cake Artists

Four teams of two will decorate their creative cakes live on the show floor. The winning team will advance to compete in Las Vegas!

March 11-13 2019 In partnership with: MILWAUKEE

Competitors receive (1) free pass to the Expo and discounted ticket option to WBA’s EverythingFoodservice.org Awards & Appetizers event opening night.

bakers_ad_spread.indd 2-3 12/12/18 3:32 PM Join in COMPETITIONS, HANDS-ON DEMOS and NETWORKING EVENTS

Four teams of two will decorate their creative cakes live on the show floor. The winning team will advance to compete in Las Vegas!

March 11-13 2019 In partnership with: MILWAUKEE

Competitors receive (1) free pass to the Expo and discounted ticket option to WBA’s EverythingFoodservice.org Awards & Appetizers event opening night.

bakers_ad_spread.indd 2-3 12/12/18 3:32 PM WBA Member Spotlight Get to know Shane Griesbach, Breadsmith of Appleton

Q. What’s your first memory of baking? A. Baking with my dad as a child

Q. What is your favorite thing to bake?

A. I always loved baking pies and tortes. I just loved the endless flavor possibilities. I got into bread baking in college.

Q. What’s the best thing to happen since you began working in the industry?

A. The best thing I’ve noticed since getting into this industry is the amazing people I have been able to meet!

Q. What do you find most challenging about baking?

A. Honestly, the most challenging thing in this industry is simply finding and keeping quality help and finding personal time too.

Q. What might (someone) be surprised to know about you?

A. I once was hospitalized for pneumonia for 3 weeks in my mid 20’s.

Q. What do you like to do when you aren’t baking? A. I love spending time with friends and family. Playing and watching sports. Cooking and enjoying a nice cocktail.

Q. How did you first get involved with the WBA? A. I met Jessica at a trade show.

Q. What do you wish other people knew about the WBA?

A. How much effort the WBA Board of Directors puts into it.

8 How clean is your bread?

INTRODUCING

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Paczki Preview Party at the Polish Center of Wisconsin

The Wisconsin Bakers Association will host Sponsored by the Polish Center of Wiscon- the first Paczki Preview Party at the Polish sin and Dawn Foods, this event will not only Center of Wisconsin located at 6941 S 68th showcase some of the best paczki but also St, Franklin, WI on Sunday, February 24, feature live accordion music by local musi- 2019. cian, Jimmy Locke, special guest appearanc- es by Little Miss Polish Fest, and more. In celebration of Paczki Day (Fat Tuesday) which falls on March 5, 2019 this year, the A limited number of tickets will be sold for Paczki Preview Party will offer the early this event with four paczki sampling sessions opportunity for paczki lovers to taste two throughout the day. More event details can samples from each of the following WBA be found here: https://www.facebook.com/ member bakeries: Cranky Al’s, Grebe’s events/383606732221361/ Bakery, Le Rêve Patisserie and Café, Early bird discounted tickets can be pur- Neat-O’s Bake Shoppe, and Sweet chased here: https://www.eventbrite.com/e/ Perfections Bake Shoppe. paczki-preview-party-tickets-54605120385 BB

Foodservice Ingredients General Mills

Foodservice Ingredients General Mills Greg Wagner ~ Account Executive [email protected] I Mobile: 612-940-7596 Will Your Bakery Be The Next Bakery Operation of the Year?

The prestigious Bakery Operation of the Year Past winners of the Bakery award is presented annually to one outstand- Operation of the Year Award: ing WBA Member bakery operation at the WBA’s Awards & Appetizers Networking Evening held in conjuction with the Midwest Foodservice 2018: Linda’s Bakery, West Salem, WI Expo. The purpose of the award is to highlight 2017: Simma’s Bakery, Wauwatosa, WI and recognize the accomplishments of WBA 2016: Augusta Bakery, Augusta, WI Member bakeries. The 2019 Bakery Operation 2015: Tamara’s the Cake Guru, Oshkosh, WI of the Year Award is sponsored by Valley Bakers Cooperative Association. This year’s winner will 2015: Simple Simon Bakery, Appleton, WI receive a trophy to display prominently in their 2014: Fosdal Home Bakery, Stoughton, WI bakery. 2010: Lane’s Bakery, Madison, WI 2009: O&H Danish Bakery, Racine, WI Nominations for the 2019 Bakery Operation of the Year may be submitted to the WBA 2008: Melody Cookies, Oak Creek, WI office for consideration. A nomination form 2007: Uncle Mike’s Bake Shoppe, De Pere, WI is available on WBA’s website: 2005: Scott’s Pastry Shoppe, Middleton, WI www.wibakers.com. 2004: Wild Flour Bakeries, Milwaukee, WI

This year’s winner will be selected by input 2003: Manderfield’s Home Bakery, Appleton, WI from past recipients of the Bakery Operation 2002: Grebe’s Bakeries, Inc. West Allis, WI of the Year award along with the WBA Board of 2001: Colligan’s Bakery, Plover, WI Directors. Each year, the winner is kept secret until the moment the winner is announced! This year’s event will take place on Monday, March 11th at the Wisconsin Center. The Bakery Operation of the Year Must Meet the Following Criteria:

 Be an active WBA member  Contribute non-monetarily to their community, the baking industry, and WBA  Have something that qualifies the bakery as an outstanding business  Agree to have the award publicized in the media BB

13 A Look Ahead at Upcoming National Dessert Holidays

FEBRUARY APRIL

Feb 1: National Dark Chocolate Day April 1: National Sourdough Bread Day Feb 3: National Carrot Cake Day April 2: National Peanut Butter & Jelly Day Feb 5: World Nutella Day April 3: National Chocolate Mousse Day Feb 8: National Molasses Bar Day April 5: National Caramel Day Feb 10: National “Have a Brownie” Day April 6: National Caramel Popcorn Day Feb 11: National Peppermint Patty Day April 7: National Coffee Cake Day Feb 14: National Cream-Filled Chocolates Day April 12: National Licorice Day Feb 16: National Almond Day April 13: National Peach Cobbler Day Feb 19: National Chocolate Mint Day April 14: National Pecan Day Feb 20: National Cherry Pie Day April 20: National Pineapple Upside-Down Cake Day Feb 21: National Sticky Bun Day April 21: National Chocolate-Covered Cashews Day Feb 23: National Banana Bread Day April 22: National Jelly Bean Day Feb 25: National Chocolate-Covered Peanuts Day April 23: National Cherry Cheesecake Day Feb 26: National Pistachio Day April 25: National Zucchini Bread Day Feb 27: National Strawberry Day

MARCH

March 1: National Peanut Butter Lover’s Day March 2: National Banana Cream Pie Day March 4: National Pound Cake Day March 6: National Oreo Day March 7: National Cereal Day March 8: National Peanut Cluster Day March 13: National Coconut Torte Day March 15: National Peanut Lover’s Day March 19: National Chocolate Caramel Day March 21: National French Bread Day March 24: National Cake Pop Day March 26: National Nougat Day March 28: National Black Forest Cake Day March 29: National Chiffon Cake Day March 31: National Oranges & Lemons Day

Wisconsin Bakers Association P.O. Box 658 • Muskego, WI 53150