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A Quarterly News Letter - 2016 1 DIRECTOR’S MESSAGE The winter session began with a host of activities. Keeping with the legacy, a number of activities were planned for the semester. Along with the International Conferences on “Make in India” and annual sports day, the college was thrilled and rocked with the annual cultural fest “Renaissance” 2016. There was a participation of more than 3000 students. It gave an extra ordinary opportunity to the students in building and bridging the gap between practical and theoretical knowledge. The event brought happy memories for both the students and the faculty. Apart from this, we also organized the annual sports week on account of the birthday of our beloved and respected Chancellor Sir Hon’ble Dr. Patangrao Ji Kadam. Here the students were filled with energy and participated with full exuberance and excitement in various sports like cricket, volleyball & basketball etc. This year the sports week started with a National Level Inter Collegiate G.K Test organized by Yashwantrao Mohite College of Arts, Science & Commerce. In this quiz also around 250 students participated and made it a successful event. To add another feather to the hat, our college successfully hosted its 8th International Conference on “Make in India- Through Sustainable Development: Achieving Inclusive Growth” and became a cordial host to external participants from diverse backgrounds. International Conference has been a valuable addition in the fleet of BVIMR annual events. Furthermore, a Cancer awareness program organized as to give due emphasis on the development of the society as a CSR initiative. The students participated in the social cause with great zeal. I would also like to take a moment and congratulate all the students for their excellent academic result. They have all done their alma mater proud. With such a glorious pathway I feel confident that our institute would reach new heights. To make this journey easier we have introduced slight changes in the academic evaluation system and I hope that it will help improve the current system. With this I wish you all the best for this new semester and hope that the New Year turns out to be equally eventful for all of you. A Quarterly News Letter - 2016 2 EDITORS MESSAGE Hello friends, The academic year is about to end and we are geared up for summer internship and placements. Semester examination is around the corner and thus a peak time for all of us. This semester has kept us all busy with studies, internal exams, industrial tours, events, so the current issue will update you with various happenings in the Institute. It was an eventful and vibrant period of year where we witnessed some amazing academic and cultural activities. We wish all the final year students who are edging closer to joining the corporate world which will be a big transition for them from being a college student to a professional manager of tomorrow’s world. At the same time we wish for success and prosperity of all the students for their upcoming semester examination and hope that BVIMRites would continue to bring laurels to the institute. Wishing you all the very best... Good Luck! Editorial Team A Quarterly News Letter - 2016 3 GUEST ARTICLE Codifying Success! All of you must have been eagerly waiting for this moment when you are ready to take a plunge in the professional world. You must be bubbling with excitement and energy to embark on this new journey of your life & aspire to become successful individuals. Management degree is the 1st step on your ladder to success but it does not define you as “Successful”. Walking on the path to success is fraught with many challenges which one should face with all the strength and determination and emerge as a winner. For me success is achieving one’s true potential. And if I have to put the same for an organization, then it is achieving the aggregate of the true potential of each and every resource of an organization. If we compare the growth curve of a successful individual with his/her organization, we would find that they are similar. Experience has shown a pattern in the way successful organizations or individuals Think, Act & Communicate which is completely opposite to what other’s do and that’s what is called as Codifying Success. Motivational speaker, Shiv Khera rightly puts it, “Winners don’t do different things, and they do things differently.” For example: Apple has access to the same resources like manpower, agencies, technology and media which its competitors also have. Than how come Apple Inc as an organization is innovative year after year in comparison to its competitors? How do we explain the success of Apple that defies all the assumptions? Most of us as individuals and organizations know ‘What’ we do and ‘How’ we do it but very few know ‘Why’ we do the way we do. By ‘Why’ we don’t mean the degree or the monthly target since it is the result, by ‘Why’ we mean what is our cause, purpose or belief. The way we think, the way we act and the way we communicate is from outside to inside (WhatHowWhy), but successful people or organizations like Apple regardless of their stature or size communicate from inside to outside (WhyHowWhat). A Quarterly News Letter - 2016 4 If Apple was like any other computer company, they would have their marketing message going out like this, “We make great computers (What), beautifully designed, simple and user friendly 0028How), Want to buy one (Why)”. That’s Outside Inside approach and that’s how most of us communicate. On the contrary, Apple communicates, “Everything we do, we believe in changing the status quo, we believe in thinking differently (Why), the way we challenge status quo is by way of making our products beautifully designed, simple and user friendly (How), we just happened to make great computers (What), want to buy one?” That’s Inside Outside approach. People don’t buy ‘What’ you do but they buy ‘Why’ you do and that makes you stand out from the crowd. This perfectly explains why people are comfortable buying not only a computer from Apple but also an ipod, ipad or an iphone. As mentioned before, Apple is not structurally different from its competitors, as all competitors are equally qualified to make all these products and sell but they fail to do so since nobody buys one. A simple approach which is different than what most of us Think, Act & Communicate changes the way we try to achieve success. Not to be forgotten, success is not a destination but a journey where hurdles are the stepping stones and each and every step needs fresh thinking and execution. All the best wishes! Rohit Guglani Marketing Consultant @Social Triangle A Quarterly News Letter - 2016 5 BOOK REVIEW Dr. Broto Bhardwaj Associate professor, BVIMR, New Delhi Forward and Book Review “The Silence That Never Broke” is a collection of poems that hold a mirror to each one of us at different phases of life. This prose and poems beautifully demonstrate experiences of a young woman, her growing pains, the ocean of hope, love, positivity and an undying faith and praise for the lord. The poetess has found inspiration in the emotions emerging in her own self - so there are an enormous number of poems to choose from for an anthology of this kind. When you throw yourself into the mix: surrender, negativity, optimism, love, the rising, and other poems that are filled with feeling of various kinds - then the choice becomes literally endless. Honestly profound and beautifully crafted, most of the poems are filled with hope and positivism for the readers of all ages. The poetess manages to draw us in by the clever use of vivid imagery mixing old and new, serious and satirical. Certainly there are old favorites - but these are interspersed by modern, more of beat poems which, for me, were the main focus of interest. I particularly enjoyed Surrender and The Rising. I was also pleased to read poems on Silence, Death and Love whose portrayals are remarkably sentimental. The contents and categories of the collection is a brave choice for a book Sponsored by the publisher. I recommend this book to be read, by all especially the youth who is feeling left out in this big world of gadgets. They feel lonely. I am certain that they will find solace in her words and would identify these lines as theirs. This book is filled with hope and wisdom for the youth. This collection of poems on spirituality, victory and hope call upon the youth to contribute in making this world a happy and prosperous place. The poems are worth reading over and over again. Dr. Broto Rauth Bhardwaj, Head, Entrepreneurship, Innovation and Skill Development Cell, BVIMR A Quarterly News Letter - 2016 6 Ph.D SNAPSHOT Snapshot of PhD Thesis of Dr. Geetu Tuteja Dr. Geetu Tuteja, Assistant Professor, BVIMR, successfully completed her Ph.D and was awarded with the Degree on 4th March, 2016 from NATIONAL INSTITUTE OF TECHNOLOGY KURUKSHETRA. Dr Geetu Tuteja completed her work under the guidance of DR. (MRS.) KIRAN MOR, Head of Department and Professor at NIT, Kurukshetra On the topic “IMPACT OF DEMOGRAPHIC CHARACTERISTICS OF CONSUMERS ON EXPLORATORY TENDENCIES - AN EMPIRICAL STUDY”. Optimum stimulation level is a property that characterizes an individual in terms of his general response to environmental stimuli.” When the actual stimulation from the environment is very low as compared to individuals’ OSL, they try to increase the stimulation level towards their optimum level and vice versa.

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