solutions guide

Splunk and Big Data Turn machine-generated data into real-time insights for IT and the business.

Big Data Comes from Machines changing business environments. They need a technology that supports real-time analysis, data mining and ad hoc reporting. All your IT applications, systems and technology infrastructure A solution that can give them answers as fast as they think of generate data every millisecond of every day. This machine data questions. is one of the fastest growing, most complex areas of big data. It’s also one of the most valuable, containing a definitive record of user transactions, customer behavior, sensor activity, machine Making Machine-generated Data Accessible, behavior, security threats, fraudulent activity and more. Usable and Valuable to Everyone Machine data holds critical insights useful across the enterprise. Splunk Enterprise is the leading platform for collecting, Here are a few examples: analyzing and visualizing machine data. It provides a unified way to organize and extract real-time insights from massive • Monitor end-to-end transactions for online businesses amounts of machine data from virtually any source. This providing 24x7 operations includes data from websites, business applications, social • Understand customer experience, behavior and usage of media platforms, app servers, hypervisors, sensors, traditional services in real time databases and open source data stores. • Fulfill internal SLAs and to monitor service provider Once in Splunk, you can search, monitor, report and analyze agreements your data, no matter how unstructured, large or diverse it may be. Splunk software gives you real-time understanding • Identify spot trends and sentiment analysis on social of what’s happening and deep analysis of what’s happened, platforms driving new levels of visibility and insight. This is called • Map and visualize threat scenario behavior patterns to operational intelligence. improve security posture Enterprise-scale big data. Splunk software scales to collect Making use of machine data is challenging. It’s difficult to process and index tens of terabytes of data per day, across multi- and analyze by traditional methods or in a timely manner. geography, multi-datacenter and hybrid cloud infrastructures. And because the insights from your data are mission critical, • Machine data is generated by a multitude of disparate Splunk provides the resilience you need, even as you scale out sources; correlating meaningful events across these is your low-cost, distributed computing environment. complex Robust platform for developing big data apps. Developer • The data is unstructured and difficult to fit into a pre- teams will find a whole host of ways to leverage Splunk and defined schema maximize enterprise technology investments. Built-in SDKs for • Machine data is high-volume and time-series based, JavaScript and JSON with additional downloadable SDKs for requiring new approaches for management and analysis Java, Python and PHP makes it easy to customize and extend the power of Splunk. • The most valuable insights from this data are often needed in real time Powerful connectivity. Most organizations maintain a diverse set of data stores – machine data, relational data and other Traditional business intelligence and data warehouse solutions unstructured data. Splunk DB Connect delivers real-time are simply not engineered for this class of high-volume, dynamic connectivity to relational databases and Splunk Hadoop and unstructured data. Emerging open source technologies Connect delivers bi-directional connectivity to Hadoop. Both can provide part of the answer, but require expensive, time- Splunk Apps enable you to drive more meaningful insights from consuming integration with other open source projects and all of your data. highly specialized skill sets. When requirements change, these brittle solutions lack the agility to quickly respond. Real-time monitoring of the entire Hadoop stack. The Splunk App for HadoopOps provides real-time monitoring and analysis Today’s enterprises can’t wait. Key stakeholders across the of the health and performance of the end-to-end Hadoop organization need to keep pace and adapt quickly to rapidly environment, encompassing all layers of the infrastructure. Solutions Guide

Proven results. Splunk Enterprise is proven at over 5,200 NPR® enterprise customers. These organizations are using NPR, the award winning, multimedia news organization reaching Splunk to improve service levels, reduce operations costs, 26.8 million listeners per week, uses Splunk software to gain mitigate security risks, enable compliance, enhance DevOps better visibility and insight of their digital asset infrastructure. collaboration and create new product and service offerings. Splunk customers typically achieve a Return on Investment NPR initially used Splunk to monitor and troubleshoot their end- (ROI) measured in weeks or months, sometimes even before to-end asset delivery infrastructure. Before Splunk, there were being deployed into production. critical business metrics they couldn’t get from their traditional web analytics solutions. They expanded their deployment What Makes Splunk Unique of Splunk and now measure program popularity, views by device, reconcile royalty payments for digital rights, measure Splunk Enterprise is an integrated, end-to-end, real-time solution abandonment rates and more. for machine data delivering the following core capabilities: “Only Splunk easily gives us the business reports about our web- • Universal collection and indexing of machine data, from based digital assets that we need.” virtually any source Online Metrics Analyst, NPR • Powerful search processing language to search and analyze real-time and historical data Cricket Communications • Real-time monitoring for patterns and thresholds, real-time As a prepay telecommunications provider, Cricket alerts when specific conditions arise Communications is driven by web and point of sale channels. At the heart of this is a homegrown CRM application, coupled with • Powerful reporting and analysis third-party applications for middleware, billing and rating and • Custom dashboards and views for different roles PoS (Point of Sale) support. Using Splunk to harness terabytes of machine data generated by these systems and infrastructure, • Resilience and scale on commodity hardware the operations team calculates that Splunk helped them reduced • Granular role-based security and access controls outage frequency by about 15%, translating into an annual ROI of $1,200,000. In addition, analytics from this machine data has • Support for multi-tenancy and flexible, distributed enabled Cricket to provide executives real-time sales dashboards deployments that deliver sales by store, product type, device, rate plans, • Connectivity with other data stores includes scalable, zip code, etc. Machine data is being used to enrich data from real-time integration with relational databases and bi- structured sources within the data management infrastructure. directional connectivity with Hadoop Online Travel Company • Robust, flexible platform for big data apps One of the world’s leading online travel companies initially used Splunk software to avoid website outages, saving millions Customer Success with Splunk of dollars in lost revenue. They quickly expanded their use of 5,200+ licensed customers are the best examples of machine- Splunk and within 10 months were monitoring 98% of their generated big data in action. infrastructure. Today, over 2,700 users at this organization use Splunk to gain real-time insights of not only their IT Salesforce.com® infrastructure, but also online bookings, performance of air- travel coupons and optimizing SEM. Salesforce.com, the industry-leading enterprise cloud computing company, uses Splunk software to mine large quantities of data “We achieved real-time visibility and insights across a wide range generated from across their entire technology stack. of critical areas from server and application health and performance monitoring to bookings trends, coupon use and deal analysis with Salesforce.com has over 500 users of Splunk dashboards from Splunk. We gained the ability to perform rapid, real-time analysis on IT users monitoring customer experience to product managers tens of terabytes of unstructured, time-sensitive machine data.” performing analytics on new services like ‘Chatter.’ Sr. Director Infrastructure Architecture “The fact that we had a data treasure chest was not obvious until Splunk came in to the picture. With Splunk, we have taken application troubleshooting for 97,000 customers to the next level. Free Download Splunk has augmented our ability to make data-driven decisions.” Download Splunk for free. You’ll automatically get all of Director Product Management, Salesforce.com the Enterprise features of Splunk for 60 days and you can index up to 500 megabytes of data per day. Or if you want to get started right away with an Enterprise license contact [email protected].

250 Brannan St, San Francisco, CA, 94107 [email protected] | [email protected] 866-438-7758 | 415-848-8400 www.splunkbase.com

www.splunk.com

Copyright © 2013 Splunk Inc. All rights reserved. Splunk Enterprise is protected by U.S. and international copyright and intellectual property laws. Splunk is a registered trademark or trademark of Splunk Inc. in the United States and/or other jurisdictions. All other marks and names mentioned herein may be trademarks of their respective companies. Item # SG-Splunk-BigData-106