The Baltic Guide Newspapers

The Baltic Guide has been in print for 25 years. Our main goal is to reach as many tourists visiting Estonia with our Finnish and Russian publications. Content for each paper is tailored for its readers. Each paper's editor is a native speaker of the speci ed language.

Visit our website here: www.balticguide.ee

The Baltic Guide in Finnish - A free newspaper about Estonia. - Distributed in Finland and Estonia since 1993. - 12 issues yearly. - Circulation 35,000-50,000 copies per month. - About 50 % of our newspapers are distributed directly in Finland. - Pick up your copy in Finland and Estonia in ports, hotels, restaurants, tourist information points, fairs, airports, and more.

The Baltic Guide in Russian - A free newspaper about Estonia. - Published since 2011. - 2 issue per year: June and December. - Circulation: 30,000-40,000 copies per issue. - Distributed in Estonia and Russia. - Pick up your copy in Tallinn’s ports, airport, hotels throughout Estonia, restaurants, and more. - Available at the Estonian Embassy in Moscow, the Estonian Consulate in St. Petersburg, Temptrans buses, Presto buses, and more. The Baltic Guide in Finnish

Estonia is the most popular travel destination for Finns. Sweden Sweden falls in second place. Finland Source: Board of Statistics Finland, 2018 Norway

Estonia

There are on average 16,000 Finns in Estonia every day. Source: Bank of Estonia, 2018

35 % 35 % of foreign tourists to Estonia are Finnish. 65 % Source: Bank of Estonia, 2017

49 % of EU tourists in Estonia are Finnish. 49 % 49 % Source: Bank of Estonia, 2017 51 %

35 % of foreign tourists to Estonia seeking overnight accommodation 35 % are Finnish 65 % Source: Board of Statistics, 2017 The Baltic Guide in Finnish

Throughout the year 2017, Finns seek overnight accommodation in Estonia approximately 1.5 million times. In addition 920 000 day trips or overnight stays (on the cruise ship) are made as well. Source: Board of Statistics Finland, 2018

62 % of trips are made by residents of the capital region. 74 % of trips are made by southern Finns. Source: Tutkimus- ja Analysointikeskus TAK Oy, 2018

The amount of money spent by foreign tourists in Estonia in 2018 was 5.9 % of Estonia's GDP.

Source: Swedbank, 2019

The amount spent by Finnish tourists accounts for 37 % of the money spent by all foreign tourists in Estonia.

Source: Swedbank, 2019 The Baltic Guide in Finnish

92 % of Finnish tourists arrive in Estonia through Helsinki and Tallinn ports, 8 % arrive overnight. Source: Board of Statistics Finland, 2017 The Baltic Guide is available for free at ports in Tallinn and Helsinki, as well as at Tallinn Airport. In 2018, 8.8 million trips were made between Helsinki and Tallinn. Source: Port of Helsinki, 2018 Air travellers travelled between Estonia and Finland 261,000 times last year. The majority of travellers were Finns. In absolute terms, Finns travel return 2,390,000 times for personal trips and 360,000 times for work. Source: Finavia, Helsingin Sataman Vuosikertomus, Board of Statistics, 2016 The nnish tourists spent almost 2.5 million days in Estonia during the rst 6 months of 2018

2 500 000 Source: Bank of Estonia, 2018

2 000 000

1 500 000

1 000 000 0 9 4 0 8 9 7 6

500 000 4 8 5 7 0 62 5 7

6 4 8 05 0

9

3 2 1 0 75 9 nnish latvians chinese russians japanese The Baltic Guide in Finnish

Finnish tourist pro le:

Age: 55-74 15-35

39% 23%

48% 36-54

Income: €80-120,000 / year €40-80,000 14 % 44 % / year

42 % €40-80,000 / year

Sex: Residence:

300km + Helsinki and 200−300 km women from Helsinki surrounding areas 5% under 100 11% 48% from Helsinki 34% 52% 14% 29% men 100−200 km from Helsinki Source: Board of Statistics Finland, 2017 The Baltic Guide in Finnish

Money spent by Finnish tourists in Estonia:

Percentage of tourists 0 20 40 60 80 83 % Restaurants and cafés

44 % Hotels 22 % Spas, saunas 22 % Hair and beauty

11 % Opera, theatre, museums, and other cultural attractions 11 % Sport and leisure activities (golf, dancing, etc) 5 % Medical and dental services 4 % Repair and maintenance services 1 % Optometry

5 % Other

Source: Kaupan Liitto / TAK 2018 During 2017 the nnish tourists spent over 800 million euros in Estonia. It’s 4 times more than the next biggest tourist group, the russians

1 000 000 Sources: - EAS and The Statistics bureau: How tourists spent their money during 2016-2017. 800 000 - Estonian Central Bank: Report of travels to Estonia. - ERR news 18.10.2018 600 000

400 000 russians 200 000 germans latvians swedish nnish norwegian 0 Visitors from Estonia's neighboring countries spent 1.5 % more money in 2018 than in 2017. Source: Swedbank, 2019 The Baltic Guide in Finnish

TBG Reader's Survey: The Baltic Guide reader's survey reached 78 % of readers who answered questions about advertising

20 ravintolat THE BALTIC GUIDE ™ SYYSKUU 2016 Tallinnan lentoasema 30 € Business Lounge RakkaudestaKertamaksu matkustajilta, joilla ei ole vapaaseen pääsyyn oikeuttavaa lentolippua tai Business Lounge odotussalissa on pieni asiakaskorttia kirjasto, tietokoneita, tuoreita sanomalehtiä, itämaiseen ruokaan televisioita ja viihtyisiä paikkoja, joissa voi Ravintola Satay tarjoaa Thaimaan ja Tiibetin herkkuja. lukea ja nauttia kahvia. Vierailijoille tarjoillaan virvoitusjuomia, alkoholijuomia ja välipaloja. Keittiömestari Parsuram Bhanda- oli 7juuri sellainen€ kuin pitääkin. Aasia rin juuret ovat Nepalissa. Jälkiruokana2–12-vuotiaat yhtä perinteinen fri- teerattulapset banaani täydensi aterian. Business Lounge palvelee useiden yhteistyökumppaneina Ruokalistalla valinnanvaraa Keittiömestari on Paikan sisustuksessa on onnis- Parsuramolevien Bhandarin lentoyhtiöiden businessluokan matkustajia sekäTEKSTI KRISTINA LUPP, KUVA ANDREI CHERTKOV niin paljon, että valinta voi tuottaa tuttu yhdistämään modernia tyyliä juuret ovatPriority Nepalissa. Pass-, Dragon Pass- ja Airport Angel vip-asiakasohjelman vaikeuksia. Me aloitimme hunaja- kodikkaaseen ilmapiiriin. Palve- jäseniä ja Diners Club -kortin haltijoita. Kansainvälinen ruokakulttuuri val- karamellisoiduilla possuribseillä, lusta lisäpisteitä tulee asiantunte- taa jatkuvasti isompaa jalansijaa jotka olivat suussa sulavan her- vista neuvoista, tarjoilijat selvästi Tallinnan ravintolamarkkinoilla. kullisia. Vegevaihtoehtona rapea osaavat asiansa. Kasvissyöjille on Aasialaisia ravintoloita japani- munakoiso seesamikastikkeella oli runsaasti vaihtoehtoja. I laisista vietnamilaisiin on avat- mielenkiintoinen ja maistuva uusi tu tiheään tahtiin viime aikoina. tuttavuus. Varma valinta alkuruu- Mistä löytää? Tervetuloa Satay on jo saavuttanut vakiintu- aksi olisivat tietenkin olleet satayt, Business Loungeen! nen aseman kovassa kilpailussa. mutta tällä kertaa ne jäivät väliin. Satay, Narva mnt 7, Tallinna. TiedustelutLounasaikaan paikka täyttyy bis- Annokset olivat isoja, joten Karttakoodi a2 ------nesasiakkaista ja iltaisin se tarjoaa vatsat alkoivat olla melko täynnä sähköposti: [email protected] Alkuruuat: 5,70–10 euroa illallisille rauhalliset ja viihtyisät jo alkupalojen jälkeen. Pääruuaksi puhelin: +372 605 8550 Pääruuat: 6–21 euroa puitteet. listalla olisi ollut kiinnostavia cur- Jälkiruuat: 3–5,80 euroa Satayn ruokalistalla näkyy ryja ja kekseliäitä salaatteja, mutta ------vaikutteita monesta aasialaisesta sopivaksi testiannokseksi löytyi keittiöstä kuten thaimaalaisesta, lopulta pad thai. Klassikkoannos IIIIIII tiibetiläisestä sekä intialaisesta. kanaa, nuudeleita ja pähkinöitä IIIIIIIIIIIIIIIIIIIIIIIIIIII LASIT 1 HINNALLA36,- The Baltic 3 euroa/vuosi (sis. alv) Guide kotiin osta

YKSITEHOT ALK. MONITEHOT kannettuna! € ALK. 69 139€ Tilaa netistä www.balticguide.ee SAAT ANNA

Kampanjan säännöt Instrun myymälöissä. Tarjous voimassa 03.01.2016 asti.

Juuri Sinulle sopivat silmälasit.

TALLINN: Viru Keskus tel 610 1361, Ülemiste Center tel 603 4727, Stockmanni kaubamaja V korrus tel 668 0460, Kristiine kaubanduskeskus tel 665 0317, Magistrali Keskus tel 677 4190, Lasnamäe Centrum tel 600 8923, Sikupilli Keskus tel 600 6775, Haabersti 1 tel 603 4340. TARTU: Tartu Kaubamaja tel 731 4849, Eeden, Kalda tee 1c tel 740 4025, Lõunakeskus tel 730 3818. PÄRNU: Rüütli 24, tel 445 3111. HAAPSALU: Rannarootsi tee 1, Uuemõisa küla, tel 473 3899. VILJANDI: Centrum, tel 435 1163. NARVA: Tallinna mnt 19c, tel 35 66 466. RAKVERE: Vilde 14, tel 322 3830. KOHTLA-JÄRVE: Vironia Keskus, Järveküla tee 50c, tel 335 0086. RAPLA: Rappeli Keskus, Tallinna mnt 4, tel 486 4533. KURESSAARE: Kohtu 1a, tel 339 8584 www.instru.ee We oer advertisement translation that will be written for Finnish readers.

Source: TBG Reader's Survey, 2014 The Baltic Guide in Finnish

The Finnish Edition of The Baltic Guide is a tourist newspaper for Finnish tourists to Estonia and has been printed since 1993.

The Finns know The Baltic Guide well. Our professional native Finnish speaking editors, who reside in Estonia, write the articles, adhering to high journalistic standards. The newspaper is therefore a trusted source of information.

Articles cover dierent themes about Estonia The newspaper is published 12 times per year. The Baltic Guide covers: - Culture, entertainment, youth culture, and activities; - News and current events; - Estonian culture and nature; - Restaurants and cafés; - Accommodation; - Health and beauty; - Shopping; - Boutiques and markets; - Real estate and much more.

The paper includes maps, travel information, suggestions from our editors, dierent products and price comparisons. The Baltic Guide’s online version can be read at: www.balticguide.ee where you will also nd a pdf version of the paper.

(KUVA: TIETONEEN RUUDULTA TBG:N KOTISIVUISTA) The Baltic Guide in Finnish

Circulation comparison between The Baltic Guide and Circulation of the Finnish Estonia’s most popular publications: (thousand) Source: Estonian Newspaper 40 Edition of The Baltic Guide Association, May 2018 is 35,000-50,000 copies 35 per month, of which about 30 Kodukiri

50 % is distributed in Finland. 25 Autoleht Kodu&Aed 40 000 Eesti Naine Kodutohter 20 32 400 Tehnikamaailm 24 900

1100 paid subscriptions in 15 National Geograp.

Finland. 10

5 13,0 13,0 12,6 12,2 11,4 9,7 9,2 The Baltic Guide Kroonika+Nädal

One newspaper is read on Eesti Ekspress average by 2.2 readers 0 Source: The Baltic Guide Reader’s Survey

The newspaper has approxi- mately 160 distribution points throughout Estonia, including: - Ports; - Airports; - Hotels; - Restaurant and cafés; - Shopping centres and shops; - Tourist information points, etc.

The Baltic Guide is distributed in Finland at: - Ports; - Convention Centres, seminars, and special - Estonian-themed events; - For sale at R-kiosks - Subscriptions The newspaper is free and can be found in Baltic Guide newspaper stands.