Radiation Oncology: Innovative, New Technologies and Research Are Turning Heads P
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The past reveals CT’s future — Murat Gungor of Siemens — p. 88 Your Industry Source for Health Care and Equipment Coverage October 2015 You will do more with your CT in 2016… Even with changing reimbursements and dose reduction rates, CT continues to dominate p. 56 In this issue Exclusive Q&As with: • Suzanne Richards, CEO of Orange County Global Medical Center p. 34 • Dr. Bruce Minsky, ASTRO president p. 40 Industry sector reports: • Radiation Oncology: Innovative, new technologies and research are turning heads p. 44 • Proton Therapy: The treatment goes mainstream p. 76 We Stand Behind Our Products For more than 100 years, we have focused on providing you with the highest quality products Our customer service and technical support teams are available 24 x 7 to assist you. Give us a call today at 800.238.3780. 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October 2015 THIS MONTH’S EXCLUSIVE Q&As 44 34 Suzanne Richards, CEO of Orange County Global Medical Center 40 Dr. Bruce Minsky, ASTRO president INDUSTRY SECTOR REPORTS 44 Radiation Oncology Innovative, new technologies and research are turning heads 56 CT No shortage of challenges in the CT market 70 X-ray Tubes 52 Industry experts offer their thoughts WEST PHYSICS leads the industry in providing a turn-key 76 Patient Dose Reduction Service that is fully compliant with the new Proton Therapy The treatment goes mainstream Joint Commission imaging standards. Our radiation consultants will assess your policies, procedures, scan protocols, hardware, software and training – everything that affects patient dose – and help you to set up and manage a simple and effective patient radiation dose reduction program. FEATURE 52 Radiation Shielding 76 Contact us today to find out www.westphysics.com/doseaudits There is more to proton shielding than meets the eye how we can help your 1-866-275-WEST (9378) Visit DOTmed.com/news for breaking news daily, to comment on stories in this operation lower patient [email protected] issue, to participate in surveys and more. doses while still delivering superb image quality! HealthCareBusiness news I OCTOBER 2015 3 䔀瘀攀爀礀琀栀椀渀最 戀甀琀 琀栀攀 戀愀戀礀 吀栀攀 䜀䔀 䌀漀爀漀洀攀琀爀椀挀猀 ㈀㔀㤀䌀 䘀攀琀愀氀 䴀漀渀椀琀漀爀 䌀愀戀氀攀猀 䤀渀挀氀甀搀攀搀 簀 ㈀ 䴀漀渀琀栀 圀愀爀爀愀渀琀礀 簀 䤀渀 匀琀漀挀欀 一漀眀 嘀椀攀眀 漀甀爀 猀攀氀攀挀琀椀漀渀 漀昀 爀攀昀甀爀戀椀猀栀攀搀 昀攀琀愀氀 洀漀渀椀琀漀爀猀 漀渀氀椀渀攀 琀漀搀愀礀⸀ 㠀 ⸀㐀㐀㤀⸀㔀㌀㈀㠀 圀圀圀⸀倀䄀䌀䤀䘀䤀䌀䴀䔀䐀䤀䌀䄀䰀匀唀倀倀䰀夀⸀䌀伀䴀 ⌀倀䄀䌀䴀䔀䐀䰀䰀䌀 CONFERENCE & EXPO PREVIEW ASTRO 40 PUBLISHER DOTmed.com, Inc. PRESIDENT Philip F. Jacobus CHIEF TECHNOLOGY OFFICER Matt Ulman EXECUTIVE EDITOR Robert Garment EDITORIAL DIRECTOR Glenn J. Kalinoski 32 EDITORIAL CONTRIBUTING EDITOR Sean Ruck 212-742-1200 Ext. 218 [email protected] ONLINE EDITOR Gus Iversen STAFF WRITER Lauren Dubinsky CONTRIBUTING WRITERS Lisa Chamoff Michael Gray 34 40 Murat Gungor Tina Vatanka Murphy Jill Rathbun Bipin Thomas DESIGN COLUMNS DESIGN DIRECTOR Stephanie Biddle DESIGN CONSULTANT Oscar Polanco 6 Letter from the Editor SALES 7 Top Online Stories SALES DIRECTOR David Blumenthal 212-742-1200 Ext. 224 [email protected] 8 Letter from the Online Editor KEY ACCOUNT Susan Minotillo MANAGERS 212-742-1200 ext. 261 [email protected] 8 DOTmed Online News Connie Goon 212-742-1200 Ext. 289 31 Upcoming Events [email protected] ACCOUNT MANAGERS Colm Ford 212-742-1200 Ext. 241 32 Hospital Spotlight [email protected] Orange County Global Medical Center Troy Gladstone 212-742-1200 Ext. 246 35 Cost Containment Corner [email protected] Squeezing costs out of supply chain management Press Releases If you have news regarding your company submit it to: [email protected] 36 IT Matters Article and Story Consideration The significance of developing an enterprise imaging strategy If you have an article or feature story you would like the editor of HealthCare Business News to consider publishing, submit it to: [email protected] 38 New Products Showcase Letters to the Editor Submit letters to the editor to: [email protected] 43 View from the Hill Subscriptions For all subscription inquiries please email Congress focuses on imaging [email protected] or visit dotmed.com/magazine Auctions 51 Diagnostic Directions If you want information about auctioning equipment on DOTmed.com, please call: 212-742-1200 Ext. 296, Manufacturers are in the information business now or email us at [email protected] HealthCare Business News is published by DOTmed.com, Inc., 82 Medical Museum 29 Broadway, Suite 2500, New York, NY 10006 Copyright 2015 DOTmed.com, Inc. All rights reserved. 83 This Month in Medical History The father of emergency medicine, and Lyndon Johnson 88 The Future of Health Care DOTmedSM provides the HealthCare Business NewsSM to its registered The past reveals CT’s future users free of charge. DOTmedSM makes no warranty, representation or guarantee as to the accuracy or timeliness of its content. DOTmedSM may suspend or cancel this service at any time and for any reason without liability or obligation to any party. All trade names, trademarks and trade dress contained herein belong to their respective owners and are used herein with the intent to represent the goods and services of their respective owners. If you think your trade name, trademark or trade dress is not properly represented, please contact DOTmed.com, Inc. Letter from the Editor Back in the saddle again… Let’s flash back to early 2007… Now HealthCare Business News runs like a well-oiled machine, Imagine you’re now in lower Manhattan, up and the people on our news team have made it easy for me to get on the 25th floor in the conference room of back into my management position — this time as executive editor. a leading Internet company (aka DOTmed) We still have Sean Ruck as contributing editor, and the new kid on and a plan is being hatched: “Let’s create the block, Glenn Kalinoski — who joined us a few months ago — is a dynamic new print magazine focused on our editorial director. So we have plenty of managerial firepower to the underserved business end of the health go around. care industry.” “And let’s design it for the top And let me also mention Gus Iversen, our online news editor. He decision-makers in the industry.” “All in favor, say ‘aye.’” does a great job every day of finding and reporting on the top news And thus, our magazine was born. stories coming out of the health care industry. That’s why dotmed. The first issue rolled off the presses in April of that year, and the com/news should be a page you bookmark and visit every day. rest, as they say, is history. We also run the top online news stories from the past 30 days And now history repeats itself — after a fashion. in this magazine every month. In fact, those news highlights are so The original editor-in-chief of our original magazine was yours truly. informative, I call that section, “What You Need To Know.” Because I served ably in that capacity for almost a year and our magazine started if it’s news that the industry’s decision makers can’t do without, we to find its voice and audience. So much so, that we were soon able to make sure it’s available for everyone to read. turn over the reins to a new editor, while I returned to my other duties. So going forward, you will now see me penning the “Letter from Our publication continued to grow and prosper. We beefed up the Editor” each month, and behind the scenes I’ll be making sure the staff, improved the content, and under the long-term editorial that we put out a quality publication that is always worth your time leadership of Sean Ruck, we became an anchor publication in the to read from cover to cover. Now… “Giddyup!” health care industry. About two years ago we adopted the name, “HealthCare Business News” to accurately reflect that what we cover Robert Garment isn’t about DOTmed. It’s about what matters to you, to your career, Executive Editor and to our industry as a whole. [email protected] editorial advisory board Abass Alavi, MD, professor of Michael Friebe, PhD an affiliate Katie Regan, clinical publishing radiology and director of research professor at the Technical University manager, MD Buyline education in the Perelman School Munich in Germany of Medicine at the University of Bipin Thomas, chairman, ICURO Pennsylvania School of Medicine Heidi Horn, vice president of SSM Health Care’s Clinical Engineering Wayne Webster, principal, Leonard Arzt, executive director, Service (CES) department Proactics Consulting National Association for Proton Therapy Jason Launders, medical physicist, Sharon A. VanWicklin, MSN, RN, ECRI Institute CNOR/CRNFA, CPSN, PLNC, Norman E. Bolus, MSPH, MPH, perioperative nursing specialist, CNMT, editor-in-chief, JNMT, Jill Rathbun, president, Galileo Association of periOperative director, assistant professor Nuclear Consulting Group Inc. Registered Nurses (AORN) Medicine Technology Program Clinical & Diagnostic Sciences Department, Barbara G.