Lloyd signs for Volkswagen

Eco-conscious, economical, sporty - the Scirocco R-Cup. Sponsorship benefits 2011 - be part of the adventure. A track day with Daniel Lloyd. 2011 Season >>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

Lloyd Signs for Volkswagen>

Daniel Lloyd is one of Britain's most talented young racing drivers, on the fast track to success and stardom in his chosen discipline - Saloon Car competition Born and bred in Huddersfield, the teenage sensation has made a huge impact on the national motorsport scene over the course of the last three Above: Victory celebrations for Daniel. seasons. Now, he’s preparing for the biggest challenge of his short career as he gets set to make the move into one of Europe’s most prestigious and high profile >>>>>>>>>>>> categories, the Volkswagen Scirocco R-Cup. About Sponsorship Having proven his worth as a race winner in the Ginetta Junior Championship, >>>>>>>>>>>>>>>>>>>>>>>>>>>>>> as a title winner in the ELF Renault Clio Winter Cup, as a class winning rookie in Sponsorship packages are available to suit all budgets from the British GT Championship and as an emerging star in the British Touring Car Championship, Daniel is ready to take on the best in Europe. basic logo placement on the race car all the way through to Achieving his provisional place on the 2011 VW Scirocco R-Cup grid after a main sponsor status which will entitle a business to various sparkling performance during a two day assessment in , the 18-year- key benefits. For further details see page 6. old now needs to secure the finance for the remainder of the subsidised drive.

Impressing the VW judges with his speed, professionalism and outstanding To find out more contact Tim Sugden ability, Daniel closed-out the tests as the highest rated of the 30 drivers invited to take part in the selection process. on +44 (0) 01274 662538 or email: The VW Scirocco R-Cup supports the world’s biggest and most technologically advanced touring car series, the DTM ‘Deutsche Touring Masters, and races [email protected] in-front of huge crowds which average 70,000 spectators at each venue. In addition, the television reach is substantial – 300 million households. Please read on for details regarding the sponsorship opportunities and hospitality packages available with Daniel Lloyd Racing...

1 2 2011 Season >>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> >>> 2011 Volkswagen Scirocco R-Cup Calendar Scirocco R-Cup 2011 > Daniel Lloyd's 2011 Race Car No. of Races 2011 Race dates Racetrack Volkswagen is a byword for quality, innovation and prestige l ENGINE Four-cylinder turbo-charged and the manufacturer’s Scirocco R-Cup is undoubtedly one Hockenheim, Germany Eco-conscious, economical, sporty - the Scirocco R-Cup Sat 30th April bio-gas engine with 1,984 cc capacity. of the foremost one-make saloon car championships on the l l POWER 225bhp, 275 with boost. Daniel is currently in preparation for his next career globe. , Austria Sat 4th & Sun 5th June challenge in 2011's prestigious Scirocco R-Cup Volkswagen Motorsport has become the most prominent l GEARBOX DQ 250 six-speed double-clutch emerging brand in world motor racing in recent years and EuroSpeedway Lausitz, Germany DSG with paddle shifters in the steering Sat 18th June enjoys great success with the hugely popular Scirocco R-Cup, l wheel. in GT competition, in the world-famous Dakar Rally and as a , Germany DRY WEIGHT 1,250kg race winning and title winning engine supplier in Formula 3. Sat 2nd July l DATA LOGGING Aim-Memotec data After an impressive debut season in 2010 as part of the support Nürburgring, Germany Sat 6th August logging with display. package to the globally renowned DTM ‘ Deutsche Touring l ATE racing ABS, front: Masters’ touring car championship, the Scirocco R-Cup has , UK BRAKING SYSTEM Sat 3rd September already carved out a position as one of the most important l l four-piston fixed caliper disc brakes. breeding grounds for the stars of the future. Oschersleben, Germany Sat 17th & Sun 18th September It also holds a unique place as the most eco-conscious one- l make category in racing with cars powered by 275bhp, 2.0-litre Hockenheim, Germany Sat 22nd October engines which run on bio-CNG (compressed natural gas). The Sciroccos therefore emit 80 per cent less CO2 than cars utilising conventional racing petrol. th April, at The 2011 season is set to commence on Saturday, 30 Hockenheim in Germany with six other venues on the calendar For all media enquiries, image requests or – the Red Bull Ring in Austria, Eurospeedway Lausitz, Norisring, interviews please contact Marc Orme on Nü rburgring and Oschersleben in Germany and Brands Hatch +44 (0) 7920 886985 or (0) 116 240 1832 in the UK. The championship will reach its conclusion with a return to Hockenheim in late October. For all sponsorship and related commercial In 2010, an average of 70,000 spectators watched the Scirocco enquiries please contact Tim Sugden on: R-Cup trackside at each event while the television audience +44 (0) 1274 662538 across Europe was substantial – around 300 million households reached via 80 or so channels throughout the continent.

3 4 2011 Season >>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Scirocco R-Cup bonnet >>>>>> >>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Placement Opportunities 4 > Sponsorship Benefits B 6 C 5

> Car Livery/branding 1 3 Partnering Daniel Lloyd Racing as a sponsor is a tremendous way of > Drivers helmet/overalls/cap branding promoting a business, bolstering a marketing strategy or providing D Event hospitality customers, suppliers and staff with a truly memorable day out at some of > 2 3 A Europe’s most spectacular events. VIP programmes > 1 8 Daniel Lloyd is an outstanding young British driver. Our mission is to get > Promotional materials and merchandising 7 him into Professional International Motorsport whilst simultaneously giving > Staff incentives/rewards commercial partners the opportunity to gain from the exceptional Cost 2 Customers incentive/rewards benefits of such a venture. > Logo placement Package £10,000 Driver appearances Motor sport in general requires major investment, however as an > Area 1 Bonnet + Area 1 Suit Package 1 £8,000 integrated marketing, communication and branding tool, it works. Just > Use of show car Package 2 Area 2 Bonnet + Area 2 Suit look at the success or Red Bull, Vodafone, Siemens and Monster Energy. > Track days £7,000 Package 3 Area 3 Bonnet + Area 3 Suit In this rapidly changing business and marketing landscape, in which > Website links £6,000 companies and what they offer are differentiated and valued by their Package 4 Area 4 Bonnet > Twitter updates £5,000 brand image, sponsorship and affinity relationships can be uniquely Package 5 Area 5 Bonnet News releases sent £5,000 effective. > Area 6 Bonnet directly to company Package 6 £3,000 We believe that Daniel Lloyd is truly exceptional; and to this end we have Area 7 Bonnet built a business plan around him. Using the amazing Volkswagen Scirocco > Regular activity reports Package 7 £3,000 Area 8 Bonnet R-Cup as a basis we’re putting the resources and experience behind him > Use of images Package 8 Cost to help him get to the top and become a great British sportsman and PR campaign, targeted > Helmet Logo placement we’re assembling a portfolio of partners and sponsors who would like to at specialist, lifestyle and £5,000 Area A share the rewards of the journey. You can be part of that story. specific trade media. £3,000 Area B Across the page we highlight the various packages of branding which we £3,000 are able to offer. Each package can be linked with superb Volkswagen Area C (Both Sides) £3,000 hospitality at the events, but this is just the beginning. Having met you we Area D (Both Sides) would provide a bespoke, objective driven and measurable plan which All prices subject to VAT would be managed throughout the relationship.

5 6 2011 Season >>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

Volkswagen Scirocco R-Cup Hospitality>

Each round of the Championship brings with it extensive Hospitality & Entertainment Opportunities

Being a sponsor with Daniel Lloyd enables you to host your clients in a ‘money can’t buy’ manner. It provides a unique way to build and reinforce business relationships. Your selected guests will be given the chance to experience the exhilaration and excitement of Race Day, ‘living the Race from the inside’. They will be able to head down to the race paddock, and into the pits to watch the Team in action, have a guided tour of the car and equipment, and generally feel like part of the Team. Daniel will be on hand to chat after the race, and to sign autograph posters. In addition to VIP Paddock, Pit access, and Parking Permit, your guests will also enjoy Continental Breakfast on arrival, Drivers such as Johnny Herbert and Derek Bell (above) regularly accept Buffet Lunch, Afternoon Tea, Open Bar serving Wine, Beer and Above: guest drives in the Scirocco R-Cup ensuring excellent publicity for the Series. Soft Drinks, Tea and Coffee throughout the day. Hospitality is of an excellent standard, and provides you with dedicated branded tables, creating a superb place to relax, chat and soak up the atmosphere.

For all media enquiries, image requests or interviews please contact Marc Orme on +44 (0) 7920 886985 or (0) 116 240 1832

For all sponsorship and related commercial enquiries please contact Tim Sugden on: +44 (0) 1274 662538

7 8 >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>> Track Day Opportunities

As an exciting addition to a partnership with Daniel Lloyd Racing we can organise a track day where your guests actually drive around a UK . Truly a money can't buy experience! Daniel Lloyd and other professional drivers will be on hand to give instruction as they encourage your guests to push right to the limit. Your guests will experience one of the most sensational days of their lives and will leave the track with memories that last forever. . . . and they'll have you to thank for it!

9 10 Scirocco R-Cup 2011 be part of the adventure...

For all media enquiries, image requests or interviews please contact Marc Orme on: +44 (0) 7920 886985 or (0) 116 240 1832 For all sponsorship and related commercial enquiries please contact Tim Sugden on: +44 (0) 1274 662538