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The 2016 Guide to Shopper Marketing Teams

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The 2016 Guide to Shopper Marketing Teams A special supplement to the 2016 guideto Shopper Marketi ng Teams Featuring in-depth • The Coca Cola Company • Jack Link’s profi les from leading • Edgewell Personal Care Company • MillerCoors companies, including: SMT-2016-Cover-Art-v1.indd 1 8/17/16 1:47 PM great taste runs in the family Taste the Feeling™ at CokeSolutions.com/retail © 2016 The Coca-Cola Company great taste runs in the family Taste the Feeling™ at CokeSolutions.com/retail © 2016 The Coca-Cola Company The Guide to Shopper Marketing Teams • 2016 ADVERTISEMENT EDGEWELL.COM WHAT WE KNOW ABOUT SHOPPERS We are reimagining personal care. From baby to body, Edgewell is passionate about making the litt le moments leading up to the big memories just a litt le bit easier. Simply, we aim to make the products that families rely on more inspired, more personal, and more trustworthy—so they can devote that much more energy to the people they care about most. OUR APPROACH TO SHOPPERS We are a global team of 6,000 visionaries, doers, and makers. Our portf olio of over 25 brands touches lives in more than 50 countries. Together, we reimagine good mornings and endless summers, beauty and bonding, confi dence and determinati on. AT-A-GLANCE WHO WE ARE BRAND PORTFOLIO KEY EXECUTIVES On July 1st, 2015, Energizer Personal Care became • Schick John D’Alessandro, VP, Marketi ng, NA Edgewell Personal Care. We are a global consumer • Edge Michael Law, Senior Director, packaged goods company with leading brands in wet • Skinti mate Customer Strategy & Planning shave, feminine care, sun care, skin care, infant, and pet care. Popular brands include Hydro, Quatt ro, Intuiti on, • Banana Boat Beth St. Raymond, Director, Shopper Marketi ng Xtreme 3, Edge, Skinti mate, Playtex, Stayfree, Carefree, • Hawaiian Tropic Pete Seidita, Director, Category Development Banana Boat and Hawaiian Tropic. • Playtex • Carefree WHAT WE DO • Stayfree CONTACT • Wet Ones At Edgewell Personal Care, we’re passionate about Beth St. Raymond, Director, Shopper Marketi ng helping people be at their best when it matt ers most: [email protected] whether preparing for a fi rst date, practi cing for the big game, or protecti ng your family on vacati on. The Edgewell family of brands has a product for everyone. ©2016 Edgewell. Playtex and all other trademarks are licensed or owned by Edgewell. Edgewell-v1.inddUntitled-2 1 1 8/3/168/1/16 9:39 3:49 AM PM What’s in a ? name Leading- edge thinkingthinking Agile Innovative deliverin g well -being better solutions for trail blazing to ourour consumersconsumers consumers and customers well-made Hello. Allow us to introduce ourselves. We’re Edgewell Personal Care Company–formerly(re) known as Energizer Personal Care. With some of the strongest brands across all shopper segments, we’re more committed than ever to challenging convention with insight and innovation. Our name reflects our renewed focus with a goal of benefiting consumers and customers alike. ® TM ST2 MC Xtreme3® ©2016 Edgewell. INT 128481 Playtex and all other trademarks are licensed or owned by Edgewell. Untitled-9 1 8/30/15 10:48 PM The Guide to Shopper Marketing Teams • 2016 ADVERTISEMENT JACKLINKS.COM WHAT WE KNOW ABOUT SHOPPERS Snacking is a universal behavior. And shoppers are increasingly looking for portable snacks that are great-tasti ng, healthy and convenient. Jack Link’s delivers on each of those needs with a full portf olio of products that capture shopper snacking occasions throughout the day. PARTNERING ON PROTEIN SOLUTIONS We combine strategic thought leadership with market-defi ning products and unique brand assets to develop business-building platf orms that drive accelerated category growth for our retail partners. CORE CAPABILITIES • Consumer and Shopper Insights • Shopper Marketi ng • Category Management • Business Intelligence and Analyti cs AT-A-GLANCE WHO WE ARE BRAND PORTFOLIO KEY EXECUTIVES As a global leader in protein snacks, Jack Link’s is a • Jack Link’s Protein Snacks Steve Althaus, Executi ve Vice-President, Sales family-owned company that represents a heritage of • Lorissa’s Kitchen Tom “TD” Dixon, Chief Marketi ng Offi cer quality and consumer trust, with the mission To Feed Your Wild Side. Jack Link’s products are sold in more • MATADOR Jerky Jeff Kjome, Shopper Marketi ng Director than 40 countries around the globe, in a variety of • World Kitchens Jerky Jason Pott er, Category Management and fl avors, sizes and price points that appeal to nearly • SQUATCH Snack Sti cks Business Intelligence Director every consumer and occasion. • Grass Run Farms Beef Snacks • B i fi WHAT WE DO • Pepperami CONTACT Jack Link’s is the #1 meat snack manufacturer in Jeff Kjome the world. Shopper Marketi ng Director jeff [email protected] 612.758.3026 Jack-Links-v3.inddUntitled-2 1 1 8/3/168/1/16 9:41 3:50 AM PM ROBUST PRODUCT PORTFOLIO Wide-ranging product portfolio to satisfy every taste and occasion. VISION FOR GROWTH Actionable consumer insights that identify emerging opportunities. Jack Link’s® has all the resources to satisfy your HOLISTIC RETAIL craving for in-depth category understanding. SOLUTIONS We’ll serve up the insights and business Best-in-class category management, shopper marketing, and business analytics. solutions that really hit the spot. CUTTING-EDGE INNOVATION Product platforms and merchandising solutions that meet evolving shopper needs. ®, TM, © 2016 LINK SNACKS, INC. ALL RIGHTS RESERVED Untitled-2 1 8/1/16 10:22 PM The Guide to Shopper Marketing Teams • 2016 ADVERTISEMENT MILLERCOORS.COM WHAT WE KNOW ABOUT SHOPPERS We’re committed to leveraging the MillerCoors Advantage to grow the size and value of retailers’ total beer category. A growing category benefits everyone, including your customers. The MillerCoors Advantage is the bundle of goods and services we provide, focusing on five areas: • A broad range of high quality, award-winning brands • Scalable, differentiatedinnovation that excites consumers and drives incremental value for retailers • Business-building solutions that help retailers drive shopper conversion • The most collaborative, knowledgeable, talentedpeople in the industry • A network of entrepreneurial distributors who are always looking to help retailers build their beer business OUR APPROACH TO SHOPPERS MillerCoors taps into our Commercial Center of Excellence (CCOE) to help our retail customers win. The MillerCoors CCOE is comprised of Category Management, Shopper and Local Insights, Channel Marketing, Customer Marketing, Local Marketing, Space Lab and Revenue Management. Our customer marketing team is a group of dedicated shopper marketing managers who are highly knowledgeable of their customers’ business, strategies and shoppers. We aim to build and enhance the value of our customers’ beer category by delivering brand solutions that meet the needs of their shoppers and guests. As an integral part of the CCOE, this team combines keen shopper and local insights with customer strategies. Adding in the strength of our leading brands leads to smart solutions that truly engage shoppers and grows the beer category for our customers. We then collaborate with our distributor partners to execute with excellence and evaluate post-execution to ensure we’re consistently striving for perfection and exceeding retailers’ expectations. AT-A-GLANCE WHO WE ARE BRAND PORTFOLIO KEY EXECUTIVES MillerCoors is a Chicago-based brewer, striving to • Miller Brewing Company and Coors Brewing Gavin Hattersley, Chief Executive Officer become America’s best beer company through an Company offer domestic favorites such as Coors Kevin Doyle, President, Sales & Distributor uncompromising promise of quality, a keen focus on Light, Miller Lite, Miller High Life and Coors Banquet. Operations innovation and a deep commitment to sustainability. • Tenth and Blake Beer Company, our craft and import David Kroll, Chief Marketing Officer division, offers beers such as Leinenkugel’s Summer WHAT WE DO Shandy from sixth-generation Jacob Leinenkugel Brad Schwartz, Chief Commercial Solutions Officer Through its diverse collection of storied breweries Brewing Company and Blue Moon Belgian White from and industry-leading retail tools, MillerCoors brings modern craft pioneer Blue Moon Brewing Company, CONTACT American beer drinkers an unmatched selection of founded in 1995. Jovina Young, Channel Marketing Director the highest quality beers, flavored malt beverages and • Tenth and Blake also operates Crispin Cider Company, [email protected] ciders, steeped in centuries of brewing heritage. an artisanal maker of pear and apple ciders using fresh-pressed American juice, and imports world- AWARDS WON renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Since 1996, MillerCoors has won a combined 291 Netherlands’ Grolsch. medals at the Great American Beer Festival and the bi-annual World Beer Cup. • MillerCoors has also pioneered new brands such as the Redd’s Apple and Redd’s Wicked Apple franchises, Smith & Forge Hard Cider and Henry’s Hard Sodas. MillerCoors-v2.indd 1 8/3/16 11:31 AM WE ARE COMMITTED TO GROWING THE SIZE AND VALUE OF THE BEER CATEGORY IN YOUR BUSINESS. OUR APPROACH IS SIMPLE: UNDERSTAND YOUR BUSINESS AND YOUR OBJECTIVES, AND THEN WORK WITH YOU ON OPPORTUNITIES TO ACHIEVE THOSE GOALS. OUR NETWORK IS READY TO SHARE WITH YOU THE BUILDING WITH BEER SUITE OF CHANNEL SOLUTIONS DESIGNED TO DELIVER TOTAL CATEGORY RESULTS. ©2016 MILLERCOORS LLC, CHICAGO, IL ALE WITH NATURAL APPLE FLAVOR WEISS BEER WITH NATURAL LEMONADE FLAVOR MC_Shopper_Trade_Ad_10_4375x13_75__203322JC.inddUntitled-4 1 1 7/29/168/1/16 10:46 1:55 PM 2016 Honorees 7-Eleven Dole Food Co. Kimberly-Clark Nestle Purina Shoptology • Laura Gordon, VP, Brand Innovation/ • CarrieAnn Arias, VP, Marketing • Anne Jenkins, Director of Shopper • Linda Hervatin, Director, Shopper • Julie Quick, SVP, Head of Insights & Marketing Marketing, National Accounts Marketing Strategy Dr Pepper Snapple Group Abbott Nutrition • Sheila Bonner, VP, Shopper • Liz Metz, Sr. Director, Shopper Nestle USA Sonoco Display and Packaging • Adrianne Lambert, Sr.
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