The 2016 Guide to Shopper Marketing Teams

Home , Edge (shaving gel), Hawaiian Tropic, Stayfree

A special supplement to

the 2016 guideto Shopper Marketi ng Teams

Featuring in-depth • The Coca Cola Company • Jack Link’s proﬁ les from leading • Edgewell Personal Care Company • MillerCoors companies, including:

SMT-2016-Cover-Art-v1.indd 1 8/17/16 1:47 PM great taste runs in the family Taste the Feeling™ at CokeSolutions.com/retail

EDGEWELL.COM

WHAT WE KNOW ABOUT SHOPPERS We are reimagining personal care. From baby to body, Edgewell is passionate about making the litt le moments leading up to the big memories just a litt le bit easier. Simply, we aim to make the products that families rely on more inspired, more personal, and more trustworthy—so they can devote that much more energy to the people they care about most.

OUR APPROACH TO SHOPPERS We are a global team of 6,000 visionaries, doers, and makers. Our portf olio of over 25 brands touches lives in more than 50 countries. Together, we reimagine good mornings and endless summers, beauty and bonding, conﬁ dence and determinati on.

AT-A-GLANCE WHO WE ARE BRAND PORTFOLIO KEY EXECUTIVES On July 1st, 2015, Energizer Personal Care became • Schick John D’Alessandro, VP, Marketi ng, NA Edgewell Personal Care. We are a global consumer • Edge Michael Law, Senior Director, packaged goods company with leading brands in wet • Skinti mate Customer Strategy & Planning shave, feminine care, sun care, skin care, infant, and pet care. Popular brands include Hydro, Quatt ro, Intuiti on, • Banana Boat Beth St. Raymond, Director, Shopper Marketi ng Xtreme 3, Edge, Skinti mate, Playtex, Stayfree, Carefree, • Hawaiian Tropic Pete Seidita, Director, Category Development Banana Boat and Hawaiian Tropic. • Playtex • Carefree WHAT WE DO • Stayfree CONTACT • Wet Ones At Edgewell Personal Care, we’re passionate about Beth St. Raymond, Director, Shopper Marketi ng helping people be at their best when it matt ers most: [email protected] whether preparing for a ﬁ rst date, practi cing for the big game, or protecti ng your family on vacati on. The Edgewell family of brands has a product for everyone.

Edgewell-v1.inddUntitled-2 1 1 8/3/168/1/16 9:39 3:49 AM PM What’s in a ? name

Leading- edge thinkingthinking

Agile Innovative

deliverin g well -being better solutions for trail blazing to ourour consumersconsumers consumers and customers

well-made

Hello. Allow us to introduce ourselves. We’re Edgewell Personal Care Company–formerly(re) known as Energizer Personal Care. With some of the strongest brands across all shopper segments, we’re more committed than ever to challenging convention with insight and innovation. Our name reﬂects our renewed focus with a goal of beneﬁting consumers and customers alike.

TM ST2 MC Xtreme3®

Untitled-9 1 8/30/15 10:48 PM The Guide to Shopper Marketing Teams • 2016 ADVERTISEMENT

JACKLINKS.COM

WHAT WE KNOW ABOUT SHOPPERS

Snacking is a universal behavior. And shoppers are increasingly looking for portable snacks that are great-tasti ng, healthy and convenient. Jack Link’s delivers on each of those needs with a full portf olio of products that capture shopper snacking occasions throughout the day.

PARTNERING ON PROTEIN SOLUTIONS We combine strategic thought leadership with market-deﬁ ning products and unique brand assets to develop business-building platf orms that drive accelerated category growth for our retail partners.

CORE CAPABILITIES • Consumer and Shopper Insights • Shopper Marketi ng • Category Management • Business Intelligence and Analyti cs

AT-A-GLANCE WHO WE ARE BRAND PORTFOLIO KEY EXECUTIVES As a global leader in protein snacks, Jack Link’s is a • Jack Link’s Protein Snacks Steve Althaus, Executi ve Vice-President, Sales family-owned company that represents a heritage of • Lorissa’s Kitchen Tom “TD” Dixon, Chief Marketi ng Offi cer quality and consumer trust, with the mission To Feed Your Wild Side. Jack Link’s products are sold in more • MATADOR Jerky Jeff Kjome, Shopper Marketi ng Director than 40 countries around the globe, in a variety of • World Kitchens Jerky Jason Pott er, Category Management and fl avors, sizes and price points that appeal to nearly • SQUATCH Snack Sti cks Business Intelligence Director every consumer and occasion. • Grass Run Farms Beef Snacks • B i fi WHAT WE DO • Pepperami CONTACT Jack Link’s is the #1 meat snack manufacturer in Jeff Kjome the world. Shopper Marketi ng Director jeff [email protected] 612.758.3026

Jack-Links-v3.inddUntitled-2 1 1 8/3/168/1/16 9:41 3:50 AM PM ROBUST PRODUCT PORTFOLIO Wide-ranging product portfolio to satisfy every taste and occasion.

VISION FOR GROWTH Actionable consumer insights that identify emerging opportunities.

Jack Link’s® has all the resources to satisfy your HOLISTIC RETAIL craving for in-depth category understanding. SOLUTIONS We’ll serve up the insights and business Best-in-class category management, shopper marketing, and business analytics. solutions that really hit the spot.

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MILLERCOORS.COM

WHAT WE KNOW ABOUT SHOPPERS We’re committed to leveraging the MillerCoors Advantage to grow the size and value of retailers’ total beer category. A growing category benefits everyone, including your customers. The MillerCoors Advantage is the bundle of goods and services we provide, focusing on five areas: • A broad range of high quality, award-winning brands • Scalable, differentiatedinnovation that excites consumers and drives incremental value for retailers • Business-building solutions that help retailers drive shopper conversion • The most collaborative, knowledgeable, talentedpeople in the industry • A network of entrepreneurial distributors who are always looking to help retailers build their beer business OUR APPROACH TO SHOPPERS MillerCoors taps into our Commercial Center of Excellence (CCOE) to help our retail customers win. The MillerCoors CCOE is comprised of Category Management, Shopper and Local Insights, Channel Marketing, Customer Marketing, Local Marketing, Space Lab and Revenue Management. Our customer marketing team is a group of dedicated shopper marketing managers who are highly knowledgeable of their customers’ business, strategies and shoppers. We aim to build and enhance the value of our customers’ beer category by delivering brand solutions that meet the needs of their shoppers and guests. As an integral part of the CCOE, this team combines keen shopper and local insights with customer strategies. Adding in the strength of our leading brands leads to smart solutions that truly engage shoppers and grows the beer category for our customers. We then collaborate with our distributor partners to execute with excellence and evaluate post-execution to ensure we’re consistently striving for perfection and exceeding retailers’ expectations. AT-A-GLANCE WHO WE ARE BRAND PORTFOLIO KEY EXECUTIVES MillerCoors is a Chicago-based brewer, striving to • Miller Brewing Company and Coors Brewing Gavin Hattersley, Chief Executive Officer become America’s best beer company through an Company offer domestic favorites such as Coors Kevin Doyle, President, Sales & Distributor uncompromising promise of quality, a keen focus on Light, Miller Lite, Miller High Life and Coors Banquet. Operations innovation and a deep commitment to sustainability. • Tenth and Blake Beer Company, our craft and import David Kroll, Chief Marketing Officer division, offers beers such as Leinenkugel’s Summer WHAT WE DO Shandy from sixth-generation Jacob Leinenkugel Brad Schwartz, Chief Commercial Solutions Officer Through its diverse collection of storied breweries Brewing Company and Blue Moon Belgian White from and industry-leading retail tools, MillerCoors brings modern craft pioneer Blue Moon Brewing Company, CONTACT American beer drinkers an unmatched selection of founded in 1995. Jovina Young, Channel Marketing Director the highest quality beers, flavored malt beverages and • Tenth and Blake also operates Crispin Cider Company, [email protected] ciders, steeped in centuries of brewing heritage. an artisanal maker of pear and apple ciders using fresh-pressed American juice, and imports world- AWARDS WON renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Since 1996, MillerCoors has won a combined 291 Netherlands’ Grolsch. medals at the Great American Beer Festival and the bi-annual World Beer Cup. • MillerCoors has also pioneered new brands such as the Redd’s Apple and Redd’s Wicked Apple franchises, Smith & Forge Hard Cider and Henry’s Hard Sodas.

MillerCoors-v2.indd 1 8/3/16 11:31 AM WE ARE COMMITTED TO GROWING THE SIZE AND VALUE OF THE BEER CATEGORY IN YOUR BUSINESS.

OUR APPROACH IS SIMPLE: UNDERSTAND YOUR BUSINESS AND YOUR OBJECTIVES, AND THEN WORK WITH YOU ON OPPORTUNITIES TO ACHIEVE THOSE GOALS.

OUR NETWORK IS READY TO SHARE WITH YOU THE BUILDING WITH BEER SUITE OF CHANNEL SOLUTIONS DESIGNED TO DELIVER TOTAL CATEGORY RESULTS. ©2016 MILLERCOORS LLC, CHICAGO, IL ALE WITH NATURAL APPLE FLAVOR WEISS BEER WITH NATURAL LEMONADE FLAVOR

MC_Shopper_Trade_Ad_10_4375x13_75__203322JC.inddUntitled-4 1 1 7/29/168/1/16 10:46 1:55 PM 2016 Honorees 7-Eleven Dole Food Co. Kimberly-Clark Nestle Purina Shoptology • Laura Gordon, VP, Brand Innovation/ • CarrieAnn Arias, VP, Marketing • Anne Jenkins, Director of Shopper • Linda Hervatin, Director, Shopper • Julie Quick, SVP, Head of Insights & Marketing Marketing, National Accounts Marketing Strategy Dr Pepper Snapple Group Abbott Nutrition • Sheila Bonner, VP, Shopper • Liz Metz, Sr. Director, Shopper Nestle USA Sonoco Display and Packaging • Adrianne Lambert, Sr. Manager, Marketing Engagement • Jill Schermerhorn, Team Leader, • Megan Bekker, Director of Sales, Shopper Marketing Shopper Marketing, Category & Design & Marketing NA Edge Marketing The Kraft Heinz Co. Shopper COE Ahold USA • Allison Welker, EVP, General • Eileen Bruckert, Director, SparkShoppe • Amy Hahn, SVP of Marketing Manager Marketing-Consumer Insights & Nsight Connect • Heidi Reale, Founder Strategy, Trends , EVP, Sr. Group Albertsons Cos. Edgewell Personal Care • Alicia Smestad Starbucks Co ee Co. Director • Deb Fifl es, VP, Consumer & • Beth St. Raymond, Director, L’Oreal • Ti any Huey, Director, Shopper Shopper Insights Shopper Marketing, • Rachel Weiss, VP, Digital PepsiCo Marketing Merchandising & Display Innovation & Entrepreneurship , Director, PepsiCo • Karen Sales, VP of Shopper Marketing • Jackie Clifton Target Corp. Shopper Marketing, Walmart , Director - Target ARC Worldwide • Lori O’Neal Customer Team Media Network • April Carlisle, SVP, Global Shopper , Sr. Director, Marketing • Katie Schiavone • Lisa Roath, VP, Merchandising “Thanks for the honor and recognition. I Shopper Marketing, NAN Brands • Karuna Rawal, U.S. President & Transformation & Insights Chief Strategy O cer certainly am humbled and so glad to work with , Sr. Director, • Esperanza Teasdale Tempt In-Store Productions such amazing folks who’ve been a big part of Shopper Marketing Barilla America • Danielle Leiser, Sales Representative , Director, Customer & everything I’ve been able to do.” • Debbie Zefting PETCO TPN Shopper Development , SVP of — Alicia Smestad, EVP, • Rebecca Frechette • Sarah Cunningham, Sr. Managing Merchandising Bayer Consumer Health Sr. Group Director, Nsight Connect Director, Client Service & • Eileen Wolfe, Sr. Manager, Shopper Pfi zer Consumer Healthcare Development Marketing Insights, Digital & , Director, Shopper • Heather Storms • Nancy Shamberg, Managing Execution Marketing Director, Shopper Marketing Energizer Holdings LG Electronics Blue Chip Marketing Worldwide • Thu Bang, Sr. Manager, Americas • Rachel Olson, Sr. Shopper Philips TracyLocke , SVP of , VP, Digital & • Sarah VanHeirseele Shopper Activation Marketing Manager • Kelly Downey • Mary Kotyuk, Group Strategy Congratulations! Innovation Shopper Solutions Director, Digital & Retail Activation Epsilon Lowe’s Brown-Forman Corp. • Kim Finnerty, SVP, Consumer & • Jocelyn Wong, SVP, Merchandising, Procter & Gamble TTi Floor Care North America , Integrated , Associate Director, The Institute is proud to recognize the 2016 • Marjorie Dufek Shopper Insights Seasonal Business • Judi Kletz • Amanda Sloan, Director, Product Communications Director, NA North America Industry A airs Marketing, Hoover FCB/RED The Marketing Arm and Reputation Women of Excellence, a deserving group of female CCA Global Partners • Tina Manikas, President • Jordis Rosenquest, EVP, Planning, Tyson Foods • Janice Jacobs, VP of Marketing, Insights & Performance Science • Joy Mead, Associate Brand Director , Director Ferrara Candy Co. • Wendyjean Bennett executives who have distinguished themselves in the Carpet One Floor & Home of Shopper Marketing, Consumer • Amanda Greenberg, Sr. Director, Marketing Werks PureRED Integrated Marketing , SVP, Strategic Products Catapult Marketing eCommerce • Holly Meloy, SVP, Managing • Stacey DeVoe industry through their leadership and involvement in • Heidi Froseth, EVP, National Shopper Director of PromoWorks/Marketing Client Service & Marketing FreshDirect Ulta Beauty Retail Leader Werks , Sr. Director, Loyalty • Michelle Harmon-Madsen, SVP, Quotient • Linh Peters , Director, Marketing Marketing & Strategy infl uencing shoppers along the path to purchase. The Clorox Co. Brand Partnerships MarketingLab • Lisa Roman • Sarah Ortman, Associate Director, , Account Director Communications & Creative Geometry Global • Katie Seleski Unilever National Shopper Marketing Services , Shopper • Justine Greenwald, Executive The Mars Agency • Cory Fraehsdorf , Director of Marketing Manager • Kristin Wonzen Creative Director, Field & • Kris Abrahamson, VP, Client Rapid Displays E-Commerce , Sr. Account Executive Experiential NA Leadership • Kelly Fischer Universal Display , Director of Join us to honor and celebrate these inspiring The Coca-Cola Co. • Soche Picard, EVP, Team Unilever • Tammy Brumfi eld, SVP, Commerce RB • Michelle Skene • Julie Bowerman, Global VP, Shopper Managing Director - NY Practice • Cheryl Policastro, Shopper Marketing E-Commerce, Shopper Marketing & Marketing Team Leader Upshot Digital Georgia-Pacifi c • Maureen OHare, VP, Business women during the Path to Purchase Expo. Red Bull • Lisa Hurst, SVP, Account • Laura Knebusch, VP, Marketing Development • Karyn Froseth, Group Director, Activation • Melissa Leggett-Accad, Director, Management Coca-Cola North America, Shopper Mars Chocolate, North America Trade Marketing GfK • Susan Barkalow, Director of Wakefern Food Corp. Science & Design , Chief Information • Sarah Gleason, SVP Shopper Marketing Retail Solutions (RSI) • Cheryl Williams • Megan Tallman, VP, Customer & • Meredith Williams, Director, O cer Special Remarks From: Grey Worldwide Mars Petcare Trade Communications Business Development, Ansa , Director, Digital Amy Hahn • Karen Barnaby, SVP, Account • Amelia Strobel, Global Strategic • Donna Zambo • Diane C. Wallace, VP, Retail Marketing Director, Shopper Marketing Insights & Innovation Leader Reynolds Consumer Products Commerce & Innovation SVP of Marketing • Nancy Bedwell, VP, Category Colgate-Palmolive Co. GSK Consumer Healthcare Match Marketing Group Walgreens , Director, Management , VP, Loyalty & • Samantha Boulukos • Cara Kahaly, Director, U.S. • Liz Crawford, SVP, Insights & • Mindy Heintskill E-Commerce Shopper Marketing Strategy S2B, Tenthavenue Personalized Marketing • Ann McGrath, Group Director , VP/General Collective Bias HelloWorld MaxPoint • Cherise Ordlock , SVP, Marketing & Content Manager, Digital Commerce • Holly Pavlika • Jen Todd Gray, SVP, Brand, • Lynn Vitello, VP, Marketing Saatchi & Saatchi X Marketing & Creative Services • Jessica Hendrix, President & CEO ConAgra Foods Meijer Walmart , Director of Shopper Insights , VP, Marketing, • Liz Mohr The Hershey Co. • Diane Boeskool, Customer Samsung Electronics • Jamie Sohosky , VP, Category Customer Experience Constellation Brands • Jenni Pustinger, Director Shopper Marketing Manager • Kimberly Senter , Shopper Marketing Engagement Walmart/Club Channel Management & Sales Strategy Women of Excellence Reception • Tracy Frisbie • B. Marisa Thompson, VP, WestRock Director , VP, Regional Sales HMT Associates Marketing, Promotional Planning & Sandbox • Diane Anderson Sept. 21, 5:30 – 7:30 pm , Managing Director, Coty US • Patti Conti, President & CEO Business Development • Nicole Turner WM. Wrigley Jr. Co. Donald E. Stephens Convention Center , Sr. Director, Retail Communications , Sr. National Account • Jessica Kalinger Hy-Vee Menasha • Amber Spiller Category Management & Shopper Manager, Dollar General Rosemont (Chicago), IL • Donna Tweeten, EVP, Chief • Jill Andersen, Director of Marketing Sargento Foods Insights Marketing O cer • Nicole Pavlica, Sr. Brand Shopper MillerCoors Marketing Manager Crayola IN Marketing Services • Jovina Young, Director of Channel , Leader - Customer Learn more at Path2PurchaseExpo.com/networking-events • Mimi Dixon • Lisa Klauser, President Marketing, C-Stores Development & Activation “Thank you so much for this unexpected For sponsorship information email [email protected] The Integer Group Mirum Crisp • Ellen Cook, President, Dallas • Laura Karmarkar, VP, General but tremendous honor and recognition – • Risa Crandall, SVP, Managing Manager what a fabulous idea to recognize women Director The J.M. Smucker Co. • Liz Mayer, Director, Shopper Momentum Worldwide in the industry!” Sponsored by: Curb Crowser Marketing • Laura Moser, SVP, Shopper — Amy Dragland-Johnson, Director, • Shandra Zurn, VP Marketing North America Johnson & Johnson Shopper Marketing, SC Johnson & Son CVS Health • Heather Campain, Director, Mondelez International , SVP, Front Store • Judy Sansone Shopper Marketing • Ameeta Held, Director of Shopper Business - CVS Health Insights & Category Management Kao USA SC Johnson & Son World Kitchen Dean Foods , Sr. Manager of Insights , Director, Field , Director, • Diane Isler • Kim Yansen • Amy Dragland-Johnson • Rita Finley, Director, Category & • Susan Stege, Sr. Director, Category & & Category Management Shopper Marketing Shopper Marketing Shopper Insights Shopper Insights Kellogg Company Mosaic Shopper Shelfbucks WSL Strategic Retail Del Monte Foods , VP, Category , VP, Strategy & Insights , Chief Merchant • Stacey Ring-Sanders • Kristen Buss • Catherine Lindner • Wendy Liebmann, CEO & Chief • Jennifer Reiner, Director of Marketing Management O cer Activation & Shopper Marketing Shopper

16EXP_ADV_WOEspread_SM09.indd 1 8/15/16 9:19 AM 2016 Honorees 7-Eleven Dole Food Co. Kimberly-Clark Nestle Purina Shoptology • Laura Gordon, VP, Brand Innovation/ • CarrieAnn Arias, VP, Marketing • Anne Jenkins, Director of Shopper • Linda Hervatin, Director, Shopper • Julie Quick, SVP, Head of Insights & Marketing Marketing, National Accounts Marketing Strategy Dr Pepper Snapple Group Abbott Nutrition • Sheila Bonner, VP, Shopper • Liz Metz, Sr. Director, Shopper Nestle USA Sonoco Display and Packaging • Adrianne Lambert, Sr. Manager, Marketing Engagement • Jill Schermerhorn, Team Leader, • Megan Bekker, Director of Sales, Shopper Marketing Shopper Marketing, Category & Design & Marketing NA Edge Marketing The Kraft Heinz Co. Shopper COE Ahold USA • Allison Welker, EVP, General • Eileen Bruckert, Director, SparkShoppe • Amy Hahn, SVP of Marketing Manager Marketing-Consumer Insights & Nsight Connect • Heidi Reale, Founder Strategy, Trends , EVP, Sr. Group Albertsons Cos. Edgewell Personal Care • Alicia Smestad Starbucks Co ee Co. Director • Deb Fifl es, VP, Consumer & • Beth St. Raymond, Director, L’Oreal • Ti any Huey, Director, Shopper Shopper Insights Shopper Marketing, • Rachel Weiss, VP, Digital PepsiCo Marketing Merchandising & Display Innovation & Entrepreneurship , Director, PepsiCo • Karen Sales, VP of Shopper Marketing • Jackie Clifton Target Corp. Shopper Marketing, Walmart , Director - Target ARC Worldwide • Lori O’Neal Customer Team Media Network • April Carlisle, SVP, Global Shopper , Sr. Director, Marketing • Katie Schiavone • Lisa Roath, VP, Merchandising “Thanks for the honor and recognition. I Shopper Marketing, NAN Brands • Karuna Rawal, U.S. President & Transformation & Insights Chief Strategy O cer certainly am humbled and so glad to work with , Sr. Director, • Esperanza Teasdale Tempt In-Store Productions such amazing folks who’ve been a big part of Shopper Marketing Barilla America • Danielle Leiser, Sales Representative , Director, Customer & everything I’ve been able to do.” • Debbie Zefting PETCO TPN Shopper Development , SVP of — Alicia Smestad, EVP, • Rebecca Frechette • Sarah Cunningham, Sr. Managing Merchandising Bayer Consumer Health Sr. Group Director, Nsight Connect Director, Client Service & • Eileen Wolfe, Sr. Manager, Shopper Pfi zer Consumer Healthcare Development Marketing Insights, Digital & , Director, Shopper • Heather Storms • Nancy Shamberg, Managing Execution Marketing Director, Shopper Marketing Energizer Holdings LG Electronics Blue Chip Marketing Worldwide • Thu Bang, Sr. Manager, Americas • Rachel Olson, Sr. Shopper Philips TracyLocke , SVP of , VP, Digital & • Sarah VanHeirseele Shopper Activation Marketing Manager • Kelly Downey • Mary Kotyuk, Group Strategy Congratulations! Innovation Shopper Solutions Director, Digital & Retail Activation Epsilon Lowe’s Brown-Forman Corp. • Kim Finnerty, SVP, Consumer & • Jocelyn Wong, SVP, Merchandising, Procter & Gamble TTi Floor Care North America , Integrated , Associate Director, The Institute is proud to recognize the 2016 • Marjorie Dufek Shopper Insights Seasonal Business • Judi Kletz • Amanda Sloan, Director, Product Communications Director, NA North America Industry A airs Marketing, Hoover FCB/RED The Marketing Arm and Reputation Women of Excellence, a deserving group of female CCA Global Partners • Tina Manikas, President • Jordis Rosenquest, EVP, Planning, Tyson Foods • Janice Jacobs, VP of Marketing, Insights & Performance Science • Joy Mead, Associate Brand Director , Director Ferrara Candy Co. • Wendyjean Bennett executives who have distinguished themselves in the Carpet One Floor & Home of Shopper Marketing, Consumer • Amanda Greenberg, Sr. Director, Marketing Werks PureRED Integrated Marketing , SVP, Strategic Products Catapult Marketing eCommerce • Holly Meloy, SVP, Managing • Stacey DeVoe industry through their leadership and involvement in • Heidi Froseth, EVP, National Shopper Director of PromoWorks/Marketing Client Service & Marketing FreshDirect Ulta Beauty Retail Leader Werks , Sr. Director, Loyalty • Michelle Harmon-Madsen, SVP, Quotient • Linh Peters , Director, Marketing Marketing & Strategy infl uencing shoppers along the path to purchase. The Clorox Co. Brand Partnerships MarketingLab • Lisa Roman • Sarah Ortman, Associate Director, , Account Director Communications & Creative Geometry Global • Katie Seleski Unilever National Shopper Marketing Services , Shopper • Justine Greenwald, Executive The Mars Agency • Cory Fraehsdorf , Director of Marketing Manager • Kristin Wonzen Creative Director, Field & • Kris Abrahamson, VP, Client Rapid Displays E-Commerce , Sr. Account Executive Experiential NA Leadership • Kelly Fischer Universal Display , Director of Join us to honor and celebrate these inspiring The Coca-Cola Co. • Soche Picard, EVP, Team Unilever • Tammy Brumfi eld, SVP, Commerce RB • Michelle Skene • Julie Bowerman, Global VP, Shopper Managing Director - NY Practice • Cheryl Policastro, Shopper Marketing E-Commerce, Shopper Marketing & Marketing Team Leader Upshot Digital Georgia-Pacifi c • Maureen OHare, VP, Business women during the Path to Purchase Expo. Red Bull • Lisa Hurst, SVP, Account • Laura Knebusch, VP, Marketing Development • Karyn Froseth, Group Director, Activation • Melissa Leggett-Accad, Director, Management Coca-Cola North America, Shopper Mars Chocolate, North America Trade Marketing GfK • Susan Barkalow, Director of Wakefern Food Corp. Science & Design , Chief Information • Sarah Gleason, SVP Shopper Marketing Retail Solutions (RSI) • Cheryl Williams • Megan Tallman, VP, Customer & • Meredith Williams, Director, O cer Special Remarks From: Grey Worldwide Mars Petcare Trade Communications Business Development, Ansa , Director, Digital Amy Hahn • Karen Barnaby, SVP, Account • Amelia Strobel, Global Strategic • Donna Zambo • Diane C. Wallace, VP, Retail Marketing Director, Shopper Marketing Insights & Innovation Leader Reynolds Consumer Products Commerce & Innovation SVP of Marketing • Nancy Bedwell, VP, Category Colgate-Palmolive Co. GSK Consumer Healthcare Match Marketing Group Walgreens , Director, Management , VP, Loyalty & • Samantha Boulukos • Cara Kahaly, Director, U.S. • Liz Crawford, SVP, Insights & • Mindy Heintskill E-Commerce Shopper Marketing Strategy S2B, Tenthavenue Personalized Marketing • Ann McGrath, Group Director , VP/General Collective Bias HelloWorld MaxPoint • Cherise Ordlock , SVP, Marketing & Content Manager, Digital Commerce • Holly Pavlika • Jen Todd Gray, SVP, Brand, • Lynn Vitello, VP, Marketing Saatchi & Saatchi X Marketing & Creative Services • Jessica Hendrix, President & CEO ConAgra Foods Meijer Walmart , Director of Shopper Insights , VP, Marketing, • Liz Mohr The Hershey Co. • Diane Boeskool, Customer Samsung Electronics • Jamie Sohosky , VP, Category Customer Experience Constellation Brands • Jenni Pustinger, Director Shopper Marketing Manager • Kimberly Senter , Shopper Marketing Engagement Walmart/Club Channel Management & Sales Strategy Women of Excellence Reception • Tracy Frisbie • B. Marisa Thompson, VP, WestRock Director , VP, Regional Sales HMT Associates Marketing, Promotional Planning & Sandbox • Diane Anderson Sept. 21, 5:30 – 7:30 pm , Managing Director, Coty US • Patti Conti, President & CEO Business Development • Nicole Turner WM. Wrigley Jr. Co. Donald E. Stephens Convention Center , Sr. Director, Retail Communications , Sr. National Account • Jessica Kalinger Hy-Vee Menasha • Amber Spiller Category Management & Shopper Manager, Dollar General Rosemont (Chicago), IL • Donna Tweeten, EVP, Chief • Jill Andersen, Director of Marketing Sargento Foods Insights Marketing O cer • Nicole Pavlica, Sr. Brand Shopper MillerCoors Marketing Manager Crayola IN Marketing Services • Jovina Young, Director of Channel , Leader - Customer Learn more at Path2PurchaseExpo.com/networking-events • Mimi Dixon • Lisa Klauser, President Marketing, C-Stores Development & Activation “Thank you so much for this unexpected For sponsorship information email [email protected] The Integer Group Mirum Crisp • Ellen Cook, President, Dallas • Laura Karmarkar, VP, General but tremendous honor and recognition – • Risa Crandall, SVP, Managing Manager what a fabulous idea to recognize women Director The J.M. Smucker Co. • Liz Mayer, Director, Shopper Momentum Worldwide in the industry!” Sponsored by: Curb Crowser Marketing • Laura Moser, SVP, Shopper — Amy Dragland-Johnson, Director, • Shandra Zurn, VP Marketing North America Johnson & Johnson Shopper Marketing, SC Johnson & Son CVS Health • Heather Campain, Director, Mondelez International , SVP, Front Store • Judy Sansone Shopper Marketing • Ameeta Held, Director of Shopper Business - CVS Health Insights & Category Management Kao USA SC Johnson & Son World Kitchen Dean Foods , Sr. Manager of Insights , Director, Field , Director, • Diane Isler • Kim Yansen • Amy Dragland-Johnson • Rita Finley, Director, Category & • Susan Stege, Sr. Director, Category & & Category Management Shopper Marketing Shopper Marketing Shopper Insights Shopper Insights Kellogg Company Mosaic Shopper Shelfbucks WSL Strategic Retail Del Monte Foods , VP, Category , VP, Strategy & Insights , Chief Merchant • Stacey Ring-Sanders • Kristen Buss • Catherine Lindner • Wendy Liebmann, CEO & Chief • Jennifer Reiner, Director of Marketing Management O cer Activation & Shopper Marketing Shopper

16EXP_ADV_WOEspread_SM09.indd 1 8/15/16 9:19 AM ADVERTISEMENT

Don’t miss these other Industry Guides appearing only in Shopper Marketi ng magazine in 2016 & 2017.

A special supplement to

te uideto Retail & Shopper Insights

RSIG16.indd 1 10/20/15 8:58 AM Retailer & Shopper Insights Retail Services Digital Shopper Marketi ng P-O-P Design & Manufacturing November 2016 December 2016 January 2017 February 2017

Digital Incenti ve Platf orms Shopper Marketi ng Agencies Shopper Marketi ng Teams Retail & Shopper Insights May 2017 August 2017 September 2017 November 2017

Contact Chuck Bolkcom at the Path to Purchase Insti tute at [email protected] or (773) 992-4420 for more informati on.

SMT-2016-Cover-Art-v1.inddUntitled-2 1 4 8/3/168/1/16 9:32 3:52 AM PM