Annual Report 2019 - 2020
Total Page:16
File Type:pdf, Size:1020Kb
Annual Report 2019 - 2020 visitwollongong.com.au Acknowledgement of Dharawal Country We would like to acknowledge Aboriginal people and their cultural and spiritual connection to this land. Their stories are written in the land and hold great significance to Aboriginal people from the mountains to the sea. As you travel through the Illawarra immerse yourself in the natural beauty of Dharawal Country. Contents Chairman’s Report 4 General Manager’s Report 5 Destination Marketing 6 Business Events 7 Major Events 9 International 10 People & Organisation 11 Visitor Information Centres 15 Reconciliation Action Plan 17 Financial Report 18 Front cover image: Chester See Back cover image: Callum Collings Internal cover artwork: Platypus Dreamings - Artist Richard Campbell Annual Report 2019-2020 3 Chairman’s Report To say that those of us involved in Tourism and Hospitality Our challenge is to be innovative, creative and have had the most challenging year for decades, is an collaborative in how we encourage visitors to select absolute understatement! During 2019/20, like many in Wollongong as their chosen safe destination. Australia, we have faced some of the most devasting Bush It is my hope that other agencies in Wollongong will be Fires in history, damaging floods and then the effects of a willing to assist us in supporting the recovery of the world-wide pandemic. Tourism operators in Wollongong visitor economy in Wollongong, through improvements in have had to dig-deep during the last year and thus the infrastructure, collaborative programs and community support of our partners and stakeholders has been the engagement, to restore the opportunities for positive major focus for Destination Wollongong. economic development and employment. During the pandemic, Destination Wollongong considered Although we have experienced considerable postponement how it could best support the visitor economy industries, and some cancellation of events – there are good signs with the resources at its disposal, and assist in their that events are rescheduling and considering how ‘resumption and recovery’ – when that time came. they can operate in a COVID Safe way. Destination With the physical effects of the weather events and then Wollongong is particularly excited about the opportunities the necessary COVID19 travel restrictions, it has meant for this City in its hosting of the 2022 UCI Roads that those involved in tourism and hospitality have had to World Cycling Championships. Not only will this event learn to do business differently and the same has been the provide an incredible impetus for us all to benefit from case for Destination Wollongong. I have been very proud of accommodation and other economic benefits during the the organisation in their willingness to accept new ways event – but the lead-up activities and the championship to support their partners. The Visitor Economy Support legacy will put Wollongong on the world-map and leave Program, that was co-hosted with KPMG, was just one the City with a huge number of improvements and positive example of how Destination Wollongong reached out to changes. support those affected by the challenges of the fires, flood Whether it is the 2022 UCI World Cycling Championships and COVID19. or other major events that are beginning to return, Prior to the disruptions of 2020 and during the second Destination Wollongong looks forward to working with half of 2019, Destination Wollongong remained active the organisers in promoting this city and to generating a in its strategic pillars of partner and community wide range of economic, employment, community and engagement, event identification and promotion, business promotional benefits. tourism event acquisition, destination marketing and As usual I thank the members of the Destination encouraging investment in tourism facilities, resources and Wollongong Board for their commitment and ongoing infrastructure. support during this unique period. In November 2019 Destination Wollongong proudly We are very lucky to have a committed team at launched its Wollongong Press Play new Brand for Destination Wollongong – who this year have all had their Wollongong. The new Brand was well received, own personal challenges to face - but through it all, have and implementation was well underway when the been willing to assist each other and their partners and bushfires hit. It is fair to say that the full benefits of this stakeholders. I thank Mark Sleigh and all the members contemporary, innovative and exciting new Brand program of the Destination Wollongong team. Your dedication, are yet to be realised – but I have every confidence that commitment and never-wavering passion makes as COVID19 restrictions are lifted – Wollongong Press Destination Wollongong the appreciated organisation that Play will be well-placed to contribute significantly to the it remains. resumption and recovery of tourism in Wollongong. It is my sincere belief that soon we will be able to ‘Press Destination Wollongong is currently engaged in creating Play’ again and open up Wollongong to the world – and for new ways to think and new ways to act. I expect that we most of us, that day cannot come quickly enough. will see different styles of recreation, holidays and visiting, as the restrictions lift. There will be new opportunities to engage with NSW, the other states and (in the future) overseas travellers and it may well provide positive outcomes – albeit different to pre- COVID19. Colin Bloomfield Chairman 4 Chairman’s Report | Destination Wollongong Annual Report 2019-2020 | General Manager’s Report 5 General Manager’s Report It is fair to say that this has been a year like no other for the Destination Wollongong are enabled by the long term tourism and hospitality industry. Our summer season was strategic support of Wollongong City Council, and we decimated by once in a generation bushfires and for the thank Cr Gordon Bradbery AM and his team of Councillors first time in memory, our region was actively encouraging for their ongoing support. visitors to stay away. We work closely with Wollongong Council on a daily basis, No sooner had the fires died down and we started to and pass on our appreciation to Greg, Kerry, Sue, Mark and hear about a pandemic by the name of COVID19, an event Emma especially for their support over the past twelve that would change all of our lives forever. Not only were months. visitors told to stay away, we were all told to stay home, My thanks to our Chairman, Col Bloomfield who has drastically changing the way the tourism and hospitality been instrumental in developing the strategic path for industries operated. the organisation over the past three years and worked Tourism and hospitality businesses have always been hard with the team on ensuring that the strategic plan is resilient and this year they have reacted like never before. delivered. ‘COVID safe’ became a phrase we have all learnt to live Col is supported by another eight amazing directors who with and through the responsibility of our operators and provide all of the support we require and allow us the the support of our local community; we now hope that freedom to turn our strategic plan into a reality. We know we are moving towards a sense normality as we enter the they are only a phone call away and are incredibly giving summer period. of their time and support. Thanks to each of you for your It’s not a year to celebrate record visitor numbers but it support and guidance throughout the year. is timely to thank our operators for their tenacity and The incredible team at Destination Wollongong continue resilience over the last twelve months. The Government to excel. It’s rare to work in such a selfless environment, has done their part with funding programs, in particular everyone works together to deliver each other’s projects Job Keeper, keeping doors open when times were tough and we enjoy a lot of laughs along the way. but without the strength and commitment of our small business owners, we would not be in the strong position we Let’s look towards 2021 with hope that the worst is behind are today as we head towards summer. us and we can begin to rebuild the visitor economy. Let’s continue to operate in a COVID safe manner ensuring Its now time to look forward to 2021 and far better days restrictions continue to lift and we return to a sense ahead. We are moving quickly towards Wollongong’s of normality as soon as possible. Most importantly, lets Olympic moment with the UCI Road World Cycling continue to work together championing Wollongong as the Championship and 300,000 visitors arriving in September place to live, work and play. 2022. The next twelve months we look forward to working with you to ensure we are “UCI ready” as a city to make the We know that hasn’t been easy but we hope better days most of the opportunity. are not far away and we look forward to supporting you all through the recovery process. More broadly in the events space, enquiries are as strong as ever in both the major and business event space and the second half of 2021 is looking very strong and the time when event operators will be able to host events in a brave new COVID world. We are looking forward to a further easing of restrictions Mark Sleigh and the opportunity to ‘press play’ on our new destination General Manager marketing campaign. With self-drive being the primary method of transport whilst our borders are closed, Wollongong is perfectly positioned to capitalise on a population base of 5 million people looking for new experiences right on our doorstep. 4 Chairman’s Report | Destination Wollongong Annual Report 2019-2020 | General Manager’s Report 5 Destination Marketing IT WAS A BIG YEAR FOR MARKETING, WITH THE LAUNCH OF OUR DESTINATION BRAND ‘PRESS PLAY’.