Framings of Nature in Planet Earth Ii and Wild Safarilive

Total Page:16

File Type:pdf, Size:1020Kb

Framings of Nature in Planet Earth Ii and Wild Safarilive FRAMINGS OF NATURE IN PLANET EARTH II AND WILD SAFARILIVE By Josh Gross A Thesis Presented to The Faculty of Humboldt State University In Partial Fulfillment of the Requirements for the Degree Master of Arts in Social Science: Environment and Community Committee Membership Dr. Nicholas Perdue, Committee Chair Dr. Cutcha Risling Baldy, Committee Member Mr. William Goldenberg, Committee Member Dr. Mark Baker, Program Graduate Coordinator December 2018 ABSTRACT FRAMINGS OF NATURE IN PLANET EARTH II AND WILD SAFARILIVE Josh Gross The percentage of the world’s population living in cities continues to grow, while media technologies become ever more ubiquitous. As a result, the mass media’s role in connecting the general public to the natural world will only increase; the wildlife genre of television may have a particularly large role to play in this regard. Unfortunately, previous authors have argued that the over-dramatized depictions of nature in mainstream wildlife programs may serve to disconnect viewers from the natural world. Scholarship has also not kept up with recent developments in wildlife television, with few authors writing about hugely successful programs like Planet Earth II or innovative series such as Wild SafariLIVE. To understand how each of these programs portrays the natural world, I used a three-stage model from visual anthropology to apply the most widely- cited definition of media frames to their content: identifying repeating patterns of messages, or frames, within a sample of episodes. I then drew on literature about universal human values and connectedness to nature to theorize about how the most common frames in each program, along with more general features, might influence viewers’ pro-environmental attitudes and behaviors. I found that the dominant messaging pattern in Planet Earth II is “Spectacle,” whereas Wild SafariLIVE emphasizes “Discovery and Exploration.” While both of these programs are likely to foster pro- environmental attitudes and behaviors, Wild SafariLIVE might do so more effectively. ii ACKNOWLEDGEMENTS My list of people to thank is substantial, partly because the process of arriving at this study topic was not straightforward. A host of faculty members at Humboldt State University provided me with helpful advice, and they all deserve recognition. This includes, but is not limited to: Dr. Mark Baker, Dr. Yvonne Everett, Dr. Matt Johnson, Dr. Marlon Sherman, Dr. Erin Kelly, Nicole Jean Hill, Dr. Tony Silvaggio, Dr. Janelle Adsit, David Scheerer, Dr. Laurie Richmond, Dr. Sarah Ray, Dr. Maxwell Schnurer, Dr. Marisol Cortes-Rincon, Dr. Aletris Neils, and more. I would like to especially thank my final thesis committee for all their assistance and helpful critiques. This would be: Dr. Cutcha Risling Baldy, Will Goldenberg; and, most of all, Dr. Nicholas Perdue. However, I must also acknowledge the producers, cast, and crew of Planet Earth II and Wild SafariLIVE. Without their hard work, and the excellent programs they have created, I would have nothing to study. I therefore owe much gratitude to Sir David Attenborough and everyone who worked on Planet Earth II, along with Emily and Graham Wallington and the entire WildEarth team. It has been an honor to have been able to immerse myself in their fantastic programs for so many months. Finally, all of the friends and family who supported me throughout the past two- and-a-half years require considerable thanks. You know who you are, but I must directly mention my parents, my sister Dr. Clare Gross, Marisa Formosa, Halle Rayn Kohn, Leah Ramnath, and Kelda Britton. iii TABLE OF CONTENTS ABSTRACT ........................................................................................................................ II ACKNOWLEDGEMENTS .............................................................................................. III TABLE OF CONTENTS .................................................................................................. IV LIST OF TABLES ........................................................................................................... VII LIST OF FIGURES ....................................................................................................... VIII INTRODUCTION .............................................................................................................. 1 LITERATURE REVIEW ................................................................................................... 6 Brief History of Wildlife Television ............................................................................... 6 The Era of Safari Films: The Johnsons ....................................................................... 7 The Rise of the ‘Classic’ Model: Disney’s True Life Adventures ............................. 9 Marlin Perkins and the Start of Presenter-led Wildlife Programs ............................ 10 Modern Presenter-led Wildlife Programs ................................................................. 11 Wild SafariLIVE ........................................................................................................ 13 Modern Blue Chip Wildlife Programs ...................................................................... 15 Framing ......................................................................................................................... 17 Frames as Nouns ....................................................................................................... 18 Framing as a Verb ..................................................................................................... 19 Framing in Wildlife Programs .................................................................................. 20 METHODS ....................................................................................................................... 23 iv Sampling ....................................................................................................................... 23 Three-Stage Model........................................................................................................ 25 Transcribing .............................................................................................................. 27 Frames Identification ................................................................................................ 30 Frames Construction Analysis ...................................................................................... 35 RESULTS ......................................................................................................................... 38 The Five Most Common Big Frames per Program ....................................................... 38 Wild SafariLIVE’s Most Common Big Frames ........................................................ 40 Planet Earth II’s Most Common Big Frames ........................................................... 43 Frames Construction ..................................................................................................... 44 Visuals....................................................................................................................... 44 Nonverbals ................................................................................................................ 47 DISCUSSION ................................................................................................................... 50 The Most Common Frames .......................................................................................... 50 Frames Construction ..................................................................................................... 52 Sub-Frames ............................................................................................................... 54 Impacts .......................................................................................................................... 55 Values in Media Frames ........................................................................................... 56 Sub-frames ................................................................................................................ 62 The Extinction of Experience and Connectedness to Nature .................................... 67 Summary ................................................................................................................... 70 v FUTURE DIRECTIONS .................................................................................................. 74 RECOMMENDATIONS .................................................................................................. 77 REFERENCES ................................................................................................................. 79 APPENDIX A ................................................................................................................... 89 APPENDIX B ................................................................................................................... 93 Wild SafariLIVE Frames Identification Spreadsheets................................................... 93 March 11, 2017 Sunrise Drive Frames Spreadsheet ................................................. 93 March 18, 2017 Sunset Drive Frames Spreadsheet ................................................ 118 March 4, 2018 Sunrise Drive Frames Spreadsheet ................................................. 149 Planet Earth II Frames Identification Spreadsheets ................................................... 201 “Jungles” Frames Spreadsheet
Recommended publications
  • Geological Timeline
    Geological Timeline In this pack you will find information and activities to help your class grasp the concept of geological time, just how old our planet is, and just how young we, as a species, are. Planet Earth is 4,600 million years old. We all know this is very old indeed, but big numbers like this are always difficult to get your head around. The activities in this pack will help your class to make visual representations of the age of the Earth to help them get to grips with the timescales involved. Important EvEnts In thE Earth’s hIstory 4600 mya (million years ago) – Planet Earth formed. Dust left over from the birth of the sun clumped together to form planet Earth. The other planets in our solar system were also formed in this way at about the same time. 4500 mya – Earth’s core and crust formed. Dense metals sank to the centre of the Earth and formed the core, while the outside layer cooled and solidified to form the Earth’s crust. 4400 mya – The Earth’s first oceans formed. Water vapour was released into the Earth’s atmosphere by volcanism. It then cooled, fell back down as rain, and formed the Earth’s first oceans. Some water may also have been brought to Earth by comets and asteroids. 3850 mya – The first life appeared on Earth. It was very simple single-celled organisms. Exactly how life first arose is a mystery. 1500 mya – Oxygen began to accumulate in the Earth’s atmosphere. Oxygen is made by cyanobacteria (blue-green algae) as a product of photosynthesis.
    [Show full text]
  • Wild Kingdom'
    MONDAY MEMO from DAN KNIGHT, Bozell & Jacobs, Omaha TV's vanishing sponsor breed survives well in `Wild Kingdom' The competitive jungle of television ily show that is both entertaining and copy are keyed to the map so that today, with all of its economic snares educational. We've received nothing students can quickly see just where in and rigors, still cannot crush out that but favorable response from the view- the world each program originates. hardy species, the program sponsor. ing public and our staff." Wildlife The comic books, also printed in For example, the nation's largest officials like it too, he notes, because color and in the style of "Mark Trail," health and accident insurance company the show does much to help preserve are built around adventures of the pro- and a team of dedicated zoologists and our natural resources. gram's stars and are distributed to photographers have consistently been Mutual of Omaha's Wild Kingdom schools as well. The comic books can be winning good will and good prospects consistently has been one of the top - imprinted by the local NBC -TV affiliate on NBC -TV every Sunday at 5 p.m. rated shows on weekend daytime tele- station or by the local Mutual of Omaha through their program, Mutual of vision. Nielsen figures for the 1965 -66 representative. Omaha's Wild Kingdom. Last week season credit the program with an There are several other promotion the show also won the Emmy award average audience of some 16 million pieces prepared for the program, in- as "the outstanding program achieve- armchair explorers each week.
    [Show full text]
  • Sunday Nights with Walt Everything I Know I Learned from “The Wonderful World of Disney”
    Sunday Nights with Walt Everything I Know I Learned from “The Wonderful World of Disney” Richard Rothrock Theme Park Press The Happiest Books on Earth www.ThemeParkPress.com Contents Introduction vii 1 “And Now Your Host, Walt Disney” 1 2 A Carousel of Color 9 3 A Carousel of American History 21 4 Adventures in Nature 49 Commercial Break: Making Mom’s Pizza 69 5 Life Lessons and Journeys with Our Pets and Horses 71 6 A Carousel of Fabulous, Faraway Places 89 7 Walt and His Park 109 8 The Show after Walt 119 Commercial Break: Fads and Evolutions 125 9 Solving a Mystery 129 10 Growing Up 143 11 Discovering the Classics 165 Commercial Break: Rich’s Top Ten 177 12 Learning the Ropes of Romance 179 13 Embracing the Future 191 Afterword 209 Acknowledgements 213 About the Author 215 About Theme Park Press 217 Introduction Growing up in the 1960s and 1970s, Sunday nights at my house were different from the other nights of the week. It was the only night when my mother made pizza. It was the only night of the week when we could drink soda. It was the only night of the week when we could have candy for dessert. Iit was the only night of the week when we were allowed to eat dinner in front of the television. And the only shows we ever watched were Mutual of Omaha’s Wild Kingdom and The Wonderful World of Disney. (Mom sent us to bed as soon as Bonanza started.) For almost the entirety of my childhood, The Wonderful World of Disney was always there, even as I grew from a boy to a young man of eighteen, and even as my family moved from the small towns and farms of rural Indiana to the coal and steel towns of West Virginia to the towering spires of the Motor City in Michigan.
    [Show full text]
  • Beyond Planet Earth: the Future of Planet Earth: Beyond 20 22 18 14 12 6 8 4 ; and the of 35Th the Anniversary 3
    Member Magazine Fall 2011 Vol. 36 No. 4 Searching For Life on Mars How to Opening Build November 19 a Lunar BEYOND Elevator PLANET EARTH: THE FUTURE OF SPACE EXPLORATION Astrophysics at the Museum 2 News at the Museum 3 From the Even for those of us long past our school years, fall of you participated. Based on that work, the Museum More Stars Shine Brighter With Museum To Offer always feels like “back to school”—a time for new has restructured and enhanced its program to bring President ventures and new adventures. The most exciting it more fully in line with Members’ lives. Hayden Planetarium Upgrade Science Teaching Degree new venture at the Museum is our Master of Arts Membership categories will now more closely Ellen V. Futter in Teaching (MAT) program, which marks the first reflect the kinds of households that you are part This fall, the Museum is launching a Master time that an institution other than a university of, with new Family and Adult tracks that will of Arts in Teaching (MAT) program, marking or college will offer a master’s program for science allow us to tailor programs, services, and benefits. the first time that an institution other than teachers. Please read more about this pioneering And, moving forward, there will be an increased a university or college will offer such a program initiative on page 3. emphasis on communication, including keeping for science teachers. Fall 2011 brings a full slate of exciting offerings in closer touch with Members through electronic The pioneering 15-month program is for the public, including our thrilling new means, including a new digital membership.
    [Show full text]
  • DISH to Deliver BBC America's Stunning Planet Earth II Live in 4K Ultra HD
    February 13, 2017 DISH to Deliver BBC America's Stunning Planet Earth II Live in 4K Ultra HD Launches dedicated 4K channel to broadcast the landmark natural history television series every Saturday from Feb. 18 through March 25 Offers exclusive free preview of BBC America beginning Feb. 14, giving all DISH customers access to Planet Earth II in 4K and HD at no extra cost ENGLEWOOD, Colo.--(BUSINESS WIRE)-- DISH will deliver live in 4K Ultra HD the highly-anticipated natural history series, Planet Earth II. Narrated by Sir David Attenborough, the series will simulcast on BBC America, AMC and SundanceTV on Saturday, February 18, with subsequent episodes airing on BBCA every Saturday night. DISH's 4K broadcast offers an unrivaled level of clarity to Hopper 3 customers who tune in to watch the planet's most remarkable creatures. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170213005620/en/ DISH is also offering an exclusive free preview of BBC America, from February 14 through March 30, giving customers access to Planet Earth II in both 4K and HD at no extra cost. "It's been more than 10 years since the world was first wowed by the original Planet Earth, and the second installment promises to deliver unmatched detail in crystal clear 4K resolution," said Vivek Khemka, DISH executive vice president and chief technology officer. "We've heard our customers ask for more 4K content, so we're making every effort to deliver this programming to households as its availability grows." BBCA President, Sarah Barnett, commented: "The breathtaking visuals in Planet Earth II are nothing short of DISH will deliver live in 4K Ultra HD the highly-anticipated natural history series, astounding.
    [Show full text]
  • Bbc Earth Celebrates 50 Years of Earth Day with a Special Week of Programming
    MEDIA ALERT 2nd April 2020 BBC EARTH CELEBRATES 50 YEARS OF EARTH DAY WITH A SPECIAL WEEK OF PROGRAMMING View Earth Week trailer BBC Earth is celebrating 50 years of Earth Day with Earth Week, a special line-up of programming which looks at the beauty of our planet both up close and from far away and explores our vital role in ensuring its future. Screening each evening at 8.30pm from Monday, April 20, the week kicks off with the premiere of Blue Planet Revisited, exploring the challenges facing the marine eco-system and wildlife in the Great Barrier Reef and the Bahamas. The cameras then move from under the ocean to hundreds of kilometres up in the sky in Earth From Space, capturing natural spectacles on an epic scale and showing viewers the planet’s extraordinary beauty and diversity in astonishing detail. The week will finish with a special Sunday screening of every episode of David Attenborough’s iconic Planet Earth II. Presented by Liz Bonnin, Chris Packham and Steve Backshall, Blue Planet Revisited returns to two key locations featured in Blue Planet II to see how things have changed, talk to the scientists who know our oceans best and give us a snapshot of the health of the ocean. With the breeding season underway, the series focuses on the action following whales and their calves and turtles and their hatchlings together with spectacular footage of shark dives in the Bahamas and the underwater dawn chorus of the Great Barrier Reef, home to 600 different kinds of coral and more than 1500 species of fish.
    [Show full text]
  • Downloaded 4.0 License
    society & animals 28 (2020) 689-693 brill.com/soan Film Review ∵ Jane in the Wild City Morgen, B. (Director). Jane [Motion Picture]. USA: National Geographic/Public Road Productions, 2017. Verkerk, M. (Director). De Wilde Stad (Wild Amsterdam) [Motion Picture]. Netherlands: Dutch FilmWorks, 2018. Although nonhuman animals have, from the very beginning, been prominent in feature films, the rise of the number of wildlife films over the past two de- cades is in itself an interesting phenomenon. This increase in numbers and the attention they generate not only applies to the big screen, with producers as diverse as Disney in the USA or Jacques Perrin in France, but also on our TV screens, for example, with the worldwide success of the streams of blue- chip series from the BBC, such as Planet Earth II (2016). The rapidly developing technology and, as a consequence, rising quality of the films, might partly ex- plain the rising interest of the general public, as it hasn’t always been that large. A significant touchstone for wildlife in the media occurred in the 1960s, when Jane Goodall was introduced to the American public by National Geographic; her research on chimpanzee behavior in the Gombe area in Tanzania, Africa, became an instant success and generated worldwide attention. Jane In the past decades, numerous films and documentaries about the life and works of Jane Goodall have been made; so, some critics wondered in advance what the new feature film by Brett Morgen, simply titled Jane (2017), would add to what we already know and have seen before. But reading the © MAARTEN REESINK, 2020 | doi:10.1163/15685306-00001959 This is an open access article distributed under the terms of the CC BY-NCDownloaded 4.0 license.
    [Show full text]
  • Netflix Cheat Sheet
    NETFLIX CHEAT SHEET Animals: BBC: Life The Crimson Wing 72 Dangerous Animals: Tiger: Spy in the Jungle Bindi’s Bootcamp Australia Elephant: Spy in the Herd Wings of Life The Hunt Polar Bear: Spy on Ice Born in China Africa’s Deadliest Dolphins: Spy in the Pod 72 Cutest Animals Trek: Spy of the Lions: Spy in the Den Growing Up Wild Wildebeest Bears: Spy in the Woods Baby Animals in the Wild Africa’s Deadliest Penguins: Spy in the Hidden Kingdoms Leopard Fight Club Huddle Terra Animal Fight Night Blackfish Ghost of the Mountain Peculiar Pets Shark Virunga Race of LIfe The Lion in Your Living 72 Dangerous Animals: Wild Ones Room Asia David Attenborough’s A Dog’s Life 72 Dangerous Animals: Natural Curiosities Tyke: Elephant Outlaw America Earth & Nature : Space: History: Planet Earth II Alien Contact: Outer NOVA: Secrets of Noah’s Planet Earth Space Ark Blue Planet NOVA: Earth’s Rocky Start The Vietnam War Frozen Planet Into the Inferno The Pyramid Code Planet Earth: As You’ve The Real Death Star Vikings Unearthed Never Seen It Edge of the Universe WWII in Colour A Plastic Ocean Horizon: Secrets of the Untold Histories of the Earth’s Natural Wonders Solar System United States Mission Blue The Inexplicable Universe Nazi Mega Weapons World’s Worst Disasters The Beginning and End of 9/11: Truths, Lies & Nature’s Weirdest Events the Universe Conspiracy Nature’s Great Events Horizon: Supermassive Nazi Megastructures Weird Wonders of the Black Holes Auschwitz: The Nazis and World Orbit the Final Solution Forces of Nature In Search for Life in Space D-Day Desperate Hours: The Royal House of Witnesses & Survivors Presidents: Windsor Full Force Nature How to Win the US Tornado Hunters Presidency Dinosaurs: The Wheelchair President Raising the Dinosaur Giant JFK: The Making of a Horizon Dinosaurs: The President Hunt for Life Meet the Trumps: From Dino Hunt Immigrant to President HomeschoolHideout.com Please do not share or reproduce.
    [Show full text]
  • Marlin Perkins Papers (S0516)
    Marlin Perkins Papers (S0516) Collection Number: S0516 Collection Title: Marlin Perkins Papers Dates: 1873-1991 Creator: Perkins, Marlin, 1905-1986 Abstract: The Marlin Perkins Papers consist of newspaper clippings, correspondence, zoo animal feeding records, business contracts, equipment lists, maps, archaeological records, publications, and zoological findings, conservation and ecological writings, scrapbooks, photographs, and film. The materials in this collection are related to Marlin Perkins’ involvement in national and international zoos, wildlife and nature conservation, Mutual of Omaha’s Wild Kingdom, Zoo Parade, and various other dealings involving wildlife. Collection Size: 17.4 cubic feet (350 folders, 2854 photographs, 32 16mm films, 29 audio cassettes, 14 audio disks, 16 items) Language: Collection materials are in English. Repository: The State Historical Society of Missouri Restrictions on Access: Collection is open for research. This collection is available at The State Historical Society of Missouri Research Center-St. Louis. If you would like more information, please contact us at [email protected]. Collections may be viewed at any research center. Restrictions on Use: The Donor has given and assigned to the University all rights of copyright, which the Donor has in the Materials and in such of the Donor’s works as may be found among any collections of Materials received by the University from others. Preferred Citation: [Specific item; box number; folder number] Marlin Perkins Papers (S0516); The State Historical Society of Missouri Research Center-St. Louis [after first mention may be abbreviated to SHSMO-St. Louis]. Donor Information: The papers were donated to the University of Missouri by Carol Perkins on June 27, 1990 (Accession No.
    [Show full text]
  • Venom Back in Vogue As a Wellspring for Drug Candidates How a New Wave of Research on Venoms from an Array of Creatures Could Seed Future Pharma Development
    NEWS FEATURE NEWS FEATURE Venom back in vogue as a wellspring for drug candidates How a new wave of research on venoms from an array of creatures could seed future pharma development. Amy McDermott, Science Writer Pediatric neurosurgeon Amy Lee works by the small, in real time, how much tumor they’ve removed, and bright light of a microscope, her gaze focused on the how much is left behind. opened skull of a child. Lee moves her hands calmly That green glow comes from tozuleristide, a new and confidently over the exposed brain, plucking diagnostic drug in phase two clinical trials. But the out as much tumor as she safely can. drug’s novelty stems not only from its potential to high- But there are some surgeries, and some parts of light troublesome childhood tumors, but also from the the brain, where tumor tissue and healthy tissue look compound’s source: the potent venom of the Israeli very much alike. In those cases, Lee, based at Seattle deathstalker scorpion (Leiurus quinquestriatus). Children’s Hospital in Washington, looks to a com- Tozuleristide uses a peptide from the venom and puter monitor beside the operating table, where a an infrared dye to seek out and illuminate tumors of view of the brain shows tumor, illuminated in fluores- all kinds, including in the breast, colon, and skin. The cent green, nestled in otherwise white, healthy tis- drug has gone through safety testing and early clinical sue. This new diagnostic tool helps surgeons gauge, trials to image brain tumors in children, and today A handful of promising new drug candidates are derived from peptides in the venom of scorpions and other animals.
    [Show full text]
  • Original Television Soundtrack Composed by GEORGE FENTON
    original television soundtrack composed by GEORGE FENTON VOLUME 1 FROM POLE TO POLE 01. Planet Earth Prelude 02. The Journey of the Sun 03. Hunting Dogs 04. Elephants in the Okavango CAVES 05. Diving into Darkness 06. Stalactite Gallery 07. Bat Hunt 08. Discovering Deer Cave FRESHWATER 09. Angel Falls 10. River Predation 11. Iguacu 12. The Snow Geese MOUNTAINS 13. The Geladas 14. The Snow Leopard 15. The Karakorum 16. The Earth’s Highest Challenge DESERTS 17. Desert Winds / The Locusts 18. Fly Catchers 19. Namibia - The Lions and the Oryx VOLUME 2 GREAT PLAINS 01. Plains High and Low 02. The Wolf and the Caribou 03. Tibet Reprise / Close SHALLOW SEAS 04. Surfing Dolphins 05. Dangerous Landing 06. Mother and Calf - The Great Journey JUNGLES 07. The Canopy / Flying Lemur 08. Frog Ballet / Jungle Falls 09. The Cordecyps 10. Hunting Chimps SEASONAL FORESTS 11. The Redwoods 12. Fledglings 13. Seasonal Change ICE WORLDS 14. Discovering Antarctica 15. The Humpbacks Bubblenet 16. Everything Leaves but the Emperors 17. The Disappearing Sea Ice 18. Lost in the Storm OCEAN DEEP 19. A School of Five Hundred 20. Giant Mantas 21. Life Near the Surface 22. The Choice is Ours Okavango © BBC Planet Earth / Ben Osborne PLANET EARTH as you’ve never seen it before Impala, Okavango © BBC Planet Earth / Ben Osborne Bears, Glacier National Park © DCI / Jean-Marc Giboux 01. Planet Earth Prelude 02. The Journey of the Sun 03. Hunting Dogs FROM POLE TO POLE 04. Elephants in the Okavango Wild dogs, Okavango © BBC Planet Earth / Ben Osborne Polar bear and cub © Jason C Roberts Giraffes, Okavango © BBC Planet Earth / Ben Osborne Great white shark © Simon King 05.
    [Show full text]
  • Wild Kingdom
    Mutual of Omaha’s Wild Kingdom Mutual of Omaha’s Wild Kingdom, which premiered on network television on Jan. 6, 1963, is one of the most loved and respected wildlife programs in television history. It took viewers to the far corners of the world and studied wild animals in their natural habitats. The show pioneered the format now common to nature shows, which builds a suspenseful story around the very real challenges faced by the hosts and camera crews in the wild. Hosting duties were handled by Marlin Perkins, who was joined by several field correspondents, including subsequent hosts Jim Fowler and Peter Gros. Mutual of Omaha’s Wild Kingdom was seen on network prime-time television until 1971, when it was syndicated on the Mutual of Omaha National Syndication Network. More than 200 local television stations joined the network, enabling the show to reach the largest audience in its history. Wild Kingdom, which received 41 major awards including four Emmys, remained in production through 1985 and in syndication through the mid-1990s. Wild Kingdom played a prominent role in Mutual of Omaha’s overall brand revitalization effort, which began in 2001. In that year, the company launched the Mutual of Omaha’s Wild Kingdom Kids’ Summit, a nationwide essay contest that challenged young people to brainstorm ideas to help save threatened and endangered species. The contest, which selected one child from each state to attend the Wild Kingdom Kids’ Summit, was held annually through 2005. In 2002, Mutual of Omaha’s Wild Kingdom returned to television with an all-new series of one-hour specials on the Animal Planet network.
    [Show full text]