Estta961112 03/19/2019 in the United States Patent And

Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov ESTTA Tracking number: ESTTA961112 Filing date: 03/19/2019

IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD Proceeding 91238533 Party Defendant Teeq Spirits LLC Correspondence KEVIN KEENER & RISHI NAIR Address KEENER & ASSOCIATES PC 161 NORTH CLARK ST STE 1600 CHICAGO, IL 60601 UNITED STATES [email protected], [email protected] 312-523-2164

Submission Defendant's Notice of Reliance Filer's Name Kevin Keener Filer's email [email protected] Signature /kevinkeener/ Date 03/19/2019 Attachments Notice of reliance.pdf(4853902 bytes ) IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD

In the matter of: Trademark Application No. 87/497,995 Filing Date: June 20, 2017 Mark: TEEQ ______) Progressive Beverages, Inc. ) ) Opposer, ) ) v. ) Opposition No. 91238533 ) Teeq Spirits, LLC ) ) Applicant. ) ______)

NOTICE OF RELIANCE

Pursuant to 37 C.F.R. § 2.122(e), Applicant Teeq Spirits, LLC hereby submits this notice of reliance. Applicant submits that the identified Exhibits, and copies of the same submitted are printed/electronic publications, available to the general public, or of general circulation or accessibility among members of the public or that segment of the public which is relevant under an issue in this proceeding and therefore constitutes competent evidence. Applicant hereby submits the following evidence, along with identifying the respective sources, dates accessed, and identifying the relevance and issue to which each pertains:

• EXHIBIT 1

o Applicant’s website

o Available at https://teeqspirits.com

o Accessed on February 28, 2019 o Relevant to the usage of Applicant’s mark, connotation of Applicant’s mark,

channels of trade of Applicant’s goods.

• EXHIBIT 2

o Applicant’s Instagram website

o Available at http://www.instagram.com/teeqtequila

o Accessed on February 28, 2019

o Relevant to the usage of Applicant’s mark, connotation of Applicant’s mark,

channels of trade of Applicant’s goods.

• EXHIBIT 3

o Free Dictionary definition results for TEEQ

o Available at https://acronyms.thefreedictionary.com/teeq

o Accessed on February 28, 2019

o Relevant to the connotation of Applicant’s mark.

• EXHIBIT 4

o Free Dictionary definition results for TEQ

o Available at https:// acronyms.thefreedictionary.com/TEQ

o Accessed on February 28, 2019

o Relevant to the connotation of Opposer’s mark.

__3/19/19______By:____/Kevin Keener/______Date Kevin J. Keener Attorney for Applicant Keener & Associates, P.C. 161 North Clark Street Suite 1600 Chicago, IL 60601 (312) 523-2164

CERTIFICATE OF SERVICE

I hereby certify that a true and complete copy of the foregoing NOTICE OF RELIANCE, including all exhibits, has been served on Opposer

Jeffrey L. Van Hoosear KNOBBE MARTENS OLSON & BEAR LLP 2040 Main Street, 14th Floor Irvine, CA 92614 UNITED STATES [email protected] [email protected] by emailing electronic copies on March 19, 2019 to the addresses listed above.

/Kevin Keener/______Kevin J. Keener Attorney for Applicant Keener & Associates, P.C. 161 North Clark Street Suite 1600 Chicago, IL 60601 (312) 523-2164

EXHIBIT 1

EXHIBIT 2

Teeq Tequila (@teeqtequila) Instagram photos and videos

Search Search Log In Sign Up

teeqtequila Follow

366 posts 622 followers 438 following

Teeq Tequila Teeq Premium Tequila Michigan Only Reposado aged 8 months in whiskey barrels World's 1st Coconut Lime Blanco Tequila For locations/recipes ⬇ ⬇ metrotimes.secondstreetapp.com/Metro-Times-Best-of-Detroit-2019-Poll/gallery?grou…

Stores Drinks Bottles Weekend

POSTS TAGGED

https://www.instagram.com/teeqtequila/[2/28/2019 3:41:02 PM] Teeq Tequila (@teeqtequila) Instagram photos and videos

ABOUT US SUPPORT PRESS API JOBS PRIVACY

TERMS DIRECTORY PROFILES HASHTAGS LANGUAGE

https://www.instagram.com/teeqtequila/[2/28/2019 3:41:02 PM] EXHIBIT 3

Teeq - What does teeq stand for? The Free Dictionary

Free toolbar & extensions Word of the Day Register Log in teeq Search Bookmark Help Word / Article Starts with Ends with Text Sign up with one click: For webmasters: Free content Linking Share 15 Lookup box

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https://acronyms.thefreedictionary.com/teeq[2/28/2019 4:33:02 PM] Teeq - What does teeq stand for? The Free Dictionary

https://acronyms.thefreedictionary.com/teeq[2/28/2019 4:33:02 PM] EXHIBIT 4

TEQ - What does TEQ stand for? The Free Dictionary

Free toolbar & extensions Word of the Day Register Log in TEQ Search Bookmark Help Word / Article Starts with Ends with Text Sign up with one click: For webmasters: Free content Linking Share 15 Lookup box new! Medical Legal Financial Wikipedia Dictionary Thesaurus Acronyms Idioms Encyclopedia Dictionary Dictionary Dictionary Encyclopedia

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TEQ Also found in: Dictionary, Thesaurus, Medical, Legal, Encyclopedia.

Acronym Definition

TEQ That Escalated Quickly TEQ Toxicity Equivalent TEQ Toxic Equivalent Quantity TEQ Time Domain Equalizer TEQ Tradable Energy Quota (energy trading ? scheme) Flashcards & Bookmarks TEQ Terra Est Quaestuosa (web-based game, Please log in or register to use Flashcards and Spanish: Lland is Profitable) Bookmarks. You can also log in with TEQ Teqillers (gaming clan) TEQ Training & Employment Queensland (Australia) TEQ Teacher Education Quarterly TEQ Tax Equalization TheFreeDictionary presents: TEQ The Evil Quakkers (gaming clan) TEQ Tinnitus Effect Questionnaire Write what you mean clearly and correctly. TEQ Transparence et Qualité (French: Transparency and Quality; software company; France; est. 2005)

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https://acronyms.thefreedictionary.com/TEQ[2/28/2019 4:32:24 PM] TEQ - What does TEQ stand for? The Free Dictionary

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References in ? Acronyms browser ? Full browser ? periodicals archive ฀ ฀ Third, in our study, the boys' median TEPIS ฀ TEPOT serum total TEQ concentrations were TEPIX TEPP three times higher than the TEPJF ฀ geometric mean in the U. TEPL ฀ TEPP A longitudinal study of peripubertal TEPLA TEPP serum organochlorine TEPM ฀ TEPMIS concentrations and semen TEPP parameters in young men: the TEPOP ฀ Russian children's study TEPOT ฀ Teppan Yaki TEPP Teppan-yaki Lieberman and his team developed TEPPC ฀ TEQ Charging, Inc. TEPPFA Teppanyaki The business of sustainability: TEPPS ฀ young entrepreneurs with TEPR ฀ TEPPC innovative startups are tackling TEPRSSC Tepper School of Buisness the world's most pressing TEPS ฀ environmental issues TEPSA ฀ TEPPFA

https://acronyms.thefreedictionary.com/TEQ[2/28/2019 4:32:24 PM] TEQ - What does TEQ stand for? The Free Dictionary

Statistical analysis of the data sets TEPSCO TEPPS was used to determine if the cohorts' TEPSS ฀ total 2,3,7,8-TCDD TEQ, OCDD TePSWG ฀ TEPR (adjusted to TEQs) and TEPTS teprotide 1,2,3,4,6,7,8-HpCDD (adjusted to TEPU ฀ TEQs) blood lipid concentrations are TEPVAN ฀ TEPRSSC statistically different and greater than TEPW in the general U.